Nikon D800 rebate expires this weekend and it will not be renewed

The $200 instant rebate for the Nikon D800 will expire this weekend (May 31st) and it will not be extended in June. It seems that Nikon USA is happy with the current D800 inventory/sales before the rumored replacement is announced in the summer. This may be your last chance to get a D800 body for $2,796.95. Note that you do not have to purchase any lenses in order to get this $200 instant rebate.

Regarding the current Nikon body + lens combo rebates: they will be extended and more lenses will be added in the selection. I will post the details once they become available this weekend.

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  • gassing

    Time to grab one!
    Because NEW D800 will be $500 more….

    • Michele Perillo

      or, will it? Since it will be made in Thailand it could be not as expensive….

      • saywhatuwill

        Or maybe it’ll help Nikon’s profit and they’ll sell it for more than the D800 even if it costs less to make. I know I’m just going to wait until the new one comes out and get that if it’s that much better.

      • DuncanM

        Yeah, because every corporation in history passes savings onto consumers.

        • Michele Perillo

          As somebody else pointed out in the previous thread, D800 was expected to be priced far higher than the real price. Nobody was betting on a price tag of “just” $3000, and at the time everybody praised Nikon for outsmarting Canon and its overpriced 5DIII. I know for a fact that Nikon is not a charity and they aren’t going to give cameras away for free, but sometimes a lower price is the best marketing move.

          • DuncanM

            But even at “just $3000”, Nikon is making a profit on each body sold. So yes, the right strategy was to not artificially inflate the price and easily undercut 5D3 sales. Now lets theorize that moving production to Thailand saves Nikon $100 in manufacturing costs for each body produced. As a consumer you say they should pass the savings onto you and make a good deal even better,right? But how many people in the market for a high end DSLR say “If it’s $2900 I’ll get it, but $3,000 is too much”? The answer of course is exactly zero. This is a move to recoup sinking profits, not to make your next purchase very slightly less expensive.

            • Joven

              you’d be surprised. there’s a reason stores price items at 3.99 and not $4, or 2 for $10 instead of $5 each.

            • guest 23

              Stop crying about it. You sound like a real cheapskate. Don’t buy it it’s too expensive for you–your photos won’t get better anyway.

            • DuncanM

              Work on your reading comprehension before you open your mouth to insult someone.

          • doge

            Say that to the V3.

        • manhattanboy

          Actually sometimes they do pass along the price cuts. Its not for the consumer’s advantage but for competitive pressure. A well managed supply chain that can pass along price cuts to the end consumer can indeed be a significant competitive advantage, and may ultimately help boost the economies of scale if end purchases increase as a result. Unfortunately, Nikon has demonstrated they do not have a well managed supply chain, so I agree with your premise that there will be no cost savings passed to the end consumer in this case.

    • I have the same feeling, the replacement will probably be more expensive just like the D4s, unless they moved the production in Thailand in order to reduce the price.

      • broxibear

        Whatever the reason it leaves a bit of production space at Sendai…I’ve got a feeling that September might just bring that camera DX users have been waiting for.

        • The rumors I am getting now are all about the D800s (or D810). Nothing new on the D9300 for now.

        • KT

          This will be really interesting if they moved the D800 out of Sendai just to make room for the new D9300. I mean how much profit margin they need to make on the D9300 to justify that move????

          • broxibear

            Hi KT,
            I don’t know if the move is ” to make room for the new D9300″.

            Let’s assume for a minute the new D800 isn’t going to be made at Sendai…then yeah, that does beg the question what else are they going to make there ?…they’re not going to leave that space empty, and I doubt they need the space for D4s or DF demand as there’s plenty of those available.

        • Eric Calabros

          Its more that “a bit” space. and its irrational to make $2k body in sendai, and send your $3k body line to Thailand.

          • broxibear

            Hi Eric
            When I say “it leaves a bit of production space” I’m not being literal about size…it’s an expression.

            As far as rational about locations I don’t know, I don’t care where a piece of equipment is made as long as the standard is what is expected. It’s not an employees fault if the plastic they use is flimsy, that’s a design choice from Nikon. If it’s not been manufactured properly then that’s a quality control and production problem that Nikon should address.
            I don’t have any information about prices of any D300 successor.
            Maybe the D9300 and D400 are different cameras ?

            • Michiel953

              It’s not a design choice, it’s a speccing fault and a buying fault. Look at the first Mercedes M class SUV’s, some 20 years ago. Built, for entirely logical reasons, in the US, designed properly to European specs, coming out with crappy low rent plastics inside. Because that was what US suppliers were used to. In Europe we were already used to a higher quality level. The US caught up of course.

              The lesson here is that you have to look at your suppliers very thoroughly, and sometimes train them to get them to the level you require. Youi have to invest in your suppliers, and you have to invest in your own knowledge of the quality level you require.

              I’m very satisfied with the plastics quality of my D800, and my D700 before that. The glues that are used is another matter…

            • broxibear

              Hi Michiel953,
              I don’t think what you’re saying is right.
              Nikon Japan are the people who run Nikon worldwide. They tell their plants (wherever they are in the world) which materials to use in their products. If Nikon say use grade B plastic then that’s what the plant will use…the plant will not decide to use a lower or higher grade on their own whim.

              If that grade of plastic chosen by Nikon Japan is flimsy it’s by design because Nikon decided to go with that particular plastic…it’s not the fault of the plant that Nikon chose that plastic.
              If the concerns are about how well the components of a product are assembled then that is a different point. Nikon can address that through quality control and training, but things like the quality of the plastic, the glue, the screws etc are all controlled by Nikon Japan.

            • Michiel953

              Hi Broxibear,

              I agree with you mostly. I was just saying that the understanding of what grade A and grade B is might differ locally, at least it did in the past. I’m pretty sure Mercedes didn’t spec lower grade plastics for their M’s to ship them to Europe, to cause considerable disappointment amongst buyers. But that’s a while ago, things will have progressed.

      • Michiel953

        Price will be affected more by marketing strategy than by location of manufacture. Common knowledge.

  • saywhatuwill

    Right now Nikon might be suffering from Osborne Computer syndrome where something was “announced” so far ahead that everyone put off their purchase. In this case it was Nikonrumors “announcing” something maybe coming out next month. Hopefully Nikon won’t go bankrupt.

  • Spy Black

    Get your Japanese-made cameras with false sense-of-security of quality manufacturing while you can…

    • jepa

      Rather take d800 than the made in thailand mirror dust joke of d600/d610

      • Spy Black

        There’s no dust issues with the D610. It was obviously a design issue with the D600, not manufacturing, as the D610 is made in the same plant the D600 was.

  • Ernesto Quintero

    So do I buy at the current instant rebate price or wait till July and get it at clear the shelfs price ? I did the wait game and bought my D700 at final price, heck the D800e may go down to the current D800 discounted price. Or I might decide to buy the new D800(_) after the official announcement and previews. Either way I’m buying a version of the D800 finally.

    • doge

      Unless you need a camera immediately, I’d wait.

    • aaa

      it’s worth waiting, the D800s could have SUPERIOR AF compared to the D800. It will get same kind of AF treatment as D4s, with 4 aps-c center / better AF in general .. SOMETHING NOT EVEN Df HAS!!!

      • Ernesto Quintero

        Done, D800 ordered, $200 saved, D800(_) will be $500 higher, likely even more then that. Lens/body deals was not appetizing. Plus got $111.88 credit(will apply towards battery grip) plus free 32GB Sandisk, battery, backpack(will sell) and monopod. Settled for issue free new unit, and no waiting for delivery lottery sometime in late 2014. Oh, no worries of possible new product issues with the D800(_).

  • d800e_shooter

    Thanks for the new Admin. BTW, are you hearing anything about a potential D700 successor, aka D710 or D900?

    There were some rumbling on dpreview forums by “somewhat credible” sources that we might see a 16 or 24mp version late this year.

    • No, nothing. Only D800s/D810 and D9300 rumors for now. I am pretty sure about the D800s/D810.

      • d800e_shooter

        Thanks admin. I never had any doubt about D800S : the old D3S/D300S pairing has became the D4S/D800S pairing. But I would venture a guess that D810 is a more likely name.

        With the lackluster financial situation at Nikon, I hope they would be desperate enough for $$$ to release a lower-MP version of the D800S body. A 16/24mp version that can do 8fps with grip would really sell. The D600 disaster could be a factor…

        • Eric Calabros

          D810 with grip will do 6fps. What kind of photography you are doing that 6 is insufficient and 8 is enough?

          • Maji

            It has less to do with photography and more to do with the need to moan and groan. A lot of us think that a faster fps, more modern tech filled camera will make our photos better. However, when we spend money and find that our photos are still the same, we find it easier to blame the camera… only if the fps was 2 fps higher… only if the DR was 2 stops wider… only if the MPX was 24 instead of 36 etc etc etc… we will always find a reason to bitch about.

            • mikeswitz

              What they really want is a point and shoot that can read their minds!

    • KT

      I just can’t see Nikon releasing another 16 or 24 MP FX body when they already have the D610, Df and soon the D800S, all clustered with $1000 price range.

      • One More Thought

        I agree. Everyone has their own wish list, but Nikon cannot release every possible permutation of sensor/feature/body.

        As it is, Nikon’s FF lineup has never been better, in spite of the internet critics. It will only get better with this D800 update.

        • fred

          “Nikon cannot release every possible permutation of sensor/feature/body.”

          Toyota and other vehicle makers try to. There are so many options and variations of color/transmission/engine/paint/interior trim/sound etc. A modular Nikon camera (choice of sensor/buffer size/shutter/LCD resolution etc) would not be impossible.

          • Michiel953

            Of course not, and it’s very simple once your product development process is geared to it. Look at what Volkswagen Audi Group has done with the MQB platform, amd other car manufacturers have followed suit. Component sharing is totally normal, developing almost one-off products is stupid.

            I like to think the Df is the first step on that road. I hope many Nikons will follow.

        • guest

          The current lineup is good only for manufacturers, not the customers. What if somebody wants serious ISO, does that mean there simply is no other option than paying for D4s or 1DX? I really don’t see why there couldn’t be better options or alternatives. Nikon’d Df is a complete joke, they don’t even try to offer alternative bodies for D4(s) sensor.

          Take look sony. They produce a 12 megapixel A7s. What I don’t understand is why they couldn’t make similiar camera for still photography, 12 megapixel 8-12 mirrorless FPS. With some tweaking of AF / proper AF and price similiar to D800(e), it could be a D4s/1DX killer

          • Michiel953

            I repeat: we want modular cameras, that can specced as we would like them to be. Doesn’t have to be more expensive; a lot of rationalizing can be involved

            • guest

              This would be the most ideal thing to happen. Someone will have to do it sooner or later, I hope sooner.

  • ageha

    So the D810 is close…

  • duxfan

    Any ideas of the cards to be used in the new one? CF & SD again?

  • jake

    I think it will be priced higher than the D800E. They would be crazy to release a refresher body with no AA, an AF upgrade and a new processor priced lower than the current D800E. Everyone wants that low price but I don’t see it happening.

    $3,599? $3,699?

    • fred

      Early adopters will pay the premium.
      Everyone else will wait for a deal.

    • nwcs

      A new model allows Nikon to “reset” the price of the D800 and get some profitability back. However all the camera manufacturers have trained us to wait a few months to start seeing the discounts roll in. So expect a price dip within 6 months.

  • nate

    So I am currently living in Asia, and I can buy a new D800 for about 2k USD. But no warranty in the USA when I return… Should I do it?

    • Kuni

      imo you should wait for the new model. it will have much better AF, with combination of no AA AND better moire control (less PP moire reduction etc)

    • Neopulse

      It’s a great camera, make sure it’s brand new, there’s sometimes warranties available that aren’t from the manufacturer like “Mack” (for example) and it is reasonably priced the warranty. See what it includes and if the D800 qualifies for it. To me it’s worth it, you probably won’t switch to another body for a long time.

  • MF

    I’ve got an older camera and am eager to step up to the D800. I don’t care about the iteration to the 800S model — they don’t matter enough to my shooting to justify the price. But I want to jump on a D800. There’s no rush, although I need it before mid-July for travel.

    When to buy? Right after the 800S announcement and hope prices go down below current rate? Now? Saving every dollar helps.

    • Kynikos

      No reason not to wait until your travel draws near.

    • Michiel953

      Get the best deal soon. You need to get accustomed to that camera, you want it to become an extension of your arm and eye. That will take a few weeks. It’s a camera that is quite demanding on your shooting technique and your lenses. It’ll last you for a long time, it’s the best there is now. Don’t worry about a few dollars difference.

  • Kynikos

    Looks like, in Canada, D800 went on sale this morning. Photoprice showing just about every retailer dropped the price between $50-$200.

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