Nikon DL cameras shipping date now listed as June 30th

Nikon-DL-compact-premium-cameras
The three Nikon DL cameras with 1" sensor were announced in February during the CP+ show in Japan. Amazon US now shows the shipping date for all three DL models as June 30th, 2016:

Nikon DL 24-85mm f:1.8-2.8 camera shipping date
Nikon DL 18-50mm f:1.8-2.8 camera shipping date
The original press release suggested shipping in early summer 2016.

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  • DSS

    These look pretty awesome for everyday use, vacations, etc. Saw some sample shots and they’re very sharp. Looks like the image quality is similar to the Nikon Coolpix A, which produces really nice RAW files. I’m definitely interested. Lots of great features, especially the Bluetooth connection so the photos are downloaded to my phone immediately.

    • PanPetter

      I agree, would be perfect for vacation. It probably will not be in store before mid July, not in time for my summer vacation, so will have to go for the Sony RX100VI

      • yes, bad timing on Nikon’s part

        • AlphaT

          Moving my response here …

          For what it’s worth, I googled and Japan’s summer vacation starts around July 20 through August 31, for 40 days.

          To them, it makes sense. 🙂

          • jec6613

            The first day of summer is June 20th. 🙂

            • TO-DOUG

              Only in the Northern Hemisphere 😉

            • nwcs

              True. Reminds me of my trip to NZ. It was the furthest west, east, and south I had ever been. I happened to be there at the shortest day of the year and was back in the states 1 day later (since you regain the day going east) for the next to longest day of the year. It was quite an adjustment going from cold/short one day to hot/long the next day!

            • DaveR43

              I had a similar experience but in the reverse; after a December holiday in Cape Town in South Africa, where it was very hot and sticky, 32 degrees C (90 F), we returned to the UK, when it was – 6 degrees C (21 F), extremely cold and very frosty! Quite picturesque though!

          • Thom Hogan

            Misses Fathers Day, Graduation, start of actual summer ;~).

            Also, we now have almost four months go by after the “excitement” of the announcement. Basically, someone panicked and thought they needed something to announce at CP+. This would also tend to indicate that there’s nothing else coming in the time frame up to June from Nikon.

            So we have only the D5 basically being a typical announce/ship relationship. The D500 slipped. KeyMission isn’t anywhere to be seen. DLs are slipping from user consciousness. Total marketing fail, if you ask me.

            • misses my vacation too, had to cancel
              my pre-order, I may still place an order later

            • Eric Calabros

              That was a combination of Sony announcing and Canon delivering 🙂
              Seriously, I think Nikon is too slow to survive in this age of consumerism.

            • I’d say that applies to camera makers in general, they’re just circling the drain at different speeds. They’re only still alive right now because none of the tech companies can be bothered to go after their markets directly. FB just open-sourced an 8K VR camera. Apple bought the guys who use multiple cameras with different focal lengths to simulate arbitrary focal lengths and capture 3D.

            • whisky

              also … the hour is getting late to pre-announce a new N1— V4/5 before customers conclude that Nikon is no longer committed to the 1″ MILC format.

        • TO-DOUG

          On the other hand, it will be early for the summer vacations of Aussies, Kiwis, South Africans and Argentinians…

          • Which is less than 10% of the worldwide market 😉

    • Spy Black

      You’re going to be in for a surprise if you think this is going to give you IQ similar to the Coolpix A.

      • DSS

        In a good or bad way? I’m optimistic, but I guess we’ll see what the RAW files have to say.

        • Spy Black

          Not in a good way.

          • DSS

            How do you know this? Have you seen the RAW files? If they’re out there, I’m interested in seeing them, but so far I’ve only seen full-sized JPEGs that looked pretty good.

            • Spy Black

              Um, you’re comparing the output of a 1-inch sensor to that of an APS-C sensor. Under good lighting you probably won’t notice a big difference, but then a 1/2.3 sensor looks great in good lighting too…

            • Spy Black

              …that said, I’m sure these cameras will be fine. I’m making that deduction on the assumption that it’s image quality will be similar to what you can get out of an RX100. So it will be a nice little compact camera, just don’t expect APS-C performance from the sensor.

    • As the DL production has been halted/delayed, due to processor troubles, the sample images produced have not been taken with a DL, so they are just imitations of images taken with the DL cameras, using quite different hardware. So not much to rely on!

  • doge

    I totally forgot these cameras were announced.

    • this was more like a development announcement just to show that Nikon is still alive

      • AlphaT

        Oops, wrong place for the reply.

      • Eric Calabros

        Compact Lens Designer: Guys, I’ve got an idea!
        Product Manager: cool, lets make a press release!

        Nikon these days

        • captaindash

          No kidding. Look at the lack of even one RAW file to check out from the D500 thus far.

      • TO-DOUG

        It wasn’t just announced. Nikon had actual pre-production cameras available for display and use at CP+ back in February. Nikon even had accessories, such as cases. The DL cameras were clearly in the Nikon pipeline for release within four months.

        • then this is probably the longest period between announcement and actual release for Nikon

          • Mike

            Yup. The momentum kill was a kill-joy. Now everyone wants to wait to see what’s coming out in the fall. I still want to get one. I want a small high quality camera that’s better than my iPhone but smaller than my DSLRs that can take my Nikon flashes in a pinch.

        • Thom Hogan

          Yes, Nikon had production first samples in February. But something’s wrong. I suspect SnapBridge software.

          • yes, most likely – they have been working on it for a long time

            • Lex Cross

              This camera has had this date since day one. Day one. I’ve had them scheduled to arrive at my store for display by this date since day one. There is no delay from the announcement. Zero. Think about the time it takes to make these. Same as the p900. When you’re using the highest quality glass in a way that wasn’t mass produced before it takes time. They know this. That’s why this date has been the date since the announcement. This isn’t news.

            • Allen_Wentz

              Correct. The news will be if your store has zero D500 in hand April 21.

          • Mike Gordon

            Then why are they shipping the D500 next week?

            • I just got a word that Snapbridge will be released next week. I will do a post soon.

            • Sawyerspadre

              It will be interesting to see if Snapbridge works with recent cams like the D750, which have built in wifi. The Nikon USA website seems to show a generation that use the current app and a new generation that will support Snapbridge as two different generations in terms of functionality.

              Nikon may be afraid to go back and have a firmware upgrade that would make the wifi enabled cameras work with Snapbridge.

              I am sure that they are thinking, “Why enable a camera that was already sold, when you can just sell them a new FF rig with Snapbridge?” Oh, that’s right, we haven’t built any FF cameras with Snapbridge. Doh!

            • ITN

              The D750 doesn’t have bluetooth support hence no snapbridge, at least not snapbridge transfer while the camera’s power is off. It is unfortunate how many iterations are needed before something really works.

            • Allen_Wentz

              A) D500 is not in-hand yet.
              B) D500 is not dependent on Snapbridge for its product essence. DL is.

          • AlphaT

            Or bluetooth firmware problems, like keeping the connection reliably?
            I hope it’s not hardware/component supply issues.

  • HappySoul In

    Why do Nikon take so much time between announcement and release?
    I see Sony is pretty quick and aggressive in release to market for new products.

    • Andrew

      It is most likely for marketing reasons. If you were considering buying a competing product, an early announcement might cause you to pause and reconsider your purchasing decision. In that regard it is a public service which allows you to make a more informed decision. These cameras are quite intriguing and I should say appealing.

      • Aeroengineer

        Overhanging the market is not universally recognized as a public service.

      • nwcs

        Sometimes true. It’s an approach that can backfire, though, if there are any delays or if the product ends up underwhelming for the buildup. I personally hope they cameras do well as I think they’re good ideas but wish Nikon would take it to the next level and have them really integrate well with a casual photo workflow.

      • Thom Hogan

        That’s called FUD (fear, uncertainty, doubt), a marketing term for trying to undermine competitive products with announcement that you’ll have something better soon.

        Problem is, I’m not aware of anything that indicates that FUD works. The only studies I’ve seen seem to indicate the opposite, that it works against you.

        • jeffp3456

          It worked for Microsoft for a very long time..

          • Allen_Wentz

            It worked for MS when they were sleazy monopolists (anything works for a monopoly), then failed miserably with the Surface Pro when they actually had to honestly compete.

        • TO-DOUG

          According to Wikipedia “Fear, uncertainty and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.”
          So what Nikon did was not an example of FUD, as it wasn’t issuing misinformation. It was simply displaying an upcoming product. The competition might have reacted with some fear, uncertainty or doubt (I doubt it) but that doesn’t make Nikon’s announcement and example of FUD as defined.

          • Allen_Wentz

            Well then Wiki is wrong, because Thom is correct.

            Announcement of a fully legit product (MS Surface Pro 7 months early comes to mind, as does an early version of MS Windows) can intentionally _create_ FUD in consumers’ minds. No negative, dubious or false information is required. MS was famous for it, even rec’d a “Golden Vaporware Award” in the early 80s.

            For a dominant brand vaporware-FUD can be successful, albeit risky. For a non-dominant brand like the MS Surface with its close to zero share such vaporware-FUD is just flat dumb, guaranteed to backfire (and it did). [Note that vaporware does not necessarily mean a product is never released, it can simply be released way late after limited or intentionally confusing announcement details; leading to the creation of FUD.]

            Personally I think Nikon released plenty of accurate details, and the timing was not so far in advance that the D5/D500 announcements do not qualify as part of FUD marketing.

            • TO-DOUG

              Well, Thom Hogan said “That’s called FUD (fear, uncertainty, doubt), a marketing term for trying to undermine competitive products with announcement that you’ll have something better soon.”
              It appears that Thom is using a different definition of FUD that was originally established. Others might share that new definition, but that doesn’t necessarily make it right.
              I know that Wikipedia isn’t always correct, but in this case their definition coincides with what I learned at business school (MBA in marketing) and several decades in corporations. Corporate FUD started with IBM, who wanted to undermine the reputation of competitors such as Amdahl. Microsoft picked up the concept. In both cases, the dominant firm was attempting to sow a fear in the minds of potential corporate purchasers that buying the products/services of an upstart competitor would prove disastrous for the purchaser. Fear was the key motivator, and typically the information causing that fear was false and malicious.
              Most companies provide advance information on upcoming products through trade shows, press releases, advertisements, etc. Usually it is reasonably correct information, it isn’t malicious and it isn’t intended to induce fear. Clearly, such advertising and promotion is not intended to produce FUD as originally defined.
              So, was Nikon’s announcement of the DL cameras an example of FUD? No, it was not. It was simply providing accurate information to its current and potential customers.

        • Andrew

          In marketing, curiosity does work in motivating and getting the customer to take action. Curiosity may also increase customer engagement. It is done in the news business when they announce a topic you are interested in and then keep you glued to the TV until near the end of the show before it is revealed. You are more likely to click on an online ad which arouses your interest or curiosity.

          Now with regards to product advertising, if the advertiser is reputable and are making a big enough claim, even when in doubt, the customer is more likely to give the company the benefit of the doubt and hold off their decision.

          High on a customer’s list is the innate desire to avoid making a wrong decision as no one want’s to regret their actions. Now if a large enough number of people delay their purchase, the odds are that if the claim for which the decision was delayed is valid, then logically there will be a corresponding increase in sales.

          • Thom Hogan

            You make the usual mistake with that analogy. I’ve heard it many times, and it’s wrong.

            The TV teasers are different for a reason: you’re captive and short term temporally (hours, not months). They are trying to get you to keep from changing channel and seeing a different message. Done right, you don’t hear any alternate advertising, because the teaser was good enough to hook you into staying. It’s why full weather and sports coverage usually get buried deeper into the local news TV hour.

            But what Nikon did with the DL is different. Virtually everyone heard about it from the Web, a few from print. Since the time of that announcement, those same people have been hearing OTHER competitive announcements and offers. Those that heard about the DL weren’t captive, and they DO hear competitive messages in the interim, and the time frame is excessive between announce and further useful data. It’s a marketing fail.

            Moreover, it’s a marketing fail that allows a competitor to take advantage of the fail. All Sony has to do is come up with a deal on the RX100IV and a campaign that runs something like this: “why wait for the Nikon DL 24-85mm when you can get the camera they’re trying to copy today? And oh, by the way, we’ve dropped the price and ours has a built-in EVF that’ll cost you extra if you wait for the Nikon.”

            The good news for Nikon is that the marketing of the other Japanese companies is just as bad.

            • Andrew

              You are making some good points. The TV analogy was meant to highlight the psychological games advertisers play.

              But with regards to the Nikon DL announcements, I thought they were done right. These announcements came during a period of great excitement with the anticipation of the D5 and D500 cameras. I perceive it as a well calibrated move to create a halo effect that causes a bias towards anticipating the Nikon DL series to be of similar high class quality in both construction and performance especially since the design and features are quite appealing.

              I do have a contrasting view on your notion of the effectiveness of such practices. Think of the presidential elections, it is generally observed that months before the election, most people have already made up their minds. And what I have perceived is that blunders in presidential debates do not impact the outcome of the elections. People do have long term memories and as the adage goes “first impression is lasting impression” unless a strong reason arises for one to change their minds.

              I think there are certain classes of products and brands that are much less susceptible to marketing gimmicks than others. People are not easily swayed by pricing as we all know in the case of certain iProducts.

              Nikon (as with any other company for that matter) has a large number of loyal customers who have at times purchased a competing product when they are not informed of an impending new product release. Many people gave up waiting for a D300 series replacement when they became convinced that their replacement was not forthcoming. In addition, many recent buyers of the D7200 camera would have waited for the D500 had they known that it was going to be released. Many would have gladly waited for 8 months. So I do not think that the argument of early product announcements is cut and dry (i.e. completely settled)!

            • Thom Hogan

              One thing I learned from decades in the tech industry is that timing is critically important. Why? Because the tech industry is a constantly moving, shifting thing. Disruption happens often. Others surprise you with breakthroughs.

              To put it bluntly, I don’t believe SnapBridge 2.0 is ready for prime time. And it’s more critical to the DLs success than the D500’s, for sure.

              > “Has a large number of loyal customers.”

              Unfortunately, this is a subset of their actual sales, and a lot of those customers are moving on, as I’ve documented for years now.

              Nikon’s camera sales peaked in 2012. It’s been downhill since. So let’s have a little test: of the 6m or so current ILC customers, how many do you think are loyal, versus how many caught by marketing/advertising/promotions? Because this number actually matters to your contention, and for that matter, to Nikon’s future.

            • Mike

              Nikon’s saving grace, for me, is the addition of a an ISO hotshoe. Had they omitted it, or done a mode-proprietary like the Nikon 1, a Sony would have had more appeal. The other thing in Nikon’s favour is Sony’s f’d up menu system. Seeing that this camera is a want, vs need, I’m happy to be patient and stave off Sony offers. Now, if Hasselblad brings out a digital Mamiya 6-esque camera….. all bets are off. 🙂

            • EcoR1

              Well actually Sony released RX10 mark 3 after the Nikon DL announcement and that will put it directly to compete against Nikon DL 24-500. And it should be available in next month, earlier than Nikon. I’ll doubt that the Sony announcement timing was a coincidence after they learned about the DL-line.

      • Aldo

        correct…a friend came to me asking me to suggest a camera… he said he wanted to spend 500 bucks. People buy dslr kits on impulse seeking for better pictures… they end up using it once or twice and find them very complicated (I know so because I buy a ton of these off craigslist). Anyway, I didn’t want my friend to become one of those people and I recommended the $650 DL camera … but I told him it didn’t come out until June. He said he would wait.

        • Andrew

          I have been all over the map when it comes to buying cameras. Besides my Nikon cameras, I have bought 1 Canon, 3 Olympus, and 2 Panasonic cameras. I cannot rate myself very highly when it comes to making the right buying decisions in buying cameras, but I have overall been pleased with my Nikon cameras. I gave the Canon as a gift and was quite pleased with 2 of the Olympus cameras and 1 of the Panasonic cameras. I wish I had waited to buy the Nikon D90 instead of the D80. Oh how I missed the video capability of the D90 at the time. I think my emotions have for the most part gotten the better of me in that I have missed some very good buys. As Sir Winston Churchill said, “Success is stumbling from failure to failure with no loss of enthusiasm.” I think I have gotten the wiser listening to the discussions on NikonRumors and chipping in a few myself.

          So what do I think of the past? The D7000 had a limited buffer, the D700 lacked video, and the D800 is a little big for smaller hands. I always found something to complain (to myself) about these excellent cameras. Even the D750 which I have often lauded – though an exceptional camera, the anti-aliasing filter was something I thought Nikon had rid itself of forever and I just could not get over it. I am a perfectionist and I sometimes look for things that I may not really need. While I am still complaining, the Nikon A was promising, but fell short with its lack of zoom lens. And I have never been sold on the Nikon 1; more so because of its low light performance which I felt limited its versatility. I am hoping that Nikon has stepped up their game in this area as the underlying concept of these cameras is brilliant. ISO is something you can always improve on which they may have addressed in the DL, but a small sensor size is critical in having a camera with a small form factor which is ideal for traveling.

          But I think that 2015 and especially 2016 is turning out to be a watershed year for Nikon and one that is influencing me greatly. Nikon suddenly put its feet on the pedals and blew me away with the P900 (May 2015) and now the D500 (April 21, 2016 – though not yet released, it is looking quite promising). With all this said, I literally see myself buying four Nikon cameras this year (unless I come to my senses) and it is an investment that I feel will hold up very well in the future. The P900, D500, DL 24-500mm, and DL 18-50mm may all be acquired this year. And this time, it will not be an emotional decision – I am just simply in awe. What amazes me about my thinking process with these cameras is that only one out of these four is an interchangeable lens camera (ILC). Instead of going out to buy some expensive lenses, Nikon is giving us high quality lenses that come fixed to some quality bodies at sizes that are much smaller than equipping a DSLR camera. This obviates the argument or need for an all purpose camera. The D500 is pushing DX cameras into FX domain; moving into the high ISO area that was previously reserved for full frame cameras while giving us the benefits of its reach (crop factor). Moving ahead, I believe Nikon has found its footing. Awesome products and amazing pricing. The 4K video, touch screen, flip screen, and persistent Bluetooth (SnapBridge) connectivity are icing on the cake. My reaction to all of this is WOW!

  • Shutterbug

    Several retailers had June 30 listed as the ship date a long time ago, not surprising Amazon is the same.

  • TO-DOUG

    I checked on Amazon in Canada and they don’t list the DL cameras yet. However, a major Canadian photographic retailer has the DL trio available on advance order. Henry’s price for the DL 24-85 is CDN$800 which is equivalent to USA$623. Once again, that’s a few dollars less than the US Amazon price of $647. Just sayin’…
    BTW, I see that the lens takes 40.5 mm filters – the same size as several of the Nikon 1 interchangeable lenses.

  • Mike Gordon

    Amazon had this date about a week after my first day pre-order… I did use your link 🙂 🙂

  • Tieu Ngao

    There’re always pros and cons on making early announcements of new products. Personally, as a buyer, I’d rather have more and early info than less and late one. In the case of Nikon I think we should consider that, besides the current products, they also have to make D5 and D500 in addition to the DLs. Last but not least, Nikon has learned a hard lesson on QA/QC from previous products.

  • istreetshooter

    I like the direction Nikon has taken with the DL line. There are three things that have kept me from preordering:

    1) No sensor cleaning function. Nikon messaged me that one is not needed because there is not an interchangeable lens. Dust gets in fixed-lens cameras pretty easily when they zoom and/or retract into the body.

    2) The arrival is a bit late for me. It snowed during this week in my part of the USA. The number of warm months are limited, so every warm week counts. While I photograph year-round, the summer is the best opportunity for me and, I assume, many others to photograph.

    3) I was most interested in the 24-85 but there is no mic input, yet it has 4K video. Yes, I know there is a cost factor, but how much more would it cost? To me this matters the least of the three reasons, but it was one more reason not to buy it.

    I look forward to reviews from those who buy it, and I wish you fun and good photos!

  • whisky

    it’s nice to see Nikon executing everything they should have offered on the N1’s, but i’ll remain “on hold” to see if Nikon releases a V4 or V5 before deciding whether to sink any more money into the 1″ format.

    i’m currently content with my Fx/Dx/Cx companions, and have little more to gain by adding this DL set of one trick ponies. JMO.

    • Spy Black

      Yes, it certainly looks like the N1 system is dead. However everyone thought the “D400” was dead, so I guess we’ll have to wait and see.

      • TO-DOUG

        In my opinion, it would make perfect sense for Nikon to support both DL and Nikon 1. Both share the same sensor size, autofocus and related technologies. The Nikon 1 is already developed, and just needs to be tweaked in a V4 or V5. The cameras and lenses are made in China, so there is no strain on Nikon’s production capacity in Japan or Thailand.
        Current and future Nikon R&D in the area of small mirrorless cameras and lenses can be applied to either or both product lines. It would be just as logical to say that if Nikon develops a FF mirrorless camera, then it will “certainly” drop its FF DSLRs!
        I suggest that in a declining market, Nikon will want to have as many valid options for consumers and pros as possible.

        • Spy Black

          For N1 users, I hope you’re right. My J4 has been relegated primarily to underwater work, with an occasional attachment of a big FF telephoto for entertainment purposes…

          • MonkeySpanner

            What do you not like about the j4?

            • Spy Black

              The sensor is massively noisy. It’s noisy even at base ISO. It also doesn’t have an EVF, making it’s use in bright sunlight difficult when you can’t see the screen. Auto ISO settings are not user-adjustable, , although you’re given one stop auto ISO options, there’s an annoying gap between 800 and 3200. Settings adjustment are tedious, and made worse by the lack of control surfaces. There’s others, but those are my biggest peeves with the camera. The entire N1 system overall is a crippleware design.

            • MonkeySpanner

              Agreed. Those and lens selection are my main gripes. I want to love the j4, but just can’t. I think just having a great sensor would make it worth it.

      • silmasan

        Nikon: “I AM The Necromancer!”

    • MonkeySpanner

      Even if they produce a v4 – it won’t have the lenses these DL have. That pizzes me off! Why did Nikon cripple the 1 system with only dark zooms! Its maddening. The 1 system is packed with great tech. But for zoom options you are limited.

  • Thanks!

  • EnPassant

    So now we really know what DL stands for:
    I AM DeLayed

  • Spy Black

    Perhaps you should have looked at the micro 4/3rds cameras. You may have found something that may have suited your needs.

  • I got pretty worked up about getting the 24-85mm I just don’t know how excited I’ll continue to be if I have to wait until June 30 to get one. I sure wouldn’t pre-order at this point. WTH?

  • MonkeySpanner

    Wish Nikon would produce a 24-85 equiv. 1.8-2.8 zoom for the 1 system. But then the DL would be kinda pointless. That, and they would probably charge as much for the lens as the DL 24-85 costs, double nuke themselves.

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