Nikon is asleep again


Nikon was supposed to release several new Nikkor Z lenses in April, but the announcement was postponed. I received multiple tips describing the same story: Nikon is now concentrated mainly on the Z9 – they want to beat Canon and release their pro camera first (the Nikon Z9 was announced on March 9, the Canon R3 was announced on April 14).

Here are the rumored Nikkor Z lenses that should be announced next:

  • Nikon NIKKOR Z 105mm Micro S lens
  • Nikon NIKKOR Z 100-400mm S and/or Nikon NIKKOR Z 200-600mm
  • One or two new APS-C mirrorless lenses to go together with the rumored Nikon APS-C mirrorless camera

Some of the above lenses were initially supposed to be released last year.

In recent interviews from February/March 2021, Nikon executives claimed:

It is already May 2021 and so far Nikon has not released a single new product this year (see Nikon’s press releases here – the last new products were introduced in September/October 2020). I will stop here because what I want to say next is not going to be nice. I have been repeating this for years: Sony will not destroy Nikon, Nikon will destroy themselves. I am obviously a big Nikon fanboy, but some things just do not make any sense. I hope I am wrong.

Here is a related post from 2019:

The new normal: Nikon has not announced a “real” camera in more than 12 months

If you have any positive news on the upcoming Nikkor lenses, please contact me anonymously here. Thanks!

Graphics: Broxibear (thanks!)

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