Nikon Coolpix A10 and A100 cameras announced

Nikon-Coolpix-A10-and-A100-cameras
Nikon just announced the previously rumored A10 and A100 Coolpix cameras. Interestingly, the Coolpix B500 was not announced.

Here are the A10 and A100 details:

Nikon Coolpix A100 camera
Nikon Coolpix A100 primary features:

  • A slim and stylish body that can easily be taken anywhereWith a depth of approximately 19.8mm and a weight of approximately 119g, the COOLPIX A100 is extremely portable and small enough to easily fit in a purse or small bag.
  • An effective pixel count of 20.1 megapixels and a 5x optical zoom NIKKOR lensThe A100 has an effective pixel count of 20.1 megapixels, and is equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 26mm to telephoto 130mm (equivalents in 35mm [135] format) range of focal lengths. In addition, the camera is equipped with Dynamic Fine Zoom, which preserves resolution in the digital zoom range, enabling capture of high-quality photos at focal lengths up to approximately 260mm (equivalent in 35mm [135] format).
  • Retouch functions that make photography more funThe A100 is equipped with Special Effects (8) that can be selected based on intent and applied with shooting, and the Creative Slider, which can be used to adjust brightness, vividness, and hue with shooting. Moreover, the camera also offers a number of advanced retouch functions, such as Glamour Retouch options (12) for easy application of a variety of effects to enhance human faces in photos after they are taken, and Quick Effects (6) that can be used to add a variety of effects to images.
  • Additional Features
    • Scene Auto Selector, with which the user need simply point the camera at the intended subject and the camera automatically applies the optimal scene mode
    • Target Finding AF, with which the user need simply frame a photo, and the camera predicts the primary subject and immediately focuses on that subject
    • Subject Tracking, which enables capture of beautiful, in-focus images, even when the subject is moving
    • Smart Portrait mode, which can be used to capture beautiful portraits the instant the human subject smiles

Nikon Coolpix A10 camera
Nikon Coolpix A10 primary features:

  1. An effective pixel count of 16.1 megapixels and a 5x optical zoom NIKKOR lensThe A10 has an effective pixel count of 16.1 megapixels, and is equipped with a high pixel count CCD image sensor and a 5x optical zoom NIKKOR lens that covers the wide-angle 26mm to telephoto 130mm (equivalents in 35mm [135] format) range of focal lengths. It is capable of preserving memories in beautiful, high-quality images of everything from everyday snapshots to commemorative photos of special occasions. In addition, the ability to manually specify ISO sensitivity (ISO 80-1600) enables shooting, even in dark surroundings, with adjustment as intended.
  2. Powered by AA batteries readily available anywhere, even on vacationEven if batteries are exhausted on vacation or with an unexpected outing, adoption of AA batteries means that they can be quickly and easily replaced. When alkaline batteries are used, up to approximately 200 shots are possible. When lithium batteries are used, up to approximately 730 shots are possible.
  3. Scene Auto Selector mode for automatic capture of images as intendedBy simply pointing the camera at the intended subject, the camera identifies the subject and shooting conditions, and then automatically applies the optimal scene mode. Even those new to cameras or not confident in their ability to operate the camera can reliably capture beautiful photos of most scenes and subjects without adjusting camera settings.
  4. A variety of retouch functionsThe A10 is equipped with a number of advanced retouch functions that make photography more fun, including Special Effects (6) that can be selected and applied prior to shooting using a real-time preview in the camera monitor, and Quick Effects (10) that can be easily added to images after they are captured.
  5. An elegant body that not only makes photography easy, but has a beautiful designA smooth, curved form achieves an elegant appearance. A grip designed to fit comfortably in the hand effectively suppresses the camera shake that leads to blurred photos.
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  • manhattanboy

    Is anyone excited by these?

    • Mike

      Maybe if it were 1999.

      • manhattanboy

        These look like they are from 1999. What happened to “Every camera from now on will have snapbridge”?

        • Maybe even Nikon doesn’t consider those as “real cameras”, they didn’t even bother to removed the leaked manuals for weeks…

          • Mike

            Considering they used to have 20 or so P&S models, there must be a case to still have a couple in their line up. Not everyone has a smart phone or DSLR. These probably take decent enough basic snaps. Plus there is a glamour effect. For future covers of Vogue. 🙂

            • Eno

              You wold be supersized about how many people already have a smartphone. Those things (I can’t call them cameras because they are garbage) have even a worst image quality than mainstream smartphones, but feature some optical zoom.

          • T.I.M

            Maybe Nikon is hoping that owners will read the manual !

          • Andrew

            Actually, I am excited about these cameras for a number of reasons.

            1. First off these cameras I presume are quite small making them something you can easily carry around.

            2. Secondly they seem to have some advanced automatic features such as the Auto Scene Selector that takes the guesswork out of taking pictures. No more trying to manually select the correct scene mode.

            3.They have zoom capability and I suspect much better ISO performance making them more functional than trying to use a smartphone.

            4. Having a wireless functionality would have been great but I would take better quality picture in place of wireless any day.

            5. And finally, my initial thought was that they would make a great gift for a family member or friend.

            These cameras may represent a new trend where Nikon is trying to infuse some enthusiasm into their Coolpix brand.

            • I think you are the only one excited about those cameras 🙂

            • I think you are the only one excited about those cameras 🙂

        • Captain Megaton

          Anything that comes out of a Nikon factory probably will. These low-end P&S are usually OEM, not made by Nikon.

      • sickheadache

        Space:1999

        • T.I.M

          John, eagle landing on base 3

          • sickheadache

            Sylvia Anderson said..That Martin Landau, couldn’t Walk and Talk and Act at the same time. lol She said he was constantly worried that the scripts would make him look foolish. Barbara Bain seemed like she was on a Constant Nyquel Drip. Never showed any emotions.

    • no, the hope was that they will announce some “serious” compacts

      • Thom Hogan

        CP+

        • yes, those 1” compacts have been rumored for over a year, they better announce them before they get out off fashion, like the action cameras:

          http://photorumors.com/2016/01/14/gopro-is-not-doing-very-well/

          • Thom Hogan

            Nothing attracts Nikon more than a mature market where the only possibility after entry is take market share from someone else. ;~)

            • LOL, they have plenty of opportunities to prove that strategy: GoPro, Sony…

            • Allan

              GoPro did not meet expectations for the 4th qtr; stock down 14.58%. Nikon must think they can take some market share from them, causing them more pain.

      • Steve H

        Nikon hasn’t officially announced these in the USA. There’s been no official word to dealers.

        • Yes, I also did not see any pre-order options.

  • Fox sweN Lies

    Seems like there’s always a Purple Rain edition of these types of cameras.

    • Riley Escobar

      “Let’s distract the buyer with color!” -Nikon marketing

    • If you want to sell to 19 year old women it helps.

      • Allan

        Maybe the audience for this color is a subgroup of men.

        • Eno

          Good one LOL!

  • Snuffles

    So… who’s getting one?

  • Morris

    at least this have a flash ! rhhhhhhhh

    • stormwatch

      Glue one of these on top of D500 and you’ll have professional results in flash domain!

      • Morris

        🙂

        • stormwatch

          No really, I learned here that pop up flash gives that professional feel and result.

  • julian_n

    “Interestingly, the Coolpix B500 was not announced.”

    I guess they just feel they cannot shock the market with too many stunning cameras in one go.

    • manhattanboy

      LOL

  • Aldo

    I’ve been waiting my whole life for these

    • …and they’ll probably improve your photography. 🙂

  • BrainBeat

    Why did they even bother making these?
    They are just more rubbish low end cameras that nearly no one is going to buy and is barely better that a phone (If you are lucky). Nikon needs to stop wasting time on making these low end rubbish and focus of quality cameras from now on.

    • Captain Megaton

      It’s a “Grandma cam”. My mother-in-law still uses a P&S as she doesn’t have a smartphone. It’s a tiny market but it is (evidently) still profitable to iterate the models each year to sell a few more to the rubes.

  • Eric Calabros

    Funny that this cheap super small point and shoot camera has 730 shots battery life with lithium AA, near double of A7RII 🙂

    • FroBro

      If thats the sort of thing you find funny, you need to socialise more IRL.

    • SimenO

      The A7RII battery has to power a 30 times bigger imaging sensor, and process 2,1-2,6 times as many pixels per image.
      The A7RII 7,5 Wh battery has approximately the same energy as two lithium AA batteries.

      • Eric Calabros

        and how it does change the fact that A7RII battery life is embarrassing?

        • Patrick O’Connor

          They’re just protective of their overpriced P&S cameras…

          • Eric Calabros

            Sorry, I checked A7Rii spec table again and I should correct my first comment. the exact number is “290 shots (with viewfinder) CIPA standard” so its more than double!
            🙂

        • SimenO

          It doesn’t change that, but it explains why that is possible. The key message is that its more then the batteries energy capacity that matter for # images.

      • Mike Gordon

        Love when the fanboys can’t see a joke. Defend, defend, defend!

    • Singani Mamiya

      You mean like… an old Nokia Symbian phone had a battery life of a week, while this crazy new iPhone had a battery life of one day? Let me think which company survived. As even the most professional business users did. Hahaha.

  • Captain Megaton

    Here a question: why did Nikon make two models and not one? They seem functionally identical.

    • ZoetMB

      One is 16MP and one is 20MP. They haven’t published the tech specs yet, so there’s probably other differences. So far, these have been announced only in Japan. Nothing on the international or U.S. website yet.

      • Captain Megaton

        I got the resolution difference. But 25% more pixels behind a lens that struggles to resolve 2 MP anyway? No one buying this crap cares enough about that to pay more for it. The only other thing I can scrape out of that feature list was maybe one is 2xAA while the other is lithium.

        • Steve H

          Believe it or not there are still a lot of law enforcement agencies that like small cameras that take AA batteries. I suspect the A10 will retail for no more than $109 and the A100 maybe $129-139

    • AYWY

      They are targeting that segment of users who will pick one over the other over $50 difference.

      I don’t know the announced prices. Me thinks 199 and 149 maybe. That’s the target market for these.

      • SimenO

        That is a good guess for MSRP. I expect few to be sold at that high margin price, and large rebate campaigns to sell the volumes. Nikon probably sell these to shops for less then half the MSRP.

    • SimenO

      Probably marketing psychology. It doesn’t cost them much more then making one since they share most except sensor and plastic casing. But it might increase sales due to what people feel are the right shape for them. If they don’t have an opinion on that they can decide by megapixels or price (that goes both ways). Some will invest a few bucks more to get the extra megapixels, and some will go for the lower price. Shops may have campains on the 16 Mp model attracting people to the shop and suggest customers go for the more expensive one that they get much more profit from.

  • ZoetMB

    I really don’t get what Nikon thinks the market for these new models are. The only thing I can think of is that they believe that there’s lots of people who don’t have smartphones and that those consumers will buy these because they’re better than the camera phones in their obsolete old-school phones. These are pretty featureless cameras.

    A lot of the other models have WiFi, NFC and GPS among other features. At least that’s an attempt to provide something useful. I understand they want to have models that can sell under $100, but these two new models are simply embarrassing.

    It seems to me that the only market for point-and-shoots is going to be on the higher end, where they can attempt to convince consumers that the quality is better than Smartphone quality and where they include some advanced features.

    On the other hand, I doubt that Nikon has much to do with the development of these cameras. They’re probably manufactured by a non-Nikon company in China and maybe all Nikon did was pick them out of an OEM catalog and add their logo (and I guess software and documentation).

    The other thing I noticed recently is that Nikon had two models, the L31 and the L340, not originally intended for the U.S. that are now showing up on the U.S. website, although you can’t order them from Nikon. Walmart has one and Target has the other. I bet Nikon shifted them from international markets because they couldn’t sell them there and dumped them at low prices to these U.S. retailers, taking advantage of the strong dollar. B&H isn’t carrying them.

    And maybe Nikon is embarrassed by them which is why they weren’t announced at CES. Even so, I still find that strange – CES is where manufacturers make deals with retailers and distributors.

    • FroBro

      I’ve seen plenty of people with small cameras like this all around my city.
      In fact @disqus_ROtMNB5ix3:disqus I mean no offence when I say this, but you’ve just shown your ignorance towards the world and seem to think that everyone is like you.

      If you get your passport out and visit countries all across Eastern Europe, South America, South and East Asia, plenty of places in Russia and you’ll realise there is well over a billion people in this world who do no own or use smartphones, but still want to create pictures of their happy moments to remember for life.

      I would say thats a pretty massive market for Nikon to target.

      This is the sad story of people in the westernised world, getting so ignorant and greedy, assuming everyone has what we have because you’ve not yet opened your eyes to the real world. It’s very much a typical view held by Americans. BLinkered.

      • Although a little harsh I agree partially. However many third world countries (I hate that term!) have tonnes of smart phones and are more developed then we sometimes think. Many African countries have a very high concentration of smart phones due to lack of internet and phone services and distances. There must be a market for these cameras though, I’m thinking non techie people who are confused by mobile phones, yes they exist. But if you consider how cheap the cheapest smart phones are these days the growing developing world market probably won’t buy that many of these either as you could probably get the bottom of the line Lumia for the same price.

      • Clubber Lang

        You have valid points. No culture is perfect. My country is full of idiots just like any other. But sometimes ignorance can be positive. Think about this. Sure, many people buy these cameras. They may not think about where they are made and what happens when they support such a product. After all, it’s not products such as these that are being hand milled with white gloves in a German Leica factory. I am only guessing but these are most likely being manufactured in a less than ideal plant somewhere. People are most likely being paid less than ideal wages and performing duties that would make you go cross eyed. Millions of these cameras are probably piling up in massive heaps somewhere on our already polluted planet. I watched a documentary called, Manufactured Landscapes. It showed children scrounging around in polluted fields searching for recyclable computer parts.

        • Patrick O’Connor

          So you’re saying, ignorance is not only bliss, but also positive?
          That is so ignorant! 😉

          • I think Clubber is your kinda guy, Patrick! 🙂

            • Patrick O’Connor

              The problem with discussing ignorance is everyone is, but no one sees it in themselves. Especially Dems! 🙂
              But then, what do I know? I’m ignorant! 🙂

            • whisky

              vote TRUMP! 😉

            • Patrick O’Connor

              Ummm…. No.

          • Clubber Lang

            If that’s how you want to spin it so be it.

            • Patrick O’Connor

              You probably missed it, being kinda small and at the end like that but there was a “winking smiley face” emoticon at the end of my comment.
              It means something like, “just kidding.”
              😉 <- this is what it looks like…

            • Clubber Lang

              Gotcha. Sorry, I am emoticon illiterate!

            • Patrick O’Connor

              Sometimes I’ll start reading a comment and get pissed off. Then I’ll see the emoticon and think, ‘Oh! I knew they were kidding…’ 🙂

        • John Albino

          “Manufactured Landscapes” – A 2007 documentary by Jennifer Baichwal about photographer Edward Burtynsky (Wikipedia has his bio). If you’ve got Amazon Prime you can watch the documentary for free. (Also on Hulu for those subscribing.) Very interesting. Burtynsky also gave an interesting TED talk for anyone who is interested. Burtynsky has another TED talk “Photographing the Landscape of Oil.” He and Baichwal also made a 2013 documentary called “Watermark” about the history and use of water and “how it shapes humanity” (IMDB). Both are fascinating and well worth watching, IMO.

      • ZoetMB

        I think you’ve misinterpreted my post. I didn’t mean to indicate that Nikon shouldn’t sell Coolpix cameras (although many people here do think that). My criticism was about these particular very low-end featureless models. What do they provide that existing low-end models already don’t provide?

        I do travel extensively and I’m very aware of what’s going on around the world. Are you? Because if you analyze the statistics, one of the things that you’ll find is that while there is variation from country-to-country, smartphone penetration around the world is actually quite high, even in third world countries (at least those who have widespread access to electricity). That’s because they’ve skipped an entire generation of technology. They didn’t have landlines, but now they have cell phones and many of those are smartphones. And in places where they can’t afford such devices, they generally can’t afford “nice to have” but not “must have” products like cameras anyway. But just because they live in such a place or don’t have the personal economic power of people who live in richer countries doesn’t mean they have should have to buy crap when there are better alternatives at the same price.

        And greed has nothing to do with it. Americans (and other westerners) may indeed be both ignorant of the world and greedy but that has absolutely nothing to do with whether or not Nikon should be selling a particular model of camera and whether that model is a good value and is competitive.

      • manhattanboy

        @FroBro, most would agree with your argument if Nikon had introduced these in a non “westernised” country, but they introduced them in Japan and from the times I have been there it seemed pretty developed with may people having specialized cell phones. However, maybe that’s my own ignorance about Japan.

        • Patrick O’Connor

          Nope. You’re right. Every train is filled with people, from pre-school to grannies, glued to their smart phone, playing some kind of game. That or reading manga.

      • Athanasius Kirchner

        I’m from South America and trust me, these models count as “Grandma cameras” even here! When you have Chinese smartphones with decent cameras selling for under a 100 USD, you know these compacts are DOA.

    • Well, I think there are still a bunch of folks that want something a little better than their phone and cameras like this work for them. After all, they have zoom lenses…so that is a huge deal in itself. They still want small and simple…oh, and cheap. So, these may embarrass your and my photographer sensibilities, but the folks buying them don’t think in those terms. They want pictures of themselves and their friends having fun, then turn around and get a shot of the other people down the beach playing with their dog…or whatever. And there are MILLIONS of people like this all over the world. As for selling cameras in Walmart and Target, my guess is that the procurement people in those stores want to make a better margin on what they sell because they don’t see cameras as loss leaders that attract people to come in and then pick up a few more things while they’re at it. They are impulse buys…after all, who goes to Target as a destination to buy a camera? So, to avoid competing with themselves the camera manufacturers re-label some existing models and let the stores set a different price and thus avoid the perception of having different prices at different stores.

    • whisky

      these are the kind of cameras sold to desperate tourists at hugely inflated margins around tourist attractions — like Disneyland.

      there is also a generation of people out there without smartphones and for various reasons can no longer find film or places to process film and will pick up these budget alternatives as they’re simple to use and don’t clash with their classic fashion sensibilities.

    • I do not know any good smartphone that has an optical zoom? Smartphone are as good (if not better) as compacts to shoot at 28-35mm or to make panoramas but they never get to the 50, 85, 135mm range.
      When they do (and they surely will) the compact cameras will be dead.

  • Morris

    PHOTOGRAPHY IS DEA…ALIVE AND KICKING !

  • [sp]

    Come on, Nikon, what is this product design from late 90’s – early 00′ doing here?

  • AYWY

    Mmmm no flip screen for an easy selfie mode?

    That’s a kinda failure there – Casio’s selfie compacts are reportedly doing shockingly well in parts of Asia.

  • SimenO

    A CCD sensor in 2016? Is that a typo or a quality destructive way to cut costs?

    BTW, it seems the sensor size in both are 1/2,3″ (aprox. 6 x 4,5 mm)

  • Steve of Oz

    zzzzzzzzz, what ever happened to the update for the p7XXX series

  • Martin L

    Why? Who buys small sensor compact cameras such as these any more?

    • RMJ

      60% of the people who buys a camera.

      It’s still multi billion dollar business. 2014 the cheap compact camera sales were estimated to be ~5 billion dollars.

      • ZoetMB

        Yes, many of these are still sold, but it’s in severe decline and margins are slim to nonexistent. Going by Nikon’s fiscal years, the industry peaked in fiscal 2011 (ending March 2011) when it sold over 107 million units.

        Nikon peaked in fiscal 2012 when it sold over 17 million units.

        But in Nikon’s fiscal 2015, the industry was down to 28 million units and Nikon was down to 7.69 million units.

        For fiscal 2016, Nikon is projecting just 3.12 million units and they think the industry will come in at 11.93 million units.

        So the question is, what is the proper strategy for a company in this business (other than getting out of it)? Is it to sell quality or is it to sell the very low end because you figure everyone else is using smartphone cameras? Either strategy could be considered valid. At the low end, you do little to no new development and milk the business until it dies completely. At the high end, you maintain your reputation and branding and if you can still sell enough, the margins are a bit higher.

  • Max

    Interesting that they would still use a CCD in that A10. One can’t help but wonder if Nikon is trying to get rid of all the bits and pieces of yesterday’s unsold tech still lying around by repackaging and renaming it.

  • animalsbybarry

    Admin
    Any word about the new Nikon mirrorless ?
    And do you think it might have IBIS ?
    The reason I am anxious is I just got an 800mm Sigma f5.6 in Nikon mount. The lens does not have OSS

    • it’s too early for the mirrorless and I want to make sure I get the correct specs before posting.

      • animalsbybarry

        Any unofficial low credibility guesses ?

        • I don’t do that but I am sure you can find websites that do.

  • MonkeySpanner

    Wake me up when something with a sensor 1″ or larger is announced.

  • Clubber Lang

    Similar to the bags of unidentifiable chunks of meat in the frozen section in the grocery store. Somebody must buy them.

    • T.I.M

      That’s deep, why don’t you relax and have a cup of T ?

      • Clubber Lang

        I pity the fool who drinks organic ginger peach white tea. I only drink dark, black, bitter coffee sitting in a carafe for hours at the local Sheetz. Ha ha.

        • John Albino

          You should switch and try coffee at Wawa instead of Sheetz. Always excellent. 🙂

  • phteve

    Any news about the three “higher end” fixed lens cameras?

  • Both of these have either a sensor (or whatever it is) or a flash unit right where your middle finger will rest.

  • TinusVerdino

    I am the same as I was last year end the year before and the year before and the year….. you get the drift.

  • and here we go again. More so called new cameras with NOTHING new about them, many people are sick of so called new things, a manufacturer will add/remove 5mm from one end of the lens or another and add a bit here/there and call it new. The “new” Sigma 120-600 coming soon, wow, 30mm more so soon

  • 14dollaEvliting

    Where did they source a CCD from in 2016…Canon?

  • Eno

    “I AM A NEW BEGINNING” of the end… LOL

  • T.I.M

    What look like a Coolpix camera…..an other Coolpix camera !
    (works also for my comments)

  • FountainHead

    WHERE THE HELL IS MY D400?

  • 14dollaEvliting

    Peter du hässlicher Knecht, hör auf anderen ihren Content zu stehlen!

  • Take one of these with you for night time, flash shooting so that your phone’s battery doesn’t drain out. While the phone’s flash is ok, these camera’s flashes will probably produce a better night scene.

    But it doesn’t mention WiFi to transfer the pics to the phone.

    (Canon S120 alternative from Nikon was what I am hoping for)

  • ZZ

    Big whup …. zzzz

  • MonkeySpanner

    Why would anyone buy a device like that to get only marginally better images than a cell phone?

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