New Nikon announcement on August 27th? (updated)

Just for the record: this is not our source, we are just reporting the rumor.
There will be a new Nikon announcement on August 27th according to Jeff C.
“Jeff C has been a reliable source for Nikon info on here for many years. He seldom gets information wrong. Among other things he was first and more correct with information on cameras like the D3.”
Here is the original post.
Via dpreview