BCN Ranking released their 2020 Japanese camera market share report (not worldwide!). BCN Ranking collects real sales data only from approximately 40% of the Japanese retailers. The Nikon related numbers:
- Nikon point and shoot camera share went down (no longer in the top three, was #1 last year)
- Nikon DSLR camera share went up by more than 5% (still at #2 spot)
- Nikon is still not in top 3 mirrorless cameras in Japan (I think this will change next year as Olympus fades away)
Here are the 2020 numbers for the different camera categories compared with the 2019 BCN ranking that can be found here:
Fixed lens digital cameras (point & shoot)
- Canon: 39.1% share (was 29.8%)
- Sony: 19.7% share (was 11.9%)
- Fuji: 11.4% share (was not present)
DSLR cameras
- Canon: 51.9% share (was 57.4%)
- Nikon: 44.8% share (was 39.3%)
- Ricoh: 3.0% share (was 3.1%)
Mirrorless cameras
- Sony: 27.4% share (was 22.7%)
- Canon: 23.8% share (was 31.6%)
- Olympus: 23.4% share (was 23.5%)
Video cameras
- Sony: 37.3% share (was 35.1%)
- Panasonic: 32.2% share (was 45.8%)
- JVC Kenwood: 11.1% share (was 13.1%)
Action cameras
- GoPro: 7o% share (was 74.3%)
- Sony: 7.5% share (was 8.5%)
- SAC: 6.5% share (was 7.2%)
Source: BCN Ranking, via PhotoRumors
