Both Sigma and Tamron have teasers for new lenses

Tamron lens teaser 2016 CP show
Both Sigma and Tamron have teasers for new lenses that will be announced for the 2016 CP+ show:

Tamron also has a teaser for two new lenses

At least two new Sigma lenses rumored to be announced on February 23rd

Tamron to announce a new SP 85mm f/1.8 Di VC USD lens

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  • burnitwithacid

    Poor Canikon – taking hits from every angle – phones eliminating the consumer business, MILCs eating away at DSLR business, 3rd parties eating away and lens business. It really doesn’t look good when you take the in concert with the market numbers.

    • nwcs

      Except that Canikon still account for >70% of the market share for cameras (not including smartphones, of course). Mirrorless has been holding steady but it’s not really a growth area.

    • PhilK

      Despite the fact that Nikon sells more different models of interchangeable still photo lenses than any other company including Canon. (based on a search of B&H right now)

      It’s a hugely expensive undertaking to be offering nearly 110 different models of interchangeable lenses at one time. Eliminate any one of those and undoubtedly someone will scream bloody murder about it.

      • ZoetMB

        Just because they’re offered at one time doesn’t mean they’re all manufactured at one time. They’re manufactured in batches and then taken out of production until more are needed. My bet is that some of the older lenses were actually manufactured years ago.

        And Nikon discontinues lenses all the time. I count 60 discontinued lenses in recent years. Only 57.4% of lenses released since 1992 are still in the active line, although the last model year to have a discontinued lens was 2007.

        • PhilK

          Those things are not unique to Nikon nor do they change my point: Nikon produces the widest variety of still photography interchangeable lenses in the world. Accusing them of “not enough variety” is a bogus complaint, at least on a “big picture” basis.

          On a “small picture” basis, sure, there are product categories they don’t have a competitive product in, this is precisely why companies like Sigma or Zeiss target those areas. But if you think Zeiss is getting rich selling a handful of Otus lenses a year, compared to the revenue Nikon makes selling 18-55 or 55-200 lenses and so on, that’s silly. The Japanese have always been far better than the Germans over the last 50+ years when it comes to directing their resources to product lines they will actually make money at and sell by the millions, compared to a company like Leica which has to be repeatedly bailed-out in order to survive, regardless whether they produce a dozen pieces of a $10,000 Noctilux lens a year or not.

          As for Sigma, I think their new director has put into action some quite interesting new initiatives at the company over the past few years and they have thoughtfully targeted areas where the OEM manufacturers are vulnerable. It probably doesn’t hurt that computer-based optical design, broad availability of state-of-the-art lens blanks from companies such as Hoya, and patents running out on key technology such as USM/SWM AF tech has “democratized” access to top technology for companies which in the past may not have been able to compete in those areas.

          Which is precisely why companies like Sigma are also moving “higher up the value chain”, because the Korean and Chinese companies are going to start charging very hard at them too, starting at the low end.

    • Hardcore_Fanboy

      well at the end of the day we are winners… 5years ago there were practically no alternatives to CanNikon… these third party brands was a cheap joke… but now some lenses like tamron 15-30, tamron 35 1.8, sigma Art series – those are not only best bang for buck or as good as… (vs direct competition of CanNik equivalent) but are flat out better…

    • Nikonanon

      Mirrorless still accounts for a very minor portion of the market and while DSLR sales are taking hits, it is still not big enough to be worthy of noting. Mirrorless still has a long way to go- Not enough pro market models and to the average consumer, DSLRs look more pro so they will go for a t6i or d5500 over a Sony a6000 even though the a6000 is a superior camera. As for third party lens manufacturers, they maybe on top of Canikon in terms of making headlines, their QC is still no where near that of the big two, add in the fact that nothing is forever, Canikon will likely soon pull their heads out of their asses and beat the third parties in terms of price to quality ratio akin to how the third parties pulled their heads out of their asses and stopped focusing on making shit lenses.

      PS. Just because there is more media coverage doesn’t mean it is necessarily better. Sony, Pentax and whatever minor brand has to shout louder to get noticed but shouting louder doesn’t equate to better. For instance, how is mirrorless innovative? Size?; is making smaller really an innovation or is it just a bit different?

      • PhilK

        Eh, mirrorless has its advantages. Some people feel those advantages outweight the disadvantages compared to DSLRs, some people don’t. Some people buy cameras for other reasons – eg ergonomics (including myself), and a lot of people (Including me) like Nikon’s user interface more than the competition.

        I personally think that Nikon should be able to come up with a hybrid design that makes the best of both approaches. It would be very interesting if they introduced a mirrorless D3500 or at least something that has an optional or popup EVF, something like that. I think that would show leadership on their part. And the downsides of EVF are not going to be as much of an issue on a low-end model that doesn’t have that great of an OVF anyway.

      • Fly Moon

        Why do you think a6000 is superior than D5500? Not according to DPR or my own experience!!

        • burnitwithacid

          That’s the problem – fanbois don’t shoot other kit, they just offer useless one-sided opinions.

        • Nikonanon

          It is superior based on a price to performance ratio- the d5500 autofocus can’t keep up in good light and the coverage is subpar, not to mention the minuscule OVF

          • Captain Insane-O

            The d5500 has one of the best rated apsc sensors, and it’s af is pretty good in anything but dim light.

            I’ve shot over 10,000 images with mine, and I have little to complain with. Tons of wildlife, street, portraits, and vacation photos.

            Mirrorless has a far harder time with af. Smaller phase detect sensors (if it even has it), incapable of focussing between exposures in burst. Has to have the sensor exposed in order to auto focus.

          • Fly Moon

            Cheap does’t mean superior. D5500 is more superior and I would pay the extra money over the a6000 anytime.

      • Singani Mamiya

        Just fyi: In some markets, such as Germany and Denmark, Sony has already become market leader of all “full frame” cameras, over Nikon and Canon. It is not “a very minor portion of the market” any more.

    • fanboy fagz

      3rd party -not only lenses, but flashes, camera batteries and grips. a huge chunk actually.

  • doge

    Killer DX primes from 3rd party companies would be a good idea.

    • Stanley Anthonymuthu

      My D5300 is waiting!

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  • chkchkboom

    They got lazy with those reflections.

    • Juan

      Too lazy…

  • nwcs

    A couple light and small sharp primes would be perfect. Like a 24 f2.8, 35 f2.8, or 55 f2.8.

    • Captain Insane-O

      Dx needs faster primes than that. Dx really suffers from too much dof. 2.8 will look like an f4 on dx

      • waterengineer

        I am gad some else besides me understands this factoid.

      • nwcs

        Yes, DX needs fast primes. I was thinking of FX primes. If I was going to ask for DX primes I would ask for, 14 f2.8, 16 f1.4, 23 f1.4.

        • Captain Insane-O

          I think you meant 28 f1.4…. Yeah that would be nice, and they could make them a lot easier than an fx lens. Probably wouldn’t be as good performing, but for consumers that would be a great choice.

  • I want a 135 f/2.8. Small, light and sharp, please.

    • PhilK

      Takes me back to the 1970s. Never did like that combo. 😛

      For FF? I don’t see a single company that makes that combo any more, except for a ~$1400 Sony “TransFocus” lens.

      • silmasan

        Canon have a recent 135/2.8 IS patent.

  • sickheadache

    Tamron is going to announce 85mm and 24mm VC and Sigma is finally going to release 85mm Art. The Other Zoom is 70-200 2.8 Vibration Reduction.

  • nwcs

    That doesn’t prove much of anything. It’s clear that sales of mirrorless is largely flat. Being a shorted stock is irrelevant to market share.

    • PhilK

      Not to mention in my experience, whether or not a company’s stock is heavily shorted often seems to be heavily influenced by irrational bias and favoritism. Some companies’ management seem to just be better at keeping stock analysts happy, no matter how well or poorly their company is actually performing. It wouldn’t be surprising to me if Nikon was handicapped in that regard because their skill at “managing their message” does not seem to be particularly good.

      • burnitwithacid

        In this case, it was deserved, and the market was correct, as Nikon shipments dropped again by double digits. The company is not performing well, and hasn’t been for several years – those are the old hard numbers. Their own projections targets show a double-digit down year again in 16′.

        • PhilK

          The overall point is that the end-user photographic market overall is declining precipitously, and to a large extent Nikon is simply an example of that. In fact, the steepest declining sector is the P&S area, where Nikon’s sales are declining significantly slower than the industry average, thus their marketshare is actually *increasing* in that segment.

          They are only weak right now in comparison to one company – Canon – and in one segment: DSLRs and DSLR lenses. I believe the D5/D500 launch will help them significantly in that area, especially if they announce some interesting entry-level DSLR products at CP+.

          The president of Sigma recently said that he saw Sony as essentially the upcoming “800 pound gorilla” (my choice of words) in the photographic industry, because of their unique combination of control over sensors, image-processing tech, and increasingly, a strong lens line. Which I think is correct. But if Nikon can steal some of the mirrorless camp’s thunder by incorporating some of that tech into their DSLR line, I think they could be as well-positioned as any company to remain a strong competitor.

        • KnightPhoto

          Still the “shorters” are at great risk of losing this game. Nikon is well off it’s 52-week low now correct?

  • ZoetMB

    In experience producing mirrorless, maybe, but in sales, absolutely not. It’s a lousy comparison in any case, because the iPhone demonstrated clear advantages over all previous devices. MILCs provide much less differentiation.

    • Nikonanon

      Well said- Sony and Fuji are not revolutionizing the industry as they would like you to believe, they are just a bit different.

  • Steve Perry

    If Sigma were smart, they would pounce on the 24-70 market. With Nikon’s “new” 24-70vr being about a toss up against the old one optically (and coming in at a huge price tag), I have to think that a 24-70 2.8 ART at a reasonable price would turn some heads.

    • SupZ Photography

      Either that or a new type of zoom lens like the 18-35mm f/1.8. Or maybe a 85mm f/1.4 ART.
      Damn I’m excited,

    • PhilK

      If you look at the various Nikon video presentations over the last year or so about their lens business, a key theme and subtext is that they do really seem to believe that the 24-70E is a superior product when it comes to actually taking pictures, whether or not it appears to measure better than anything else on the market in every respect in terms of MTF and so on.

      There may be some truth to that. Though in my case it’s hard for me to ignore the sheer size/weight of a very expensive lens with a very limited focal length range, so I doubt I will ever be motivated to want one. I just want something as good or better than Canon’s 24-105 F/4 L from 10 years ago.

      • Steve Perry

        I tested not one but two of the new 24-70 VR lenses against my very good copy of the 24-70G. In some cases the 24-70G was better, in others the new lens was. The reviews at B&H photo are also mixed for the new lens. The bottom line was that after 7 years or whatever the new lens should have been better across the board – period. Plus, with the super high price, I just think a sigma art lens would be a huge seller. Just IMHO.

        • PhilK

          Good to know. So perhaps the Nikon story is pure hype, but I am sympathetic to the concept that something that measures better is not necessarily better in various important ways. The high-end audio industry made me a believer of this. When humans convince themselves into thinking that they can measure every parameter of importance that distinguishes one item or product from each other, they are fooling themselves.

          There was a time when we had no MTF measurement. There was a time when people in the photography field did not discuss ‘bokeh’. There will be a time when we have new measurements we can’t even conceptualize today. My general point is: acting as though our current knowledge is the ultimate knowledge is wrong-headed. 😉

      • Captain Insane-O

        Sigma makes a 24-105 f4 that is much better than Canon’s and Nikon’s variant (according to dxomark). Northrup echoes it, and if I didn’t get 24-120 f4 for $500 I would have gone with the sigma.

        • PhilK

          Yeah, that one was in my shortlist but I’ve seen reports it has some AF and other issues. And for various reasons I do really prefer the Nikon option if it exists, especially for a lens I’d be using a lot.

          Who is Northrup?

          • Captain Insane-O

            He’s a YouTube er who reviews lenses and bodies. Fwiw I really like my 24 120 but it is a lens that loves to be stopped down to f9. But I chose one of my f1.8 primes when not using flash or stabilization. Af problems is a deal breaker on a lens I would use for vacations

            • PhilK

              You may not have seen the edited version of my previous comment – I can’t find the Sigma 24-105 on DXO’s comparison list. Did they actually test it? On what mount?

            • Captain Insane-O

              They neglected the nikon version, but they tested it on the Canon mount. Iirc it out scores the nikon 24 120 on a d750 being mounted to a 5dmkiii. To me the 5dmkiii only handicaps a lens compared to my d750

            • PhilK

              Weird, I added Canon EF mount to the item filter list and that lens still did not appear.

            • Captain Insane-O

              It’s rated 24 @18Pmp on the 5dmkiii while the nikon gets 22 @ 14Pmp on the d750. Interesting the d800 only gets 15Pmp while the 5dsr gets 25Pmp with the sigma.

              A lot of people discount dxo, but their field maps correlate with my lenses while pixel peeping. My copy also has a problem when used f4 @120 at closest focus. Harsh vignetting from the mechanics of the lens, but clears up when stopped down or back away from the subject just a little.

            • PhilK

              And it doesn’t even appear in the dropdown when I start typing “Sigma 24-…”

            • PhilK

              OK, there’s something wrong with their comparison list thing. Won’t show for blood or money if I filter on Nikon FX and Canon EF mount, will only show if I expand the focal length range to anything, and mount to anything, THEN it shows up.

              No surprise, the fact that the site won’t work at all on anything I normally use, and I have to use IE, kinda clued me in to the crap page design..

            • Captain Insane-O

              I pretty much use a samsung tablet for Internet use now. I don’t even know what ie looks like anymore. I only use Chrome, and have done so for 4 or 5 years :0

            • PhilK

              I tried using Vivaldi which uses the same rendering engine as Chrome but it didn’t work there either.

    • Alex

      I agree. What about Tokina’s 24-70mm? It’s priced at a comparably reasonable 1000$. Aren’t anyone buying that?

  • Captain Megaton

    Sigma zoom looks like a 50-135/2.8 (same outline as the Tokina). The other is apparently 100 mm F1.8, presumably m43/X-mount.

  • Nikonanon

    Please read the post more carefully next time, I only complained about third party lens QC problems, Sony is not a third party. When you mention “photogs” I assume you mean photographers of decent knowledge and skill so that makes your statement irrelevant as by entry level consumer, I mean the average joe with absolutely zero knowledge about photography- the common market misconception is that bigger= better, go figure. Also your statement that Sony and Fuji are much further ahead than Canikon, please elaborate as in my view, they just caught up. I say this because the sony system is in not superior to Canikon. The only advantage I can think of is smaller camera bodies. The lenses are just as big because its basic physics and cannot be changed. Sony falls down in terms of reliability, refinement, and system coverage. Fuji is ahead of the curve IMHO in terms of customer satisfaction and appeal but still lacks system.

    I would love to hear your opinion so please respond

  • Henry

    Looking forward to these announcements! My Nikon 85mm 1.8 is my current favourite portrait lens, so I naturally check out the Nikon 85mm 1.4 now and then. But that price… I own the Sigma 35mm 1.4 Art lens so I’m very interested in a Sigma 85mm Art lens. Here’s hoping one appears!

  • David Peterson

    I’m hoping for a 50-85mm f2 or better (either in reach or speed), to pair with their 24-35mm f2!

  • fanboy fagz

    @admin any news on the yongnuo 50/35 for nikon?

    • no, have not heard anything

      • fanboy fagz

        thank you

    • David Peterson

      Hope they make an 85mm next.

  • Nikita

    10mm 2.8 DX prime please…

  • jojo

    Just going by the Sigma silhouettes, the first looks like a DSLR tele zoom (55-135/2.8?), the second a moderate tele prime (70mm macro for DSLR? or up to 100mm if a mirrorless lens?)

  • preston

    Canon is only #3 in mirrorless sales IN JAPAN, not worldwide. The Japanese camera market is not representative of larger trends – it is a unique market.

    • HF

      You could be right here. Nevertheless, people should not only look at DSLR sales when talking about Canon, for example. The infographics at mirrorlessrumors from today shows a very small increase in mirrorless from 2014 to 2015. I expected a bit more to be honest.

  • ThatPhotoManTrav

    Adapt or Die.

  • Jim Bassett

    What are the technical/physics related constraints/challenges surrounding an open architecture industry standard specification for camera to lens interface? The change in revenue stream for manufactures is the obvious non-technical constraint. All of the camera body manufacturers and the third party lens companies (Sigma, Tamron, et. al) continue to offer proprietary mount solutions. Consumers are clearly the losers. Notwithstanding a standard interface architecture why aren’t the glass components physically separate from the mount design by third party lens manufacturers? This would allow the expensive lens glass portion to be used on multiple manufacturer camera bodies via just switching out a modular glass to camera body component. Is this a market opportunity for an enterprising lens startup or no? And, if the precise orientation of internal lens optics don’t permit this, then, what is involved with establishing a proposed standard with the International Standard Organization (ISO but, not in the sense that ISO term is used by photographers)? …just saying and my pocket book is just saying as well.

  • Jim Bassett

    From an investor perspective why are Canon and Nikon continuing to give mirrorless lip service while letting Sony establish market share in that space?

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