Weekly Nikon news flash #350

I-am-Nikon-D500-camera
→ Amateurphotographer: there could be a shortage of Nikon D500 cameras (pre-order options):

Although aimed at ‘advanced enthusiasts and professional photographers’, amateurs may have to wait to get hold of the 20.9-million-pixel camera when 
it goes on sale in March, priced £1,729.99 (body only). ‘Due to the anticipated high demand for this new flagship DX DSLR, we will be prioritising pre-orders placed by Nikon Professional Services members and Nikon Professional Users,’ said Simon Iddon, head of product management at Nikon UK.

rare-Nikon-Nikkor-13mm-f5.6-AIS-lens
→ Another rare Nikkor 13mm f/5.6 AIS lens for sale on eBay.

Nikon-AF-S-NIKKOR-70-200mm-f2.8G-ED-VR-II-Lens
Nikkor 70-200mm f:2.8G ED VR II lens price increase Europe
→ The Nikon lens price increase in Europe is already happening on some models, for example: the Nikkor 70-200mm f/2.8G ED VR II lens is now €2,259, was €1,859 few weeks ago.

trade-up offer for Nikon D5:D500 cameras
trade-up offer for Nikon D5:D500 cameras 2
→ Wex Photographic in the UK has new Nikon D5/D500 trade-in/trade-up program.

2015-Nikon-European-Film-Festival
→ The deadline for the Nikon Film Festival is February 1st.

→ Joel Marklund is the new Nikon ambassador.

→ Nikon 70-200mm f/2.8 vs. 200mm f/2.

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  • Joe Schmitt

    And here come the “supplies will be limited” leaks meant to create some urgency for preorders.

    • T.I.M

      I remember when the N8008 (F801) was release, you had to wait 6 months to get one !

    • Thom Hogan

      I think you have the causal relationship backwards. Preorders already exceed first shipment capacity at most subsidiaries. What would you like Nikon to do, sit quietly?

      • SiestaKey1

        This is 100% marketing hype and Nikon isn’t the only company doing it. Nikon comes out and says that there’s a huge want for the product…like they didn’t expect that prior to the public launch? Every one of these companies has the ability to make enough product for launch day. Every time Apple releases a new phone or the first Apple Watch, the “supplies will be limited” message comes out. By artificially limiting the supply at launch, they’re guaranteeing future press articles of “D500 in stock at Best Buy TODAY!” and will get continued buzz. And by not knowing just where someone stands in the preorder line, that’s where the urgency is created.

        • Thom Hogan

          I would guess from your post that you’ve actually never run a hardware production company. I have. It’s not like you snap your finger and magically millions of units appear.

          Frankly, if you think you can do better, start a hardware company.

          • SiestaKey1

            I’m not going to debate running a company or not. What I will debate is the decision of a company to launch a product on March 15, 2016 and only have a small number of production units available. And anyone who orders ON the launch day has to wait 2-3 months for their product. Nikon will call it hype for their product. Consumers just get infuriated. If they waited an additional 30 days, they’d be the hero for people to get their product on day 1. But they choose to take the stance as “these things are flying off the shelf and we can’t keep up.” That’s the piece of marketing that you’re missing. This is marketing…not product supply.

            Taking your example as the owner of a hardware production company, would you announce a product to sell and only stock 100 units and then tell your customers that it’ll be a month or two before they come back in stock? How many of those customers do you think would come back for another purchase?

            Hype sells the product here.

            • Patrick O’Connor

              If you slow down and think through the logistics involved, you might allow for other possibilities.

            • Thom Hogan

              Okay, so let’s look at the Fujifilm X-Pro2 launch. Originally, the camera was to ship February 4th. But Fujifilm found out that the demand for it was so high they’d be in a severe backorder situation, so what did THEY do? They delayed the first shipment for three weeks. But in all likelihood, the X-Pro2 will STILL be a sell-out on first shipment, so what did that actually accomplish? ;~)

              Again, you seem to think that “magic” happens when you launch a new product. That initial supply will absolutely match demand. That’s so rare in business it might as well be a unicorn.

              Now I’ll be the first person to agree that Nikon put themselves in this situation by going six years between models. Still, do you really think that they should just spend cash out the wazoo to build up a huge pile of boxes that will guarantee they’ll meet demand on day one?

              FWIW, that last tactic doesn’t work either. You can’t keep it a secret that you’ve building a hundred thousand units or more of such a product. Can you imagine the furor that would ensue if people thought Nikon was sitting on inventory and not selling it? ;~)

            • Not to mention the cost of sitting on that inventory while you build up enough. What Siesta is suggesting would be completely irresponsible for a publicly traded company to do assuming they could even remotely predict the exact demand.

            • whisky

              i’m pretty sure pre-order numbers are exciting Nikon Inc. but scaring many of the subsidiaries which have to manage the logistics.

              what got me to jump back on the Dx wagon, was the apparent exceptional value of this product, and not the long gap in-between. i had moved on. JMO.

            • You have it completely upside down. If you have an anticipated 2-year demand of say 200,000 units and you see that you’ll sell 35% of them on pre-order, you don’t tool up and create production capacity of 70,000 units per month, then have the factory running at an average of 8% of capacity for the remaining 23 months. These are exaggerated numbers to illustrate the point, but the effect remains the same.

            • John S

              Well, this further proves that Thom makes, you have no idea how a business runs.

              Where do you think Nikon gets the millions of dollars from to build a huge number of products? They need to sell something to pay their bills.

              How many retail stores are going to buy an enormous stock of cameras when they 1. can only spend a certain money on stock at once 2. have a limited amount of storage

              Where is Nikon going to store the massive amount of cameras? Pay more for storage?

            • SiestaKey1

              No. My original comment was about the PERCEPTION of the stock levels. Do you seriously think people give a shit about the supply chain troubles Nikon has in making their cameras? No. The ONLY reason Nikon directly made the comment about supply is to create the “perception” that it could be months before you get your camera unless you get your preorder in RIGHT NOW. At the $2000 price point, they have a much wider audience of people looking to get into the prosumer category for the first time…as opposed to the D5 market where pros are most likely already using the D3 or D4 line of products. Still a demand but not close to the D500.

              Your comment proves you have no idea how to promote sales. The perception that stock may not be available on day one will drive far more business than actually HAVING all of the stock on day one. Apple has proved that time and time again since the iPhone 4 in 2010.

            • John S

              How will pre-ordering get you a copy faster? All that Nikon said was that professionals will get their pre-order first. They never said they couldn’t meet demand. That was the journalist’s words.

              ‘Due to the anticipated high demand for this new flagship DX DSLR, we will be prioritising pre-orders placed by Nikon Professional Services members and Nikon Professional Users,’ said Simon

              It makes sense to give priority to people who make a living in photography….

            • SiestaKey1

              How does preordering get me a copy faster? It goes back to your comments about the stock levels. If I know that NPS gets their copies first, then that limits the remaining supply. The sooner my order is placed, the better the chance I have of getting one in that remaining supply since those are first come first served. Can’t you see where the marketing hype helps target those people looking to enjoy the camera on launch day? Supply and demand…lots of demand, low supply. Better get your order in right away! Huge preorders and articles written about people waiting for their cameras makes it seem like the camera launch is a smashing success (even if it isn’t up to Nikon’s forecast).

            • John S

              I think as a professional, it’s important to know that Nikon has you as a priority. If you had a D300s and moved to a D750 but need the better AF, you don’t want to put out $2000 for a pre-order with unknown delivery. If you live off that money, you need to sell that D750 right after you receive the D500.

              That’s all that Nikon said. The person that actually makes a living off the cameras gets it first over the consumer that takes 100 photos of their pet cat every day.

              There’s always going to be demand that exceeds the supply on launch day just down to what I and others have already wrote. I’m not what you want Nikon to do. Should they make a bunch of cameras (while shrinking margins) and force retailers to buy a truck load each or else?

              Apple can build inventory faster since their products have shorter life spans and sell at much higher volumes. A professional camera isn’t the same.

            • AlphaTed

              If I’m selling something and if there’s enough demand, I will produce as many and as fast as possible.
              If ROI and revenue can be had sooner, why delay?

        • Perhaps learning a bit about production ramps, production capacity, inventory, etc… would keep you from sounding like you are just angry without any actual understanding of the very thing you are angry about.

        • PhilK

          Regarding your assertion about Apple “artificially limiting” production: wrong, at least in recent years.

          It’s true that some small players in the smartphone business play that game (eg, in recent years, BlackBerry – only having thousands of units on hand to sell upon launch – or Xiaomi or OnePlus that have “invitation only” launches), but when Apple is selling 10 MILLION devices in a single weekend and people are standing in line around the block all over the world for days waiting to get inside to buy one, no reasonable person would think that represents “constraining supply”.

  • Eric Calabros

    “Joel is a Swedish sports photographer, with over ten years’ experience”, born 1985, so started it when he was 20. Yea, I’m f*ing jealous now.

    • Yeah, like his dad was the general manager of the racetrack or some such thing.

    • It’s not the years that matter. It’s what one learns in those years that makes the difference. I certainly can tell. I wasted first 15 of my photography years. And of course there’s genuine creativity which cannot be counted in years.

      • FountainHead

        OK, Joel.

    • EnPassant

      Then don’t look here: http://www.joelmarklund.com/
      First image won the sport category in image of the year 2015 in Sweden. Then look at photo no. 8, or in the portfolio for football, first image, which is similar but in another sport, and really says it all, from the Sweden-England 4-2 friendly where Zlatan Ibrahimovic scored all Swedish goals including the one that won him the Puskas trophy for the goal of the year. That photo won the sport image of the year 2013. And with another football image he won the same competition in 2014… Though he have some other great images in his portfolio as well.

  • Matt Granger has some of the loosest testing abilities…

    • T.I.M

      He is from Australia, so he sometimes jumps to conclusions, but overall, he is a nice guy.

      • Bit irrelevant that his nationality is at play. Hey I’m from Australia too? Are you saying something T.I.M? 😛

        Not saying he isn’t a nice guy, I’m most certain he is genuine, it’s more to the point that the reviews he posts aren’t planned out properly or neglect key issues that aren’t brought up first, I. E. Focus breathing on the 70-200.

        Showing differences of compressed images on compressed YouTube videos…please, it could be improved.

        • Andy Aungthwin

          I would love to see just one person on the planet who has focus breathing issues with the 70-200mm in their day to day shooting.

          How many times have you shot this at 200mm and at minimum focus that would have made some sort of a difference?

          Matt Granger is not only a nice guy but actually knows what he is talking about.

          • HF

            To be honest, it is not that you can’t use the lens, however I would like less severe focus breathing. Canon’s 70-200/2.8 is better in this regard. For me it means, that the background looks a bit nicer, “more compressed” compared to the Nikon. And the examples shown by Granger or Thom Hogan on his site indicate that it is quite severe. The lens now, after price increase, is 2250 Euros. For this I am expecting a lot.

            • Andy Aungthwin

              The 70-200 II is excellent to outstanding at every focal length and every aperture. So, for the price you are getting a lot.

              If you want to shoot all day at 200mm and at minimum distance I would suggest you buy a used AF-D 180mm f2.8 ED.

              It is arguably even better than the 70-200 @180 because, for me, the biggest issue with the 70-200 is that you can’t auto fine tune the focus at multiple focal lengths. So, my lens is optimised for somewhere in the middle. That is, around 135mm.

              Therefore at the long end the primes out perform the 70-200.

              Nikon replaced the 70-200 version I with II because the first it had problems with corners at 200mm and f2.8.

              Version two doesn’t give 200mm FOV at minimum focusing distance. That is a fact.

              You can’t get everything you want in life.

              Even in one of those “all you can eat for 10 bucks” places there is a limit on how much they will give you.

              And for 2250€ that is all you get from Nikon, which BTW is not a bad deal.

            • HF

              It is not only at minimum focus distance. I have the 70-200/2.8 vrii and use it very often, nevertheless I would like this issue to be less pronounced (Thom Hogan): 1.4m: 134mm, 2m: 147mm, 3m: 164mm, 5m: 176mm, 10m: 186mm, Infinity: 192mm. I think that for 2250 Euros this behaviour should be better. My copy doesn’t have a problem with fine tuning. Maybe I was lucky getting a good copy in this respect. The only other issue I don’t like is strong flaring when shooting against the sun.

            • Andy Aungthwin

              Sure, when I say at 200mm I mean it is at its worst at minimum focusing distance.

              If people have a need to have this compressed look, well then they have a need.

              As for the AF fine tune it’s not about not being able to, it’s just that you can’t AF fine tune for 70mm AND 200mm. For example, at 70mm it may just need say -5 but at 200mm it may need -20.

              So, my copy is perfect at 135mm but is still slightly back focusing at 200mm.

              I can’t get my lens to be perfect at all focal lengths because I can’t set it for -5 at 70mm, -10 for 135mm, and -20 at 200mm.

              No one but you is going to care if you have to crop and get a slightly less compressed look but if the lens is back-focused a lot of people will notice.

            • ITN

              If your lens and camera combination requires that different settings for optimal results at different focal lengths, send them in to Nikon service to be fixed. I find the 70-200/2.8 II works well at the same fine tune setting across its focal range with all my camera bodies.

              I’m wondering what distance or magnification you use to do your fine tune testing? It can be that if one uses a very large magnification i.e. close to minimum focus distance, the results will not work well at mid to longer distances. It’s best to use an intermediate distance i.e. something like 50x focal length for fine tuning, for general use, in my experience. Also have the setup so that you have enough light and repeat several times.

              I know some zoom lenses are like this that they don’t give optimal results at different focal length settings using the same fine tune setting. I have run into this myself, though not on 70-200mm lenses. If Nikon can’t fix this behavior on your lens then the best is to find an intermediate value that works reasonably well for your applications.

            • Andy Aungthwin

              You are right about setting for intermediate distances and repeating. Of course you start to go crazy after awhile.

              The problem is that you just can’t have everything. If you set it for portrait type lengths you will have problems for landscapes at infinity, which is my situation.

              This is a great lens and on a D800 (at 100%) you see things that are amazing as well as flaws.

              And I don’t think that a guy like Matt Granger is really going to get too bogged down with “issues” that are not a big deal for the majority of people.

            • HF

              My copy doesn’t show a problem as severe as yours. Form 135-200 I have no problem and here it is where I use it, almost never shorter. For the rest I use primes.

            • Persuasive Illusion

              Nikon needs to update their 70-200(again) to go with high density sensors.

              Your statement that it’s outstanding at every focal length and aperture is false ( Unless you compare it to a kit lens maybe). Compare it to similar (or similarly priced) lenses and it’s just mediocre

              See any Review/test or data 😡

            • Andy Aungthwin

              I said excellent to outstanding. Never said outstanding at everything.

              There’s a difference, you know?

              I have tested the 70-200mm II lens against:
              24-70mm f2.8 @70mm
              85mm f1.8 AFS
              105mm f2 DC
              105mm f2.5 Ais
              135mm f2.8 Ais
              180mm f2.8 AFD
              200mm f4 Ais

            • ITN

              I guess the loss of focal length at close-up distances can be an issue if the 70-200 is your longest lens, but if you have a 300mm or equivalent you probably don’t feel much loss in functionality of the 70-200. Anyway lens design is always involving some tradeoffs.

            • HF

              That is true. As we do a lot of full body portraits and families, too, I am thinking to add a 200/2. This can be had used for reasonable prices right now (around 2900 Euros with VR1).

            • From tests the lens when at 200mm gives FOV of 140mm at closest distance.

          • Mike

            The 70-200 f/4 has a higher magnification reproduction at minimum focus distances than the 2.8 version does at 200mm. The 2.8 version is reported to be actually the same FOV as 135mm at 200mm at minimum focus. F/4 @ 200mm is actually a shallower DOF than 135 @ 2.8. If you do headshots at 200mm, or 135, you’ll get wildly different FOV between the 70-200 2.8 and the f/4 version. Or even a proper 135 or 180 or 200mm lens. For sports or anything past 30’/10m, 200 is 200. Or rather 197. 🙂

          • T.I.M

            Breathing issues can be a problem when taking pictures underwater…

          • Aldo

            Newsflash… a lot of people buy this lens simply because of the bokeh… meaning they will ‘aim’ and ‘force’ the situation to be at 200mm and min focus distance to get max bokeh… or blurred background.

    • akkual

      I kinda like his tests, because he really concentrates on those things that matter instead of concentrating on specifications. Take it to the field, see how it performs, judge then. Like his A7* vs DSLR video was very eyeopening. I hadn’t realize before how poorly A7 fits for harsh conditions from all the tech spec reviews.

    • neversink

      It was the most boring review in the world. His video could have b
      een about one/tenth of the time. I’ve tested them both. I love the 200 f/2 but I would never buy it. It is way too heavy and does not balance well, something Granger failed to mention, in his boring video. I shoot with the 70-200 f/2 and it is a workhorse. Of course the images are sharper and the bokeh is creamier with the 200 prime. But that’s why I use the 105 micro and 85 f/1.4 primes.
      I’m still scratching my head as to the point of this video. I guess the point of the video was ego — look how smart I am. YAWN!!!!!

  • codensnap

    Hi admin,

    Any news of the February lens-only Nikon rebates for this year?

    Thanks.

    • not sure what is going on there, we already got a lens price drop that is still valid:

      http://nikonrumors.com/2015/11/01/new-nikon-lens-rebates-for-november-now-live.aspx/

      • codensnap

        Thanks. I’m hoping those are the new regular prices and there will be a drop on top of those prices, going by the price February drops from last year 🙂

        • Thom Hogan

          Wait for the lack of January sales to set in. Tokyo hasn’t panicked yet about this quarter yet, partly because they will be delivering lots of new product in the quarter.

          • Which means no rebates for the next quarter?

            • Thom Hogan

              Oh, I suspect they’ll be some. But it’ll be more about pushing over stocked inventory items than anything else.

  • TheBronx

    I’m sure that if Nikon wanted to, they could produce the D500 in the same quantities as the D3300, D5500, or D7200. If there is a shortage, it will only be because they choose to limit supply to support their pricing.

    • jimh

      It does seem a bit hokey. “Due to the anticipated high demand…” Ok well if it was anticipated, why not get ready to meet it? This seems like marketing hype, intended to tag this model with the “professional” image. All those pros are clamoring for it, so get your pre-order in now.

      • CERO

        unless their sensor tech is so new and their yields are very low? (just like Intel and AMD when they are releasing their new node down processors)

      • ITN

        It is more economical to manufacture something at a steady rate. However, with cameras the initial demand is very high and then almost nothing. Having products sitting in a warehouse is an extra cost with no benefits and would have to be translated into a higher price for the end user (or reduced profits). So basically having all the D500s ready to ship all on one day would cost more than manufacturing and shipping them over a longer period of time.

        What I find is ironic is that now they claim that there is high anticipated demand but back a few years the product was not worth bothering to make.

        • Mike

          I recall a lot of D200 inventory available when the D300 was released. The D300 obsoleted the D200 and D2x overnight. You could get a brand new D200 for less than $700 and a brand new D2x for around $3000 at the end of 2007 (imagine, compared to the D5 price of today).

        • neversink

          ITN – “What I find is ironic is that now they claim that there is high anticipated demand but back a few years the product was not worth bothering to make.”
          Did it ever occur to you that perhaps they didn’t have the technology to produce the D500 (which I assume you are talking about.) These things are in R&D and take time. Things can’t be produced overnight because you want something they aren’t even sure of how to make.

          • ITN

            The D500 is not the camera for me so I’m not part of the demand that they are now anticipating. But at least I don’t believe that there was little or no demand before, and now suddenly there is huge demand. Applications for cameras tend to be fairly steady, especially wildlife, sports etc. which are very popular subjects.

            I do realize that the AF system of the D5/D500 likely could not be made available at any earlier date, but Nikon could have achieved many of the other features of the D500 and kept a lot of people happy by releasing such a camera (with e.g. Advanced Multi-CAM 3500) in 2012. Nikon cannot be trusted to continue developing basic product lines, that’s a big problem. They haven’t made an update to the 135mm prime in decades even though the flaws of the current one are very obvious and people and portrait photography continues to be enormously popular. They update some lenses very often (even if the first version was already excellent) and then some others a couple of times per century, even though other brands seem to be doing fine selling comparable lenses with new optics and new focusing motors, with very good commercial success.

            • neversink

              I still use a Q-Nikkor 135mm!!!!!!

      • nwcs

        I believe it goes with the reported “last minute” nature of the camera. If they greenlighted this camera late it may take a bit for everything to ramp up to make a large run.

      • Thom Hogan

        You can only make cameras so fast. They are hand assembled and aligned, after all. So, you could: (a) make cameras for many months prior to release to build up a supply; or (b) release the camera once you’ve got enough supply to deliver a modest number to every outlet.

        • PhilK

          You forgot: increase production by lowering your QA and testing standards and deliver a bunch of cameras with oil on the sensor or AF problems. 😉

    • Thom Hogan

      Actually, Nikon HAS made some popular “pro” cameras in the same initial monthly production quantities as the “consumer” cameras. And they’ve still failed to meet demand.

      But the problem is a little more nuanced than you suggest. If you stop making D3300, D5500, D7200, D610, D750, and D810 cameras (all made at the same plant, remember) to produce D500 cameras, you run the risk of running short of the other products, too. In particular, the D7200 and D750 don’t have a deep supply in the pipeline that I know of, but even some of the D3300 kits were tough for dealers to get in some months last year.

      • TheBronx

        Thom, I understand your point. But, with DSLR sales down, I presume that Nikon has excess manufacturing capacity available. They should also be able to reasonably predict demand a few months into the future for consumer cameras that have been in production for many months so they can ramp up production for those cameras to fill the pipeline for a few months before slowing down on those, while adding to the D500 production line. I’m sure that prioritizing on a camera with a much higher price point and markup is a no-brainer.

        But, we understand the value of the business decision to limit D500 supply up-front in terms of generating more ‘shortage’ buzz, and maintaining the initial list price point for as long as possible. I’m presume that if Nikon market research did expect such a huge demand for a D300 replacement, they would have introduced a D400 years ago.,

        • Thom Hogan

          Nikon does exactly what you suggest: they modify production schedules based upon forecasts of demand, and they sometimes ramp up a bit of inventory of older items so as to make room for new production. But inventory has real costs to a company. It’s essentially cash that’s not working, but sitting on a shelf.

          All these folk that think Nikon is under building to demand just to create buzz are on the border of delusional. “Buzz” is such a short duration thing, and not really controllable by a company. Nor does Nikon have enough production capacity to produce every piece of a high demand product on day one. I’ll also point out to folk that we know that there are TWO new cameras being produced at the Thailand factory right now. Moreover, if this year turns out as busy as most of us think it will be for new Nikon camera models, Nikon very well may find themselves pressed on production for much of the year.

          Yes, conspiracies are everywhere. You only have to write about them for them to appear ;~).

          • Karhai

            Care to speculate what the second Thailand camera might be?

            • EnPassant

              A D3300 replacement is already long in the tooth. I would expect a D3500 sometimes in the February to April time frame.

          • PhilK

            Agreed. Nikon would be insane to intentionally cause customers to wait. People will only wait with their money in their pocket for so long, then they will go find something else to buy instead. And each one of them will tell at least 3 other people that they are disappointed with the company. Etc.

        • EnPassant

          The D400 was propably planned for a joint D4 release. But just when production was planned Nikon’s production plant in Thailand was flooded and could not be used for half a year.
          Next window for a D300s replacement was not until now with a D5.

          • PhilK

            Nikon recently made a statement in response to a question posed to them that the delay of the D300s successor had nothing to do with the floods.

            Pity, because then the blame rests solely with their product planning department.

            • EnPassant

              I assume you are speaking of this interview?: http://www.amateurphotographer.co.uk/latest/photo-news/interview-dirk-jesper-of-nikon-2015-wasnt-a-quiet-year-for-us-67586

              If you listen or read carefully the reporter ONLY asked about if the tsunami in Japan stopped the D400, NOT if the flooding in Thailand stopped the production of an already developed D400.

              Obviously the flooding of Nikon’s main DSLR production plant had a lot to do with the missing D400.

            • PhilK

              Valid point, but I also noted that the person from Nikon also made it clear that the natural disaster in that case only affected production to some extent, not design and development.

              So now we just need a journalist to ask about what impact the Thailand flood had on the D400/D500. 😉

              Does Nikon answer twitter queries? From a quick scan, looks like the main Nikon twitter account has never sent a tweet, and the Nikon USA account just sends one-way promo announcements or re-tweets things that reflect well on them. 🙁

            • EnPassant

              As I wrote, Nikon ONLY answered the question about how the tsunami affected production in SENDAI, Japan! So the only production affected was for various parts, the D3s, F6 and pre production models of D4 and some other cameras! For second half of 2011 producing D4, D800 and D800E in Sendai was no problem at all.

              Nikon NEVER answered the question in that interview how the flooding of their main DSLR production plant in Thailand for several months: http://www.nikon.com/news/2012/0110_01_e.htm affected the production of D400.

              Although Nikon only wrote three months the time from full production stop until the plant was fully repaired after being under 2-3 meter water was propably at least half a year.

              Building a D400 at that time for a joint presentation with D4 Jan 6 2012 was simply impossible. Although Nikon said nothing about it as far as I know I think it is quite clear that the Thailand flooding literary drowned the D400 project.

            • PhilK

              Which is why I think someone should ask them. 🙂

              But – I’m not so sure the Thailand issue was the main issue either. I did not see as much impact on the rest of their Thai-made products as I expected. Probably at least partly due to the fact that (as Nikon also mentioned at the time), they still had places they could temporarily or permanently shift manufacturing to in many cases, eg China.

              And if it was strictly a production constraint, they could have just introduced a D400 a little later. No need to synchronize it with the D4 release. People have been waiting for 5 yrs..

            • EnPassant

              Agree to that. A young reporter that look scared when faced with a big bear Nikon representative obviously doesn’t have the guts to ask those tough and precise questions!

              Nikon of course had a big stock of current DSLRs already produced before the flood. Therefore there delivery of DSLRs never was affected. The market at that time was peaking and Nikon had overproduced to meet an increasing demand. But instead sales started collapsing around 2012.

              Also Nikon was able to resume production in first quarter of 2012 in time for the april 19 release of D3200.

              It is however not possible to move production, except for smaller parts without the right equipment. The Nikon 1 cameras made in China are a completely different kind of products using different tools. Besides that equipment is of course needed for the production of Nikon 1 cameras.

              Introducing a D400 at a later stage would have been tricky as it would collide with other Nikon camera releases. And waiting just half a year would make a D400 look old as the entry level D3200 had just got a 24MP sensor.

              Or as I wrote in the other post you replied to:

              “Releasing it later was propably not an option because the production capacity 2012 was needed for D3200, D600 and D5200. And 2013 D7100 was released, a much too close competitor for same year release as a D400, especially as Nikon also had to make the D610 fix.

              2014 a D400 could have been released along D4s. But using the by then already old 16MP sensor would not look as exciting as two years before. And knowing better technology like better processors, AF and the new sensor Nikon started designing for D5, that could be scaled down to DX, Nikon decided to continue the development for a D500 instead of releasing a D400.”

              Now after the D500 was presented, and we know the reason for the missing D400 was not because Nikon decided to abandon that line of cameras, it all make sense that it was the flooding coming at a critical point that killed the D400.

              While it is theoretically possible Nikon was thinking technology hadn’t moved enough at that time to make a D400 I don’t think that make any sense. A D400 four years ago with the 16MP sensor HD video and some other improvements found on D4 with similar solid build as D300s would propably at that time have sold more cameras than what the sales of D500 will be in the coming four years. Not to speak about the market lost to Canon who for long time had the 18MP 7D.

            • PhilK

              Personally I think the single biggest factor in the production of the D500 was the 7D-2. I don’t think Nikon expected that, and it came at a time when the DSLR segment was getting increasingly critical to them as both their compact camera and silicon lithography businesses were declining, and Nikon’s DSLR share was starting to erode already.

              The 1Dx leapfrogged them in several important ways (they pushed out the D4s which still didn’t match it in some respects) and Canon’s dedicated DSLR video business (1Dc and all their various lenses/accessories) is almost nonexistent for Nikon. They had to get back in the saddle again or else get used to being increasingly in both Canon’s rear-view mirror and Sony’s gunsights..

    • Maybe D500 is manufactured in Japan?

  • usa

    Peter, Any rumors about level of D5 preorders? Thanks for all the excellent work.

    • I think the D500 will be much more popular/difficult to find than the D5.

      • Thom Hogan

        Price elasticity of demand. We may see a short queue for the D5, but it’s already looking like the D500 pre-order queue is the deepest we’ve seen since the D800/D800E was announced.

        • D700s

          Glad to hear that since I ordered a D5.

      • Photobug

        I agree. I remember I had to wait almost 5 or 6 months for my D300. Even though many of us moved on and sold our D300/D300s and bought D7100/D600/D610/D750 or D3s there will still be a huge demand for the D500. Would not surprise if the D500 was tough to get until Q3.

  • whisky

    i seem to recall when the D800 was first released, B&H sold a ton of pre-orders to NPS professionals who cut into line and re-re-sold them on eBay for a hefty premium.

    eventually non-NPS customers who placed pre-orders long before the NPS customers found they could find a body quicker (and cheaper) at Best Buy or their local brick and mortar.

    • I remember that but I have not seen this same scenario since.

      • whisky

        the D800/e was a game changer. i get the feeling the D500 will be too.

        • Aldo

          I hope it will be… but I don’t think so. D800 had a lot of new tech in it… d500 is simply a d7200 on steroids.

    • Thom Hogan

      The D800 (and especially D800E) was basically sold out for six months after introduction. US legal requirements make it so NikonUSA has to be careful to balance the inventory it receives from corporate across the entire authorized dealer base. Best Buy stores tended to get the same initial shipment of cameras as a local camera store, which I believe was two for most tiers of dealerships.

      The US is a tougher case than a lot of the subsidiaries. Not only is the US geographically big, but it is also outlet rich. We’ve got more dealers in the US than any other subsidiary, and by far, IINM.

  • Carlo

    I will stay with my buying habits and wait till end of this year to change gear … We will have plenty of reviews and prices will drop with cameras on stock.

  • Joe T.

    Sounds like D500 could be another D800/D800e introduction fiasco!?

    • it’s a possibility considering how many people were waiting for a D300 replacement

      • peter w

        perhaps one should say: had been waiting for a D300 replacement.

        Among the nature/bird amateurs, most of the guys who went to D7200 will probably get back to D500. Those who choose D800 will probably stay in that line for a large amount. Some will have gone to Canon for its 7Dii. Those will be hard to get back too.
        Off course, there will be new custommers for this camera.

        • maybe this was Nikon’s strategy – delay the D500 so people buy other models and then release it knowing that people will sell the existing camera and buy the D500 🙂

          • SiestaKey1

            Yep…all marketing hype to promote the new cameras. Smart by Nikon…infuriating for consumers trying to get the camera on launch day.

            • They all have your address Siesta and they’re coming to get you and take your cameras! Oh, wait, what about the second amendment?

            • SiestaKey1

              Jesus…thanks for the personal attack from the “community” here.

            • My last comment was in jest. Sorry you took it personally.

            • SiestaKey1

              No, you’re fine, Pete. I knew you were joking. My reply was meant for the entire thread otherwise. But yeah…the torches have been lit and they’re assembling now. 😉

            • Well, Siesta, you just need to get your mind right :-).

          • whisky

            i didn’t think i’d ever buy another Dx as i thought that ship had sailed. as soon as i read the specs and pricing, i buckled.

            it goes to show how “good value” and “convenience” can be the mother of re-invention. 🙂

          • EnPassant

            Selling more to people than they need has always been the strategy of modern companies!
            The D500 was however not delayed as it was presented with D5 just as D3 and D300.

            It was the D400 that went missing because of the flooding. Releasing it later was propably not an option because the production capacity 2012 was needed for D3200, D600 and D5200. And 2013 D7100 was released, a much too close competitor for same year release as a D400, especially as Nikon also had to make the D610 fix.

            2014 a D400 could have been released along D4s. But using the by then already old 16MP sensor would not look as exciting as two years before. And knowing better technology like better processors, AF and the new sensor Nikon started designing for D5, that could be scaled down to DX, Nikon decided to continue the development for a D500 instead of releasing a D400.

            • PhilK

              Actually Nikon specifically refuted the “Lack of D300s replacement was due to the flooding” rumor recently.

              Pity, because then the blame lands squarely on the shoulders of their product planning department. 😐

            • EnPassant

              I assume you are speaking of this interview?: http://www.amateurphotographer.co.uk/latest/photo-news/interview-dirk-jesper-of-nikon-2015-wasnt-a-quiet-year-for-us-67586

              If you listen or read carefully the reporter ONLY asked about if the tsunami in Japan stopped the D400, NOT if the flooding in Thailand stopped the production of an already developed D400.

              Obviously the flooding of Nikon’s main DSLR production plant had a lot to do with the missing D400.

              Unfortunately these kinds of interviews are not as informative as the reporter are to polite to ask the really tough questions.

            • PhilK

              Answered you on another sub-thread in this discussion.

      • Thom Hogan

        What amuses me is how many people I was fighting who kept saying “Nikon won’t sell very many D400’s.” But my surveys showed time and again this was not true. Indeed, the last survey I did a few months ago made it to Nikon corporate, though I have no idea what they did with the information. Hopefully, upped their production orders ;~).

        • whisky

          that’s true Thom … but only because the D500 exceeded everyone’s expectations. contrary to other Nikon product, it’s appears to be exceptionally good value. if Nikon dumbed down the D500, or insisted on a bigger margin like they did with the N1-V series … don’t you think it would be a whole different story? i do.

          • Yes, I think this camera far exceeds what most people thought it would be.

            • outkasted

              But I guess why people thought that it would NOT exceed expectations? Again given the history of the D3/D300 they were indeed game changers. I estimate that it was Nikon’s best launch ever that caught Canon by surprise. Thus with 8 years since the D300, I knew Nikon would hit it out of the park. I loved the D3/D300. with the full frame Nikon Glass.

            • I still use a D300s…it’s a terrific camera. I just wish they’d give us some short DX primes. They need something in the range of 10mm to 20mm. Otherwise I like the DX format. I’m intrigued enough by the intro of the Fuji X-Pro2 that I’m going to rent one when they’re available before I decide on another camera purchase. I sure do like the glass available for the X-mount.

            • EnPassant

              Samyang make two 600g lenses for APS-C; 10/2.8 and 16/2. If made by Nikon weight could possibly be reduced to 500g because of mostly plastic build as in the latest FX WA primes. But price would propably be around $1000,-.

              Compare that to the 375g Fujinon 16/1.4.
              Made for a Nikon DX DSLR such a lens would propably be about twice the size and weight, if not more, just as the price.

              The reason is the 28.8mm longer flange distance making WA prime constructions much bigger than comparable mirrorless WA lenses with same optical specifications.

              Want fast AF primes for DX? Then I’d say the coming Tokina 14-20/2 seem be the most interesting option.

              While I could be wrong I would not expect any DX DSLR WA primes from Nikon. That is simply the price to pay for the OVF and F-mount when used with a DX sensor.

            • Well, first of all, the Samyangs are manual focus…I’m not too hot on that idea, but it might be OK for the 10mm considering how, and for what, you would use that lens. Yes, the flange distance is a limiting factor with any reflex camera. I wouldn’t mind compromising and settling for a 16mm that was f/2 in order to keep the size down.

              Why would you recommend a Tokina zoom when what I want are primes? First, if I want a zoom in that range Nikon has a couple of nice options. But I don’t want a zoom. Nikon knows a lot about lens design and manufacture. They are more than capable of producing wide angle primes for DX…they just seem to choose otherwise.

            • EnPassant

              Because zooms are the only WA option for Nikon DX DSLRs and the market for huge and expensive DX only primes is such small that it is doubtful Nikon ever will make one. They after all had a lot of time producing such primes, but didn’t. Reason being they all the time planned for the FX system where all those WA primes are present.

              If you want fast AF WA primes the choice today is FX/Full Frame, or if size and weight is a concern, mirrorless APS-C or M43.
              I don’t think that will change in the future.
              Nikons knowledge about lens design still have to follow what is physically possible and won’t help with economics of manufacture.

            • PhilK

              Nikkor F-mount lenses definitely have gotten bigger over the years, but Canon doesn’t have any fast wide APS-C primes either. In fact, it seems that no camera-maker offers fast wide primes for their APS-C DSLRs.

            • EnPassant

              That is the point. If it was such easy as some people believe making fast wide APS-C primes comparable to what is available for mirrorless cameras wouldn’t Canon and Nikon have made such lesnes by now? Especially as they both by a wide margin each are selling more APS-C DSLRs than any other camera producer selling mirrorless APS-C or M43 cameras.

            • PhilK

              Actually I’m not sure it’s simply a matter of technical feasibility, but also a matter of business management. I’m inclined to doubt whether Nikon could recoup the investment involved in designing and producing such lenses, given the limited market they have. It’s hard enough to sell many FF fast primes these days. This is not the 1970s..

              For Canon it may be a bit easier, at least on FF, because people doing digital cinematography with DSLRs are probably one of the biggest markets for fast primes these days. But Nikon doesn’t have much of a marketshare in that area, and diverting resources to develop it and build a whole separate series of lenses for it like Canon has would probably not be a wise use of their limited resources.

          • Thom Hogan

            Yes, that’s certainly part of the reason. But I don’t think it’s the only or even the key reason. The D500 lives in a space that was a critical success for Nikon previously. Almost any competent product design that came was going to get a fair share of purchasing.

            The Nikon 1 is a different story. There wasn’t any pre-existing demand for a small sensor, partially crippled, high-performance camera at higher-than-DSLR prices.

    • ITN

      It’s not a fiasco if there is high demand for a product. It is a success.

      • Joe T.

        ITN, by saying “fiasco” I wasn’t referring to the demand or
        popularity of the D800 years ago … rather to the way Nikon and its retailers allocated the supply. Were you not around at that time when so many were cussing Henry at B&H for his handling of preorders? Preorders from the sellers were
        supposed to be shipped in the order that they were received … but yet many so called “pros” and celebrity types like Greta (Fox News) were bumped to the
        front of the order line, etc. There were many complaints and unhappy customers at the time … that is not “success”.

        • Thom Hogan

          This is a fiasco caused by US law, basically. Only a bit of the blame goes to NikonUSA.

          Nikon has more dealers across more tiers and more geographic area in the US than anywhere else, I believe. Legally, you have to treat any tier of your dealers the same. That means that they have to get the same number of units on the same day if demand exceeds supply.

          I remember B&H calling me and asking if I could help with NikonUSA. Apparently at the Big Dealer level the initial shipment numbers were so far out of whack with demand (at least one and maybe two orders of magnitude) that B&H and others felt like they were being squeezed.

          If you recall, I was entirely against pre-orders when they popped onto the scene. They’re a recipe for disaster that can be abused by both seller and consumer, which is exactly what happened with the D800. I even put up a page on my site labeled “About Pre-Orders” in which I went through what they were and how they were being abused. I labeled all of the ad links on my site at the time for pre-announced products with a link to that pre-order page because I felt that customers needed to know what was really happening.

          • Joe T.

            Thom, I remember your posts during that time … thank you for being there. I would hope that some lessons were learned from the D800 release?
            … but I wonder, will history repeat itself with the D500? Guess we will find out in the next few months.

        • whisky

          many of us remember “Greta-gate” and the way Henry amplified it by sending her two free B&H coffee mugs to boot.

          the lesson i learned was if an item looks like it’s going to be popular and in short supply, pre-order from a less well ordered place which NPS customers and others don’t necessarily have as the first choice on their radar screens.

          the whole “we won’t tell you where you are in the queue” is a “worst case” practice that i feel has to go. JMO.

  • Michiel953

    So the “Where’s my D400???” crowd gets shafted once again…

  • phteve

    +400Eur thanks Nikon, I wont buy a Nikkor lense again.
    The Tamron is half the price and I bet it isn´t half as good…

    • Yasfaloth

      But it could last half as long…

  • Nikos Delhanidis

    this “Pro” buyers scheme is something existing only in UK from what i understand ?

    • Thom Hogan

      No. NPS is active across the world. US NPS members can go to the NPS site and place a pre-order for D5, D500, and SB-5000 units.

      US law is tricky here. Technically, NikonUSA will reserve a unit under the NPS member’s name and send it to the dealer the NPS member specifies with the NPS member’s name on it. However, First Sale law in the US doesn’t actually require the dealer to sell that unit to NPS member! Indeed, I had a very famous dealer whose name you’d all recognize pull that very trick on me and sell the unit destined for me to someone else. That dealer no longer gets any of my business and I never recommend them to anyone.

      • whisky

        on the flip side, an NPS member may see a certain model as being very popular and order it two months after a regular customer placed a pre-order (see Greta-gate).

        some of those NPS members even may not want the camera for themselves, but are looking to re-sell it at a fat premium.

        if a dealer honor the pre-orders placed before celebrities or NPS profiteers, in contrast to another very well known dealer everyone here knows, they might get my business.

        the problem is we really don’t know what’s going on as there’s no transparency — especially if a retailer won’t tell us where we are in the pre-order queue. JMO.

        • nwcs

          People will always try to game the system to their personal benefit. While we enthusiasts are on the losing end of this particular game we all play the game in other areas where we are the winners.

          • whisky

            agreed .. which is why it’s the flip side. which side is most unfair depends entirely on where one is standing.

        • Thom Hogan

          We’ve been down this rabbit hole of a discussion several times in the past decade. But I’ll try again.

          1. If an NPS member orders something two months after the launch, in theory Nikon does not move them up to the launch queue. They put them in a priority position for the present situation (i.e. next available shipment).

          2. Yes, some NPS members may try to profit off this. If Nikon instead sold Priority Purchase units directly, they could simply register the camera and thus void the warranty on any resale/queue swap. However, this would piss Nikon dealers off no end. It’s difficult enough to make a profit as a camera dealer without having to compete directly with NikonUSA for the best customers.

          3. How would a dealer know who’s an NPS profiteer? I’d be very pissed (and was when a dealer did as you suggest) if the camera I had ordered and was counting on wasn’t delivered to me but to someone else.

          4. The lack of transparency is due to you customers ;~). What happened very early on in the camera pre-order mess was that customers would pre-order from three, four, five different places, then cancel the extra pre-orders (or worse, return the cameras) when the first one showed up. This made estimating when you might actually get a camera a total farce. Moreover, this put any dealer that advertised how many pre-orders they had–which is effectively what they’d do by letting people know where they are on the list–at a disadvantage. People were gaming the system: “Oh, I’m #100 on your list, but this dealer says that I’d be #50 if I signed up today?” Worse, the person who then signed up with that second dealer wouldn’t take their name off the first list “just in case.”

          This (and much more) is why I wrote that this whole pre-order nonsense made absolutely no sense. Moreover, from a brick-and-mortar dealer point of view, you actually want people to come INTO the store, not keep hounding you via email.

          Things aren’t made any better with a ton of Web sites rushing to put pre-order links on their sites the minute a product goes active, and then promoting and re-promoting those links over and over.

          • PhilK

            I wonder why a tiny bit of extra paperwork couldn’t solve those issues. No need for Nikon to sell the product directly.

            Just keep track of each dealer that gets NPS orders, and require them to go to a website (or have their EDI/whatever fulfillment system do it automatically) and enter the serial numbers of the products as they sell them, along with the associated NPS ID. (There aren’t that many NPS members, only a tiny fraction of their business, shouldn’t be very burdensome at all.)

            Then Nikon would know exactly when a dealer played games with the program, and they could threaten to kick them out of the program (or some other sanction, like revoking some quantity discounts on product, etc) if they violated the requirements. So basically, if someone has a reservation, you have to sell it to them. And recipients can fill out another webform if they don’t get their product. (No need to do that if everything went smoothly, the dealer already documented the sale on their side.)

            • Thom Hogan

              Unfortunately, US law has a premise in it called First Sale. That means that upon the transfer of ownership from one entity to another, the rights to decide what to do with that product pass, too. You can’t “sell” a product and have on-going control over it. That’s why license agreements were invented ;~).

              Unfortunately, the actual case law gets quite complicated and complex. For instance, court cases have allowed companies to force contractual obligations downstream, which is how we got enforcement of MAP (minimum advertised prices). I suppose Nikon could try to add “dealer is contractually obligated to provide NPS PP orders to the person who ordered them,” but I don’t know how you’d police and enforce it. You’d think you could require entering serial numbers with product sale, but that, too, has some interesting case history with it.

              Back in my Silicon Valley days I came up with an interesting play on getting customer names: we withheld 7% of the dealer discount and supplied that only when a product was registered to a customer. (Technically, we didn’t withhold it, that wouldn’t pass court muster, but we supplied an additional 7% on registration.) We made it simple by putting all the necessary items to do that on the outside of the box. Funny thing is, despite what you’d think was one hell of an incentive, over 30% of the dealers didn’t get that extra discount, because product never got registered. The smart dealers trained their register personnel to do it before letting the customer have their box ;~).

              So yes, I suppose there’s probably some way that NikonUSA could manage getting PP orders to the right customer. But NikonUSA is in a constant “cutting” situation because of the way the subsidiaries run, and getting them to add work, even for only the few NPS members probably isn’t going to happen.

            • PhilK

              I feel like without too much effort one could probably come up with a few logistical accounting ideas that could work despite the “no control after sale” doctrine.

              I’m also curious about this idea of giving all the dealers the same amount of initial product. That sounds crazy. When I was in the business it was based on your sales volume. WTH should some 3-person store in East Podunk get the same allocation as B&H or Amazon?

              In fact, at the first camera store I worked at, I was there when the Canon A-1 first came out. (Yeah, I’m an old fart. 😛 ) It had a huge pre-shipment demand, as it was a groundbreaking product. Our Canon rep told us basically that they would ship us X number of cameras for each [4X] we ordered, on the first shipment. (I don’t remember the exact ratio) Sounds sorta reasonable, right? And accounts for the different scale of different resellers. (We didn’t have online resellers in those days because the WWW didn’t exist, heh, but there was a thriving mail order industry, with several of the same NYC players that people know today)

              So what actually happened? We waited and waited and waited – this was Xmas season mind you – never got any A-1s for the holidays. Really disappointing, because we’d sell them as fast as we could get them during the holidays. January rolls around.. BOOM: they shipped the ENTIRE “over-order allocation” to us, after the main retail season had passed. The owner was NOT happy about that..

              Regarding the resellers passing-up the 7% incentive: I learned long ago that photo retailers – at least in the USA – seem to be some of the dumbest businesspeople in a major retail industry that I’ve ever seen. This was particularly obvious when I worked in later years in the retail electronics segment – the difference between a typical example of the former and latter in terms of the marketing savvy and sophistication and overall business strategy was mind-boggling to me. I always said it seemed like most people running camera stores were failed photographers that resorted to retail not because they were great retailers or cut out to be businesspeople, but because they just wanted to tinker with cameras all day. 😀

            • Thom Hogan

              Again, current interpretation of US law tends to get in the way. You can’t treat one dealer on the same contract differently than another. Now, Nikon has a few tiers of contractual relationships with various dealer types. But within a tier, you have to treat them the same. So you can’t ship 2 cameras to the Los Angeles dealer at Tier X and 1 camera to the Fresno dealer at Tier X. You can withhold cameras in a tier to dealers that aren’t current in payment or upholding their end of the contract, but that’s about it without risking a law suit, and a class action one at that.

              Why is there a contract? Among other reasons, to enforce MAP. Nikon and the dealers agree to a mutual set of conditions.

            • PhilK

              Perhaps I read your original comment wrong, but I coulda sworn it stated or implied that every single reseller at any level of volume was entitled to the same number of initial units of a new model as any other dealer. Which would be absurd.

              If that’s not what you meant, then never mind my blathering. (It looks like it must have been a different sub-thread where that point of giving all the dealers the same number of units on a new release got mentioned. Too lazy to look it up now.)

  • R0gue_4cid

    Why does the seller for the 14mm require a personal delivery, and that it could take months according to him due to travel schedule alignment as he puts it.? And also why is he requiring that you leave a feedback before he releases the lens? I don’t seems like funny business to me.

    • Scott

      Does he want to go out to dinner, too?

  • akkual

    Can cofirm that the lens price increases are taking an affect but very wierdly. Seems like depend on lens and where it is sold at. But nice way Nikon. Not gonna buy any new Nikon’s for awhile. This one goes directly on the Sigma’s pocket due to ART series value for buck (only donwside is the focusing issues).

    • outkasted

      Sigma focusing may be an issue on newer bodies but on my D700/ D3 its the cat’s meow! 😛

  • dclivejazz

    I’m learning to be patient when new products come out for several reasons.

    First, electronic technology changes quickly and while the new stuff is generally better, my current equipment is still pretty good, in fact world class and was even amongst the best available at one time.

    It will just be a matter of a year or year and a half before the current hot item will be further updated. I’m not eager to be breathlessly chasing away on a treadmill.

    Prices for electronics will always go down later in the product cycle, and latter on used and refurb units will also be more available.

    Further, the new tech, such as the AF, ISO and processor improvements in the D5 and D500, will spread to other cameras in the product lineup, which I might want more.

    Lastly, Nikon in particular has trained me to wait until the major QC issue with its new product is found and fixed.

    The only reason I can see to get a new product immediately is to sell your previous equipment at its highest value. That can be offset by getting the new thing cheaper later.

  • outkasted

    Sooooo….I guess that the D500 is not considered a ‘PRO’ Cam say some…. Well this is interesting…lol.
    -‘Due to the anticipated high demand for this new flagship DX DSLR, we will be prioritising pre-orders placed by Nikon Professional Services members and Nikon Professional Users,’ said Simon Iddon, head of product management at Nikon UK.Read more at http://www.amateurphotographer.co.uk/latest/photo-news/nikon-d500-set-to-be-showcased-in-uk-next-week-68058#mUOGgzm2538tWVh0.99

  • doge

    You’re just asking to be disappointed if you buy the first run of a new Nikon product.

    • Sawyerspadre

      I would love to know the percentage of units that actually have a problem, vs the size of the Internet legends of bad quality that get created.

      If 1/10th of 1% has a problem, it’s to the point where manufacturers HAVE to issue a statement and recall. My hunch was that the D600 oil was pretty widespread, but still probably affected a small number, overall. I would bet the D750 flare thing was a much smaller number.

      • doge

        Well in Nikons case it’s a matter of recent track record and their lack of response.

        • Phil Harris

          I bought a new D800, D810, Df, D7100 and D750. Not one problem with any of them. I suspect my experience is the most common.

          • D700s

            Me too Phil.

    • Steve Perry

      I agree. I had two D800s (e and reg) with AF issues, I had a bizarre AF problem with my first D7200, and I had two 24-70 VR lenses that both had de-centing issues. The only thing these items had in common were that I jumped into the preorder / NPS line to get them.

      PLUS – if there is a major issue with the release, have fun selling those cameras down the road. When I sold my D800/e bodies when the D810 came out, I was grilled on the left AF issue and ended up providing proof of repair to two separate buyers.

      I can buy a D500 using NPS, but I do this for a living and can’t take a chance on untried gear anymore. I’ll wait to make sure it’s solid and then give it a go.

      Finally, don’t forget there’s no RAW support for that new camera for a few months either – unless you want to slog though capture NX.

    • D700s

      Thanks doge. I’ll take my chances. It’s all good. I can always send it back or to Nikon. No biggie.

  • AlphaTed

    Shocking!
    Professionals use DX cameras ?????
    I thought FX fanboys are right.

  • AlphaTed

    Hint:
    Support your local camera shops, waiting lists are shorter.

    That’s how I got my D300 on launch day as I didn’t pre-order early. I remember getting my hands on it the day before Thanksgiving 2007, while others waiting for UPS/Fedex to deliver theirs that weekend.
    Learned my lesson, and pre-ordered my D7200 the day it got announced.

    • D700s

      I agree. I got my D4 and D800 within a week of them shipping. However, this time my sources tell me they already have lists. I guess everyone learned this trick. Oh well.

  • well, those were not from the D5, we got punked, sorry about that

  • Konrad Großkopf

    I got my 70-200 VRII new for 1550,-€, holy shit!

  • nwcs

    Summary of year so far: Great Job Nikon for finally getting the D5/D500 out. Now how about some firmware love for us as rumored last year? I’d love to get some new features on my D750. I’d certainly pay a nominal fee for them.

    • Sawyerspadre

      Like it probably makes sense to enable the radio flash control, even if it is via the dongle.

      If Nikon even went back as far as 5500, 7200, 750 and 810 it would be another very pleasant surprise. Who knows, maybe they can string together a series of nice surprises?

      Next surprise, some sweet DX primes. Then a D850.

      New slogan: I AM | SURPRISING. In a good way.

    • Aldo

      That’d be the day… I would welcome that as well… although… the only thing I would improve on my d750 is auto white balance and over all color tones at higher ISO… but I doubt something like this will be released.

      • nwcs

        I’d like to see some options for interpreting raw data that makes processing astrophotography better. I’d love to see additional time options longer than 30″ instead of using bulb. An option to use the record button for ISO that doesn’t cause the rear screen to light up. Right now I use Easy ISO to change ISO without the LCD lighting up but it’s not available in manual mode.

  • DSLRUser

    The D5 will be approximately $9600.00 Canadian (Tax-in) or $2600 more than the D4S

    Just how many D3-D4 series owners does Nikon really think can afford to update?

    • PhilK

      That’s weird because in the USA the announced price is identical to the D4s.

      Which is actually quite rare, because if you look at the history, Nikon almost always raises the price with each generation of their flagship model.

  • usa

    D5 and D500 Auto AF fine-tune is intriguing.

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