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Nikon D4s is not discontinued

Nikon-D4s-not-discontinued
After Adorama, B&H also took down their D4s listings (with a D4s picture) after it has been online for over a month (initially reported on January 9th). This morning my inbox was full with emails from readers asking me what is going on. The camera is obviously not discontinued - this was just a glitch in their system as a result of the listing removal - see those emails:

Nikon-D4s-listing-removed

"Thank you for replying to our Product Update email. Indeed! The notification email you received was sent in error.

Not to worry though, the Nikon D4S DSLR camera that was recently announced (, and displayed at CES 2014,) is still in production. Further details and an official broadcast will come at a later date. In the meantime, rest assured that your place in line on the "Product Update" notifications list is upheld, and you are not required to resubmit for this service.

We hope this allays your concerns, and appreciate your understanding. Please bear with us while steps are taken to avoid such confusion in the future."

I am still surprised that Nikon announced only few Coolpix models for the CP+ show in Japan. It could be that the D4s got delayed, even though the camera is in use at the Olympics.

It's also strange that there were no new Nikon 1 products announced at the CP+ show. The Nikon AW1 is still nowhere to be found in the US  - the camera is no longer listed at Amazon US and is out of stock at Adorama and B&H. This shortage seems to be only in the US, the AW1 is in stock everywhere in Europe (Amazon UK, Amazon DE, Wex UK, Jessops).

Update: the Nikon AW1 is still listed on Amazon US, but is marked as "currently unavailable" (the Nikon AW1 search results did not include this listing):

Nikon-1-AW-camera-not-available

This entry was posted in Nikon 1, Nikon D4s. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • John

    Hooray!!

  • John

    Hooray!!

  • neversink

    this is totally ridiculous. Something is either terribly wrong with the new camera, or else their marketing strategist needs to be fired.

    • Eric Calabros

      in Japan, company doesnt fire you. You fire the company

      • jk

        that’s not correct these days.

      • ld

        Harakiri (suicide) would be the honorable way.

        • http://shashinkaichiban1.wordpress.com/ 写真家

          Harakiriha has not been considered honorable since the start of the Showa period and is considered by most Japanese not to be honorable. It is heavily frowned upon by anyone born after 1960.

        • neversink

          Not honorable for some, but still practiced here and there.

    • Zeke

      Because Adorama’s inventory system generated a misleadingly-worded message? This is unimportant.

      • Mansgame

        Because they asked their top seller in the US to remove announcement of it.

  • dgr

    Can the D4s surpass the 1Dx in length between announcement and release? lol

    • clifflwms

      Well, the 1Dx turned out to be worth the wait… let’s hope the D4s is too :-)

  • JJ168

    Oh no, you got me thinking the D5 is coming instead :(

    • jk

      it (the D5)will be out by 2016 or 2017.

      • JJ168

        Jk for just kidding? :)

  • tertius_decimus

    I somehow felt like I awoke one day of year 2017.

    • Art

      I have a sneaking suspicion that after the D800 has been replaced with the D900 and half way through the D900′s life cycle, we will still be getting questions from people asking about when the replacement for the D700 is coming out.

      • Eric Duminil

        And rightly so. Care to mention where I can buy a D4 in a D800 body?

  • Ray Justice

    I just received the same letter from B&H stating the Nikon asked them to remove. I wonder if neversink is right, maybe the demo camera’s at the olympics have encountered something wrong in the testing… Or maybe they were testing a 16MP and a 24MP and they have had some feedback from the users at the olympics which has caused them to rethink….hummmmm

  • Scott M.

    We don’t know if it is 16 or 24mp yet. This is interesting. I would buy a 24mp D4 in a heartbeat. 16? Meh.

    • http://nikonrumors.com/ Nikon Rumors

      I know that is 16MP, but I could be wrong of course.

      • Naval Gunfire

        So you don’t know in other words?

        • http://nikonrumors.com/ Nikon Rumors

          No, I said that I know.

          • Naval Gunfire

            How can you know for certain but also maybe be wrong? If you might be wrong you don’t know!

            • thirtyhertz

              I know that you know that I know

      • Scott M.

        You are usually right but hope not, this time

      • ken

        Ken knows that it is 24MP, but he could be wrong of course.

        • Scott M.

          Pretty funny if KR is correct

          • http://nikonrumors.com/ Nikon Rumors

            Why are we having this discussion again? When was the last time he knew something?

            • John

              Agree. His site gives the illusion that he has one. He doesn’t. His click throughs go to Adorama. They fell for his headline. Nikon shut it all down until they feel like publishing the specs.

            • http://nikonrumors.com/ Nikon Rumors

              Exactly

            • Eric Calabros

              easy Peter. these guys are just making fun. We never exchange our NR loyalty to Ken’s lust

    • lorenzo

      It isn’t for sure but if hypothetically it was 24MP would you have expected the same price of the D4?

      • Scott M.

        You never know with Nikon. I would expect it to be more if it is better. D800 price was shockingly low to me. I would go for $7k if I had to.

  • jk

    it is discontinued in Japan already, and we cannot buy it new here any more.
    the D4s and the D4X will replace it , I heard the D4X will be announced in June or July, but I am not interested in that , I would like to get “REAL” D700 successor , not the Df , not the D800E or the D610, what I want as the D700 successor is the new D4s sensor in the D800E body.
    I do not like video-less Df , if it had proper video , I would have bought it.
    so Nikon please wake up and stop wasting your very limited RD money on likes of the Df , the D3300 and the Nikon One.

    • JJ168

      But you still gonna whine too expensive if nikon want $4,500 for it.

    • John

      A “real” D700 replacement does not have video so…

      You don’t like Df because it doesn’t have video?!

    • Nobody

      Why don’t we open a web site for the “I wanna camera that will sabotage Nikon’s price point that they’re obligated to produce for me” where the D700 whiners can go and stop cluttering up every thread with their nonsense?

  • Aldo

    How can you be excited about this camera when not even nikon seems to care…

  • jp

    So 24MPx is still in the game?

  • Mike

    Here is my conspiracy theory: They announced it’s development in January to gage market excitement. What they are reading is that not enough D4 owners and even D3s owners are getting excited enough to buy it. What do they do? They tell Adorama the 24mp spec to get more precise reaction. “What would it take to for D3s and D4 owners to get a D4s?”. The internet goes berserk at the thought of a 24mp, 11fps D4s. We know the Expeed4 processor can handle that. Nikon quickly tabulates and extrapolates the info they need and promptly asks Adorma and B&H to take the product listing down. And so we wait, again, for word on specs and release date.

    • neversink

      Mike… Nice new rumor you are starting… but it makes sense if you are a believer in conspiracy theories. But this is one that seems plausible.
      Another theory I have is that Nikon developed the D4s and once tested at the Olympics or elsewhere, there were a lot more problems than you could think of.
      * Oil and dust?
      * Left , right, bottom, top focus point focus problems?
      * Sensor less sharp than D4?
      * Green and Magenta tints?
      * All of the above
      * A host of new problems????????

      Who knows what it could be. I hope Nikon’s new D4s has none of these problems, but we shall see….

      • Mike

        :-). I did preface my thoughts as my own conspiracy theory.

      • Mind your business

        Well, if the camera had every single one of those problems, it likely would never make it to prototyping. (Prototyping is about the most expensive thing you can do in manufacturing.)

        Likely the issues would be heat (i.e. noise), and micro adjustments to the milliamps and millivolts up and down the ADC to get the best performance; as well they may be using a different set of algos in the AF so what better to test for its ability than the friggin’ Olympics.

        • neversink

          I was being a bit tongue and cheek about all the problems, but then again Nikon put out a camera with a large production called the D600 and never really was able to fix the oil and dust issue until they redesigned the innards of the camera and called it the D610.

    • jp

      If they was to release 16MPix, I would be surprised that such an architectural change can be done so easily. Firmware changes and testing would take at least few months. My opinion is that they found another technical issue in this latest phase and they will be quiet about it, as usual.

    • Scott M.

      Plus they are ahead of the “other” guys. I like your theory.

    • Thom Hogan

      Two better conspiracy theories:

      1. The D800 is still selling well and the Df sold well enough that Nikon didn’t want to stop making it and run it out of stock. There simply isn’t enough capacity at Sendai to make the D4s.

      2. The rolled a small preproduction run for the Olympics and discovered something they want to fix/change/improve.

      But frankly, the camera was pretty much always on a March release schedule with an Olympics preview. I was surprised that they announced it at CES, especially since it isn’t a CES type of product.

      • Quasimodo

        Sendai production is being swithched to Coolpixes.

        • http://shashinkaichiban1.wordpress.com/ 写真家

          I thought Coolpix was not made in Sendai plant, at least not anymore!?

      • Mike

        I’ll take conspiracy theory 2 for $6000, Alex. :~)

      • Scott M.

        Perhaps both theories together are correct.

      • Eric Calabros

        is Olympics a place to discover issues? I thought announcing a camera means its fully tested and events are to make Sample Images

        • http://www.rmjphotography.net/ RMJ

          If I don’t remember wrong, they announced that the D4S is being developed. They didn’t say it’s ready.

          Once it’s ready for the markets there will be the official announce with exact specs and so on.

        • Thom Hogan

          Difficult to say for sure. But there are D4s designers/engineers on site in Sochi, just as there are Nikon pro camera designer/engineers on site at all the Olympics. This is actually one of the few times that there is direct one-to-one contact between R&D and users, though amazingly, they do this in the most inefficient way possible.

          One of the reasons why I’ve offered to take Nikon engineers on safari or one of my other workshops for free is that it seems rare that they actually go out SHOOTING with pros. You can’t see the real issues we deal with and how we use the gear unless you’re right there, not trading stories after the fact.

          • El Guesto

            My theory is that Expeed 4 is the issue here. The new AF that is promised probably needs some adjustment of the code, changes to the analogue-to-digital-converter may mean reaaaaaaaly tiny adjustments. Personally, I’d rather that they take their time getting that right than push out firmware ajdustments to unhappy customers.

          • NoHabla

            Some of their design choices suggest quite strongly that Nikon engineers never go SHOOTING at all.

      • manhattanboy

        “1. The D800 is still selling well and the Df sold well enough that Nikon didn’t want to stop making it and run it out of stock. There simply isn’t enough capacity at Sendai to make the D4s.”

        If this is the case, then why pre-announce the product at CES? The only thing a D4S pre-announcement will do is potentially lower sales of the D800 and Df (and D4 of course).

        “2. The rolled a small preproduction run for the Olympics and discovered something they want to fix/change/improve.”

        This does not mean you issue take down requests to merchants like B&H. From a marketing perspective, why instill doubt and concern into your customer base.

        • Thom Hogan

          As I noted elsewhere, I don’t know why Nikon thought they had to announce the D4 at CES. They certainly had to “announce” it prior to the Olympics, since they showed up with a bunch to lend out there; they couldn’t have kept that secret.

          Personally, I think Nikon is still trying to execute on the way things worked in the past (trade shows, embargoed information, key media contacts [mostly print], etc.). But today sales are highly front-loaded (launch hype) and the number one selling day for an item is announcement day due to all the affiliate program links and stories trying to get people to pre-order.

          The Internet shapes opinions in ways that are not actually factually correct, but lead towards changes in perception. For example, right now you’d think that Fujifilm must be raking in the money on X sales and those boxes must be storming out the stores. Reality is that Fujifilm is still a very small player and losing money on cameras. What’s happening, though, is that the Internet is changing opinions about Fujifilm (positive) and Nikon (negative).

          I suspect that the take down requests from Nikon were partly because they worry that pre-orders could swamp the system. Remember, the D4s is a pro camera, and thus when it appears, all us NPS members will probably be offered Priority Purchase options on it. In the past, that has usually taken up a full month’s worth of production, especially given that the D4s has a low production run to start with. Thus, allowing pre-orders just puts them in a big delivery hole. Nikon may think they’re “doing the right thing,” but as usual, their inability to actually communicate with their customer base is hurting them.

          • mikeswitz

            But the question is why are they having trouble communicating, not just with their base, but their retailers, the press, and almost anyone even mildly interested in photography. How can they not see that a lot of stategic PR is desperately needed. Clearly saying things like “It’s just not the ‘Japanese’ way” or ” the board of directors are a bunch of idiots” doesn’t really explain it because neither is true. Something else is going on. I just can’t figure out what it is.
            Regardless of how one feels about the Df and ultimately wether it sold well or not, the rollout was a disaster PR wise. The powers that be at Nikon would have to be blind not to see that it hurt the brand. And now this with the D4s? It’s just inexplicable.

            • Me

              > the board of directors are a bunch of idiots” doesn’t really explain it

              You must be new here.

            • mikeswitz

              No, I’m not. That clearly doesn’t explain what is going on with Nikon. You do not get on the board of directors of a venerable company like Nikon by being an idiot, although it provides a simplistic answer for the idiots on this blog. I don’t know you Me, but I suspect you wouldn’t qualify to be on the board of any corporation that is publicly traded.

            • Thom Hogan

              Personally, my bet would be internal politics. What I saw the last time I was at HQ was clear conflict amongst some very high level execs. We’ve gotten a lot more personal projects that have made it into the wild (Nikon 1, Android Coolpix, AW1, Df, etc.) as Nikon looks for growth. Everyone wants to be the next CEO, but given the number of long-term, well-credentialed folk heading up significant arms of Nikon Imaging that could move into that position, it’s a log-jam.

              Put another way, Nikon is spending more time looking internally at each other than looking externally at customers. There’s not a cross-the-board buy-in on everything they’re doing, so you don’t get the company-wide sort of stance we saw back in 2007 with the D3/D300 roll out.

              On top of all this, there’s the problem of pennies to be pinched. With the sales growth gone, the only way to keep reporting profit gains is to cut costs. Unfortunately, they were pretty lean in the subsidiaries in the first place, so we’ve seen what amount to some tangible changes from the customer’s view.

            • mikeswitz

              That explains the lack of innovation and the use of the parts bin for all the new cameras but not the disasterous roll out of the Df and now the D4s and the inability to see how the brand is being destroyed by a thousand cuts. I would love to be a (Japanese) fly on the boardroom wall.

            • Thom Hogan

              So would I.

              But to answer your question, if you were in the executive ranks at Nikon and thought that the Df wasn’t the right product but it somehow got the go ahead, would you support it’s rollout? ;~) In situations like this, no one usually wants to help the other succeed. You usually want the other to fail so that you can be in the I-told-you-so position.

          • Jon Ingram

            Thom, your arguments make sense to me. I find that the internet hype is a little exaggerated on both ends of the spectrum. Fuji is amazing, but still lacking especially in areas like AF, speed of user navigation, etc. I do hope that Fuji will start making more money on their wonderful little camera’s. On the flip side, I’m frequently annoyed with Nikon, but I still prefer their DSLR’s over any other options on the planet, which is a pretty big deal if you think about it. So they are really not as bad as the negative publicity either.

            • Thom Hogan

              It’s not just that. Take the X-T1, for example. It’s more expensive than a D7100 by a fair margin. The way people are accounting for that in the hype parade is that “it’s a D400.” Yes, it’s got weather protection (though the lenses don’t), yes it has 8 fps, yes it has faster focus than before, but if we really put a D7100 against an X-T1 would the D7100 lose? I don’t know, since I don’t have an X-T1 yet. But I’ll bet the only place the D7100 loses at is the thing we’ve been harping about for a long time now: buffer size. And realistically, how many people need huge buffers?

              What I see most of the time are distortions in the hype from the reality. With everyone piling on trying to get people to pre-order cameras these days (myself including, since I post B&H links for pre-orders), the problem is that we’ve got people ordering on hype, not reality. That’s making photography faddish, at best.

      • Bill Pahnelas

        i knew if i kept reading, someone would finally make sense…

    • lorenzo

      Perhaps. This is my opinion:
      Since when has Nikon listened to customer and/or got a feedback from internet and forums? They have no idea of what is going on in the market, they have narrow minds and are totally screwed up. Isn’t that so Thom?

    • http://shashinkaichiban1.wordpress.com/ 写真家

      News to me, my newspaper has already stated that order for all remaining D3 and oldest of D3s to be turned in. I know we are not slated for any new Canon gear for another year, so have to assume we have 10-15 D4s on requisite. (I know last week we had 8 Nikon D4 cameras in locker)

      (I know of at least 10-15 D3 and first order D3s are slated for retire)

  • manhattanboy

    None of this makes any sense. Nikon has clearly announced the product and put it on display as well as in use. Why issue take down requests for your top merchants? Is this a Kamikaze…maybe there are too many executives drinking the toxic coolpix, I mean coolaid.

    • zoetmb

      But they’ve only put it on display behind glass. That tells me that the camera isn’t really finished. The ones in use at the Olympics were probably hand built.

      I’m going with the theory that either they found a really big problem – one that can’t be fixed quickly -or- they rethought the value proposition and decided to change the camera substantially (perhaps it’s the 16MP vs 24MP sensor issue).

      Or maybe (and this would actually be a good thing), because of the D600 and initial D800 problems, they’ve become really sensitive to any issues and want to make sure they get it right.

      Or..(and now that i think about it, it’s probably this): the camera is somewhat delayed, but with the listings up, they feel it depressed sales of their existing bodies. Since they’re desperate to keep sales up, they want the listings down so that consumers don’t defer possible purchases of current bodies.

  • lan ban

    this is SOOOOOOO Nikon

  • G0nzo

    I wonder why nikon is waiting?..has Canon yet leaked anything??
    If i haven’t bougth the D4 last october , I would get angry :D but now i look curious at the developement of the introduction.

  • PAPARAZZINC

    Nikon is a mess

    • Thom Hogan

      They’re certainly making a long-time watcher like me scratch my head. If their long-held strategy has been to unseat Canon as number one, I just don’t understand what happened after the D3/D300/D700. It was weak, scattered, and quality/support got out of hand.

      The funny thing is that Coolpix now outsells Powershot, I believe. Not exactly the market you want to own.

      • RaceU2thebottom?

        Ah, but it’s clearly the market Nikon does want to own………

      • John

        I guess the previous system was too perfect. They do seem to have panicked in the meantime. I love the D700. I want to have one with D4 sensor and everything else similar to the typical advances, for example, higher pixel count exposure metering system. And I would pay well into the $3000s for it.

        • Eric Calabros

          I dunno why nobody ask D700 with D600 sensor! whats inside this 16mp sensor that you people worship it?

          • John

            I actually would love a D700 with D610 sensor if the buffer and Expeed can still give me 8 fps. No worship, but it is incrementally better than D3 sensor.

          • Eric Duminil

            Some people are happy with 12/16MP.
            But yes, a D700 body with D600 sensor would also be great.

  • Mansgame

    The only way this makes sense at this point in the game (after announcing that the camera was coming soon) is that something had gone very very wrong in testing by their favorite pros who usually get free cameras to review and say good things about. Now what could it be?

    If I had to guess, I’d say dust and oil spots and/or AF issues. Currently a pro can only get a D610 or D800 from Nikon (No, Df doesn’t count). How crazy is that?

    • NikonBetaTesta

      Now, what do Nikon usually do when they have a new product with issue(s)?
      They go ahead and release it regardless.

  • Quasimodo

    Calm down dears.
    Nikon is just taking the p##s.

  • nikonzall

    Could it be that both Admin and Adorama are correct. After all Variable size RAW files are noting new. Maybe Admin sources only got/seen the firmware locked up version at 16MP and Adorma just got trigger happy with the real spec. We know that a lot of us wants a Camera selectable RAW file size. Maybe Nikon is delivering (8,16,24 MP). As far as Olympics shooters, they may have gotten the Locked up ones too.

  • broxibear

    Leon Neal, Press photographer for AFP posted an interesting twitter conversation today…
    https://twitter.com/tabascokid/status/434040697218682881

    • http://shashinkaichiban1.wordpress.com/ 写真家

      That actually makes sense.

  • Danilo

    Last Tuesday there was one of this white Nikon 1 AW1/11-27.5mm left on stock on Amazon and I bought it.

  • Steven Solidarios

    Hope they’re not changing it to the Dfs

  • MB

    D4 … D4s … same thing … who really cares

    • broxibear

      But the “s” stands for special and everyone wants to be special…don’t they ?

      • Aldo

        considering how lame digital fusion sounds…. I really don’t wanna know what the S stands for

      • MB

        Sh… “s” could stand for all kind of things … even for plural …
        Lets sell more D4s.
        Seams to me they just figured out the way how to cut costs and make it cheaper for production.
        I say give us more and better lenses … wide lenses with less distortion … long lenses with better tripod collar … mid zoom with less field curvature …
        Give us wireless flash system …
        Give us better service … and better QC

      • http://shashinkaichiban1.wordpress.com/ 写真家

        Always thought “s” was speed,

    • Mansgame

      D4, D4s, D3s, D40, point and shoots…they’re all cameras. who really cares?

      • Bill Pahnelas

        after a while, it does become pretty pointless, doesn’t it?

  • Lubos

    D4s (16Mp) could be discontinued and replaced with D4x (24Mp) :-)

    • John

      It isn’t discontinued.

  • Steven Solidarios

    Maybe they’re going to add support for the new u3 sdxc cards so we can get a better burst rate.

  • Lubos

    There probably is a reason why Nikon didn’t even release specs for D4s at the CP+. One think is the body that they showed had no changes. And generally accepted specs as a 16Mp sensor, better AF and so on are very tricky. One reason could be that they are still working on inside guts and I think everything is possible. It is a unexpected delay and the next preparation would be summer world cup. So they have still few months left in their pocked.

    • http://nikonrumors.com/ Nikon Rumors

      The problem is that in the mean time the D4 is not available and has not been in stock for months. Basically if you want to buy Nikon’s top of the line camera right now, you can’t and it seems that Nikon doesn’t care about that.

  • Mike Johnson

    Glad to read posts of other still waiting for the D700s, I don’t feel alone anymore.

    • Andy

      It’s the same guy posting with sock puppet accounts.

    • KnightPhoto

      Mike, if you *really* want a D700S, and I did too, going to a D4S is not going to be a mistake. I went D700 to D4, and no regrets.

      • Mike Johnson

        I had hoped that a D700s using the same grip, and same batteries would have been released. I will always wish that camera had been made. A D700s was an instant buy, I am now just waiting for the D4s, I have rented the D3s and D4 the few times I needed them. While I like them both they both do not have that build in flash for commander mode and fill for some of my work. I know everything in life is a trade off, so the D700 does everything I need, for indoor sports a D700s I think would have fit my needs better than the D3s or D4. I really like the pop-up flash to control my SB800 when I need it, and a little fill on occasion too.

        Their is still no replacement for the D700.

        Maybe a radio controlled commander mode in the D5 or D6 and radio flashes one day, with a radio base for the older Nikon flashes for CLS control and a radio adapter to replace the SU-800.

        • KnightPhoto

          Good points Mike, I had literally forgotten about the built in flash…

  • Andy

    The NPS people at the games may be using a few different D4S prototypes. Variances may include differences in Expeed 4 processor, sensor components and the like. So, it may actually be true that one camera was a 16 MP and another was a 24 MP never designed to be released, only to stress test the camera.

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