“Something new is coming. DSLRs will never be the same…” *UPDATED*

Yvon Bourque (Pentax photographer and author) wrote this on his blog yesterday:

"Something new is coming. DSLRs will never be the same... Pentax K-5/ K-7 will get it first, but  Nikon, Canon, Sony and Olympus will get it next."

What could that be?

Update#3: the product in question will probably be some kind of a custom bellow or a pinhole kit, probably made out of wood (Yvon Bourque produce similar products in the past).

Update#2: A reader took the logo from the image bellow and came up with "Aletta Photographic". A quick Google search showed that they used to have an eBay store for some kind of photography accessories (thanks MatthijsH):

Update#1: this is the picture included in the blog post:

Via PentaxForums

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