Study Reveals That Majority of Americans are Ready to Experience Life in 360
Nikon “Life in 360” Study Explores Americans’ Awareness and Attitudes Toward 360-Video and Virtual Reality
MELVILLE, NY – Today, Nikon Inc., a world leader in digital imaging, has released results from the Nikon Life in 360 national survey, indicating that 90% of Americans believe content they currently watch would be better viewed in fully immersive, 360-degrees, and 92% of Americans are ready to capture and share their own personal experiences using 360 cameras. The study also revealed massive potential for growth in the 360-space, as while only 25% have used a 360-camera, and less than half (49%) are at least somewhat familiar with the technology, nearly three quarters of Americans (72%) are interested in trying out a 360 camera to help share their missions in an exciting new way.On the heels of Nikon’s entry into the 360-degree camera market with the KeyMission 360, Nikon commissioned the Nikon Life in 360 Survey to study awareness and attitudes toward emerging 360 video technology and gain insights into what Americans want to view and capture in 360.
It’s Better in 360!
Respondents were asked what content, if any, that they currently watch would be better if shot with a 360-degree camera.
An overwhelming nine out of ten (90%) Americans indicated they believe some content would be better viewed in 360, while 3 in 5 (60%) believed sports and travel content would be better with a full 360-degree view
Other responses included: live entertainment (55%), movies (39%), news programs and documentaries (31%) and television shows (30%)Capturing and Sharing Experiences in a New Way
Respondents were asked if 360-videos can capture content in more exciting ways than traditional video technology and what types of experiences they would like to capture using a 360-camera.
An overwhelming number (92%) of Americans want to use a 360-camera to record personalexperiences, including vacations (60%), family moments (53%), milestone events (45%), outdoor activities (42%), sports they play (19%) and even getting intimate with a partner (15%)
Nearly all those surveyed (98%) agreed that 360 videos can capture experiences in more exciting ways than other video technology on the market
An Emerging Platform
Respondents were asked about their overall familiarity with 360-degree cameras and VR content, alongside their interest in trying this new technology in the future
Only one in four (25%) of Americans have used a 360 camera and less than half (49%) indicated that they were at least somewhat familiar with the technology, indicating that 360-degree video hasn’t quite gone mainstream just yet
However, interest in the technology indicates that the platform is on the rise, as nearly three quarters (72%) of Americans responded that they wanted to give it a try
“As Nikon enters this emerging space with the new KeyMission 360 camera, the Nikon Life in 360 study sheds intriguing light on the interest of consumers in capturing and sharing their experiences in a new, exciting way,” said Lisa Baxt, Associate General Manager of Communications, Nikon Inc. “Nikon is committed to innovation in this space and providing creators with the tools to capture, experience and share their lives in 360.”