Nikon: “we considered a variety of so-called mirrorless interchangeable lens cameras”

This is from the Q & A session for Nikon's medium term management plan that just got published online:

Q: What can you tell us about the new-generation digital cameras?
A: Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.

Q: What is the outlook for the digital camera market?
A: The digital SLR camera market is expected to experience continued growth on the back of growth in the category of entry-level models and expansion of markets in emerging countries. Markets in developed countries are expected to continue to grow provided that consumption throughout Europe doesn’t fall as a result of the eventual economic downturn. In addition, with the launch of various models of new-generation digital cameras, there is potential for further market growth. While competition is fierce in the compact digital camera market, we expect to see market growth in emerging countries in line with rising to income levels, and we predict that these markets will continue to grow.

Q: What are your ambitions as the Imaging Company President?
A: At first, it is my ambition as Imaging Company President to create differentiated products that are appropriate for Nikon and to live up to the expectations of Nikon enthusiasts around the world. We are committed to further improving our marketing capabilities by building on best practice examples from the past on a global scale.

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  1. Discontinued
    Posted June 29, 2010 at 6:21 pm | Permalink

    Fuck the EVIL.

    What I really miss next to my MF and 35mm SLR equipment is a P&S sized camera with OPTICAL VIEWFINDER and manual controls plus a hot shoe to take externals.
    Used to have one, but my son broke it. Guess I need a new Canon G.
    And what is so EvIL about E-P1, E-PL1 and such anyway. They don’t have viewfinders at all, not even electronic ones. They should be called SOBs (Screen Only Bodies) instead of EVILs. I sure don’t need a SOB.

  2. FakeKenRockwell
    Posted June 29, 2010 at 9:12 pm | Permalink

    First of all, Nikon knows that you build a technology company not by rushing into the market with oodles of crap. Apple wasn’t the first to come up with an mp3 player but they blew everyone away with the ipod; it wasn’t the first to make a smart phone, but they sold more phones last week than nearly everyone else combined in the same period. m4/3 is an interim goofy idea. Here’s a big camera that can’t do anything great but is almost as cumbersome to carry around? Everyone knows you can take perfectly great photos with an iPhone. Heck 5 megapixels on my spiffy new iPhone has more functionality than a GF-whatever at half the price, and oh, it makes phone calls too. You can print a perfectly good 11×16 picture from the nice photos I make on my iPhone.

    if Nikon listened to all of you, they’d be out of business. Now, go use a real camera, like the D40 or something.

    • RakeFenKockwell
      Posted June 30, 2010 at 8:38 am | Permalink

      iphone blah blah blah

      >m4/3 is an interim goofy idea. Here’s a big camera that can’t do anything great >but is almost as cumbersome to carry around?

      understandable if you were talking about nex5 being goofy. huge lenses and tiny body. gf1 body and lenses are significantly smaller… just another format with its own benefits and drawbacks. i would only say it is cumbersome if i was quite frail.

      >Everyone knows you can take perfectly great photos with an iPhone.

      FANBOY ALERT. “everyone” knows this. the iphone 4 camera is impressive but i’d never use a camera phone to replace a camera. the physics involved with capturing light and rendering it onto a decent sensor just cant be miniaturized that way yet. not unless i had a complex where my electronics choices were tied to my ego.

      >Heck 5 megapixels on my spiffy new iPhone has more functionality than a >GF-whatever at half the price, and oh, it makes phone calls too

      another fanboy comment about functionality based solely on opinion as a buttress for your ego. my opinion is that the iphone drops calls all the time. go fish. half price… MMMKAY. are you factoring in costs of ownership (contract life vs estimated life of GF1)? no.

      • Victor Hassleblood
        Posted June 30, 2010 at 10:05 am | Permalink

        Agreed: FANBOY ALERT ! ! !

        I’ve to admit to have a lot of apple equipment (except for the phone, which I prefer shock resistant and weather sealed) myself. And I must say that the MacFanboys belong to the worst of this kind.
        Mac users get sexually excited when they find out that you are one of them, get a weird look in the face and seem to be getting ready to jump on you (come on don’t be shy, we are family).
        It’s simply disgusting. It’s just a tool for fuck sake and a Pear Ce can run
        Adobe as much as an Apple.

        • Anonymous
          Posted June 30, 2010 at 8:48 pm | Permalink

          Aw shucks. Ruffled some feathers. What do I do now? Why is it that folks spend all their time spouting personal opinions that amount to kevtcing and hand wringing–speculating statements about corporate strategy they know little about or understand deeply, which Is perfectly fun and all. But the moment a little contrarian opinion–and an equally sad one at that– comes up they try to smack it down with a personal attack. Ffaaaaannnnboyyyy! LOL.

  3. Anonymous
    Posted June 30, 2010 at 5:02 am | Permalink

    Na lista premios aos vencedores do Nikon Photo Contest International, nao consta D700 nem D90, o que garante que em setembro (data do concurso) elas estarão substituidas!

    • jackerrooo
      Posted June 30, 2010 at 5:09 am | Permalink

      ulol inglisin mo

      • Erap
        Posted June 30, 2010 at 6:05 am | Permalink

        In the list prizes to winners of the Nikon Photo Contest International, not shown D700 or D90, which ensures that in September (date of competition) they will be replaced!

  4. thefunk
    Posted June 30, 2010 at 5:47 am | Permalink

    I just heard a rumour.

    I told myself it’s gonna be Thursday.

    Watch this space.

    • micro 4/3
      Posted June 30, 2010 at 8:21 am | Permalink

      I too heard that rumour, but I heard it was Monday ?

  5. Anonymous
    Posted June 30, 2010 at 9:36 am | Permalink

    read this guys, see link below. This means that Nikon will not release replacement for the old age D300s and the night vison D3s before mid next year. That is because Winners will be announced in June 2011. So, this means that they are planning to manufacture both 12MP items next year. Guys, this fuckin’ Nikon wants to stay at 12MP forever and make it worse they will not have new pro level gear before next year. I guess it is time to look at Canon.

    • Anonymous
      Posted June 30, 2010 at 9:49 am | Permalink

      The winners will be rewarded with D300s, D3s, D5000, and the CoooolPix

    • Posted June 30, 2010 at 10:53 am | Permalink

      read the fine print.

      ** Prizes to be awarded are subject to change without previous announcement. Prizes may not be exchanged for cash.

      • Posted June 30, 2010 at 11:05 am | Permalink

        standard disclosure but 95% of time they give the price they advertised

    Posted June 30, 2010 at 10:14 am | Permalink

    MELVILLE, NY (June 30, 2010) – Nikon Corporation (Makoto Kimura, President) is pleased to announce that entries for the prestigious Nikon Photo Contest International 2010-2011 will be accepted between September 1 and November 30, 2010.

    Entry Period:
    Wednesday, September 1, 2010 through Tuesday, November 30, 2010

  7. Ren Kockwell
    Posted June 30, 2010 at 10:23 am | Permalink

    Listen, you can bitch and moan all you want about how M4/3 sucks, but the fact is that it’s the fastest growing niche segment out there. So you can attack this market in its infancy and gain some market share, or you can keep cranking out crappy Coolpix cameras that nobody wants, and then wait until the market is mature and all the ground is staked out.

    The latest M4/3 rumor has Panasonic building an LX4 with a fixed zoom and an M4/3 size sensor. Now THAT is what Nikon could be doing. Innovating. Building a better compact that still IS truly compact. If you think innovating is “wasting money,” well, I guess I’m just not very good at speaking to the retarded.

    • Eric Pepin
      Posted June 30, 2010 at 9:07 pm | Permalink

      that I would buy, instantly as my travel camera. Give it a fixed f2.8 or faster lens with a equivelent lens between 28 – 50mm preferably 35 and price it under 700 bucks.

  8. Ren Kockwell
    Posted June 30, 2010 at 10:29 am | Permalink

    And if you think M4/3 is a “tweener system” that doesn’t really do anything well, like I do, that’s even better. Because there are hoards of consumers flocking to it. So what better opportunity to discover what is making this segment tick and then demonstrate to them what a true, modular compact system could be. You don’t have to do it first if you do it smarter and do it better.

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