Firstly, I think the question should be. How do I become a better photographer? A camera in the end is a tool and tool alone.
However we all owe our loyalties to our cameras and lenses because of ownership and generally stick to them because of the investment involved. But for some thats not the case anymore.
I for one have a small investment with Nikon so I'm always hoping that they out do themselves rather than compete with canon.
Nikon has great glass, few perhaps but sturdy lenses, great sensor and a user friendly ergonomics.
the few cons like video @ 1080p, 24 frames and compressed footage is yet to be tried and tested. The scarlet is clearly going to miles ahead when the race begins.
So for Nikon to be able to compete is too bring out great glass to match canons. Having greater video capabilities is also going to be a true test for them.
Not to mention better audio, perhaps XLR inputs.
Better frame burst for HDR photography.
Open firmware and most important International warranty as todays free market means that they have to be able to compete on the world stage rather than playing within fenced geographical boundaries.
I do not believe because some countries have a smaller population or a better buying power. They should have to pay premium for the same lens/camera that I can get from the US or other asian countries.
I called in to find out how much 200mm F4 micro cost here in australia and its a shocking $400-500 more than in the US.
The more cameras are in circulation, the more the reputation it carries and more democratized it gets. Its not about having the D4X being able to sit in a elite Pro's hand. Its about being able to take a good picture or being able to see the world through a child eye and being having that child in India or Australia be able to produce images that stop the world, to make people think.
Only then can Nikon say, its a job well done. Rather than competing with only technology as a weapon. It should be invisible and let the eye see things as it just is.
I hope I do not offend anyone for their pride in ownership but compared to the results of a smile seen in a picture its too small a price.
Marketing is not required because everyone knows Brand Nikon.