New low gray market prices – Nikon D810: $1,999, Nikon D500: $1,449

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nikon-d500-camera-price-drop
With the latest Nikon D810 and D500 price drops, the gray market prices are also going down:

These are the lowest prices I've seen online so far for the D810 (was also $1.999 before) and the D500 (was $1,499 before).

You can now repair gray market D810 cameras in the US (in authorized third party repair centers).

nikon-af-s-nikkor-24-70mm-f2-8e-ed-vr-lens-sale
Update: gray market Nikon AF-S NIKKOR 24-70mm f/2.8E ED VR lens now sells for $1,649 (regular: $2,196.95)

This entry was posted in Nikon D500, Nikon D810, Nikon Deals and tagged . Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Andrew

    These low prices are getting ridiculous; going for less than $1,500 for the D500 is beyond imaginable. Even the size of the image buffer tells you that it is a substantial camera!

    • Fadil Polisi

      So what??? Why do you complain. Thats the best that can happen to creativ users…a payable pro crop camera…

      • Proto

        They are trying to sell as many D500 as D5 sales hit the plateau…

      • Andrew

        It is a great price indeed. I am happy for all those who want the camera and cannot afford it 😉 But this is a big price difference just months after the D500 release – I don’t remember seeing anything like this before on the gray market, a 25% discount soon after a big product release! This did not happen with the D800. So yes, happy shopping!

    • Jeffry De Meyer

      Why? You can get the 7d2 and about 600$ in other stuff for that price.

      Recent camera prices are way to high

      • KnightPhoto

        You’ve looked at the 7dii sensor vs. the D500? (and buffer and half a dozen other things)

        • Jeffry De Meyer

          Sure it is also a 2year older camera, doesn’t make the d500 a stupid expensive camera for the suggested retail price.

          It is an old Sony sensor, memory for the buffer is a couple of dollars to double it, the only innovative thing is the AF system.

          Nikon is making a lot of money on each d500, wouldn’t be surprised if they were making more percentage wise than Sony is on their toy a6xxx line.

          I’m not saying they shouldn’t be making a profit, I’m just saying they shouldn’t be trying to wring every possible coin out of their shrinking market

          • Spy Black

            How do you know the 7D II used a Sony sensor? I thought Canon made their full frame and crop frame sensors, and only use Sony sensors in their compacts.

            • Jeffry De Meyer

              The d500 has the old Sony sensor

            • Spy Black

              Oh, gotcha.

    • T.I.M

      I would have got a D500 instead of my new D7200 if the D500 was 24MP.
      DX pro only 20MP in 2016 ?

      • With all due respect, TIM, if 4MP was the tipping point, you have a lot to learn about photography. Consider that a print of equal dots per inch made from a file created on the D500 would be a little over 18 1/2 inches (47cm) on the short side compared to one from the D7200 that would be 20 inches (51 cm). Pushing the file from the D500 to 20 inches would make for an indistinguishable difference. There are other attributes for each camera that might accumulate to sway a buyer in one direction or the other. The number of pixels doesn’t figure too prominently in that. In my opinion, you gave up a lot of very desirable enhancements to get that 4MP.

        • T.I.M

          Yes, 20MP vs 24MP does not make a big difference if you shoot only portraits and landscapes.
          But I do a lot of macro-micro photography and birds/wildlife, where 4MP will give you the extra reach needed.
          I print mainly 13×19″ and I need all the pixels I can count on…
          And yes, I graduated in photography in 1989 and after 28 years of professional work, I still learn EVERYDAY, that’s what make photography such a fantastic job.

          • Allen_Wentz

            I would expect that for real field work (“birds/wildlife”) the D500 will knock the socks off the D7200 in terms of its ability to both “get the shot” and also tolerate hard field abuse. But that is just a guess because I will never own a D7200.

            • Coastalconn

              It does, and I owned a D7200 for one day before returning it. I hated how small it was and that it is only 5 FPS in 14 bit raw.

            • T.I.M
            • Is that with a beauty light or a soft box? 🙂

            • T.I.M

              no soft box, the D900 does have zoom head (17 to 200mm I believe)

            • Well, I was kidding of course.

            • T.I.M

              So was I, I do have soft boxes but I don’t use them often.
              Indore I usually reflect the SB900 on the ceilling/walls (white) and that give me a nice soft light.
              You need powerful flashes to do that (I use 2 SB900).
              https://uploads.disquscdn.com/images/4d7ad8fa374b9389ffe328b0ac1afef4a809bbdf1fc663def101b428d975d601.jpg

            • Allan

              T.I.M, I’ve noticed your use of a flash in several/many of your telephoto photos. Does it actually help illuminate your subjects? Is there a problem using a shutter speed of 1/2000s? I’d love to see examples of your telephoto shots, with and without the flash.
              That’s a beautiful shot. Thanks for posting it.

            • T.I.M

              It’s a technique called “fill-in flash” the goal is to avoid the subject to be in shadows.
              You need a powerful flash (because the flash to subject intensity decrease exponentially, not linearly).
              Also you need to keep a high speed shutter to avoid the double image effect (one image made by the sensor exposure and an other image made by the flash exposure).
              Keep in mind that with far away subjects you need a gun flash to avoid red eyes.
              https://uploads.disquscdn.com/images/c9af925fd3f82f0dc42cfa63dbe6d6e4880891eb36afd89a6dc43fd6f91cc302.jpg

            • Allan

              Thanks for your reply. I knew what you explained in your answer. I didn’t myself clear. I’ll try again.

              Even with the SB900 set to automatic or 200mm, at the distance you took the picture, can you really see the effect of the flash compared to taking the photo without a flash? My second question is: does the SB900 synchronize at 1/2000 in this situation?

              Thanks again. Your second photo is beautiful.

            • T.I.M

              Yes, you can see the flash effect (the trick is to find the right flash/exposure balance to make the image look like the flash was not in use).
              The D800 flash syncro speed is 1/250s so you have to use a special mode in order to be able to shoot at very hight speed (up to 1/8000s with flash).
              In that mode the flash duration is made a little longer to adapt to the shutter speed (in regular flash mode, the camera wait the shutter to be totally open before tiggering the flash).
              This is a technique that have been use for a very long time, especially in movies, when you watch a movie, you don’t notice it but there is tons of light directed on the subject, even outside under the sun !

              https://uploads.disquscdn.com/images/7e270566eceb245b6f1a1943228c82ae9d62ec1b925785556b48e60b52d2ab16.jpg

            • Allan

              Thanks.

          • Well, I have to admit that I just don’t think I’d see the difference, but I believe you. A 13-inch print from a D7200 is 308 dpi of native resolution. For the D500 it’s 285 dpi. That’s not a lot of difference to discern with the human eye, especially considering that with a typical viewing distance with that size print most people would be limited to seeing maybe an actual 125 to 150 dpi if they are young with excellent eyeballs. Of course there’s the whole down sampling thing going on which adds a lot of complexity to the issue. But for brevity’s sake I think you get my point.

            • T.I.M

              Pete,
              You forgot cropping, even with my 400mm or 500mm I sometimes have to crop the subject, so believe me, every pixel count.
              I hop the D900 will have 48mp (or 54mp).

          • Tony Beach

            I doubt you can show the difference between 21 MP and 24 MP in a 13×19 inch print. Focus accuracy alone can easily tip the balance in favor of the D500.

      • Coastalconn

        Out of the 90k shots on my D500, never once did I say, geeze I wish this shot was 24 mp instead of 20.9.. You must be very mis-informed if that was your deciding factor, or you just don’t need the D500..

      • Allen_Wentz

        ~3 more MP above 20.9 MP is just not any kind of big enough deal to justify all the non-pro characteristics of the D7200 body when compared to D500.

        • T.I.M

          a pro camera: A, M, S modes, and flash syncro 1/200s minimum
          That’s all you need to take pro pictures !

          • Allen_Wentz

            Pro images can of course be captured using almost any camera if the photog has enough skill.

            However in the real world better more pro bodies allow far more successful captures [by the same photog], especially in any kind of dynamic environment. And pro bodies are much less likely to fail to perform at a critical time.

    • FountainHead

      “Beyond imaginable”.
      Shill.

      • fanboy fagz

        Andrew is an undercover nikon rep. He toned his lingo to sound like a regular around here but if you click his profile and go back some, some comments praising nikon sounds like a walking brochure. Andrew At least come forth and say yes im a nikon pr rep. People would love that nikon is here to alleviate confusion and answer question. It would do a huge help to nikons tarnished reputation in peoples eyes. Do it.

        • I agree, if we get a Nikon rep here is would be beneficial for all

          • Allan

            Not going to happen.

            • fanboy fagz

              you never know. they even apologized for their screw up with the d600/d750. internet pressure is very powerful. it would be very beneficial. instead of using it to their advantage they hide from it.

              theres this one nikon rep (ginger guy with a beard) who recently introduced the PCE (19mm?) and the 70-200E and you see hes all excited and his energy would be great.

              think about it. its just like when someone talks to you on the phone and when you text its better because you can word it better. same here. they dont have to answer immediately. but it would psych people up for sure.

              not sure if you were here when peter posted the DF teasers..dude the place was going crazy. then they announced the price and it went all limp. they can definitely use it to their advantage,

              you get my drift.

            • Allan

              I think what would happen is that a lot of people, upset with Nikon, would dump on them.

              They had an excellent Nikon rep on the Flickr forum for Capture NX2. He moved on to another company and it’s replacement (I can’t even say the name) is ….. wonderful (sarcasm).

              “you never know.” I agree with that.

          • fanboy fagz

            builds brand awareness, trust, transparency. and it gives a personal service touch. all great things. in tech forums there are specific sections where they have asus/gigabyte reps who answer peoples questions. I think its a great thing. you get people psyched to buy your products and it just does great things for their image. when the mfr is close to their customer it builds a loyal customer.

          • Andrew

            I do not think that would be a good idea. In marketing, curiosity is an important ingredient. The unpredictability of the views expressed at Nikon Rumors by regular consumers or passionate professionals makes the discussions flow naturally. If Nikon has a rep here, it would bias the discussions. A paid rep would not have the creative freedom and lack of constraints to communicate freely and most importantly, honestly.

            One solution could be to have a special session where Nikon is invited (via a team of their staff) to participate in an open discussion on a particular post where anyone can ask their question or discuss a particular issue. But I do not know how Nikon would respond to this. I once contacted their Corporate office about an offending advertisement, one that caused great discussion here at Nikon Rumors. Their staff on my phone call sounded like an Ivy League graduate. She said that she would inform their advertising manager and return my call. They immediately withdrew the advertisement but I never received a call from them. So you might have to put on your sales hat and charm to persuade them 😉

    • Fly Moon

      “beyond imaginable”

      Really? It’s without any warranty from local Nikon.

    • Thom Hogan

      I’m amused. Your long-standing defense of Nikon should have resulted in you saying “these prices are incredible, Nikon should be cleaning up on market share.”

      But the widespread gray market of Nikon gear and the prices that these are being offered at tell a very different story of a strong, proud, well managed company.

      Gray market doesn’t happen without Nikon’s help. Nikon is dumping product in SE Asia. Why? Most likely because they need the sales on their bottom line, badly. Market share has slipped from their traditional 33% to now probably 27% this year. Canon’s market share went up a bit and now approaches 50% of all ILC.

      The D500 price isn’t beyond imaginable for me. I’ve been pointing out Nikon’s weakness for some time now, and gray market dumping is just another symptom of it. Another symptom: SG&A expenses are rising each quarter as a percentage of income for quite a long period now.

      Even at the current gray market prices it’s likely that Nikon makes more GPM off a D500 sale than a D3400 sale at retail.

      The D500 at both the current gray market and actual retail pricing it’s a strong bargain for what it does. If Nikon were in better shape, we would be paying more for it, no doubt.

      • Tony Beach

        “The D500 at both the current gray market and actual retail pricing it’s a strong bargain for what it does.”

        Here in the United States an officially imported D500 with a MB-D17 right now with the instant $200 rebate is $1426 (assuming full price for the MB-D17). If one were to sell the MB-D17 on eBay for $300 (I would), then minus about $35 in seller fees my back-of-the-envelope calculation would put the D500 at about $1527. That means that compared to a gray market D300 a USA import D500 is either $25 less with the purchase of the MB-D17 or about $75 more (plus a hassle factor) if you sell the MB-D17. Given the uncertainties of having a gray market camera when it comes to repairs and resale value, I would opt so spend an extra $80 for a USA import.

        “If Nikon were in better shape, we would be paying more for it, no doubt.”

        That goes both ways. If I were in better financial shape right now I would already have bought a D500 at its original price because I would really like one and could even see it replacing my D800 as my everyday and primary travel camera. As it is for me now though, and like many others, I’m going to wait until perhaps this summer to buy one.

    • Horshack

      The D500’s image buffer size is around 29 NEFs. Not really that substantial. Of course it’s buffer transfer/drain speed with fast XQD cards is very good, provided you don’t need the redundancy offered by a dual-card setup.

      • Allen_Wentz

        My perception using the D500 is 200 captures not 29. When I want max speed I remove the SD card to force XQD only and can capture 200 images RAW+Fine at ~ 8 FPS. That is more than enough for my particular needs.

        It totally pisses me off that Nikon put a lame SD card in the second slot of the D500. That is my only beef with the camera.

  • M09

    i will pull the trigger when it’s 999

    • KnightPhoto

      You must be a young man 😉

      • Fly Moon

        Exactly! Used to listen to “free” music and video 🙂

        • M09

          lol

  • Wolf33d

    I don’t know if I should put the trigger or wait a couple of days. Maybe a better price during BF since the 1999$ has been here already months ago.
    Do you think there will be a replacement from now to February for the d810?

    • CaMeRa QuEsT

      The D810 was $1,899, the D750 $1,299 and the D610 $979 right before the Kumamoto earthquake. Were it not for that catastrophic event (and maybe, just maybe Brexit), we should be having $1,500 D810s, $1000 D750s and $750 D610 end of year gray market prices. Maybe by next March stock levels would have resumed pre-earthquake levels and then we’ll be seeing such prices, especially if Nikon brings out the replacements for those FX lines.

      • Thom Hogan

        That seems unlikely. If indeed prices would get to that level it would speak to a complete disintegration of Nikon market share.

        Also, Nikon pricing tends to go back up when new models are introduced and gray inventory reduced. Expect a D810 to come back to 25% off when its update is announced. Nikon’s quants have this pricing behavior very well mapped.

        • CaMeRa QuEsT

          Gray market Canon 6D/5DMK3 and Sony A7/A7II/A7R were at the same price levels as the Nikon D610/D750/D810, so it’s not a Nikon exclusive “problem”, in fact it amazes me how pervasive this “pricing parity” is across these 3 manufacturers with seemingly “similar” offerings, all throughout the year.

    • TwoStrayCats

      Yes.

    • Allen_Wentz

      D810 replacement in 2017 (sooner rather than later) is unavoidable if Nikon intends to stay in business. But then again, Nikon’s disconnect from customers is so complete, who knows?

      • Aldo

        Seems the d850 will be a slower fx d500… but at 42 plus mp… if anything the d850 will be a d500 in dx mode.

  • squoop

    The seller for the gray market D500 has a bunch of negative reviews, I read a few and this is not someone I would buy from. Too bad as I was about to snag it… hate when that happens.

    • Horshack

      I’ve purchased from them and they offered some of the best customer service I’ve seen from a camera reseller.

      • Bamboojled

        I don’t understand how everyone thinks this is a great deal?
        I can get a D500 brand new with full US warranty for $1796 and this includes a free MB-D17 grip, which sells for around $400.
        If I take into account the current deal it is much better than a product with 0 warranty and no repair recourse in the future.

        • Horshack

          I don’t think the grey-market D500 is a good deal either vs the current Nikon USA promotion.

        • Politics_Nerd

          There are repair options for grey Nikons, and it comes with a 1-year warranty through the seller.

          • Bamboojled

            Dude, it’s grey market…How reputable a seller can they be if they don’t even qualify as an authorized dealer.
            As far as repair options, do you really want to be on perpetual parts hold cause the repair facility is also not authorized to purchase parts from Nikon?
            Lastly at the price you can buy a new one with a free grip it is just not worth it.

            • Politics_Nerd

              I’m hoping to grab one next year at tax season in the $1200 range. Should complement my grey D750 nicely. My D750 wears a $30 battery grip which works flawlessly and came with a remote.

            • Thom Hogan

              Seems unlikely that the D500 will hit that number. If it does, something is wrong. Either with the seller, or with Nikon.

            • Thom Hogan

              It used to be that authorized sellers were also selling gray market. That’s still true of lenses (see Adorama, B&H, to name two). NikonUSA put a squeeze on bodies, though. They made it next to impossible for an authorized seller to sell gray bodies. Outside the US, there are still authorized dealers that sell gray bodies, though.

              As for “reputable,” I’ve found reputable gray dealers, and disreputable authorized dealers. I don’t think you can generalize the way you have.

  • Politics_Nerd

    Can’t wait for tax season next year. Hope to get a grey D500 in the $1200 range.

  • Trota

    not a huge savings if you need the MD-12 included in the BF bundle.. also the minimal saving considering it’s a grey market camera.. probably won’t ever need any repairing, but it would be a mild head-scratcher

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