I'd like it if someone from Nikon (as they don't publish email addresses on the web site) would take this to senior management and kick whoever is responsible for this out... Please? No?
A friend who lives on the other side of my area and we communicate a lot about cameras as we are both Nikon users, went to a camera show at the weekend. She has been self employed (as have I) and we know something about marketing and running businesses, one of which I still do.
It's not a trade show, but was aimed at consumers - you know, the saps who pay full price for camera gear at retail and who are the biggest profit generators for companies like Nikon.
Whatever, this is (most of) her summary of the Nikon presence at the show:
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"... went to that DFW Photo Expo this past weekend ... OMG.....You would have DIED if you had seen the lackluster, indifferent attitude and booth appearance at this show by NIKON - I would love to have someone's email @ Nikon to write and tell them about it, too. Who would I write? I can't locate an email address.
Two young guys were in a single booth - NO signage, NO banners, NO literature and just their cameras scattered on a table behind them in no rows or order. The only way you knew it was a Nikon booth was from the little white vendor sign they post so you know where your booth is located. And get this ...One of the reps didn't even know whether or not the camera had GPS capability when asked. They acted like they couldn't be bothered, it was a total disgrace.
On the other hand - Canon had the equivalent of 4 spaces, tons of banners/POP literature, and extremely helpful and knowledgeable reps. They also had their new line of printers, too. The rep that helped me (about our age) lives in Irving and even offered to loan me a 5D Mark III, meet me, and show me why I need to consider their camera and even took the time to review what 4 lenses would give me all photo ops in my "bag"....I was impressed with their Macro 100mm lens.
Sony's reps and booth looked wonderful and their reps were extremely knowledgeable. They were courteous and were very professional in why their camera is the best choice. They pointed out (when I said we shoot Nikon) that their cameras already have the "best" sensors, LOL. That A99 is a VERY cool camera, too. Neither the Sony rep nor the Canon rep "bashed" their competitors like the arrogant Nikon rep...I couldn't believe it!
This show ain't no Photokina, but they had a very large crowd. We got there 15 minutes after the show opened on Saturday and the parking lot was about 75% full.
SHAME on Nikon for their very poor appearance, booth, and overall representation~~
I was so ticked off I even chose a Canon bag over the Nikon bag option they gave me to put my vendor purchases and booklets in. I have worked a lot of optical trade shows and Photokina/Vegas sized Expos (and small shows, too) in the past 15 years. I would never embarrass myself or my company and stand in a basic black draped booth like this company did this weekend!"
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So then ... Leaving all the technical arguments about A99 being worse/better etc, etc. I would agree that show activities certain;y do need proper set up and management.
Sounds to me like a Nikon show "fail" here... but have any others round these here Nikon parts (I am in Texas after all [wink]) encountered the same poor showing by Nikon?
I don't bother with consumer "fairs" or "shows" like these but this is like Nikon marketing didn't even read "How to do a trade show for dummies" book...