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A Nikon Trade-Up Program?

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NikoDoby

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Hasselblad just announced it will offer up to $12000 for your old camera system if you buy a new Hassey. What if Nikon did this for people who already own an entry level Nikon and buy a model that's higher up? How about a $150-$500 discount? Would that be enough to get people to move up the Nikon model ladder?

Think about it. If you owned a D90 and Nikon offered a $500 discount on a D300S or D700 would you take it? Or what if you're still holding on to the D40 and Nikon gives you a $150 discount on a new D5000?

http://www.hasselbladusa.com/promotions/trade-up.aspx

I would love to see Nikon start a Trade-Up program or Owner Loyalty Program

Posted 3 years ago #
Skid

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I'd be up for an offer like that, but then again I would guess that Hasselblads are much more expensive and don't have the sales volume that Nikon does. It would be like Mclarin and Ford doing the same thing in the Auto world.

Posted 3 years ago #
NikoDoby

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True but the discounts could be off set in the same way that volume discounting applies to retailers. I don't think a $150 or $500 discount would be all that difficult to offer. The D300S is already $500 cheaper than when it was first announced!

Computer manufacturers offer these kind of trade-ups/owner loyalty all the time. In fact canon has/had a owner loyalty offer this Holiday season, around Thanksgiving. It was kinda crappy but they offered something like $150 off a new DSLR if you already own a canon.

Posted 3 years ago #
NSXType-R

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That'd be pretty cool, but I'd still invest more in lenses first. I would also like it if they recycled old DSLRs. For some people, they buy new DSLRs every time a new DSLR comes out. It'd be cool if they recycled them.

Posted 3 years ago #
alphanikonrex

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NO! Nikon, you are not taking my good ol' '70!

Maybe I'd do something like this if it was for lenses. If they offered several hundred dollars off the 70-200 ƒ/2.8 if you trade in an older version, then once I saved up enough to meet the difference I'd do that.

Also, what do you need to give up in addition to the camera? Manuals, batteries, and chargers?

Posted 3 years ago #
NikoDoby

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NSXType-R said:
That'd be pretty cool, but I'd still invest more in lenses first. I would also like it if they recycled old DSLRs. For some people, they buy new DSLRs every time a new DSLR comes out. It'd be cool if they recycled them.

Yes that's another reason why this should be done. Nikon could recycle older cameras and make money off of the recycled parts! A cash-for-clunkers kind of a deal for Nikon!

Posted 3 years ago #
NikoDoby

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alphanikonrex said:

Also, what do you need to give up in addition to the camera? Manuals, batteries, and chargers?

Just the camera. You keep everything else. You can already recycle batteries for free! Which I always do!

Posted 3 years ago #
alphanikonrex

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NikoDoby said:
You can already recycle batteries for free!

A good thing too. If I tossed the 3rd party Chinese "EN-EL3" my dad got as a second battery for his D70 it would probably blow up the landfill!

Posted 3 years ago #
NikoDoby

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You should ALWAYS recycle your batteries. BestBuy has a drop off "basket" for old camera and mobile phone batteries near the entrance of their stores. Office Depot actually offers discount points every time you take back a used inkjet cartridges. You can then use the points to buy new ink or other stuff.

This is how I save money on my ink cost.

Posted 3 years ago #
alphanikonrex

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NikoDoby said:
You should ALWAYS recycle your batteries. BestBuy has a drop off "basket" for old camera and mobile phone batteries near the entrance of their stores. Office Depot actually offers discount points every time you take back a used inkjet cartridges. You can then use the points to buy new ink or other stuff.

Yeah we're good about stuff like that. We sent back some HP cartridges back in September. Actually that's a pretty funny story—they're still being shipped to their destination! I kept the tracking number, so I've been watching their progress back. I have no idea whatsoever what's going on with them though! They're crossing the US back and forth:

Posted 3 years ago #
NikoDoby

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Could they be reusing the packaging and or tracking number?

I think Nikon should start a trade-up program like this. It would really help get people to buy new cameras even if they are happy with their current one. It helps sell more cameras and helps the environment too.

Although has anyone actually thrown a camera away?!

Posted 3 years ago #
alphanikonrex

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NikoDoby said:
Could they be reusing the packaging and or tracking number?

I have no idea! I'll just wait and see. I'll let you guys know what happens in 10 years ;^)

NikoDoby said:
Although has anyone actually through a camera away?!

DUH—a disposable! ;^)

Posted 3 years ago #
NikoDoby

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Even disposable cameras are reused by manufacturers Alpha. The photo labs send them back.

Posted 3 years ago #
alphanikonrex

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NikoDoby said:
Even disposable cameras are reused by manufacturers Alpha. The photo labs send them back.

I know, I know :^) (BTW have you read KR's review on the Fuji disposable?)

Maybe I can convince my dad to throw out one of his Canons... ;^)

Posted 3 years ago #
NikoDoby

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I really think we should ban you from this forum ;^)

Anyway back on topic - How much of a discount would it take for you guys and gals to trade-up?

Posted 3 years ago #
adamz

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I'm also for banning alpha :)

Niko - I think it's a great idea, and if You ask me, a nice 30-40% discount if I needed to leave my old camera would be nice, or 10-15% for making me buy additional piece

Posted 3 years ago #
pabnj

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Niko, I understand what you are saying, and you have made some great points, but Hasselblad is in a different market altogether than Nikon or Canon. Hasselblad had a trade in program, but took it away a couple of years ago which they took a lot from their dealers, and from their customers. They lost business to Phase One who always has a very aggressive trade-in option, and were forced last month to bring it back. But Hasselblad and Phase both make a high end, high return specialized product offering them the ability to do trades whereas Nikon and Canon are high volume, lower margin commodity type products. Heck, they'd need to invent an entirely new department to handle the workload to resell, or recycle old cameras. A more manageable program would be turning in a Nikon UPC for an ownership loyalty discount.

Believe me, I love the idea, and would like to see it. Phase One and Hasselblad annual unit volume in the states is in the thousands, the program is manageable. Nikon unit volume alone is in the millions making it more of a challenge. Then again, there is doing what I did last year. I sold my old D80 on eBay for 70% of what I paid for it a year and half prior, and bought my D300. Now Phase does not even offer a 70% trade-in.

Posted 3 years ago #
alphanikonrex

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NikoDoby said:
I really think we should ban you from this forum ;^)

adamz said:
I'm also for banning alpha :)

Hey! What did I do? Oops, I think I just went off topic—hehehe :^D *Finger pointing* Niko started it!

I think what pabnj says make sense. If I can save more selling my camera on eBay, then that's what I'd do. And he makes a good point about Nikon not being able to manage it. Hundred of thousands of cameras would start rolling in the first day!

Actually I think Nikon once did something like this. My mom and her sister tried to trade in my F2 for a crappy digital camera :^( Luckily the salesperson knew better and told them they had a very valuable SLR :^)

Posted 3 years ago #
NikoDoby

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Yes Hasselblad is more like a car company (product price wise) but rebate and trade programs are almost always handled by a third party company that specializes in such things. Nikon employees wouldn't be the ones handling the recycling for such an event.

I'm pretty sure European laws are very strict when it comes to recycling certain products. So like it or not in a few years companies like Nikon will be forced into recycling their products. I'd like to see it happen before a law mandates it! It could help Nikon reuse a lot of the materials found in the camera and might actually help keep the cost of manufacturing new components low.

Think of it as a modular camera system that only Nikon can take apart and reassemble at their factories. It would also let Nikon make money off of a camera that they got paid for many years ago.

As for selling on ebay. Well yes you can do that but I hate dealing with all the fraud and pitfalls associated with online selling and buying! If you can get 70% on everything you sell there then great. However I'd be more comfortable dealing with Nikon and trading my gear for spanking new stuff instead.

A loyalty discount, though, would be a VERY easy thing for Nikon to implement right away! wink wink ;^)
Actually there have been NPS (Nikon Professional Services) version of this in years past.

Posted 3 years ago #
NSXType-R

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NikoDoby said:
You should ALWAYS recycle your batteries. BestBuy has a drop off "basket" for old camera and mobile phone batteries near the entrance of their stores. Office Depot actually offers discount points every time you take back a used inkjet cartridges. You can then use the points to buy new ink or other stuff.

This is how I save money on my ink cost.

Do they recycle regular batteries too, like AA, AAA and 9Volts?

I really want to recycle them, but I can't find anywhere to recycle them. I cringe everytime I throw one out.

Posted 3 years ago #
NikoDoby

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For every battery you throw in the trash you get to stay in Hell for an extra year :^(

Best Buy recycling page:
http://www.bestbuy.com/site/null/Recycling-Electronics/pcmcat149900050025.c?id=pcmcat149900050025&DCMP=rdr0001422

US recycling drop off locator:
http://www.ehso.com/ehso2.php?URL=http://www.rbrc.org/call2recycle/dropoff/index.php

Posted 3 years ago #
alphanikonrex

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Thanks Niko—It's good to be green :^)

On Earth Day admin should give [NR] a green color theme...

Posted 3 years ago #
DaveyJ

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I would be surprised if Nikon did start a trade up program. I think they are well aware that there many who just store them and therefore they get to sell more cameras. Resource wise it sounds like a good idea. Governments in the future may require it. But until governments can effectively really set the highest priority level matters first many of these minor programs will be not much more than band aids.

Posted 2 years ago #
Krevlin

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Oh man if this existed I'd be on it so fast!

I have done similar programs with AMD/ATI, so awesome.

Posted 2 years ago #
Nikoner

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It’s a fantastic idea and I would definitely sign up for it. But my D90 is only 6 months old, and I don’t think I would trade it in for a new D7000 while also paying additional $700 out of my pocket.

I like to have two batteries and so I have a pair of En-Ele5 batteries for D90, Nikon should consider exchanging them for may be an extra En-El15.

If Nikon said give us your D90 body + $300 for a D7000 body. I would send it in right away.

Posted 2 years ago #