Very fair - I'll try to add as much reference and Info where I derive my conclusions from. I have worked around technology delivery of various systems (outside of photography) for 10 years and Camera manufacturing seems to mimic those industries except for when something goes wrong, they are set back further then say computer chip/board/parts manufactures.
iris chrome said:
5) Cost: The math just doesn't make sense to me. In a sense it's as if you were saying that the D700 couldn't have existed because it would have been priced at $3000 at a minimum. Your calculations also don't account for adding back the profit which makes the final price $3500 therefore even the D800 is a production paradox.
The D700 was $3,000 when it was released.
(http://press.nikonusa.com/post/2008/07/01/the-agile-new-nikon-d700-fx-format-d-slr-camera-delivers-performance-inspired-by-the-nikon-d3-in-a-smaller-lighter-design/)
I do not fully understand your statement:
"Your calculations also don't account for adding back the profit which makes the final price $3500 therefore even the D800 is a production paradox."
I'm assuming you are suggesting that camera bodies make profit from the get go and I didn't account for that. I think the numbers are relativity close which is all anyone but a bean counter at Nikon can know. Being off a few hundred bucks or 10%, that easily could be the case. I do not believe Nikon, Canon, Sony or other companies make tons of money on higher end products, as they make much more on accessories. Consider the last MSRP on the D700 was $2,700 to get rid of stock probably at cost. So you can move all my numbers down 10%.
iris chrome said:
For one thing, I doubt the cost of production is as high as 3/4 of the price of the camera. For another, technology reports from 8 years ago can be highly inaccurate in today's world.
My statement was "Published comments by manufactures OVER the last 8 years." One of the first comments on cost was from Canon about 8 years ago and that was very high (20+) but that was a long time ago as you said. Nikon hasn't released any cost from what I have ever seen. Sony sort of did but you had to back into it, that is where the DX sensor cost was about 1/4-1/3rd the production cost due to the failure rate of manufacturing sensors, i.e. dead sensors on a wafer. The more recent one I ran across was from a industrial chip maker who used the 5-6x cost factor again stating the failure rate per wafer. Apologies, but I don't bookmark every story I read.
This site does a good job describing the fabrication differences of an FX/DX chip where you can see the cost factors change.
http://www.nikonhq.com/nikon-d700-review/the-fx-sensor
iris chrome said:
4) Price: Price-wise, there is a huge gap between D7000 and D800. I doubt Nikon will only release one camera to fill out that gap.
I have often thought the same thing but this is the same/similar gap they have had for the last 2-3 generations and Canon has a similar gap. I'm just not sure what can be added or removed to split it up. Evidently neither does Canon or Nikon. ;)
iris chrome said:
3) Undercutting sales: The only time that would be true is when a company does a poor job of managing inventory and matching production expectations. Then it's a case of supply vs demand and the company should have planned accordingly.
That can be true in some situations and I have experienced that first hand. What I was point to was the paradox (I'm adopting your word as my "word of the day" btw- love that word) that many users opted to buy just a D700 rather than the D3 since performance and feature wise, it was almost the same camera. If you guesstimate that Nikon makes 10% (any % would work) profit, 10% of $3,000 = $300, 10% of $5,000 = $500. Say 50,000 people did this: D700: $15mil vs D3 $25mil. Whatever % or # of people that did this - it equals a chunk of change. In a year when Nikon lost 100s of millions due to the Thailand floods and earthquakes, they need to make up some ground for sure. Companies have only two goals: Survive and make money - everything is grounded on that universal certainty.
iris chrome said:
If there is a market then there is a market. If Nikon doesn't take advantage of it then someone else will. That is exactly why the 5D and D700 were so successful in the first place and it's exactly why both Nikon and Canon kept those two lines.
I don't think anyone would argue with that or the D700 was an answer to the 5D.
iris chrome said:
2) Canon 7D: Nikon is not obligated to wait for Canon to release another FX before they do so. Another point worth mentioning here is that while D300s might have been Nikon's response to the 7D, the 7D itself (and the line differentiation that followed) was Canon's response to the new postion the D300 had after the release of the D700.
I would agree Nikon is not obligated at all.
"...Canon's response to the new postion the D300.." I don't think you could call the D300 being a new position as it was the 3rd generation of it's feature set. The 5D changed the game making a FX more available. Reviewers had a hell of a time comparing D80 vs 50D, 50D vs D300, D300 vs 5D all of which was more like apples to watermelons, or Honda to Mercedes. They were just all in their own class. I'm not sure there was anything wrong with it, but it seems Canon and Nikon wanted more fair product comparisons. I can't think of another reason why.
iris chrome said:
1) While I agree with you that a pro DX is wanted/needed that doesn't mean that there is no place in the market for another FX camera. Is it going to be called D400? D700s? D750? Who knows!
I don't disagree that their could be - Hell I would love to see a $2500 FX camera. I'm just one of those pesky realists that see things for what they are.
There is one thing for sure, FX body production lines are limited in their capacity. Nikon made a big deal about adding a 3rd line a while back to handle demand - and it still can't keep up. With what we are seeing from the sluggish D800/D4 shipments, If there is another FX body, we won't see them hitting a high availability for a very long time.
iris chrome said:
"a true successor"
Every time I hear this, my mind drops into a "Game of Thrones" inner dialogue: Who is the true successor? The inbred, the older brother, the younger brother, the last Targaryen, would Stark really just kill Joffery and leave the Iron Throne to someone else? Deee daaa deee daaaa - de da da daaaa, da dee daaa deee da, du da daaaaaa.
I understand some people's disappointment. No one wants to spend $3,000 more for what they wanted. I just think those who wanted more resolution and didn't want to spend the $5,000 premium of the D3x won out this time - and in a very big way.
What if the D400 is DX but has a 16-18mp sensor that matches the D3s high iso?
Looking at what the Fuji X-pro1's images, I would say it can be done.