Almost every day you hear of another Manufacture having a bad last year with lost sales and negative profit margins. Of the camera manufactures properly Sony has posted the largest with nearly a billion loss in the last year, even Nikon had an operating loss last year. Then we have Canon, they have just stated that their sales have dropped but they have still posted a great year with a healthy profit margin.
What is Canon doing that is so much better compared to other brands incl Nikon. I know in sales that they have a very strong brand name loyalty, we have lots of costumers that only think Canon or told by friends to get Canon. I do know that profit margins are smaller for retailing Canon
Anyway what do you think, is their Cameras marketed better, is it their P & S cameras that always seems to do well (I would say that Nikon needs to improve their P & S cameras), What do you think and what should Nikon do to get out of their smaller financial hole
Pete
