Nikon SB-910 Speedlight announced in Canada

I just saw the Canadian press release for the Nikon SB-910 on Photoxels (page is now removed). The new SB-910 will have a new thermal cut-out feature, hard-type color compensation filters, three illumination patterns, a dedicated menu button, improved user interface, etc. The price is CAD 579.95. The SB-910 is supposed to be available at authorized Nikon Canada dealers in November, which is impossible. This was probably the press release from the October announcement that never happened and they forgot to update it. Here is the full press release:

New Nikon SB-910 Speedlight Harnesses Powerful Flexibility and Control for the Revolutionary Creative Lighting System

New Nikon SB-910 offers advanced flash technology and intelligent features

Mississauga, ON, November 29, 2011 – Today, Nikon Canada announced the addition of a new flagship Speedlight, the powerful and capable SB-910. Building on the versatility of Nikon’s Creative Lighting System (CLS), the SB-910 incorporates an enhanced intuitive operating system and graphic user interface (GUI). The SB-910 Speedlight comes equipped with a wide zoom range covering the most popular focal lengths as well as FX/DX-format identification that optimizes zoom settings based on the camera body. This new Speedlight also provides a more efficient flash coverage and use of batteries as well as an enhanced Thermal Cut-Out function.

“Nikon’s new flagship Speedlight, the SB-910, provides exceptional high performance and creative versatility, which is exactly what users expect from Nikon’s Creative Lighting System,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The SB-910 delivers a new level of portable lighting functionality, with performance and intelligent features that adapt to a wide range of lighting challenges.”

With its enhanced operating system featuring illuminated function buttons, a dedicated Menu button with quick access to custom settings and an improved LCD screen graphic user interface, the SB-910 Speedlight is designed to provide easy operation and menu navigation. Whether the unit is used as an on-camera flash, wireless commander, or remote, the SB-910 Speedlight will provide dependable and consistent flash exposure. Engineered to address the creative lighting challenges faced by today’s photographers, the SB-910 Speedlight includes quick on-demand performance and the ability to adapt seamlessly to nearly any possible lighting scenario.

Additionally, the new SB-910 incorporates a new Thermal Cut-out function, which offers protection against damage to the flash panel and body that can be caused by overheating during continuous flash use. Now, rather than ceasing operation to protect the unit, the flash recycling time is automatically delayed if a significant rise in temperature is detected. For additional durability, heat resistance and ease-of-use, the SB-910 uses new hard-type colour compensation filters for fluorescent and incandescent colour temperature balancing. When using these filters, the flash automatically recognizes which filter is being used and adjusts white balance accordingly on the connected Nikon digital SLR camera. Additionally, the AF-assist illuminator of the SB-910 is compatible with the complete line of AF systems used in Nikon digital SLR cameras.

The SB-910 Speedlight features three illumination patterns (standard, centre-weighted and even), which are designed to match almost any shooting situation when utilizing the Speedlight. The “standard” pattern will cover all conventional, standard flash coverage. The centre-weighted pattern provides larger guide numbers than other light distribution types at the same focal lengths. This illumination pattern is ideal for shooting still subjects such as portraits, in which the light falloff at the image edges can be disregarded. When “even” is selected, the light from the flash will cover a subject from centre to edges without light falloff. This pattern is applicable for shooting group photographs indoors. For coverage with a variety of lenses, the SB-910 Speedlight incorporates a multi-step power zoom range that covers a wide 17-200mm angle of view, and can automatically detect Nikon FX and Nikon DX formats to help select suitable light distribution.

The SB-910 Speedlight includes support for Nikon’s advanced wireless TTL operation and can function as a wireless commander with control over three separate groups of Speedlights or as a remote Speedlight triggered by other SB-910 Speedlights, SB-700 Speedlights, SU-800 Wireless Commander or the built-in Speedlight set to Commander Mode on compatible Nikon digital SLR cameras. The SB-910 incorporates a high-speed recycling time of approximately 2.5 seconds for full power with NiMH batteries, and approximately 3.0 seconds with AA Alkaline batteries.

Optional water guards will be available for select cameras to protect the connection between the flash and camera, allowing users to utilize the flash when weather conditions are less than ideal. The SJ-4 Colour Filter set provides a Warming, Red, Yellow or Blue filter for adding colour to the background, foreground or just to accent the scene. The SB-910 comes equipped with the AS-21 Speedlight Stand, SW-13H Diffusion Dome, SZ-2FL and SZ-2TN hard-type Colour Compensation Filters and SS-910 soft case.

Price and Availability
The Nikon SB-910 Speedlight is scheduled to be available at Authorized Nikon Canada Dealers in November at a Manufacturer’s Suggested Retail Price (MSRP) of $579.95.

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  • Johnny

    yay? I bought an SB-900 less than a year ago, but I don’t feel cheated by the new specs.

    • Dennis Chan

      Haha me too! In fact I bought mine last week knowing SB-910 will be out this week. The new specification is not particularly tempting, specifically the price! I expected the worst where SB-910 will be sold under the MSRP of SB900. Well, it turned out even more expensive. I still find my SB900 a bargain .:)

      • Seshan

        It’s probably more expensive because it’s in Canadian dollars, everything up here cost more. If you bought it in the US it would cost less. The US price will probably be around $500

        • tigrebleu74

          Yup, Nikon Canada sometimes sells its products at a price 5-15% higher than in the US, despite the canadian dollar being about on par with the US dollar when it comes to change rate with the japanese yen…

          But then, the situation goes the opposite way around at some moments. It’s much rarer, though. I remember the D700 selling $ 2250 in Canada before the disaster in Japan, in February 2011. The same D700 was selling at around $ 2400 in the US at that time, if I remember correctly.

          Still less annoying than with Pentax. In Canada, the DA 12-24mm F/4 sells for between 1200 and 1400 dollars. In the US, the same lens sells between 700 and 800 dollars. What a scam! 🙁

          Canon is also regularly selling some products at higher prices in Canada, despite the canadian dollar being almost on par with the US dollar.

    • Mim

      hard-type Colour Compensation Filters = no gel holders =?

      gels fade, will the hard-type also fade?
      I’d rather have a pack of gels than a stack of hard-types

  • ich bins

    I payed some 430 euro for the SB 900, approximately two years ago. Now I saw the price tag of the 910: 999 euro. Is this true? Can`t believe for the few improvements.

    • Paul

      Herp derp:

      The Nikon SB-910 Speedlight is scheduled to be available at Authorized Nikon Canada Dealers in November at a Manufacturer’s Suggested Retail Price (MSRP) of $579.95.

      Read much? Can’t believe the number of people who thought the 999Euro price wasn’t just a placeholder.

      • I don’t see how this will be available in dealers in November. This is the press release from October. Remember when I said that the announcement was delayed and nobody believed me?

        • T.I.M

          I believe you !!
          As long it’s not about Nikon’s cameras, I believe you !

        • I imagine there are a number of things you stated earlier which will be rolling down the pike over the next few months.

          People can’t seem to separate their emotional hysteria from a logical analysis. Authentic photos (a la D800) are no longer enough. Soon, even seeing it in a store will not be enough for them. Eventually, these people will need to be able to throw it off of the Empire State Building (or Eiffel Tower if they live near T.I.M. 😉 ) and pick it up unscathed from the cement below in order to believe it’s not merely a stunningly real-looking fake.

          No, the admin of THE rumor site on the web of all things Nikon (and most things Photo) doesn’t have any credibility. I mean Admin, you announced these things last year, and stated they should be arriving earlier this year. Forget there was a massive earthquake/tsunami in Japan. Forget there was torrential rainfall and flooding in Thailand. Forget that Nikon is made up of people who aren’t superhuman, and therefore can’t fly around the globe at breakneck speeds reversing the orbit of the Earth and thereby turning back time so they can make wiser decisions, all so that 87% of the readers here can whine about how the next generation of AMAZING is too this or not enough that while they secretly wish they knew how to shoot in manual mode.

          Nope, you have utterly failed, Admin. I’m sure AnoNemo et al who continually claim that Nikon is not releasing another camera ever again are the informed folks, and you are simply wrong. Nikon doesn’t have a D4, a D800, a D400, a D4x, or even an SB-910. They’re just pumping their stock so they can sell out and retire in Tahiti. That’s all they ever wanted, even back in 1917. They just lost sight of that goal for 90 years while they made the best damn cameras on the planet.

          • T.I.M

            @Ron Adair
            I live in Florida (so does Peter)

            • not that anybody could prove it — you’re invisible.

              All that frenchie talk is throwing us… 🙂

            • I live in Florida as well. In the city of sold NFL football teams and sacked head coaches. A.K.A. Jacksonville.

            • T.I.M

              I saw you not too long ago at the Avenues’s mall, down Southside blvd in Jax, of course you did not recognize me.

            • @ T.I.M.

              Really? Why didn’t you say hello? I’m a nice guy; next time make sure you say hi!

              Where exactly did you see me?

            • MJr

              Did you see the MSL launch ? =D

            • T.I.M

              I was busy trying to fly my new airplane without crashing it.
              But I did see the last shuttle launch (I’m about 2 hours away from Cap Kennedy)

          • perfectly stated.

          • Been there guy

            Correction! In 35mm only!

            Their 90 + years of effort should have gone to the medium format instead of paddle junks like Nikon 1 or viedo capability to the eggheads that don’t know a thing about still photography.

            Those same eggheads try to hide their ignorance about art by talking a lot of tech trash–on paper. The new tech that is in no way, shape or form would ever made them a better still photography artists.

            They are just bunch of tech junckies itch to spend their trust funds!

            • nikon doing medium format? That would mean it would be 1,1% better then phase one, 3x costs and each year you would get some minor update instead of jumping on neck of your engineers to produce more then anybody needs, but everybody will want

            • ZoetMB

              Yes, because there’s such a big market today for medium format. Rolleis are jumping off the shelves. Kodak can’t keep 120 and 220 film in stock. And those large format digital cameras like those Hasselblads, Mamiyas, Sinars and Leica S2s are jumping off the shelves as well. Even Wal-Mart is selling them.

              I love medium and large format and on the few occasions when I see someone toting around a Graflex or other large format camera, I’ll always stop and talk to them, because I have so much respect for people who still go to the effort to shoot that way.

              However, I’m enough of a business analyst to know that medium and large format film and digital photography is an extreme niche market. Even 35mm DSLRs are not really that big a market.

              In 2010, Nikon sold 3.67 million DSLR units which gave them a 33.7% share of the market. That compares with 11.51 million point-and-shoot cameras which gave them only a 11.2% share of the market. So there’s about 10x as many point-and-shoot cameras being sold as compared to DSLRS (albeit at a lower price point) in spite of the fact that smartphones are killing the P&S market.

              If you only play the high end, you become Leica, who makes very beautiful equipment, but which loses money most of the time.

              Frankly, I have no idea whether the Nikon 1 will be a success or not, but I think from a business standpoint, Nikon is making the right move. And I played with the Nikon 1 at the NY PhotoPlus show in October and was surprisingly impressed. It’s a fun camera to use. I could definitely see throwing that in the bag for a trip and using the big equipment for the serious shooting and at times when I don’t want to tote the heavy bag, using the Nikon 1.

              As far as video goes, if you’re a professional, than your clients probably want it. If you’re an artist, then to ignore the capabilities of video capture is to ignore the entire 100 year history of motion pictures as an art form. But certainly it’s your right to do so. Just don’t project your personal bias into what Nikon should do as a company in order to have a successful business.

            • “tech junckies [sic] itch to spend their trust funds!”

              Nice try. My money is entirely bought on my sweat and blood.

              “viedo [sic] capability…in no way, shape or form would ever made them a better still photography artists.”

              ZoetMB pretty much summed it up for you Has Been Guy. But in case you missed the point, feel free to post ANY work that you’ve done that matches the quality of filming on the U.S. television series House. You know, since they use DSLRs regularly in their production.

              You are talking out of your nether hole, buddy.

          • Iris Chrome

            …so that 87%, is that an exact figure? 🙂

            • Exactly 87%. We re-ran the numbers 3 times. 😉

        • I think they had to postpone the announcement as they were having issues with the thermal protection. Nah, that would be an evil rumour to start 🙂

          Love how the announcement above was made by “Gregory Flasch” 😀

      • Axel

        Completely agree … Unbelievable …

        So should be around 400-430 EUR (around the same as SB-900) in France …

      • T.I.M

        By the way, Canadian dollars are not the same as US dollars….
        I think we should see that SB-910 for under $500 in US.

        • David Hirsh

          Canadian dollars have been at or almost at par with US dollars for a long time, now. As of today, a Canadian dollar is worth US $0.970571.

          • T.I.M

            @ David Hirsh
            What’s make the photo gear more expensive in Canada is the taxes (to pay for medicare).
            So I still think that the SB-910 will sell under $500 in USA.

            • David Hirsh

              Not really, dealers sell stuff routinely with the tax removed (they just eat the tax themselves). It’s a very common deal. I can’t remember the last $500+ item I paid for where the dealer made me pay the tax as well.

            • nah

              the taxes….to pay for medicare? save the right wing jabs for a politics site

            • jeff

              the announced 579$ price in canada = 579$ + taxes depending on the province you live in. So in the US it’ll be around $ 560

        • David Hirsh

          …. in other words (I will save you having to do the math), $579.95 CAD = $562.79 USD. Almost identical price, particularly when compared to differences in local dealers.

          • Seshan

            You can’t just convert the price to US using what ever the dollar is going at these days, It doesn’t work like that, Even when our dollar was worth more then the US we where still paying more for stuff then it costs in the US, that’s why so many people travel to the US to buy crap.

    • Juergen

      The 999 obviously serves as a place holder only until the RRP is known

  • Richard

    Intriguing that, apparently the SB910 won’t communicate with SB-900’s, or SB-800’s, just other 910’s and 700’s, or is that just a typo?

    • Jesse


      I’m sure it will communicate just fine, they’re just not listing discontinued products in the press release.

  • Love that it was announced by “Gregory Flasch” 🙂

    • Up $#!t’s creek!

      i thought that would have been a clue that this was all a joke, but if you google the name it does come up as a nikon canada rep.

    • jorg

      good eye!


  • T.I.M

    Any picture of that SB-910 ? (need a flash to take it ?)

    • All SB900’s involved in product shooting were severely damaged due to overheating problem. No chance to take a photo of SB910. 🙂

      • T.I.M

        @Slow Gin
        Give me a break, I shoot hot girls in hot florida summer with my SB-900 and never had heating problems….

        • Not Surprised

          At least your flash didn’t have overheating problems! (Not so sure about the user.. :-D)

          • C’mon! He is invisible. Who’ll notice that?

      • David Hirsh

        Agreed with T.I.M – I simply de-activated my thermal cut-off a month after I bought mine, and have shot thousands of photos with it since with no issues. Works great.

        • Shoot a wedding almost every weekend, not over heating problems since firmware update…..not one.

  • Somebody at Nikon Canada messed up – the SB-910 was supposed to be announced at midnight, not at noon – they should start using military time.

    • broxibear

      That’s why Photoxels has taken it down already…didn’t they get the memo after the 50mm f1.8G AFS fiasco lol ?
      What do you think Peter/admin…is that it for the year or is something going to happen next week ?

      • T.I.M

        D900 & D700s before December 10th.

        • broxibear

          Wait a minute, don’t you owe me a 14-24mm f2.8 when your last prediction didn’t materialise lol ?
          I’ll let you off…this time.

          • T.I.M

            I could not get your adress so I sent it to Peter, he dit not forwarded to you ?

      • Broxibear San, give up, no FX DSLR release soon… Maybe at Photokina.

        Change your xmas wishlist to the Nikon 1 product line =D


        • broxibear

          Hi Bernardo Vaghi,
          I’m just curious to see what Nikon do with new technology. I’m more than happy with my current D3…when the D4 is announced (whenever that’ll be) I’ll have a look and see if it offers something I really need.
          As I posted a while ago the 7th of Dec was a date that was suggested to me, if not CES in Jan looks to be the best bet.

          • venancio

            no chance for dec 7… too emotionally linked… it’s pearl harbor day…

            • T.I.M

              It was December 8th in Japan when they attacked Pearl Harbor.

            • Not Surprised

              Yup. Dec. 7 on a Hawaiian morning is Dec. 8 in Japan (the “rising sun” having well-set by the time it “hits” Hawaii).

              You’re both right. 😉

      • I seriously doubt that something will happen next week. Next possibility is early January 2012 before the PMA show.

        • PeterO

          I was told by the Nikon Canada representative that this is NOT an official statement by Nikon and that it looks to him that the announcement was generated by “someone” by cutting and pasting a previous press release and inserting “SB910”

          I gets curiouser and curiouser!!!

          • How embarrassing!!

          • Release receiver

            This just came across the interweb:
            Hi there,

            You received a Nikon Canada press release this morning in error. Please do not distribute the information until 11 p.m. ET tonight, thank you. Please confirm receipt.

            We sincerely appreciate your kind attention.

            That was after receiving the inital release earlier today.

    • PeterO

      Oops – like putting toothpaste back into the tube. There’s nothing up on so methinks Mr. Flasch will get a good talking to. It could be that it’s very dark around here today because of the heavy rain. Maybe he mistook the dark for midnight:-)

      Whoa, major oops because I’m talking to Nikon Canada now and they’re a little flustered trying to confirm the accuracy of this rumor. I’m on hold now – stay tuned.

      • Iris Chrome

        Even if it’s true it’s unlikely that any Nikon Canada customer support rep would be able to verify it either because reps are not included in the release email or because they’re under instructions not to confirm it.

        • PeterO

          I agree but he put me on hold and went to consult with someone when I mentioned the Flasch marketing guy. It sounded like a pat answer but he was most certainly surprised. We’ll see in a hour or so. If it does come true, I should call back tomorrow and have another chat with the rep 🙂

          It strikes me though how incredibly ridiculous all this is. I get the need for corporate secrets and all but seriously, we’re just talking about a flash here (sorry, speedlight). What big difference would it ultimately make?

          I’ve also been wondering about the world before the internet. Were Nikon gearhounds sitting around coffee shops or pubs nattering on about how they can’t wait for the next bodies/lenses/flashes?

    • Rob

      If they announced at noon, it wasn’t because they misread the time unless they also misread the date, since midnight would be 12:00am the next day.

  • Erational

    580. Canadian is a ridiculous amount of money. Where is the led video light/s ? LED was the most obvious upgrade and Nikon missed the boat. Poloroid can make a flash/led combo unit, but it’s beyond Nikon’s capability ? Nikon adds a couple of plastic filters and a fuse and says “Give us an extra $100 for that.” Nikon, stop dealing in incremental-ism. Why is Nikon so fearful to innovate with their DSLR systems ? Nikon, you can’t rest on your laurels of Matrix Metering forever.

  • Hmm, this doesn’t interest me at all. It does, however, mean we’ll see some cheaper SB900’s on ebay!

    • ISP

      Do you want to my SB900 ? 🙂

      • thery

        You won’t see my sb900s on ebay, or anywheres else but in my hand. I love them so much.

  • PeterO

    Oh, and to my question about upcoming camera bodies, the representative told me that they haven’t been told anything yet.

  • Anonymus Maximus

    Well this is a non upgrade for me. I love the gel filters as you can stack them easily and with great variety.
    I do not need inflexible hard plastic (like Metz). And frankly I did never see the need for the “automatic” white balance (also in the 900).
    People who start gelling their flash, do know how to set a WB at the Camera. (and do not want it fiddled with by the flash.)
    Otherwise only marketing fluff.

  • T.I.M

    Nikon will have no escuses to sell that flash for more than $500 in USA (already over priced)

    Because a Flash cost less money to make than a lens or a camera, (who request alot of qualified human labor and high precision tools).

    A Flash is “just” a computer+electronic device, the price should actually go down (as flat screen TVs, Blu-ray players, etc…)

    • Iris Chrome

      Well, there is cost. And then there is value (or perceived value)… 🙂

      • Not Surprised

        More like there is a bass-awkwards dated system and a Brand that sometimes likes to think its made out of gold, instead of yellow ink.

        • Obvious troll…

          …is being a little too obvious.

  • Newb

    The article on Photoxels is removed I think.

    Personally I’m more interested in the possible new DX lenses.
    Anyone some new rumors about that? Still denying to myself that I’ll be wating for 2012…

  • T.I.M

    I certainly believe that the only new thing to be announce in this forum will be the new year !
    33 more days folks !

    • PeterO

      Actually, that does sound pretty exciting. Thanks T.I.M

    • Iris Chrome

      I hope not. I’m still waiting on Cary’s Nikon 1 review.

      • The Nikon 1 review will be done very soon……. before 2012…lol. I’m finalizing the article now. 🙂

        • T.I.M

          Do you have a Nikon 1, do you like it ?
          I’m thinking getting a Fuji X100 for Xmas, is it good ?

          • @ The Invisible Man

            I have a Nikon 1 V1, 10mm f/2.8 pancake, 10-30mm VR and 10-100mm VR PD-Zoom for review purposes. I’m finalizing the article now.

            I really like the 1 system, honestly. I think the V1 is a clever little camera and I would personally take it over the X100 for several reasons. I like the X100 too, but having a fixed lens is a serious draw-back for me. I also think the X100 is too big to be a decent compact. I would rather carry around a small Nikon DSLR w/35 1.8G and get better quality shots. On the other hand, the Nikon V1/J1 is small and the image quality is really impressive as is the overall performance. It’s a true compact, but doesn’t compromise on image quality that much and certainly doesn’t lack performance.

            Wait for the article to be published if you want my full opinion on the system. You can also link up with me in Jax and I would be glad to give you a crash-course on the V1 and let you play with it. Let me know, I’ll make it happen.

  • The Dude

    SB700 are the best deal out there. Why spend the extra $250 for a heavier, bulkier flash. MOST people don’t need the SB910!

    • ISP

      + 1 I have a SB-900, and I agree !

      • T.I.M

        @The SB-700 Dude
        As long you don’t do to much bouncing flash, the SB-700 is fine.
        I had the SB-24 for many years and took great pictures with it.

        • Nipples

          I think the SB-700 is fine for bouncing. The 900 is barely a stop more powerful, depending on the zoom factor. It has more to do with where and how you bounce it, and what surfaces you have available, and how high, etc., than which flash you’re using.

          • Rob

            “depending on the zoom factor…how you bounce it, and what surfaces you have available, and how high, etc…”

            With all those conditions, you’re pretty much agreeing with him.

    • The SB-700 is great. I’ve got both 900s and 700s. Really, if the SB-900 can take the new SB-910 hard plastic modifiers, I’ll be a happy camper.

  • thery

    Canada for the win.

    I’m drunk

    • Bullsnot


      • T.I.M

        Vive le Québec libre !

        • PeterO

          Merci Mr. Charles de Gaulle 😉

  • FX DX

    Live everyday of your life as it were the Nikon D800 release date and one day you will certainly be right. I hate that I am addicted to this site and how much time I waste reading these rumors. I admit that I spend more time reading about these gadgets than taking pictures.

    • Not Surprised

      Welcome to the support group.

      Unfortunately, we only sell the drug here.

  • SDiggity

    Take off, eh. There’s a flash in my beer, eh.

    • PeterO

      You hoser 😉

  • alvix

    ..I start to hate those marketing terms…POOOwerful..Revolutionary..Creativity and so on..add yours..

  • D700guy

    I am truly amused at the long string of disappointing announcements, or rather, non-announcements from Nikon regarding the products we really want. Seriously, how much longer can it be before they actually produce an FX new generation camera body? It seems an endless story, a proverbial carrot dangled before the gullable full frame buyers. I think, after I get my replacements (D800 & D4), I will never again partake in this foolish cat and mouse game which has captivated so many of us over these last 2 years. These will be my last bodies purchased as I am quite sure they will be built to last me long enough to die old and bequeath them in a will of testiment to whomever I am the benefactor at that time.

    • drink-a-doodle-doo

      Well, no one else has announced a new generation FX camera (except Canon but it’s like $8000). So all companies and consumers are in the same boat. If Nikon was behind then we should all be worried. It’s better they get things right instead of rushing it like Sony and having an a77 disaster.

      • Iris Chrome

        …and it’s 6 months away too (or is it 5 now?) 🙂

    • Not Surprised

      No offense, but this “cat and mouse” game was not between you and Nikon.

      It was between you and the websites you sought out (your own desires). In this case, lack of self-satisfaction is the culperate (of many here).

      Take more pictures with your D700 — and rent a D3X for far cheaper than the D800 would cost if need be for a certain event.

      Be happy.

  • Don

    Hope this is correct. They didn’t waste my money on video LED crap.

  • Am I the first person to say that all I really want is the hard plastic modifiers from the 910 to fit the 900? Then I’ll be happy with my 900.

    I LOVE them on my 700s.

    • hard plastics take too much place to store. i want my gels

      • Not Surprised

        +1 to you, and
        +1 to you.

        You’re both right. There should be an option — this is a high-end model, not some cheap toy. Nikon should find a way to incorporate the SB-900 into the new snap-on system, or its basically like they aren’t standing by their product.

        And likewise, the SB-910 ought be able to take the filters — or, again, they aren’t standing by their system.

        Remind me again: Why do we buy Nikon products? (Hint: The system).

      • I’ve got a dedicated pocket in my big bag for small modifiers like grids and gels, so I’ve got the space. But I totally see the downside if you use more than just tungsten and fluorescent.

        With that said, even the SB-900’s gel-system still requires 1 hard plastic piece… and then those fragile little gels that get beat-up and take way too long to “set up” and “tear down.”

  • Another rumor bites the dust. How long have we been speculating on the D700 replacement, 2 years, IIRC. Just as well so I can spend my dough on something else.

  • Ralph

    Wow!!!! A flash. I can barely contain my excitement.

  • Iris Chrome

    It’s not a new model. It’s the old SB-900 with tweaks and improvements hence the name SB-910 and not something like SB-1000.

    Not sure about the whole story but I think there was a regulation somewhere (Japan?) stopping further sale of SB-900 because of certain safety concerns. That’s why this is just a minor update but it seems Nikon also took the opportunity to address certain issues with their flash.

    Ceasing operation = flash completely shuts down and unusable until it cools off

    Delaying flash recycle time = flash still operates but with more delay between flash recharges

    • It is spec’d exactly the way I figured – just the addition of the switches and hard gels to bring it in line with the 700 (the flagship should have the best technology, no?) and they put the overheating issue to bed for good. The 900 was otherwise already perfect so no need to tamper.

      Well done ol’ chaps!

      • Not Surprised

        Not really. That flash is still a bit complicated (even though Nikon is improving in leaps and bounds there). It lacks an improved cooling system (910 has yet to show this), and it should be good, not just fluff. At least the battery and heat dispersion layout could be better. It is quite large almost unnecessarily (miniturization and weightloss can be helpful here).

        Most of all, it still lacks wireless technology that doesn’t require line-of-sight — Nikons system is practically bass-ackwards considering the market forces here.

        • Rob

          All else the same, making it smaller and lighter would make the heat problem worse. It’s thermodynamics.

  • Ooops

    This along with the surprise DX lenses, mic etc. earlier in the year have got to paint a picture of tightened security at Nikon. If here we are just a few hours off a global launch with various units reportedly scattered around the world for this launch asides a mass of stock lying somewhere and the usual test pieces out in the field and we still haven’t even seen a picture of one or even its box, (who can PS one the fastest…..)

  • andy

    Time to stack up those SB900’s once they drop in price.

    • Rob

      You mean just like the SB600s? Good luck with that.

  • Been there guy

    Can Nikon D800 do this?

    • FX DX

      Looks pretty amazing. As many have pointed this out in the past, if you want video go Canon; if you want great photography, go Nikon. It is as simple as that. Canon is certainly a very good brand, but we Love Nikon here. It should have been obvious to you by now.

      • nope

        if you want video you go RED. canon are toys. heck even sony has a bigger marketshare of the pro video market than canon.

    • ja

      it also doesn’t cost 30K 🙂

  • So that means there’s nothing else for this year, once this official announcement gets “re-announced” at midnight. Unless we get lucky and they squeeze in another product together with the SB-910 😀

  • scurvyhesh

    Wow that’s a lot for a Speedlight. CLS is nice but I dont need it. Good thing I dropped my Scrill on two B800s instead.

  • I’m a pro with several SB flashes and am disappointed that Nikon hasn’t really evolved the flash technology. By now, they should have ditched the CLS nonsense and gone full wireless. Instead, the let 3rd parties sell parts that tack on. The pro bodies should have integrated transmitters with TTL and flash output controls. The sync should meet or exceed pocketwizards advance mode of 1/500. It’s 2012, the tech is out there and Nikon just has to spend the dime/time to integrate it. Make it so.

    • by wireless, I mean radio-frequency, not optical. Whomever thought optical was a good idea never worked in the field.

      • Alberto

        I’m completely agree with this. It’s time for Nikon to evolve their CLS to include radio wireless trigger. It can be the game changer against Canon.

  • adrian
  • Steve

    Save the money and get three used sb-600s instead

  • Ken Fockwell

    I won’t believe a formal Nikon announcement until NikonRumors announces it.

  • Can’t wait to buy it and test it with my nikon D200 🙂

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