Hi There
I am sure you have all fought with flash brackets and tripods etc when shooting vertical (portrait) I certainly have. Even just adjusting camera settings while the camera is turned to shooting portrait can be difficult (flipping the camera back to horizontal is mostly what I end up doing)
Now I tried to post this idea on Dpreview and other have also in the past including this Pentax rumor. Yes If you look at my post it did not get a very warm respond, I hope that you are more open minded to a new idea
http://forums.dpreview.com/forums/read.asp?forum=1036&message=30983324
What I like to see in future SLR's is a square sensor with electronic masking for 2by3, 4by5 and 9by16 (mainly for video) crop and vertical to horizontal switching:
DX would be the first to be made this way, because I think FX would need to have an Electronic Viewfinder due to the app 32by32 mm sensor would make the mirror to large to fit inside the camera body
Yes I realize the cost will increase to somewhere between DX and FX, but cost of sensors are falling
The Sensor should be app 23by23 mm, Then you will get (note: portrait setting might not work or need extra cropping) on all DX lenses but most people would properly use FX lenses for portrait anyway
No need to turn camera for portrait, flash is always on top, no need to fight with that bracket. Easy to use on tripod
Portrait (4by5 crop) will have larger mm2 sensor area used than regular DX
DX app 18.8mm (80% of 23.6mm) by 15.8mm = app 297 mm2
DX square app 23.0mm by 18.4 mm (80% of 23mm) = app 423 mm2 (some DX lenses would need to be cropped more)
FX app 28.8mm (80% of 36mm) by 24mm = app 688 mm2
So if my D300 is using app 10MP in portrait crop (12/6 * 5)MP
then the DX square sensor would use (423/297 * 10)MP = 14.2MP If using same pixel density.
Yes normal 2by3 crop would be smaller
DX app 23.6mm by 15.8mm = app 373 mm2
DX square app 23mm by 15.3 mm ( 66% of 23mm) = app 351 mm2
FX app 36mm by 24mm = app 861 mm2
When you shot portrait pictures you don't have to worry if what you see in your viewfinder will actually fit in that planned 8by10 frame, because what you see in your viewfinder will work. Someone on the Dpreview forum kind of cut me down for admitting that I have shot pictures to tight and suddenly having to decide to crop or move up to a 8by12 frame, but I am sure that some you have done that a few times
Anyway sorry for this long story, but I think we all properly a few years back thought that this digital thing would newer replace our film SLR's but it did, video also would newer invade our SLR's but it did, so why not make the digital SLR even more digital and move on to a Square Sensor
Pete

