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Promises from Nikon

(31 posts) (8 voices)
  • Started 2 years ago by anjz
  • Latest reply from NikoDoby
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  1. anjz

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    3 interesting quotes from a new Q&A with Nikon's president
    Link: http://www.nikon.com/about/ir/management/message/index.htm

    From the below, it sounds like Nikon has developed technology that will change, in some significant manner, the way we take photographs--kind of hard to tell whether the change relates to the functionality of new-generation DSLRs or some other heretofore unseen imaging device.

    As a plus, it looks like this functionality has to do with the actual capture of an image, and not just the projection of a captured image by an camera onto a wall. As a minus (at least for me), this does not sound like some new way to get less noise with higher ISO.

    It also looks like the technology already exists and Nikon is hindered by one or more of its other departments in getting distribution rolling.

    To my eyes (based upon the comments below and at the web page I linked), Nikon's president made some pretty hefty statements and he will look really bad if he does not follow through on those promises...hopefully in a hurry. Hard to tell if Nikon is going to hurry up and get the product out, or if its president is admitting to a slow and flawed development process without a quick fix in sight.

    Finally, maybe Nikon is looking to buy up a competitor, instead of getting gobbled up itself.

    "Nikon has consistently manufactured and provided products incorporating advanced technology. To establish a solid business foundation, we need to bolster business functions across the board, including marketing, sales and service. Specifically, the efficiency of business processes needs to be raised to the same level as technology development processes. We also need to improve the speed of those processes, and forge close links between them. This speed is an extremely important point in terms of surviving amid fierce competition in a constantly changing market. If we do not bring out products that meet market needs in a timely manner, we lose more than just opportunities for sales. We also run the risk of excess inventory, and ultimately that this would result in a deterioration in earnings. Unfortunately, at the present time not every one of our business processes is functioning at an optimal level, and there is still ample room for improvement."

    "The Imaging Company is focusing on the development of the new generation of digital cameras. This is not simply about making digital SLR cameras smaller and lighter. It includes offering image capture devices that allow for new forms of photography."

    it is possible that the Imaging Company will also look to M&A in its bid to become a comprehensive imaging manufacturer, considering that the boundaries for the uses of digital imaging are disappearing.

    Posted 2 years ago #
  2. studio460

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    anjz said:
    "The Imaging Company is focusing on the development of the new generation of digital cameras. This is not simply about making digital SLR cameras smaller and lighter. It includes offering image capture devices that allow for new forms of photography."

    That's a provocative and potentially interesting statement. While much of the Nikon president's discussion is vague marketing-ese, this quote, I didn't notice from just reading the NR blog excerpts.

    Hopefully, he may be alluding to some really exciting imaging products. Ones perhaps similar to Panasonic's NAB announcements for a 4/3rds "D-cinema" AVCHD camcorder and 3D imaging camcorder.

    Posted 2 years ago #
  3. jonnyapple

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    Yeah that last quote about disappearing boundaries sounds like they're looking to become a serious video player through M&A.

    Posted 2 years ago #
  4. NikoDoby

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    anjz said:

    Finally, maybe Nikon is looking to buy up a competitor, instead of getting gobbled up itself.

    Although Nikon is a "small" company they belong to a huge industrial family (Mitsubishi) and are in no danger whatsoever of being sold off to anyone but perhaps the devil himself. Whats more likely is that they will buy a company such as the troubled RED. There are already rumors of canon developing a RED-like video camera so I wouldn't be surprised if Nikon stepped in and became RED video camera's savior. Buying RED would definitely "expand the Nikon brand" into new territory wouldn't?

    The other potential option would be Nikon buying Pentax! Which has also been rumored.

    NIKON FOR THE WIN

    Posted 2 years ago #
  5. spraynpray

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    Hmmm, it does sound more significant than in-camera HDR or similar, doesn't it.

    Posted 2 years ago #
  6. Krevlin

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    What if they revived Nikonos

    Posted 2 years ago #
  7. NikoDoby

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    Although a digital Nikonos is floating around the R&D dept. I wouldn't call it a market game changer. If it's ever made that is.

    The future is in new sensor designs, video, and mirrorless cameras.

    Posted 2 years ago #
  8. speye_21

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    It's amazing how many times people comment in these forums when a corporate executive says something about new direction of the company only to make the same old tired guesses as to what they're referring to. If you wander over to Nikon's website, they have links discussing the technologies they are pursuing. One that captures my attention is the TeraHertz band. Harmless, potentially a game changer in many ways. While most people reading such an article would think of the obvious such as replacing X-rays, try thinking a little deeper and outside the box. Some really interesting potential lies within.

    Posted 2 years ago #
  9. NikoDoby

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    Or better yet just look at the patents Nikon has been filing in the past year. Such as a new set of smaller than DX lenses and mirrorless AF designs.

    Posted 2 years ago #
  10. jonnyapple

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    With due respect, speye, the THz tech doesn't interest me as a photographer. It's a microscopy technique, so it's interesting but not really for photography.

    Posted 2 years ago #
  11. studio460

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    speye_21 said:
    One that captures my attention is the TeraHertz band. Harmless, potentially a game changer in many ways. While most people reading such an article would think of the obvious such as replacing X-rays, try thinking a little deeper and outside the box. Some really interesting potential lies within.

    Yes, an interesting technology, but I'm less interested in Nikon's medical division products--I'm much more interested in Nikon's product development efforts for the creative arts. I don't think these are the same old, tired guesses--I think Niko's musings are extremely intriguing.

    I also think that this is the most exciting time in digital imaging since the integration of CCD imagers in broadcast video cameras, way back in 1983. It's an interesting time for all of the players involved: Nikon, Canon, Panasonic, Sony, and of course, RED. The engineering team at RED helped usher in a whole new product category, and took on the major players in film and digital cinema products: Panavision, Arriflex, Sony, Thomson-Grass Valley (Viper), etc. Never before had a $17,500 camera body competed with the multiple-hundred thousand dollar products of the old guard. A year after its release, RED ONE cameras were on the sets of 18 network and major cable network scripted dramas, shows previously shot with Panaflex 35mm cameras.

    And, the RED ONE digital cinema camera accepts Nikon lenses to boot! If Nikon acquired RED, that would be super neat. But since RED is privately held, and Jim Jannard is both its founder and primary financier (via the untold riches he assumed when he sold his first company, Oakley), I wouldn't bet that he would be willing to sell his new enterprise anytime soon. Now, what WOULD be interesting, is some sort of strategic partnership between RED and Nikon. Now THAT would be something, "outside-the-box!"

    Posted 2 years ago #
  12. NikoDoby

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    Except RED is in big financial trouble right now and their product line up is just vaporware. They recently had major set backs and are looking for a new fabrication partner. So if Nikon made any kind of offer, Jim Jannard would be stupid to say no! If the rumors of canon developing a FF 4k sensor camera with no line skipping and with no rolling shutter then RED is DEAD baby.

    Posted 2 years ago #
  13. NikoDoby

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    http://nikonrumors.com/forum/topic.php?id=2285

    http://nikonrumors.com/forum/topic.php?id=2286

    Nikon isn't big enough to buy Sony so that will not happen. The only reason Nikon would merge with Sony in your dreams is to have have the ability to build their own sensors and for the NEX mirrorless cameras and lenses. The combined companies could not maintain two different DSLR mounts so the Alpha mount would probably die off.

    Nikon could buy Pentax. The reason for that would be to enter into either the medium format or the mirrorless camera business. However I think Nikon is already too far along with their own mirrorless designs to care about Pentax. So renaming Pentax medium format cameras and lenses MIGHT make sense. But Pentax is in pretty bad shape and it might make better sense to just start from scratch and make their own "MX" system.

    I still think buying a video company like RED would be a safer bet for Nikon. They tend to look for "smaller" companies that can add something significant to their line up. Like when they bought into NIK software to spice up Nikon's software

    Posted 2 years ago #
  14. Krevlin

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    NikoDoby said:
    Although a digital Nikonos is floating around the R&D dept. I wouldn't call it a market game changer. If it's ever made that is.

    The future is in new sensor designs, video, and mirrorless cameras.

    Well won't they need to create a new sensor for a digital Nikonos?

    Then they could carry that low-light lover into the other cameras.

    Posted 2 years ago #
  15. NikoDoby

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    Why would they need a new sensor for a new Nikonos? They could just drop the D3S sensor in it and it'll sell despite the 12mp. That's assuming though that they make a DSLR Nikonos. They could also just revive the Nikonos name in a small waterproof compact a la Pentax and Olympus :^(

    Posted 2 years ago #
  16. Krevlin

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    Hmm ok! You want out of the box then!

    What if Nikon invented a way using nano-technology to create a film that could be reused over and over again. They then took this film and combined it with a mini film scanner.

    The scanner would read when each film grain became exposed and translate that into digital. Then a small electric charge "resets" the nano-film to be used again.

    Canon has 18 megapixel? That's cool, Nikon has 1 gigapixel, step up.

    Posted 2 years ago #
  17. NikoDoby

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    Whoa! OK no more peace pipe for you...

    Posted 2 years ago #
  18. jonnyapple

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    I hate to break it to you, krevlin, but you're pretty much describing current sensor tech (less the gigapixel). ;-)

    Posted 2 years ago #
  19. studio460

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    krevlingoodspeed said:
    Hmm ok! You want out of the box then!

    What if Nikon invented a way using nano-technology to create a film that could be reused over and over again. They then took this film and combined it with a mini film scanner.

    The scanner would read when each film grain became exposed and translate that into digital. Then a small electric charge "resets" the nano-film to be used again.

    Okay, that IS thinking outside the box! I suppose we could store those images on that 3D holographic memory-cube technology that that company in Texas has been talking about being "almost ready" since 1993? Exotic, yes! Exciting, yes! Time-to-market? Priceless!

    NikoDoby said:
    There are already rumors of Canon developing a RED-like video camera . . .

    Now, THAT sounds interesting, if only for the possibility that Nikon may be doing the same!

    NikoDoby said:
    . . . If the rumors of Canon developing a FF 4k sensor camera with no line skipping and with no rolling shutter then RED is DEAD baby.

    Is there really such a rumor? How long has this been circulating? Is the source semi-reliable? Have there been multiple sources on this? Any time frame guessed for product launch? Any further details? Sources? Links? Do I need to register at canonrumors.com now?

    Posted 2 years ago #
  20. Krevlin

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    jonnyapple said:
    I hate to break it to you, krevlin, but you're pretty much describing current sensor tech (less the gigapixel). ;-)

    Fine then! How about this. Forget about low light pixels, what about Night Vision mode.

    Let's bring the green tint to Nikon cameras. They can ask their buddy Sony about it.

    How about that!

    Posted 2 years ago #
  21. NikoDoby

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    You can already do that too krevlin. There are a lot of Nikon D50 and D70 cameras that have been converted to infrared. Besides nightshot doesn't allow manual control on Sony cameras because you can see through people's clothing.

    studio460 said:
    Is there really such a rumor? How long has this been circulating? Is the source semi-reliable? Have there been multiple sources on this? Any time frame guessed for product launch? Any further details? Sources? Links? Do I need to register at canonrumors.com now?

    Why? Do you want to sell your Nikon gear already and switch? Canon will be making an announcement either the week of the 12th or the 19th. I doubt they'll unveil the EF video camera then but they "should" be announcing something new ("5Dmk3" or "60D"). The EF video camera will probably be announced at Photokina if at all...maybe.

    Posted 2 years ago #
  22. Krevlin

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    NikoDoby said:
    You can already do that too krevlin. There are a lot of Nikon D50 and D70 cameras that have been converted to infrared. Besides nightshot doesn't allow manual control on Sony cameras because you can see through people's clothing.

    See through people's clothing you say. That would be bad... I'm guessing.

    Posted 2 years ago #
  23. studio460

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    NikoDoby said:
    Why? Do you want to sell your Nikon gear already and switch? Canon will be making an announcement either the week of the 12th or the 19th. I doubt they'll unveil the EF video camera then but they "should" be announcing something new ("5Dmk3" or "60D"). The EF video camera will probably be announced at Photokina if at all...maybe.

    Nooooooooo . . . but I can put Nikon glass on a Canon mount with just a mechanical adapter. I'm getting back into my still photography, and I'm really enjoying the craft again. As soon as I decide to buy a full-frame body, it will be a Nikon body, and it will likely be used exclusively for still work. I'm just hoping that Canon's (and, others') "D-cinema" camera announcements (i.e., cine-capable D-SLRs, but in a video camera form-factor) may stoke a similar product development effort from Nikon someday. But, if Canon does announce a D-cinema camcorder, I'll be ready to put my best Nikon glass on it, and start shooting short films with it, no problem. I've been acquiring an array of fast, manual-focus, Nikon primes, ever since I bought my D90, for just such an occasion.

    If nothing else bests it before the end of the year (e.g., DX- or FX-sized sensor, camcorder-type product), I'll probably opt for the Panasonic AG-AF100 for movie-making applications, primarily for its AVCHD CODEC and its movie camera-like form factor.

    Posted 2 years ago #
  24. NikoDoby

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    studio460 said:
    As soon as I decide to buy a full-frame body, it will be a Nikon body, and it will likely be used exclusively for still work.

    Wouldn't that be your N90S? Film is the "original" full-frame.

    I think the convergence of photos and video is pretty much a "done deal". There really won't be a difference between the two. The only real future problem are zoom lenses.

    Yes for "pro" applications manual is preferred but for "consumers" they want AF and the ability to zoom in and out like a camcorder at the touch of a button. It'll be interesting to see how manufactures combine new lens technology with new camera bodies. I'd imagine Nikon couldn't make powered zoom lenses on the current Fmount "layout"? Perhaps they'd create a separate line of "video" lenses instead?

    Posted 2 years ago #
  25. studio460

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    NikoDoby said:
    Wouldn't that be your N90S? Film is the "original" full-frame.

    Yes! And what a joy that is to use! Unfortunately, most, if not all of the new V-DSLRs will likely only employ S35-, DX-, or 4/3rds-sized sensors. Even the large-format version of RED's Scarlet will only be S35.

    NikoDoby said:
    Yes for "pro" applications manual is preferred but for "consumers" they want AF and the ability to zoom in and out like a camcorder at the touch of a button. It'll be interesting to see how manufactures combine new lens technology with new camera bodies. I'd imagine Nikon couldn't make powered zoom lenses on the current Fmount "layout"? Perhaps they'd create a separate line of "video" lenses instead?

    I think it will be telling what Panasonic does for their announced 4/3rds V-DSLR, the AG-AF100. I would imagine that they're already talking with Fujinon or Canon about building some ENG-style, motorized zoom lenses for the markets that will use those types of lenses. If Nikon goes with a common mount, with a 4/3rds-format V-DSLR, then they would probably just re-sell the Fuji or Canon zooms. A few decades ago, Nikon also made television zoom lenses, so it's not like they're completely unfamiliar with this type of product either.

    Nikon could certainly make a powered lens for an F-mount. Just as 2/3" B4-mount broadcast lenses have multi-pin connectors on the bottom of their zoom grips for power and control data, so too, could a TV zoom-style Nikon lens, designed for television applications.

    Posted 2 years ago #

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