Transferring Nikon D500 full size images with SnapBridge is very slow

This may not be a surprise to many of the regular [NR] readers, but transferring Nikon D500 full size images with SnapBridge is very slow. Few weeks ago the German website published a follow-up on the Nikon D500 WiFi false advertising allegation in Germany. Here is the email I got from Andreas V. who originated the complain few months ago (see also his test data in the table above - click for larger view):

After the release of the iOS test I did serious tests by using a stopwatch and documented transfer times and battery usage, i.e. produced facts & figures, see this page (Google translation). My conclusion is that Snapbridge is an unsuitable technology selection for the transfer of original size image in terms of transfers time and power consumption. It may work for low res images as with the D3400, but this is not my user scenario - my scenario is using original size images only.

Unbelievable, but pretty simple to prove and reproduce, if you have the chance to compare different Nikon cameras and devices. I used the D500 with BLE and Snapbridge, the D500 with the WT-7 ( in the US WT-7A, RoW WT-7B, WT-7C) and the D7100 with the WU-1a. No rocket science, just some time, patience, an iPhone or iPad stopwatch and documenting the remaining battery capacity for all devices.

For low-resolution, 2 megapixel image transfer Bluetooth LE might be suitable, although transfer speed is limited to approx. 0.035 MB/s as the defaults specs. Of Bluetooth LE 4.1 simply do not allow any more. There so many sources available to the public, there’s nothing to prove. All scientific articles that I found are referring net transfer speeds of 236 to 270 kbit/s when using BLE.

When it comes to original size images SnapBridge still behaves according the specs, but 0.035 MB/s simply leads to long transfer times and high power consumptions. Battery drain is obvious and can be measured by everyone, who tries to transfer 15 or 20 original size images.

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  • Captain Megaton

    So I should probably let my counterpart Captain Obvious field this one, but 35 kB/s is what it is. A 2 megapixel jpeg is maybe 500 kB, giving a 10-20 second “on time” for the wireless to move the photo to the phone.

    For uploading a few dozen 2 MP images in a day, it’s fine. For anything else people will find it intensely frustrating.

    Nikon enabled the extra functionality so that you can, in a pinch, wirelessly upload one or two full size images. I can’t see how it’s Nikon’s fault you can’t use Snapbridge to conveniently burn off 32 GB of data to the cloud, or that allowing full size transfers somehow implies this would be possible.

    • And with large transfer, I will use CamRanger. I am happy with Nikon including WiFi capabilities, but of course, with form factor like that, I don’t expect a super fast transfer speeds.

    • Thom Hogan

      I think the response here is also obvious: the Wi-Fi ability of the D500 advertised by Nikon is not working to the ability you’d expect it to, and sub-par to previous Nikon models using the optional WU modules.

      • Captain Megaton

        I can’t say I expected the bluetooth-based Snapbridge to show comparable speeds to the wifi WU units. Anyone with even limited experience with Bluetooth knows it’s really slow.

        • Thom Hogan

          You’re not hearing the complainers properly. Nikon advertised that the Bluetooth would do the connecting, then switch and enable faster Wi-Fi if that’s what you wanted. It’s not happening that way. So we’re stuck with very slow transfer speeds, even on Wi-Fi. As someone else pointed out, even the EyeFi cards are much, much faster than the Wi-Fi in the D500.

          • JXVo

            Hopefully this is not a hardware limitation and could be solved with a firmware update……if somebody bothers…..

          • Captain Megaton

            Interesting. The dual nature of the D500 wireless wasn’t clear from reading the post. My response was to the statement “My conclusion is that Snapbridge is an unsuitable technology selection for the transfer of original size image in terms of transfers time and power consumption.”

            • akkual

              I am quite sure there is either some bug or user error going on here. The snapbridge should use WLAN for transfer, if it’s enabled, but it can only be used on selected pictures that are uploaded (not constantly for all). The question is that is the WLAN working between this person’s phone and D500. There seems to be firmware update for iOS users especially. On the other hand, phones have WLAN configurations which you can use to prevent your phone to connect WLANs you have not set up yourself. It is possible the user has such or similar configuration in his/hers phone.

          • solar13

            Question is how does Nikon get away with this?!??!

            • Thom Hogan

              They don’t. Virtually no one is buying a Nikon DSLR for SnapBridge. When they do, they’re disappointed by it and then vow not to do so again.

      • chrisgull

        Right – another question is if those expectations are off, i.e. does the competition provide usable full size transfer speed, or is this a marketing problem.

        • Thom Hogan

          No, the expectations aren’t off. You can stick an EyeFi card in your D500 and get far faster transfers.

          Now in general, yes, people expect Wi-Fi to be super fast, but it’s still far slower than using a card reader in transferring images, especially any reader that’s on USB 3.0+ or on the internal bus. And you use battery power to make transfers directly from the camera. So Wi-Fi in camera isn’t a perfect solution. But it’s better than no solution.

          Personally, I think Nikon has multiple problems here: a software problem and a marketing problem at a minimum. They could have hardware problems, too. I can’t tell that with my equipment, though.

          • JL

            The marketing for SnapBridge has already quietly changed! I remember the original plan was to have a permanent, low power Bluetooth connection in the background, and start a Wifi connection for fast image transfers if required. Now there is not a single word about SnapBridge and Wifi (on the German Nikon website). It now says it uses a permanent BT connection to upload small images that are “optimized for immediate social media upload” to the phone. They know it’s not suitable for full size images.

            I suspect they released SnapBridge without a working proof of concept. Then they couldn’t figure out how to make it, the app was delayed. Maybe they waited for the iOS 10 release. Now they delivered what is technologically possible. I suspect iOS simply does not allow an app to mess with the phone’s Wifi connection in a way that Nikon thought they could do.

            • Thom Hogan

              If you truly design to solving a user problem, you generally don’t make these mistakes. Unless you release prematurely.

              What Nikon missed is really clear on the D3400. The only user problem that camera attempts to tackle is “share a 2mp version of this image.” That requires two things that Nikon didn’t do: (1) an instant share button instead of a two-step; and (2) instant automatic conversion of a raw file into the 2mp proxy image if you happen to pick a raw file instead of a JPEG. That’s it.

              Had they implemented those two things, they’d be light years ahead of the rest of the pack. Instead, SnapBridge seems like engineers feeling their way around the problem and making things easiest for themselves and using old school sneaker net type metaphors.

              I’ve finally talked with a communications engineer expert about this. No, you can do what Nikon wanted to do (I was wrong in my original assessment). It’s tricky on iOS, but quite possible.

              The other thing I don’t understand is the GPS/date-time thing. Nikon implemented a “check and update every X minutes” strategy, which is producing very poor GPS accuracy. Why isn’t it “user just pressed the shutter release, what’s our coordinate smartphone?” Yes, that has buffer implications on a D500, but the current implementation is worse.

            • JL

              After a quick Google research it seems impossible an for app to manage Wifi connections, unless your iPhone is jailbroken. There’s no API and and apps that try to will not be approved for the App Store. iOS does automatically connect to known networks in a specific order (, or the user can choose a specific network manually.

              However there seems to be a way to disable an auto-connect option for certain networks through custom configuration profiles (, but I bet this always requires some user interaction, an app can’t do that automatically.

              If it was possible, I’m sure there would be WiFi management apps on the App Store, but there are none that do exactly this. Maybe your engineer knows more?

              The original SnapBridge idea sounds very smart, but I have no idea what Nikon was thinking. Possibly they waited for a new API in iOS 10 and planned to “delay” the app until then (and bring the D500), but Apple decided afterwards not to release that, and Nikon was screwed. 😉

      • solar13

        Yup it’s a TOTAL joke! Nikon should be ashamed.

  • David Sandoz

    I did NOT buy a D500 for any wireless connections that it has, but for its suitability for shooting sports in low light, its blazing auto-focus attributes and extra reach using my current stable of lenses.

    A big plus is its using the super fast XQD v 2.0 cards which can keep up with the ridiculously fast continuous drive at 10 fps.

    Any JPEG image files that have to be uploaded to my sports photo agency are done using the JPEG images I shoot simultaneously if I am on a deadline. That is all done in the mediaroom using their CAT-6 connection through my notebook computer

    To me, SnapBridge is just an unnecessary “feature” which very few working pros will use. WiFi and Bluetooth are notoriously slow in any case

    • Aldo

      let me guess you also don’t need:
      touchscreen/flippy screen
      ISO 1billion
      nuclear blast survibability

      Why buy a d500 then?

      • David Sandoz

        I do need the higher ISO performance and the super fast auto-focus.

        Since I am using this camera professionally, yes, I do need the robust attributes of this camera

        • Aldo

          Very well. I thought you were another (around the house) cat shooter.. to which case I would have recommended a d7200 and gotten yourself and your cat a nice vacation.

          • David Sandoz

            Yes, you are right. The D7200 is a perfect camera for “around the house’

            • Aldo

              and for pro work as well… but since you are getting paid for it.. the 2k is well worth investment to spoil yourself with top notch gear.

            • 2k, Ill stick with my D4s’s and D810 for my pro work 🙂

            • Aldo

              Nice… I came across a great deal on a d810 and bought one (thinking I would replace my d750 with it) but I just ended up cashing it in. I couldn’t give up the fantastic ergonomics the d750 has. I know the d810 is better in many regards…. I just wasn’t ready to make the jump.

            • solar13

              Yeah those bodies smoke this thing!

          • Zenettii

            If someone wanted to buy the D500 for shooting their cat around the house, then thats their decision. Not everyone is restricted by money like you. What you lack in cash you make up for in childish jealousy and judgemental personality. There are many people in this world with lots of disposable income and like to buy the latest and greatest for the pleasure of it. Deal with it and stop sulking.

            • Aldo

              You cat shooter with d5? seems like I struck a nerve…

            • outkasted


            • Totally agree, but it isn’t JUST about having the money it is WHAT YOU do with YOUR money, I went out a year or so back and spent over £20k, D4s, D810, all new FF lenses Nikkor etc, I am NOT welathy, but I don’t smoke, don’t drink, don’t go on holiday don’t gamble and am 58 and photography is also a small luving

            • outkasted

              Yup I think that is what many of us may not understand. Many peeps are able to afford the equipment they want/ needd simply because they do not indulge in some of the things Jeremy stated and to add to that some of us have NO chick or Child which makes it a hell of a lot easier to obtain top gear. The rest of us plebes (myself included) will have to either save up or go to the bank to secure a small loan. In my opinion Ill only borrow the money from a bank if I’m making $$ from photography (which i am) although not full time I’m able to pull $20,000.00 per year. So maybe its worth it. What you think?

            • I agree, I also shoot for Classic Cars Magazine, and a few smaller ones as well as selling to the odd driver 🙂 however unlike many amateurs (meant in a nice way) people who shoot as I do do not upgrade every year just because a new model comes out, we change when we either “need” to as we wear gear out or because it has been fiveish years since getting the body, and technology has moved on enough to warrant a new one

            • outkasted

              Yup my D3, D700 are still going strong. No replacement anytime soon. I miss my D300 thus I’m purchasing a D500 w grip and a Nikon 400mm FL|2.8 in time for Americas Cup here in Bermuda. Gonna need deep pockets for it. Since i’m international I cannot rent a lens from say Lens Rentals etc.. Soooo…..400mm here I come.

            • IronHeadSlim

              Love my D3 & D700!

      • Aldo

        I forgot to add that thanks 😛

      • David Sandoz

        ISO has nothing to do with exposure? It has everything to do with exposure when I am shooting sports at night and need to use shutter speeds of 1/800th second or faster. The other two cameras I use in low light are my old D3s and D800e. With those three cameras I can cover all the sports assignments with no worries about noisy photos when high ISO settings are necessary

        The “applied” gain is applied differently by various camera makers.

        You are right about video. If I am assigned to shoot video, I rent one of the 4k video cameras made by JVC or Panasonic … if the budget is large enough, then an ARRI ALEXA or RedOne is my choice of rental camera

        • David Sandoz

          I must have misspoke.

          The combinations of lens aperture and shutter speed are determined by the ISO assigned during a specific shooting session and under specific lighting conditions.

          I am from the old school when we used film at specific ASA sensitivities, so my terminology is from that era

          I did not mean to offend you

          • Thom Hogan

            No. Exposure is light filtered by aperture filtered by shutter speed.

            As for ISO, if you shoot raw you probably can shoot at base ISO and get the same results up to a certain light level by post processing. But for JPEGs, all bets are off because the data is going to be reduced to 8 bits and the result of “underexposure” (in the context of ISO) is that you have all your data in too few bits to correct.

            • Tony Beach

              Definitely going OT here. “Exposure is light filtered by aperture filtered by shutter speed.” Don’t forget glass. Even though I’m aware of T-Stops, I never thought about glass as a part of exposure until just now after you pointed out that each of these things is filtering the light.

            • Thom Hogan

              True. But glass isn’t a variable we have control of while shooting. It is what it is, just as the sensor’s QE is what it is.

            • Tony Beach

              Filters. Specifically, ND filters.

            • Thom Hogan

              Sure, but you use those BECAUSE you want to lower the exposure. This might free you at the low ISO barrier, but it does nothing for what everyone is complaining about, the high ISO barrier.

        • Just as well you rent as 8K is just round the corner 🙂

        • Thom Hogan

          Sorry, but it’s not as simple as you think it is. The D500 is a dual gain camera, so data IS different above a certain ISO value than it is below it.

          While I understand what you’re trying to get at here, it’s not as simple as you try to make it.

      • SteveWithAnS

        Snapbridge is horrible, but some of us love the 4K…I like photography so I bought a D500, but sometimes I like to make video clips. 4K destroys 1080p.

      • Thom Hogan

        The problem with this view is that cameras will always be defined the same and never advance. You can’t put the future in this kind of box or else you suffer exactly what the camera makers are suffering: reduced sales.

      • TwoStrayCats

        When you need 1/250 or better, it has a whole heck of a lot to do with “exposure.”

      • I agree with the next comment, what ************** thinks ISO has nothing to do with exposure, EXPOSURE is a combination of ISO/shutter speed/Apature… ALL photographers know that !!!!!!!

    • I don’t think it’s unreasonable to take Nikon to task for this problem. After all, they did provide the feature, and they do claim in advertising that it works. If you don’t want or need it, that’s fine, but it doesn’t mean it’s not an important or even a vital feature for some.

      WiFi is not an inherently slow technology. I am using WiFi to connect my laptop to the Internet, and speeds are extremely fast when I’m using a good connection on the Internet end. There is no reason I can determine why sending a 20mb file over WiFi should take more than, say, 5 or so seconds.

      I played with Nikon’s WiFi software (the previous version to SnapBridge) on the D5300 and compared it to Leica’s software for the Q. It’s true that the Leica Q is a measly not-quite-ten-times the price of the D5300, but software is a volume game. Leica has around 2% of Nikon’s sales, and yet their WiFi software is solid and feature-rich, while Nikon’s software seems poorly designed and engineered. When the software experience is so much better on the super-expensive boutique manufacturer that should have all the scale disadvantages in the world, it’s reasonable to wonder what’s going on here.

      • poppduder

        When comparing what a laptop can transfer over wifi vs a camera, also keep in mind that you’re comparing a 10,000MaH battery to a 3,000Mah batter. There has to be come constraint going on to keep you from murdering your camera’s battery to transfer a few images slightly more conveniently.

        • Thom Hogan

          Okay, I’ll bite. Under full load of Wi-Fi transfer, my laptop will last for something on the order of five hours. Scaling, that would be at least 1.5 hours for the camera. At 5 seconds an image I can transfer how many images in 1.5 hours? ;~)

          Moreover, a smart device would protect itself from a full battery plunge and interrupt (delay) the transfers at a certain power point. So let’s say it’s 1 hour of battery. That’s still 700+ images transferred. Add the MB grip and you double+ that.

          Nor does this anticipate studio shooting. The D500 is, after all, a professional camera. The D500 does, after all, have an AC powered option.

          Finally, Nikon provides a different option for Wi-Fi for the D500 that doesn’t have this problem. Sure, it adds a battery, but there’s no reason why the built-in SnapBridge couldn’t have a “grip installed mode” that fires up faster speeds when more power is present.

          What Nikon’s designed seems kludgey and strangely configured to me.

          • El Aura

            I have an old Eye-Fi X2 card and without having timed it, it transfers a 20 MP JPEG in under 5 s.

    • Thom Hogan

      Well, you’re a perfect example of why I first suggested modular pro cameras way back in 2008/9. You don’t require communications. If you look back at my original article, communications was an optional module.

      The problem is that you may be paying for things you don’t use, both literally and figuratively. You’re certainly paying literally for the parts and R&D that went into SnapBridge. But I think we’re also paying figuratively, as the firmware for the D500 appears rushed, and the focus on fixing it seems to have been on SnapBridge.

    • Tim Rooke

      I send the majority of pictures to my picture desk using WT6 and WT5 on my D5 s If I cannot send pictures from the camera then the camera is no good to me or I imagine a lot of other pros

    • Brian Richards

      David, I agree 101%. Go out an buy a D500 for its frame rate, then hobble it with slow wifi? Doesn’t make sense to me. Looks like an extreme niche feature that does me little good and adds to the price of the camera. Like the fellow above says, if I really needed wifi functionality I’d buy something dedicated to the purpose like the CamRanger.

    • solar13

      The D500 files are massively weak too don’t kid yourselves! I owned D4, D4S, D800, D810, a7rII, a7s….D500 is hands down the weakest files of any of these cameras and if you shoot jpg extra fine forget about it…might as well use a Hero 5 Go Pro! Super average camera.

  • Fly Moon

    Really slow. It’s not practical at all. Unless you want to use the 2MP size.

    • Thom Hogan

      Agreed. The 2mp size is practical for occasional moves to the phone. SnapBridge = very casual connectivity.

  • Fly Moon

    Who are you to decide what’s good or not for other photographers, (insert vile word)!!

    • Nyarlathotep

      Yeah, okay facebook for Pro, probably not useful. By 2MP pictures to a client not standing right next to you, that is helpful. Say an editor maybe… Web published images are sadly the most common presentation and 2-4MP image is plenty for most of those cases unless heavy cropping is needed.

      • Someone

        then tether like a pro!! Not using the entry level solution that is SnapBridge.

        • Thom Hogan

          In many situations, tethering is not possible.

          Indeed, one of the scenarios I presented Nikon back in 2010 was sports sideline shooting for a big event like the Super Bowl. You can’t tether there.

          • Someone

            Tom, the major stadiums in europ offer ethernet cable connection on the sidlines. No pro would use wifi in a packed stadium, you are quite write.

            • Thom Hogan

              For both collegiate and pro sports here in the US, I’m unaware of any access to wired Internet available to still photographers. Moreover, with most sports, dragging a cable around with you is a real problem, as the video side very much knows. It means that you’ll be rooted in one spot, for the most part.

              A few here use a relay system, typically Wi-Fi add-on on camera to a backpack system that squirts cellular from that. That’s expensive and still convoluted.

            • Someone

              Tom, sorry to hear that in the US you’re not provided with an ethernet cable pitch side. You’re not dragging a cable, the cable is there for you to connect to.
              Visit this link ( and search for the word ‘ethernet’, you’ll read this: “Each position has a specific seat with ethernet and power points and
              you’re not strictly supposed to move, although you can if it’s not too

              More here:

              “There are also internet connections at the pitchside photographer positions.”

    • Fly Moon

      I know you might hate to admit that Socialmedia is a good tool for “Pro DSLR” photographers as well!

      How many Pro DSLR photogs use FB and/orTwitter to promote for their business? A lot. It’s f…ing marketing tool. Why would you be against it is beyond me!!
      That’s probably nobody heard of you. And you’re probably sitting at your basement staring and “admiring” at your printed “high resolution” photo that nobody knows, or cares for that matters, about!

    • Thom Hogan

      Sorry, I beg to disagree with this. When the D500 was first introduced I had a professional gig lined up where I could have demonstrated the usefulness of 2mp JPEGs, and was prepared to do so. Only problem? I use iOS ;~(.

      To say that a pro doesn’t use Facebook, Twitter,, is seriously wrong. I know plenty of pros that currently use their smartphones to send photos of what they’re doing at any given time to their constituent clients.

      Then there’s the sports thing. Sports Illustrated used to request JPEGs of the full shoot, then would ask for the raw file of the images they were really wanted. This was a time-constraint thing: raw files were bigger than JPEGs and take more time to get to the offices. A 2mp image is enough for them to evaluate what they really want to look at.

      • Athanasius Kirchner

        You should get on that high horse of yours and ride into the distance…
        …never to be seen again.

        • Nimloth

          Neagtive. Please don’t hurt the horse. Let him get off the high horse and walk through his own minefield.

    • purenupe1

      Intelligent is a stretch….LOSER is a better word

  • Jim Huang

    Correct me if I’m wrong guys.

    As far as I know, the benefits of snapbridge is that it can pair with your mobile devices with low power bluebooth, so you can either
    1: Transfer photos to your device slowly in the background
    2: Speed up the process for wifi connection.

    Question: When the D500 is connect with a mobile device through snapbridge, do you still able to see images from the back of the screen?
    You can’t do that with D7100 + WU-1A.

    Question 2: If time is a no issue, do you save more power for the camera by transferring with Wifi or bluetooth? Is there even a cross point?

    • Nyarlathotep

      Agreed in that Snapbridge is not the right implementation. Properly implimented, it would transfer files much faster by ditching the bluetooth link.

      And think about it, photogs only use sneaker net now because they don’t have a viable alternative option, not because it isn’t something they wouldn’t use if available with a reasonable transfer rate.

    • Sethers

      It’s easier to get wildlife photos to clients direct from camera to phone. gH4 was good for this. Hope it gets faster.

    • Jim Huang

      Do you know why we can’t just connect camera to laptop through wifi?

      • Thom Hogan

        Well, technically you can. You just need another part, the US$750 WT-7A (in US).

        • August Personage

          We’re well past the point of time where built-in wifi is an expected feature in any consumer electronic device past the $400 range. Arguably we were there 10 years ago.
          I’m not sure which is worse; Nikon not being able to code for the wifi/network stack properly or the potential that they’re purposely crippling internal wifi to push an expensive add-on solution.

        • Jim Huang

          So why does it only able to connect to mobile devices, but not a laptop or desktop computers? Is it a hardware issue or software (or both)?
          In my mind, it makes no sense.

          • Thom Hogan

            Nikon is only using one of the two Wi-Fi modes in SnapBridge. That’s true of most of the camera makers, actually. The WT-7A (and all its predecessors) can use both modes.

            We had an argument back in the WU days about this. As far as I can tell the hardware in the old WU’s could have supported both AdHoc and Infrastructure modes. But I’ve gotten some pushback on that. At this point that’s a moot point, though. We need to figure out what chip(s) Nikon is using in the SnapBridge cameras and see what their capabilities are.

            • Jim Huang

              So do you think there is any good reason why Nikon is only using one of the two modes? Because I just think its weird that you can only connect it to smart phone/tablet.

              Also, will it work if it is connect to something like the Microsoft surface (with Windows 10 )which is basically a hybrid of laptop and tablet?

            • Thom Hogan

              Oh, you had to use the word “good” in the first sentence ;~). The answer is no.

              Is there a reason? Sure, Nikon is lazy, or cheap, or otherwise incapable of building out a complete Wi-Fi connection. Take your pick.

              The real problem here is that the Japanese are just now getting around to really trying to flush out connectivity. They’re about a decade late and they’re coming at it too slow and tentative.

              You know the funny thing? I haven’t even yet mentioned the obvious connectivity we don’t have: just run a wire from camera to smartphone. On the iOS side that requires doing the full official licensing of the Lightning connection from Apple, but it also gives you a reasonably fast way of moving data and controlling the camera.

              Simply put, the rest of the tech world is moving too fast for the camera companies. Sure, they’re up to speed at making better shutters, image sensors, etc. But they are really late to the connected world game.

            • Jim Huang

              Hey Thom,
              Again, thank you very much to spend your time replying my questions. I have a few more I hope you don’t mind to answer.

              1. I remembered a few years ago, when GPS/Wifi stuff first came out for DSLR, people whined about it. Saying they are unnecessary, pointless…etc.
              What do you think that changed which caused lot of people to change their opinion? As a photography youngster (I’m in my mid 20s), they have always been a “of course we should have it feature”, because if you don’t want it, just turn it off.

              2. Why Nikon (or most of the camera companies for that matter) really that far behind?I mean they only have one job-To make good cameras. They spend a lot in R&D as well. Sure, they may not have the budget compared to Apple or Samsung, but they should have a lot more than those Chinese camera brands, such as Mi.
              what is the thing they stuck on? Is it software, hardware or both? I’m just thinking how hard can it be to get off the shelf parts and just put it in your camera? I mean if a cellphone can put wifi, bluetooth, GPS, NFC in such a small body, surely those camera companies can do better.

            • Thom Hogan

              1. Simple answer: how images are used/shared/viewed changed. This was predictable from 2007 onwards. I’m actually on a college campus this week. These students ALL have had cell phones since junior high, and they take and use photos in ways that Silicon Valley ( defined, not Japan.

              2. Technically, they’re not really behind the rest of the Japanese camera companies. In a few ways they’re behind, yes, but in some they’re ahead. The problem is that ALL of the camera companies are ridiculously behind where they should and could be. The got lazy, they went into cost cutting, they underestimated the change in how images were used (or didn’t see it), and so on.

              As I’ve written elsewhere, staying on top of tech is a forward looking problem, not a backwards looking one. The smartphones all looked forward. The camera makers are still looking backward.

            • Jim Huang

              Thanks for your reply Thom. I have no further questions….for now. 😀

    • George

      I work in events and often I’m paid post live work to Instagram, facebook, and snapchat, or to quickly deliver photos to a marketing manager for the above mentioned purposes.

      What you have put as the “pro method” is stupidly annoying. THERE ARE OTHER WAYS TO DO THINGS.

      • Meshtli

        Dropping cards in mac is aged, tricky and annoying method. With to many unneccessary iterations. Why I need 3rd party mac or PC if I can trasfer directly from camera to smartphone? Its simple and it works. But not for Nikon..
        Why you are using car if you can run?

      • nzswedespeed

        Yes there is. Fuji has good WiFi unplemeneted, fill res doesn’t take long either

      • Nyarlathotep

        Yet again, being an inflammatory troll.

        In response, imagine if you didn’t need to pull the card out in the first place. Faster. Seamless. Automatic redundancy. No Cords, no sneakers needed. Too bad Snapbridge is hobbled by Bluetooth transfer rates.

    • Thom Hogan

      Well, that’s what it’s promoted as. In practice:
      1. Transfer a photo or two at 2mp in reasonable speed to phone.
      2. Transfer a lot of 2mp photos or full resolution photos very, very slowly and probably exhaust the battery.
      3. Switching to Wi-Fi does not speed the process up to the old WU Wi-Fi days.

      As to your questions:
      1. Yes, though a bit slowly.
      2. For lots of images, you’ll probably exhaust the battery before the transfer completes. In a recent test with the D3400, it managed about 250 images before shutting down due to battery constraint, and it took hours to do that.

      • Jim Huang

        Hey Thom,
        Thank you for your reply.

        Can you please explain why it’ll be a slow process to view images at the back of the camera LCD screen when it is using snapbridge?

        • Thom Hogan

          Not sure it is.

    • Thom Hogan

      You’re as deluded as Nikon was in 2010 when I presented to them. This is sneaker net for the 21st century. And I’m not aware of how to insert an XQD card into a MacBook Air.

      I watch sports shooters do this every halftime and swear at the camera companies as they do. They’ve got plenty of time on the sidelines where they could chimp-and-deliver if the cameras were designed right.

      Further, given your scenario, why not just put the cellular connection in the camera?

      • Thom Hogan

        If there were a little hand inside the camera it would slap you…

      • Thom Hogan

        Your power of using non-sequitors and failing to actually understand the point is unrivaled.

      • Miguel Lecuona

        Not many XQD drives available, the one I have from Lexar has a cable is as thick as CoAX. I’d rather go from camera. The D750 still works well enough, but not perfect. Has the iOS patch been released for the D500?

      • ITN

        This may be a little late to the conversation but first, I agree seamless connectivity is highly desirable. However, if you connect the camera directly to laptop with an Ethernet cable, aren’t the files going to be on the laptop faster than if using any wireless method or taking a card out of the camera and transferring as a batch? Even if immediacy is valued greatly, I would still want to check that the image looks exactly as it should on a calibrated monitor before sending. The camera LCD screen can be deceptive because it is so small, and a cell phone screen isn’t that much better. The cell phone network is often inoperable a lot of the time at large sports events because so many people are using it in the audience. In my opinion it is better to select the images on a laptop and then resize them for suitable size for publication and then send as a small batch. I don’t think the camera or smartphone are really the right tools for editing and a fast cabled connection avoids the interference from wireless network users nearby.

        The laptop is also great to have to operate remote cameras. I don’t think Nikon’s expertise is there for developing a cell connection in the camera, and it doesn’t solve the problem of not being able to critically evaluate the pic before sending even if they had it. IMO a proper computer display is needed for any serious photography applications. Snapbridge etc. isn’t intended for serious photography rather for those who want to use a “real camera” for social media sharing, being in the moment etc.

        • Thom Hogan

          Well, this is a true user problem, and it’s the kind of user problem I used to love solving in my Silicon Valley career.

          Moreover, it’s multiple user problems. The need to share an image to a Web community on an as-needed basis is a low frequency, low quality problem. It needs to be solved one way (and SnapBridge’s 2mp JPEG clone is a start, but why I have to create a JPEG first when I started with a raw file I have no idea why; Nikon took solving a user problem and created a new one).

          The need to archive/move all images is a high bandwidth, high quality problem.

    • purenupe1

      so using a mac book air is a prerequisite for being a pro? Your not a professional photographer so your opinion is worth shit.

    • Miguel Lecuona

      Depends on the scenario. I would like to set up a true high speed large screen tether for Studio; currently do use WMU/ Snapbridge for covering some live events; and utilize your option on the road when there’s time for batch-loading and post work. You’re not suggesting I refund clients when I use snap bridge on the job, are you?

  • Nyarlathotep

    Right on target for your usual bs, just spewing inflammatory opinions for the giggles and insulting people by calling them “vile words”. It’s not the actual words, it’s the intent, so it’s still ugly and combative.

    And for the record, pro journalists and sports shooters would love a proper high speed transfer feature. Exactly crowds the D500 is aimed at. Right now they generally use sneaker net. In a world were editors need images within minutes, fast wifi would be a major boon, beats the hell out of physical media transfer. Pretty sure wedding photogs would eat it up too for non-in-body redundancy.

    • Nyarlathotep

      Nope, total sense. assistant, sitting 20 feet away, out of the photog pit, transferring images to the editor, photog misses zero shots and gets it to the editor. Right now, the photog has to stop and hand off the files. Not to mention the assistant can review the files while the photog shoots. And, papers don’t need 20MP for web posting.

    • Please don’t feed the troll.

    • Adam DiCaprio

      Actually the wifi upload is ice for wedding photogs for the (you can call it gimmicky ) instant slide shows where as they take pictures if there is a good one they wouldn’t mind showing without post they can immediately sling it across to a laptop running the slide show without popping out the card. The wifi feature on the d750 is reasonably fast. It sucks they screwed up with the snapbridge.

      • Meshtli

        Only for Nikon.

      • Thom Hogan

        Wait. A laptop’s Wi-Fi is 100000000 times faster than you can put in a camera? What?!?!?

        • Nimloth

          Small people in the camera working with Morse code?

          • Thom Hogan

            Or someone working in binary on a Little Endian system and saying that it’s the same ;~).

      • HF

        I never show unedited OOC photos to the bride & groom! Those files are often deliberately underexposed or a certain JPG mode is used to be able to trust the histogram.

      • etg818

        Yes, Nikon did indeed fail

      • Espen4u

        Stating the obvious. Isn’t that the whole context of this thread?

    • purenupe1

      At some point you will be blocked

      • preston

        hopefully this is sooner rather than later.

    • You know how I can tell who’s a complete wanker without having to read everything they’ve written?

      They use *lots* of caps, as though ‘shouting’ somehow elevates their drivel to a state of inviolable truth.

  • KnightPhoto

    I would LOVE to see the WT-7 stats but I don’t see them in the table – any pointers?

    • Andreas Vesper

      500 original size images in 44 mins (1 mAh battery consumption on the camera and 0.4 mAh on the WT-7 per image) with bluetooth disabled on the iPad, 57 mins for the same 500 images (1.2 mAh on the camera / 0.5 mAh on the WT-7 per image) when bluetooth is enabled. The reason is clear, both Bluetooth and WiFi are using the same 2.4 Ghz band and Bluetooth disturbs the WiFi transmission as Bluetooth performs frequency hopping in this band. Compared to the cheap WU-1a adapter the WT-7 performs pretty robust. The European WT-7 version does not allow using the 5-GHz Band in adhoc mode.

      • Thom Hogan

        Yeah, that sounds about right.

  • 247th

    I like Snapbridge. It puts the casual back in camera. If cameras are inconvenient, I just use my phone? If I could be more selective about which photo I want to send to my phone that would be nice though.

  • Ritvar Krum

    Snapbridge, DL delays, Keymission, D3400 – these are almost only news from nikon for over year period…. none of theese subject should exist and if they do – nikon should ping and inform bots from Pakistan on Facebook about those… but sadly these are the only news from nikon

    • Huh? 105mm f1.4E, for example?

    • Paid full retail at launch for my D500 and even with the snapblowout I still feel like I got a bargain, I like it more than my D810.
      I think you’re a bit of a negative Nancy;
      They make two great cameras update a third drop some nice lenses, and had some environmental catastrophes to contend with. I don’t think you’re putting things in the right perspective here.

      • Just curious, can you explain how do you find the D500 different to D810? Maybe it’s just the camera feeling which can’t really be explained, but I thought I’d ask…

        • I do sports, aerial, landscape, time lapse, astro, and a lot of video work – the D500 does great for varying reasons at all of these. 4k is important to my work and with the lenses I use. I also greatly enjoy my 18-140mm over the other Nikon zooms, it’s new gen design with good VR and sharpness, and it’s inexpensive so I don’t worry about it getting covered in snow. 4k time lapse features save me a lot of time, D810 is larger, more expensive, heavier, feels like overkill at times with so many pixels, I had a D7100 prior to the D810 and enjoyed being able to use my 300mm as a 450mm.
          I could go on for a while why this camera is so great, but here’s one – while taking a picture of a dam doing aerial surveys, I take a set of broad high detail shots with the 85mm on the D810 filling the buffer then while leaving the area switch cameras to the D500 with a 300mm and hold down the shutter “spray and pray” often at extreme angles, while the plane is turning away or leaving. There can be a lot of targets sometimes and no time for pass after pass. Or the target is sensitive……….and I don’t want to be noticed. Another time when the 1.5x is nice, because high focal length in a low wing loading airplane means you are not going to get 100% keepers even at 2000th. Also D500 invariance means I can run with the sweet spot aperture and high shutter speed and not care at all about lighting, not being forced to drop shutter speed means we don’t have to slow down either.
          So many complicated reasons, don’t even get me started on the buffer – it’s like having a M249 hooked up to an infinite belt – the trigger is always ready for you to pull it, thats an incredible feature for someone coming from a D810 and missing shots while at work and playing around.

    • ITN

      D5, D500, 105/1.4; fantastic new products from Nikon which work just fine.

      • Thom Hogan

        Yet, based on Nikon’s historical average of DSLRs and lenses introduced each year, Nikon is waaaay behind that average this year.

        • ITN

          Sales are down; new product introductions may be reduced accordingly. This is not unexpected. I would expect a few additional lenses to be announced this fall maybe early next year. NR mentions 19mm PC-E and 70-200/2.8E. Also new 200/2 FL and 300/2.8 FL may be in the pipeline.

          I think Snapbridge and DL indicate there are implementation problems. They need to solve these and hopefully sensor production will be up and running normally soon.

          • Thom Hogan

            The 70-200mm is imminent, and I think NR is right about the 19mm being announced with it. I suspect that the 200-400mm is next in the E/FL development, and the 300mm must already be nearing completion. Haven’t heard anything about the 200mm.

            That said, other than the 70-200mm, those are all 300/month products max. At some point the “just sell expensive products to remaining audience” thing that all the Japanese camera companies are now embracing will not work, either. Indeed, it may very well speed up the “sales are down” cycle.

            As early as 2003 I was predicting (accurately as it turned out) when peak DSLRs would be hit and by 2006 I was proposing the way you’d need to reinvent the camera to restart market growth. By 2010 I had added some fairly specific recommendations to this. To their credit, Nikon has moved slightly in that direction.

            To their discredit, they’re moving too slow and doing too little. This has big implications for Nikon, as they’re 60% sales in cameras, near 100% profits in cameras at the moment. And while they’re spending most of their focus cutting costs and iterating “as usual” they’re losing market share to the point where some of us can see where the much faster moving Sony will take over the #2 spot in ILC cameras some day in the not-too-distant future. That just digs Nikon into a deeper hole if it happens.

            But you are correct. SnapBridge, DL, and a number of other things that have happened lately show that whatever Nikon thinks the answer is they are having troubles actually implementing. Coupled with their recent QA problems, this is eroding confidence in their user base faster than I think they realize.

            • Yes, I am pretty sure about those two lenses, most likely to be announced this month (before the PhotoPlus show):

            • ITN

              You don’t happen to be comparing current to 2012 sales, are you? The 2012 sales are an anomaly because in 2011 Nikon lost factories to natural disasters and was not able to match demand. This demand for 2011 was transferred on to 2012 leading to anomalously high sales. It would be better to compare current sales to 2010 sales, before the earthquake and flooding happened. That gives a more realistic picture of the rate of sales change over time.

            • Thom Hogan

              Nikon had a fairly consistent 33% market share in ILC, even during that time period. It never really swayed more than +/-2% overall since Canon came fully into the DSLR world. But in the last year (2015/6 compared to 2014/5, which is how Nikon runs their fiscal years), they’ve started slipping, and 2016/7 is currently forecast with the largest drop we’ve ever seen.

              Meanwhile, Sony is touting–but not actually revealing numbers–a significant increase in ILC sales. Canon is claiming year-to-year being pretty much the same. The current best analyst estimates I’ve seen show Canon holding market share intact, Sony gaining to be just behind Nikon, the rest being either too small to worry about in terms of market share (Fujifilm), and/or holding steady (Olympus).

              The problem is that there is a clear and marked decline in DSLR that now runs over several years, with a fairly flat sales rate in mirrorless. Nikon is single digits in mirrorless and going nowhere. Canon is now #2 in mirrorless and growing. Canon is not losing sales volume in DSLRs, so the DSLR sales losses are all coming from Nikon, Pentax, and Sony.

              Nikon has managed to keep head above water by two initiatives: push more expensive FX, and cut costs. Neither of those grow their customer base. Heck, neither of them retain their customer base.

            • ITN

              I just checked CIPA numbers for Jan-Aug and mirrorless in 2016 are at 82% of unit sales of 2015 Jan-Aug, 86% in value. That’s a clear decline as well, not “holding steady”. Reflex is at 77%/76% so it appears mirrorless is taking more of the share in value but both are declining in units. Still it is not possible to say from this, at what level the markets will settle if they will. I thought a lot of people claimed that the D400’s omission is decisive for Nikon. Now Nikon made an unexpectedly advanced D500 yet sales are down. Perhaps Nikon should have made a D820 instead. Can someone explain why the D500 is not taking Nikon into new heights? It is not because of poor Snapbridge implementation, IMO, although some people are disappointed.

              Canon has nice live view/video AF technology which I believe will move them ahead and increase their market share. Nikon should present something similar.

            • Thom Hogan

              Unfortunately, this year has the same problem as 2011: earthquake. The April-August numbers are down due to arbitrary sensor and other parts shortages. May, just after the quake, appears to have been the height down shipments as no one had adjusted production yet to match what they could get in sensors. I’m not sure we can judge by the middle-of-this-year results. Jan-March was actually up for mirrorless.

              The more interesting thing is to look at generation after generation sales for Nikon. They’re pretty much all going down. So the D7000 outsells the D7100 outsells the D7200. Even the D500 may be down compared to the D300/D300s levels, despite skipping a generation and generating pent up demand.

              Your question “how is the D500 not taking Nikon to new heights?” is a good one. In some ways it is. Despite some still unrepaired firmware issues, it’s a remarkably good camera.

              But frankly, it’s all about household penetration numbers. Eventually you hit a level where you get “last update” syndrome starting to take effect, and I believe we hit that some time ago for most people.

              So Joe and Jill casual see no reason to update from their D5200. Super enthusiast Billy and Jane will still pop for a really significant update every now and again.

              The problem therefore is this: (a) Everyone has a camera; it’s a smartphone; (b) Some have a better camera, and it’s probably an older generation DSLR; (c) A few are still buying the latest and greatest, and that’s becoming less likely to be a DSLR.

            • ITN

              A lot of people are getting mirrorless cameras with the assumption that soon they’ll be able to do even long lens action applications as well as or better than DSLRs. This may or may not be the case. Certainly Nikon is showing the DSLR is continuing to be developed with significant improvements in low light action autofocus. Now, mirrorless cameras obviously have their place and they can be more compact and less expensive to manufacture than DSLRs. However, I can understand why Nikon doesn’t want to make a competing mirrorless product that would have similar sensor size as their DSLRs. They risk reducing the sales of their main product line with nothing in terms of lenses to give to the new system any time soon. Also just about anybody and their cousin can make a mirrorless camera now, and as a result there are so many different brands in that marketplace. I don’t think there is much chance of success for Nikon to enter it at this point. It’s better that they focus on the development of their DSLR system and pursue other fields where they can use their expertise (optical in particular). Mirrorless interchangeable lens camera market is packed full of competitors with growing lens lineups and the sales are declining. A small declining market with increasing number of competitiors is hardly attractive especially if it may lead to fatal wounds in their existing successful product line. I suspect Nikon will enter a full frame mirrorless camera in the market in 1-2 years and then in 2 years, do a Coolpix A to it and pull from the market, not being able to make a viable product in that highly competed marketplace. Nikon isn’t showing any of the required technologies in their existing products: the coolpix A shows what their AF would be like, i.e. intolerably slow. Do they have new EVF development, or a history in the field to make a superior EVF? No. Are their existing lenses likely to AF well on a mirrorless? No. I think it’s far better that Nikon focuses on their successfull product line and scales production and product development on the remaining customers. Personally I think customers flee from Nikon partly because of attitude to fixing AF and other problems exhibited in some regions, and the prices of their new high end lenses, which are rapidly climbing. Examples, 24-70/2.8E, 105/1.4E etc. They are pricing their best stuff beyond even the wildest dreams of what the majority of their customers could consider, and Sigma is taking in money in the just below the top and some also at the top with their more affordable products. Nikon needs to be able to improve products and offer new pictorial opportunities without increasing prices significantly. The 200-500/5.6, 70-200/4, and f/1.8 primes are demonstration that they can, but will they, is the question. Fuji, Olympus are offering products that are more affordable although not exactly FX quality. Nikon should produce high quality products of the greatest value in the enthusiast product segment. I think their high end stuff is great though, but as I said it’s beyond the reach of the majority of their customers to the point of frustration being expressed. I think Nikon can increase sales by offering affordable, unique products that make it possible to do things previously impossible. The 14-24/2.8 was such a product, even though it was expensive, it was so phenomenally ahead of competing products at the time that many people who didn’t need one got it just because it was such a great performer.

              Regarding the 200-400/4’s update mentioned before. I have not seen patents regarding that type of lens but there are patents for both 200/2 and 300/2.8 FL which is why I think the latter will come out sooner than the zoom. Also the zoom is such a complex lens that developing it is likely to take a good while to complete. Canon’s 200-400/4 Extender costs considerably more than Nikon’s current 200-400/4 and I think that if Nikon makes an update, we would see the price increase to similar levels. This is a huge issue for many people; 11k is a lot more than 7k and many use the first version Nikkor which cost even less. Thus I think it’s paramount for Nikon’s ability to retain its wildlife / sports customers to try to keep the price from escalating into the stratosphere. It may not matter to the guy who won NHM’s WPY contest with 1DX and 200-400/4 Extender but it matters to someone who wants something up from the 200-500/5.6 but is not infinitely wealthy. I believe the price increases in the high end Nikkors is a major force that leads to enthusiast exit from Nikon, not because they don’t like Nikon products but because Nikon is, in their effort to continually improve image quality, pricing themselves out. I do think Nikon needs to compete in the high end market, but not with products that almost no one can afford. Compare the prices between Nikon and Canon 800mm’s. It’s just out of this world. Not that this would be a mass market lens at the lower price either, but it sends the wrong signal to Nikon’s existing and potential customers. Nikon used to offer products with great value. Now this is being questioned.

            • ITN

              To add, if Nikon can make a competitive FX mirrorless with a solid lens lineup in a short time, of course it makes sense for them to do it. I just question their ability to develop both their DSLR and mirrorless lineups rapidly at the same time. Sony has a bit of both but they come out with new lenses very slowly. Zeiss is out there to help them but at Zeiss prices. I don’t believe Nikon’s resources are enough to split into many new interchangeable lens systems.

            • Thom Hogan

              Yes, that’s the point I’ve been making for a long time. By not filling out the DX lens lineup, Nikon’s now in an awkward space. Any new mirrorless system will need a pretty wide array of lenses to be competitive now. Putting such an array of lenses on a Nikon mirrorless system without having the DX line filled would essentially say “don’t buy a DX DSLR.”

              But I think there’s another issue here. Nikon got into the Tamron-envy position and hasn’t abandoned it. Management at Nikon thinks making consumer-grade superzooms is more important than anything else lens-wise. They’re seeing quantity, not quality.

              My fear is that they’ll just transfer that mentality to any new mirrorless system. That won’t fly.

            • Eric Calabros

              Its way too late for a new mount, or new lens lineup (for bigger than 1 inch sensor), way too late. So I think they should keep the F mount. at least I can put 12-24 on it as soon as it arrives.

            • Thom Hogan

              That’s been the debate for quite some time, and probably a debate that has been heated at Nikon. There are pluses and minuses to both directions.

              But I don’t think that the mount decision is the most important thing. The most important thing is whether we have a full set of lenses, period. If they use the existing mount with a DX sensor for mirrorless, we STILL need a full set of DX lenses (buzz, buzz). If we get a new mount with any sensor size, we STILL need a full set of lenses.

              I’m not sure why Nikon hasn’t figured this out yet. It’s obvious and predictable. As the true consumer market keeps drying up, what are you really left with? The high-end enthusiast. And those people are attracted to the full m4/3 lens set, the full Fujifilm lens set, the open E/FE mount and the nice-sized and decent f/4 zooms.

              If Nikon thinks they’re going to sell consumer superzooms and make up a lot of ground, they are absolutely delusional. Ironically, it’s the legacy lens thing in reverse for them. They’re on the other side of the line now.

              Thing is, the Coolpix P900 and DL 24-500 type of camera is where the consumer is much more likely to go no for a superzoom. Meanwhile, the folks that’ll pay good money for a top end are drifting away from Nikon DX for good reason: it’s not a full system.

            • El Aura

              I think it might be safe to say that the vast majority of the development burden for the Sony-Zeiss lenses falls on Sony. Zeiss itself has said that all they do is only to accompany the design process, approve the design and oversee the quality control process.

              And if Nikon provided the lens mount protocols to third-party lens maker the way Sony has done for the E-mount, there is no reason why Zeiss wouldn’t offer the Batis and Loxia lines for a Nikon FF mirrorless system as well (as long the Nikon system sells in large enough numbers). And for the Loxia line, I don’t think even that amount of cooperation is necessary, Zeiss does fine with providing chipped MF lenses to the Nikon F-mount.

            • Thom Hogan

              All good points.

              > Mirrorless and long lenses
              One of the issues with PD-on-sensor is that the geometry is really small. As you get to longer and longer focal lengths, the discrimination goes down because of this. DSLRs will continue to have better discrimination for PD on telephotos at distance, which means that the initial focus move is faster and the further focus tracking steps are probably faster, too.

              > Nikon not making competitive mirrorless product
              Well, that’s the US$64,000 question. Why? It’s not that they can’t do it, it’s that they haven’t done it. This seems problematic to me. They’ve enabled competitors in ways you should never do when protecting your main product category (60% of Nikon’s sales and more of their profits are from the camera group).

              > Chance to succeed with late entry
              Define “success.” If you mean be the number one provider, absolutely true. Nikon blew that possibility big time. But even 20% of the 3m unit volume would be a big win for Nikon, and I think they could get there with the right cameras AND LENSES (buzz, buzz).

              > Not showing required technologies.
              Read what I have to say about Live View autofocus in my D3400 review tomorrow. Disagree.

              > EVF development
              The dirty secret is that everyone is using the same providers. It’s not the EVF itself that’s the issue, it’s how you drive it. That implies sensor and perhaps other tech (e.g. the way Samsung gen-locked the EVF to the sensor).

              Side note: Nikon hasn’t really shown ANY technologies in 2016 other than the initial D5/D500 focus changes and SnapBridge. You can look at this one of two ways: (1) they have none, the cupboard is bare; or (2) they’ve been working on them, but they’re holding them back for the 100th anniversary year: the cupboard is full, but currently locked.

              > Customers fleeing
              Fleeing isn’t the right word because it implies a urgency and volume that isn’t quite true. But yes, I’ve been documenting leaking and sampling for some time. I put Nikon’s problems there as about a 5% overall decline in potential sales.

              What’s hurt Nikon the most, though, is that for a consumer company, they’re not consumer oriented at all. They simply don’t hear–or in some cases ignore–their customers. Cost cutting measures throughout Nikon have resulting in both QA and customer service losses that the faithful all noted. They are pissing on their brand reputation every day, but making no changes there.

              Ultimately, that coupled with not having the right product line, would indeed cause clear fleeing by Nikon users. They’re not far from the point where that 5% I mention goes to 10%-20%. Coupled with the status of the overall market, that would mean Nikon would fall to #3 in the ILC camera market. I DO NOT SEE how management could continue to not see that they themselves are to blame for this if that happens. Losing a duopoly position, even in a market that’s shrinking, would mean someone made clear and large mistakes and management did not see or correct that.

              > 200-400mm update
              Patents sometimes are good predictors, sometimes not. But here’s the thing: the 200-400mm sells in greater quantity than the 200mm and even the 300mm. Glass at that level is a long process to create. It would be another management mistake if Nikon didn’t have a response to Canon’s 200-400mm+TC combo sooner rather than later. Yes, it’s pricey, but it’s become the goto lens for quite a few shooters on the Canon side, while the Nikkor is now pretty much abandoned, enough so that its used price is way, way down.

    • Someone

      Response to Kitvar Krum:


      2016: D5 / D500 / 105mm 1.4

      2015: 200-500 / New 24-70 VR / 500mm and 600mm FL / P900 (83x zoom) / D810A / 300mm f4 PF / D7200 / 24mm 1.8G Nano Crystal … and more

  • Adrian Day

    I bought a D500 to specifically act as a router in my house using Snapbridge and a Wi-FI SD card. I am no longer able to stream Netflix and my girlfriend has left me. My live is over.

    • Eric Calabros

      Dont date mirrorless girls

      • EcoR1

        Well you should, if you like small bodies and big.. ..extrusions.

        • Ruthrrobbins1

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  • GoldenWeek

    First of all, new NC wireless products are supporting WiFi / BT / BLE, three kinds of communication methods.

    BLE is only using for pairing and initiation. The main background transfer which users think slow is actually the BT, not BLE.

    WiFi background transferring is actually supported in the very beginning version(not official released) of Snapbridge. But it’s removed maybe due to the compatibility of Android mobile phones. And of course, also removed in later iOS version.

    For now, if you still want to use WiFi for full size transferring, there are two operations:

    1. Use picture browser in Snapbridge and select to transfer.
    2. Use remote mode to take the picture.

    • C_QQ_C

      3) buy a ceap TP-Link mr3020 or MR3040 router flash it for OpenWRT, and use DSLRDashboard , total WiFI control, preview and upload of full size images through WiFi

  • Meshtli

    That’s why I left Nikon for Fuji. Nikon promissing, but Fuji implemented. I never see before more usefull wi fi application for remote control and picture transferring than Fuji have. Make a picture, in two taps sent it to the bride during wedding – priceless. Full resolution transfer is must have.
    I was Nikon shooter about 5 years.. It’s very dissapointing Nikon is making fail after fail today… I loved there cameras and lenses, their robust design and etc.. But they stop innovaiting and start cost cutting processes every were, even in camera design.. That’s sad.

    • Thom Hogan

      Try using facts once in a while. Nikon is projected to be 58% reliant on cameras for total sales, 85% reliant on cameras for profit (income). That’s through 2018 based on their own projections. Both those numbers are actually higher today.

    • purenupe1

      We had this argument like 3 months ago… I provided you with the actual financials, yet you still post inaccurate information. What the hec is your problem dude, is life that bad for you?

  • Dino Brusco

    Tried it myself….

  • maxx

    Good news from Nikon? Ever? I hope that 2017 (100th anniversary) will be the Big One for Nikon with, in order, new full frame mirrorless sistem, new D850, new D760 and a new D620. The last chance. P.s. Nikon… but new lens like a new 16-35 f/2.8, or a new Pro quality 24-70 f/4 VR, or less expensive fixed lens like a new 35mm f/2 VR… why not? I hope for the new 70-200 2.8.

    • 100th anniversary means we will see DF 2.

      • nzswedespeed

        Could be mirrorless?

        • I’ll bet money that it’s not. When does Nikon ever rock the boat? Certainly would be unprecedented.

        • Michiel953

          Hope not. Good old slr, 810 shutter/mirror, 24mp sensor, external controls, a well focusing screen, a minimum of distractions. I’d seriously consider it.

  • Nikos Delhanidis

    i didnt even manage to make snapbull work yet since may when i bought d500. its dead jim. just good ol eyefi

  • Gerard Roulssen

    Not to mention the 2mpix/FHD limit for small images in the 4K age is a mistake in the first place …

    • GoldenWeek

      The reason 2M selected is because the phones have FHD screen only, mostly.

  • jagigen

    I never really read up on Snapbridge but I was under the impression that the BT LE was only used to hold connectivity and when needed initiate a faster wifi conneciton and transfer.

    But it does the transfer over a bluetooth only?
    No wonder it sucks.

  • Clubber Lang

    Screenplay for a silly Nikon decision Nikon.

    Should we produce a nice crop sensor 16mm or 24mm prime?
    Should we produce a capable mirrorless system?

    I’m thinking snapbridge that everyone will complain about!

    Great idea!

    • I banned you once before and you came back with your troll comments under a different name. I warned you several times already. Now you are banned again. Don’t ever come back here again.

      • Watch out he’s gonna call you fat at 3am on twitter! /Thank you, this poster has a vitriol that reminds me of a certain toxic figure running for office.
        Funny that some people don’t know when to quit, you’ve given him a mile of slack – he’s going to be burned by that whiplash.

        • I have no issue with people expressing different opinions here, but name calling and nasty/stupid references will not be tolerated. I should have done this a while ago.

      • Clubber Lang

        Sorry for inciting Mr.Serious Pants Photographer100 Admin. Not my intention.

      • nwcs

        Thanks! But one of his many other aliases will be back soon enough.

      • etg818

        Watch out, he’s gonna make a mean video about you… or about 5 mean videos, all within the same hour.

      • Eric

        Theoria Apophasis aka Angry Photographer at his best…

  • Sripal TAD

    Nikon D750 wifi works fine for full size files. but it doesn’t sync, we have to setup link and fiddle with app. Indexing takes time depends on phone

  • 247th

    If Nikon disabled full size image transfer via bluetooth so people can’t complain about it, it wouldn’t be an issue. It’s still a nice feature to have but if you REALLY want full sized images… use the WiFi. Low power bluetooth simply doesn’t send as much data as a battery draining running Wi-Fi signal.

    • Nyarlathotep

      I think the point is, why are we even bothering with bluetooth in the first place? It is a really poor data transfer mode for anything larger than a few hundred KB.

      • Thom Hogan

        We’re bothering with Bluetooth for a number of reasons:
        1. It’s an effective way of establishing way restoring connections without having to enter passwords or manually change Wi-Fi settings. While most Android phones have NFC, which does the same thing, NFC requires very close physical presence, and isn’t used for this in iOS.
        2. The date, time, and GPS data transfers to the camera are all effectively “always on.”
        3. For a single, or even a few, image transfer(s) it’s perfectly fine for the 2mp placeholders Nikon creates in camera. It can be used for casual sharing pretty much as Nikon intended. It’s only when we get beyond the truly casual that things get problematic. Put a different way, SnapBridge is probably appropriate for D3400 shooters, but not for D500 shooters.

        • Nyarlathotep

          I do see the point in what the service provides, but it is just so slow over Bluetooth.

        • manattan

          The iPhone has NFC. That’s how Applepay works in iOS.
          The problem is not Bluetooth vs wifi, it’s in the implementation of the function. Nikon needs to design flexibility for the person who wants a Facebook ready pic to be already on the phone or the person who wants a full size raw transferred instead. They need to see what would be best for the user and then design and use appropriate technology. Instead they are trying to use technology first to control the design and implementation.

          • Thom Hogan

            I’m a little fuzzy on this one. But to my knowledge only very recent iOS devices have NFC, and I believe Apple has some developer restrictions on that component used for connections compared to Android, possibly because of Apple Pay. If an active Apple connectivity developer can comment on that it would be helpful.

            But it still doesn’t matter. NFC doesn’t provide time/GPS data outward. You’d still want Bluetooth for that.

            • manattan

              You are right. Other than apple pay I guess the only thing the iPhone NFC supports is feliCa. Kind of a waste, they could just add password protection for turning it on like Google used to have if security was an issue.

  • ITN

    Snapbridge is intended for sharing in social media and it seems to be in a very early stage of development (unfortunately). If you want to have access to wifi functionality for professional applications, use the wt-7a or third party products. They are faster and offer more functionality.

    • Thom Hogan

      Okay. I’ll buy your first sentence if you put the word “casual” in front of “sharing.”

      However, “early stage of development” still just boggles my mind. At some point around 2009/2010 anyone looking at what was happening should have been all over getting something like SnapBridge done, and in a form better than we’re getting. I think it was slide 3 in my presentation in Tokyo.

      Nikon themselves admit that SnapBridge development as we know it today didn’t begin in earnest until sometime in 2015. To that, all I can say is “wow.”

      • faocisco

        Well,at least Nikon is trying something “different ” ,no?
        Others (big ones) just keep using the “old” way !

        • Thom Hogan

          The frustrating thing is that Nikon’s UI for getting stuff to the smartphone is arguably decent. But that’s like saying the outer looks of an automobile is good looking, but unfortunately the motor doesn’t work very well at moving the vehicle…

    • August Personage

      It’s 2016, that is a $2k camera, why wouldn’t you expect the on-board wifi to allow you to transfer images at a/c band speeds understanding battery usage?

      Also, is there a tethered transfer option available where the images, regardless of size, are pushed out over a USB to Lightning bolt (or USB-to-USB for Android users) connector to an iDevice where the Nikon app can then send out via cell?

    • nwcs

      So Nikon is marketing something that doesn’t work as desired/intended and mean it for social media but don’t explicitly indicate it. Yeah, that’s pretty vague and uncoordinated.

      • ITN

        In the D500 specs (nikonusa web page) they say “Share images instantly with built-in SnapBridge (Wi-Fi® + Bluetooth) capabilities”. It makes very clear to me, what the purpose of the feature is. It doesn’t say “transfer high resolution or raw images quickly for editing”.

        • nwcs

          It says shares images instantly. It doesn’t have the asterisk saying: only small images, a few at a time, and intended for social media only.

          • ITN

            Large images are for printing, small images are used for sharing in e-mail and social media. Normally people don’t post high res images on public sites or share printable images. Sharing large images electronically would be slow in any case due to bottlenecks elsewhere. When I share images I assume it should be about 700 pixels long dimension for practical display on the least common denominator displays, or at most slightly larger than that if a horizontal image. Others may share slightly larger images but I am aware of no one who uploads 24MP images publicly downloadable. The transfer times are far too slow and the files consume internet bandwidth unnecessarily, not to mention if they are good images, make them vulnerable to unauthorized use.

            • August Personage

              It’s nice of Nikon to have decided for me how I should share my images.

            • ITN

              You can share your images the way you want to. Nikon haven’t excluded any application for your images. There are numerous ways to get your images from the camera: a card reader, USB cord, Ethernet cable, Wifi/FTP using WT-7A, third party products such as Eye-Fi card, Camranger, Manfrotto digital director, etc. There are almost countless ways you can do this.

            • August Personage

              There are almost countless ways you can do this.
              Except the onboard wifi, which is the point.

              If you bought a $2000 laptop with wifi and the speeds were too slow and the solution offered was; 1) $750 dollar secondary wifi card 2) Go ethernet 3) Mayeb some 3rd party solution that could get locked out in the next firmware update would you be happy with the laptop maker? No, of course you wouldn’t.
              There is nothing but failure for Nikon in this situation. Either they failed to code they app and firmware properly or they completely failed to understand their users who were going to see wifi on the camera use it to transfer the files they saw fit. Of course that was going to be full size images. Why wouldn’t it be? Did they do any testing with actual users at all?

            • ITN

              A cabled connection is >10x faster than any wireless connection so I don’t see the point of using wireless to transfer large files except in special situations such as remote camera used to shoot sports with the need to transfer the file as soon as possible (without taking the camera down). By transferring small jpgs the files are of suitable size for e-mail and facebook, which is what Snapbridge is for. WT-7 is for those remote camera control operations in large sports arenas and has the hundreds of meters of range needed there. In a studio, for example, wired connection is much faster and thereby conductive to fast workflow. Snapbridge is obviously immature technology and Nikon should not have rushed it to market like they did.

            • August Personage

              By transferring small jpgs the files are of suitable size for e-mail and facebook

              So Nikon has determined for me what suitable files sizes are?

              I don’t see the point of using wireless to transfer large files except in special situations

              You may not, but I’m going to fall back on “It’s 2016, why can’t I do this in a $2k camera?”.

              A cabled connection is >10x faster
              Of course it is. That isn’t the point though.

              Snapbridge is obviously immature technology and Nikon should not have rushed it to market like they did.

              We’re both agreed on that. Nikon’s continual refusal to take software very very seriously is a bad harbinger of the future for the company.

            • nwcs

              I’m not disagreeing with you from the practicality point of view. I’m just saying Nikon doesn’t provide clear marketing or technical guidance declaring that SnapBridge is intended only to be used in specific situations. It is a classic case of over-promising and under-delivering.

            • ITN

              I agree the implementation is disappointing. But I was expecting to be disappointed by any Nikon interface to a general purpose computing device, so this is just par for the course as far as I’m concerned. As long as a feature is wholly contained in the camera, or accessory, it is likely to work. If it requires PC, Mac, or mobile device software written by Nikon, it is likely not to work well.

              Thankfully there are third party products and software that can interface to Nikon hardware and work reasonably well.

  • Frank

    I own a pair of D500s, and a hell of a lot more gear. I make a lot of money taking photos. I just shot a major auto race. The green flag fell moments before the photo deadline for the paper. I shot the start and pressed two buttons on my camera. Shortly after that, I had an acceptable copy of the green flag photo on my phone, which I promptly emailed to the paper in time to make the deadline. THEY. LOVED. ME.

  • Aldo

    Right on…. I just disagree with people defending nikon by claiming “they don’t need” a feature . This is the second attempt by nikon to make wireless communication smooth. They NEED to fix it and bring it up to speed. If it’s in the camera… it should work well… end of story.

    • SteveWithAnS

      They should stop trying to make wireless work, they do not appear to be very good at it. I would be happier if they just included some sort of 1ft cord so I could tether my camera to my phone and transfer pictures wiredly… 🙂

  • Snapbridge does what again?


    • Eddy Kamera

      It snaps. Again.

  • purenupe1

    Given the insanely hilarious fact that you personally dont actually take or post photos…its understandable that you have no idea what yout talking about.

    • etg818


  • Thom Hogan

    Generally covering soccer you don’t move. But, no, I’m not aware of a US stadium that has this. You have to remember that we’re a big, spread out country with lots of colleges/universities also spread out, too. You can really tell who spends anything significant on infrastructure versus those that don’t.

    The US, in general, is behind where you’d think it should be in terms of connectivity. We have large swaths of the country where any reasonably fast connection of any kind is tough to find. It wasn’t until 10 years ago that my town started getting wired in a way that we got cable-based Internet, and it’s still relatively slow compared to what’s available elsewhere.

    But even if I had Ethernet, there’s only one Nikon camera that currently would allow me to do remotely what I’d want to do with it: the D5.

  • Pete L.

    Translation, “This tech doesn’t work exactly how I want it to, so I’ll sue!!”

  • Geoff Neuer

    Bluetooth handshake to “enable” a WiFi band? With these problems, I think it’s that the “enable” is more of a hook than and switch.

    This is the problem, Nikon doesn’t understand that Bluetooth is completely not needed. The truth is that if one can’t easily connect to the host in an optimal environment, then either the host is severally crippled (doubt it), or someone is using a client without the appropriate software and even possibly might need to change the hardware client (Sorry, your iPhone doesn’t cover it all and Nikon never will).

    With this ugly hack, Nikon is literally catering to people who just refuse to look for the appropriate software for their clients. Of course, if you use just the WiFi without the Bluetooth, that should work. That part is surely Nikon’s fault.

    • ITN

      If one is using wifi (e.g. D750), how does one prevent the connection from being disconnected when the camera is turned off? At least with iPhone, one has to reactivate the connection every time the camera is turned back on manually from the settings on the phone.

  • MB

    Nikon still advertises D500 as the a camera with certified wi-fi built in:
    Although they are not stating what 802.11 standard it supports and there is a small print explaining that it can only be used only with devices with SnapBridge installed it is still very much misleading.
    I really cant understand why is Nikon, instead of using existing standards, wasting time and energy to develop something nonstandard and useless as SnapBridge protocol. What could possibly be the imaginary benefit for Nikon as a company by doing this? Just how narrow minded or just plain stupid must be the guy at Nikon responsible for this must be?
    I would not be surprised if they have just disabled Wi-Fi functionality built in the Bluetooth chip they are using just because they could not figure out how to make it work with SnapBridge …

    • Geoff Neuer

      I completely agree. BTW, SnapBridge isn’t a protocol, it is a client. The protocol should be TCP/IP over ad hoc WiFi (which I believt it is at the core) with a Bluetooth controller for the WiFi API. The real problem seems to be that they are trying to cater to people who know very little about networking with WiFi, think “Internet Connection Sharing” for Windows. If you take any time at all to think about Bluetooth enabling WiFi for this application, it makes absolutely no sense.

      Now, if you want to talk about the fact there there isn’t a open universal API for cameras…I’m all exhausted on that topic. But, that doesn’t matter here for this because there is no magic that needs to happen here for clienthost communication. I seriously doubt there is anything but standards being used, but Nikon has those standards all funked up. It’s really odd because even cheap $100 printers from 10 years ago know how to do this correctly.

      • MB

        TCP/IP is actually a stack of protocols. In regular network communication there quite a few protocols used, for example in a Windows environment there is NDIS protocol NIC driver, ARP, IP, TCP or UDP, and there are also higher layer application protocols used such as HTPP client/server or IRC peer-to-peer protocols. Bluetooth is also a stack of protocols that can encapsulate TCP/IP packets but can also work independently and can instead use for example OBEX protocol for pushing images, 802.11n PAN used for higher data speed by enabling wi-fi etc…
        Nikon made SnapBridge proprietary and never published specification so we really do not know what protocols they are using but we do know that it cannot be used with any other device that has no SnapBridge …
        And you are right, most people does not need to know very much about networking, but most people do have general knowledge about wi-fi and what to expect from it and the main problem here is that Nikon fails to deliver advertised performance levels, at least in my opinion …

        • Geoff Neuer

          Your opinion is a fact, neutrality isn’t needed. The Rich Stevens play by play wasn’t what I was going for, it was just more along the lines that considering the hardware and OS’s Snapbridge runs on, it can’t be more than a encrypted packet, unless Nikon is hijacking the drivers of these devices to alter the standards of iOS/Android. I’d be interested to see if something like Magic Lantern couldn’t spoof a device ID and make SnapBridge give a Canon a simple nod. This is very hopeful to me! If SnapBridge is just playing obfustication, then Nikon/SnapBridge can at anytime drop the lone wolf act and start to play friendly.

          Is there a open public forum/group/RFC to comment to Nikon?

    • CERO

      Probably because they think more people will use their devices, software..etc..? aka trying to force an “apple” on their customers without actually having the reach and control of Apple.

  • superdan_x

    I have a question. Has anyone had experience shooting RAW+JPEG small with snapbridge? Transferring only the small JPEG for social media and instant sharing. The large JPEG files are useless for social media anyway.

  • ITN

    What about transfer times with non-Apple devices? How does Snapbridge work with recent Android devices?

    Canon has also taken up Bluetooth LE with their M5.

  • What internet speeds are people using can this be a problem

  • Senor Magnifico

    Wake up Nikon, there is no any space for such a mistakes in such a competitive market. Are you going to loose like in 90’s?

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  • arrrr32

    To set the expectations for this comment, I’m not a pro and don’t get paid for shooting, I’m just a guy who likes to take nice pictures.
    The first time I tried to use Snapbridge it worked OK sitting in my living room testing the feature. It moved from Bluetooth to Wireless and transferred a few full size pics. When I went to use it while taking pictures it somehow got stuck in Bluetooth mode. It wasn’t able to transfer a single full size picture and it ran down the battery trying. I finally did a batter-out reset and reset all the Snapbridge settings on the camera.
    After a while I decided to try again because I really wanted to get some pictures on my phone. In the end I found that if you have the ‘send to smart device (auto)” setting on in the camera and “Auto download” on in the app (android version) it wouldn’t switch to WiFi. Once I got the settings right, I could get it to work pretty reliably. It really only works in the “download selected pictures” mode. I keep the camera in airplane mode all the time and only transfer when I need pictures off the camera. Otherwise the battery is killed far too quickly.
    I also had the snapbrige app run away and completely drain my phone – I had the phone charging and it was actually going down in charge level because the app was running so hard. Resetting all app settings was the only fix for this problem.
    This is definitely no substitute for any properly designed professional wireless transfer system. It is intended for causal or semi-serious shooter who occasionally wants to transfer a few photos to their phone. Although I got it to work it is a horribly flawed and broken feature.

    • C_QQ_C

      The real challenge for Nikon was / is , to sell a feature that actually works properly. If they cannot do that they should not use it as a selling point for equipment at all until it is really delivering.
      Bet that the repeatedly postponing of BL -series is related to these problems with snapbridge too

  • Mike

    HAHAHA, and here I am using a 5 year old homemade wireless USB2 AA-battery powered rig I built for $70 to transfer full size D800 36MB JPEG files in a matter of a few seconds and RAW ones in barely a few more at 480Mbps. Sure, its good for only upto 40 feet from a workstation, but with a Windows-based tablet or laptop I can use it anywhere.

  • Zak Zoezie

    Since years now I simply use a small SD card reader to plug into my tablet/phone. Immediate acces to all files on card. Even in RAW format using todays Photo Mate R3 allows for quick & easy photo selection, asign your stars (compatible with adobe lightroom) and if you like also edit and export to JPG. Finally from tablet/phone, you can upload to web at desired image quality … done.

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