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Nikon Df camera now available for pre-order

Nikon Df lens kit

Nikon-Df-lens-kit-black
→ Nikon Df + 50mm f/1.8 kit (black): B&H | Amazon | Adorama | Best Buy

Nikon-Df-lens-kit-silver
→ Nikon Df + 50mm f/1.8 kit (silver): B&H | Amazon | Adorama | Best Buy

Nikon Df body only

Nikon-Df-body-only-black
→ Nikon Df body only (black): B&H | Amazon |Adorama | Best Buy

Nikon-Df-kit-silver-2
→ Nikon Df body only (silver): B&H | Amazon | Adorama | Best Buy

Nikkor 50mm f/1.8G SE lens

Nikon-Special-Edition-AF-S-NIKKOR-50mm-f1.8G-lens
→ Special Edition Nikkor 50mm f/1.8G lens: B&H | Amazon | Adorama

UK pre-order links

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→ Jessops: Nikon Df (black) | Nikon Df (silver) body only not available

Japan pre-order links

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Amazon Japan

The Nikon Df will start shipping on November 28.

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  • vFunct

    When is the estimate of availability?

    • http://nikonrumors.com/ Nikon Rumors

      shipping starts on November 28th

  • Mew

    Nov. 28?

  • Alex

    Too Expensive for what it does and is.

    • jk

      well, but if it had a German name , people would have been accepting this kind of pricing and no one would have criticized about its relatively high price.
      I think the D4 sensor is good(I shoot lowlight most of times) and I might even want it down the road(not now).
      but it should have got serious video mode for hybrid photography.

      • Duncan Dimanche

        Amen to Video mode…
        what a deal breaker again…

        I mean… they know how… they just came up with Full HD at 60p with the new Nikon D5300 …

        Did they explain why ?

        • http://loewald.com/ Tonio Loewald

          The lack of video mode makes it seem like Nikon was straight out going for the poseur market. They’re obviously using a chipset which supports video. I also dislike leaving the protrusion off the power switch — this is a clear design win from modern Nikon DSLRs and omitting even a hint of it in the Df is a regression.

          • Vin

            Nikon has left a lot of room to upgrade this new/retro style while keeping the entry price the same. Then the Df will come down. I have a feeling this will not be a one hit wounder. I like both the silver and all black. Give me two! No not really, I will wait a bit.

            • http://loewald.com/ Tonio Loewald

              I’m right with you. I’ll wait for them to put the obvious features (e.g. video, better AF) back in along with built-in WiFi.

            • Global

              30% overpriced. They need to bring the price down & bring the features way up.

          • fjfjjj

            The small battery would give the camera a bad reputation if they let it shoot video.

            • http://loewald.com/ Tonio Loewald

              Good point. They could have added a “motor drive” which lets you shoot video I guess.

        • http://loewald.com/ Tonio Loewald

          The lack of video mode makes it seem like Nikon was straight out going for the poseur market. They’re obviously using a chipset which supports video. I also dislike leaving the protrusion off the power switch — this is a clear design win from modern Nikon DSLRs and omitting even a hint of it in the Df is a regression.

        • One More Thought

          Speculation on another reason why video was left off, aside from the focus on pure photography, perhaps is because video generates more heat, and to keep the body as small as possible, they didn’t want to put in the necessary components to dissipate that heat.

          As someone else noted, it would also eat away at the smaller battery, although the D5300 uses the same battery and has video.

          Of course video would also necessitate other buttons, controls, ports, etc…and if kept to a minimal video function, then would be another point of criticism.

          Overall, my guess would be that keeping video off the camera was mostly to keep in tune with the pure photography / retro theme.

      • Bamboojled

        And more than double the price

      • jr456

        Agreed. Nikon is trying to up the perceived value of their brand….this camera is a fantastic camera but with a lot of marketing that is pushing it as well.

        They have to do something because the DSLR market is shrinking up big time. So what do you do? You go after the people who have some loose dough that want some style mixed in with their photography…nothing wrong with that.

      • Horshack

        And if it had German engineering it would be worth it.

        • desmo

          not really true

      • fjfjjj

        It would also go “schuff” instead of “kataka” when you pressed the shutter.

    • Lumenatic

      Amen.

    • Price yawn

      Maybe this is holiday and designer pricing.
      In a few months, price will be adjusted to reality…

      • http://loewald.com/ Tonio Loewald

        Following recent trends, Nikon will slash prices like crazy just before Christmas (making any early buyer feel abused) then raise them back up again for six months (bringing sales to a crashing halt), then start slashing again. And of course if there’s some QA issue they’ll go into denial and slash prices and release a Df2 late next year.

        • Vin

          Well said! Sounds spot on for most of there camera’s, exception to minor % on D800 and D4.

    • JohnJohninla

      No video = No sale

    • Dave

      The D4 sensor is good but the D610 and D800 sensors are just better. I’m guessing they have a bunch of D4 sensors sitting in a warehouse not being used.

      • http://loewald.com/ Tonio Loewald

        Methinks you are placing too much faith in DxOmark. Native support for insanely high ISO is not to be sneezed at. Another huge advantage of the D4 sensor (support for very high still frame rates) is obviously irrelevant since they’ve not included a similarly fast shutter.

        • Dave

          ACHOOO!! I sneeze at your higher native ISOs. This is akin to a volume knob that goes up to 11.

          • http://loewald.com/ Tonio Loewald

            Pretty much all I care about in sensors when comparing mid-high end cameras these days (or heck, since like 2002) is high ISO, since any decent sensor can do a fine job with adequate light. Go look at ISO 12800 shots taken with a D4 and come back and honestly tell me it’s just a knob that goes up to 11.

            And the “inferiority” of the D4 sensor scores on DxO is actually belied by their own data. If you look at the comparison of the D4, D800E, and D610, you’ll see the D4 conspicuously outperforming the others in DR and color depth at ISOs of 400+, yet it has a lower rating for high ISO and portrait photography. How often do you shoot at ISO 100 or 200? And is the quality at 100 or 200 really a problem in any DSLR made in the last ten years?

            • Sean Molin

              Low ISOs a problem? No. But the D800′s is exceptional at ISO 100 and 200. More than an entire stop more dynamic range than pretty much any other camera.

            • Global

              With only 1/4000, you are going to have to shoot at ISO 100, every single time you bring a prime outside during the day.

            • desmo

              what’s wrong with that ?
              (should only up the ISO when low light requires it)

            • http://loewald.com/ Tonio Loewald

              1) I think you’re misunderstanding my point. The important differences between decent cameras are never at the ISO100 end of the scale. I’m happy to lose a little DR at ISO100 if I gain it at 400+.

              2) You know you can shoot at smaller apertures.

          • umeshrw

            Everybody knows that the volume knob which goes higher almost always gives better sound at lower volume. (Almost because 5D3 doesn’t. Weird though)

          • http://tech.t9i.in/ Tahir Hashmi

            This is akin to a volume knob that goes up to 11.

            That’s probably a very accurate statement! http://www.dpreview.com/forums/post/52263831

          • desmo

            you should stop that,
            your losing brain function with each “ACHOOO”

        • Sean Molin

          http://www.flickr.com/photos/seanmolin/7028040701/

          In real-world use, the D800′s high ISO is not to be sneezed at either.

          • http://loewald.com/ Tonio Loewald

            Sure. Not dissing the D800 or D6x0, but the original claim was the D4 is an inferior sensor which I suspect is based purely on DxOMark’s idiotic scores.

            • http://www.seanmolin.com/ Sean Molin

              Err… not exactly. The D800 is cleaner and has more dynamic range at ISO 100. It drops off a bit but still holds a lead at 200. Somewhere between 400 and 800 they are fairly equal. 1600 and on, while noise performance is similar when sample matching (with the D4 getting a slight lead), the D4 holds on to dynamic range at those high ISO in spades.

              DxOs numbers do say all that. The overall rating has to do with weights on different factors.

              Different tools for different jobs.

            • http://loewald.com/ Tonio Loewald

              I don’t see how you’ve addressed my point at all. DxO gives the D4 a lower “ISO” score despite their actual results showing it’s better above ISO400. So what does the ISO component of the score even mean? Bear in mind that DxO’s sensor scores are based on normalized resolution, so the D800 is losing at high ISOs even when pixel-binned.

              DxO is a very useful and — I think — basically impartial resource, but their formula for giving things overall scores is borked, and unfortunately that’s what everyone is fixated on. I also wouldn’t be surprised if some folks are gaming their rating system. Does anyone really think the 5DIII’s sensor is no better than the D7000′s?

              Off-topic: I think giving broad scores (“highly recommended” or 4/5) that force people to actually read some actual detail if they want to dig down is better than reducing stuff to a “precise” score because everyone fixates on the score (no matter how stupidly it’s calculated).

          • fjfjjj

            Subject is cat, check. Poor sodium-like color appearance, check. Flat highlights, check. The perfect internet photograph, but professional!

        • Long

          Before I bought the D800, I saw a bunch of pictures of the D800 at 16mp, and they all beat the D4 in detail and are comparable in terms of noise. I don’t know much about the D4′s ability to produce better gradations and shadow detail. If you’re going to make a claim, then show us some pictures comparing the D800 and D4 at 16mp.

          • desmo

            your right’
            Nikon created this camera to dumo D4 chips because they know they masde a mistake. :)

      • http://loewald.com/ Tonio Loewald

        Methinks you are placing too much faith in DxOmark. Native support for insanely high ISO is not to be sneezed at. Another huge advantage of the D4 sensor (support for very high still frame rates) is obviously irrelevant since they’ve not included a similarly fast shutter.

      • Vin

        What if they had put the 36mp sensor in the D4 originally, and the 16mp in the D800. Then the Df would have the 36mp D800E sensor in it. I wounder if there would be as many confused people. Although I like it the way it turned out. We might have had more true upgrade time line.

    • WDF??

      Not for me, but then thats why I am better person. Capitalism, dont you love it?

  • Jonathan Feltham

    Great looking camera here in the uk it is priced at £2749 roughly $4370 and in the good old US $2746 (amazon.com) Whats going on Nikon?

    • jk

      are you sure?
      omg? hard to believe 4370US for this one without video?

      • Jonathan Feltham

        yes am sure check our Wex Photographic.com

        • orpickaname

          Any discounts for the Scots?

          • broxibear

            Unfortunately not, infact it costs us more after you factor in all the tax breaks Nikon and the advertising company got for filming in Scotland.

            £2749 is more expensive than I was led to believe, I thought it would come in around £2400…don’t see any retailer in the UK selling the body alone yet, they’ve only got the 50mm kit package.

            To give those outside the UK what the prices here are like…

            D610 body £1800

            D800 body £1962

            D800E body £2349

            D4 body £4239

            Joe McNally, Bob Krist and Lynn Goldsmith have their Nikon DF adverts up here for those interested… http://www.youtube.com/user/adoramaTV/videos

            • orpickaname

              I guess there is still a chance for something like D800′s post-announcement price adjustment, though.

            • http://nikonrumors.com/ Nikon Rumors

              I will post those video shotrly

    • Thomas

      And here in Denmark, it’s priced at 24595,-Dkkr which is $4451 !!!!
      :oO

      • Carl

        About the same here in Norway. Good luck with that….

        • Alex

          if you order from BHphoto.com the price would be 22 375.- NOK including norwegian tax. It’s not cheap but way cheaper…

          • JeremyJohns

            You can’t order from the US, Nikon won’t let them ship to the UK and I assume neither to Norway.

            • http://nikonrumors.com/ Nikon Rumors

              B&H does ship to EU, I think you still have to pay taxes and for repairs you have to send it to the US.

            • JeremyJohns

              Yes they do, but if you try to order a D800e or other nikon equipment and adjust shipping to the UK you get this message:

              Due to export regulations and/or manufacturers restrictions, we are unable to accept orders with a shipping address in UNITED KINGDOM for the following item(s):

            • http://nikonrumors.com/ Nikon Rumors

              I did not know that – maybe this is only for Nikon products.

    • Lumenatic

      They have gone totally Apple ! Apple does a 1:1 exchange for USD and Euros. Oh Nikon, please !

      I have to invent a new emotion for the pricing.. I lolsob at this – at the same time I LOL and I sob.

      • Red

        It is the duty/VAT the government is charging. At least that is the case when I compared a camera in German versus the US. Take out the VAT and the camera was the same price.

        • Duncan Dimanche

          I was about to say that Red….

        • Max

          No it’s not that. The D610 is 20% more expensive in the UK than the US. The Df is 47% more. Don’t blame the government. Nikon have made a conscious decision to screw the UK consumer.

          • desmo

            more VAT

      • Jon McGuffin

        You have your government to thank for the price discrepancies; not Nikon. :)

        • Max

          Not really. See above – the premium is much greater for the Df than the D610. Another new camera example. Sony’s UK prices for the A7r and A7 are 18-22% more than the US prices. So more than half of the 47% premium Nikon are charging in the UK for the Df has nothing to do with tax differentials etc. Rip-off by Nikon pure and simple.

          • http://loewald.com/ Tonio Loewald

            Also bear in mind that US prices are a lie — they don’t include sales tax. Eurozone and Australian prices generally do. Even so, people outside the US seem to always get gouged (even on non-US products).

            • Limonata

              US prices are not a lie. Depending on the state you live, the city or county, you will pay a different tax. There is no single country wide tax so how can that be reflected in the price?

            • desmo

              you can buy nikon and other japanese products cheaper in the US than you can in Japan

            • http://loewald.com/ Tonio Loewald

              Indeed. I’d ascribe it to the fact that Japan’s consumption tax is factored into prices and that wages in Japan are higher — except the same applies for a lot of Chinese goods, so go figure.

          • desmo

            Buy the Sony and be done with it…
            oh by the way
            what Lenses are you going to use with it

        • Lumenatic

          If you are talking about VAT you are wrong.

          VAT in Germany = 19%

          2999 € / 1.19 = 2520 € for the Df without VAT

          €:USD = 1:1,3495

          2520 € = 3400 USD.
          The camera is sold for 2999 USD without VAT in the US. So the VAT has nothing to do with the higher price in Germany.
          Correct me if you know more about custom fees which might explain the difference. Until then it is just more expensive here.

    • Lumenatic

      Have not found a € price so far. Come one, what’s taking you ?

      • Ben

        Same as in dollars… Waaaaayyyy to expensive…

        • Lumenatic

          Where did you find that ?

    • RJ

      Yeap, us in the UK get shafted again!

  • Gaz

    WEX also selling for £2749 looks like a 1:1 exchange rate far too expensive. should be same price as D610

    • RJ

      yeap I got the WEX email this morning. I couldnt believe the price. It would be cheaper to get a flight to the US and buy the camera there (would still have £400 left over). Once again the UK get shafted on price!!

      • Cynog

        Not £400 after you’d paid import duty and VAT when you brought it back. The USA price does not include sales tax, but yes, I agree that we do get ripped off in the UK.

        • RJ

          if you were to bring it back yourself you can just stick in your luggage and dump the box… you just walk straight through customs, no import or VAT then – thats how my D200 got into the country! :)

    • R!

      Should be cheaper,like 1500$ maximum!!!!!!

  • R!

    I’ll wait 1or2 year to buy that baby around 1000$ used or on sle rebate.
    That will be your punishment Nikon for beeing so greedy.
    I’m geting the Sony a7 soon!Not my money sorry.

  • R!

    Marketing Nikons executives need to be fired quick,I’m telling you!!!

    • Idiot-dar

      Yup. This is in line with idiotic Adobe CC pricing.

      • orpickaname

        Not quite at the level of Hasselblad Lunar/Stellar though!

      • orpickaname

        Not quite at the level of Hasselblad Lunar/Stellar though!

      • http://loewald.com/ Tonio Loewald

        No the Adobe CC option would be to charge a subscription ;-)

        • AJ Viggen

          Actually I think I’d like a “camera subscription.” Instead of paying $3000 every couple of years for a model with the latest improvements, I’d be happier to sign up for $50 a month and get continuous updates as soon as they came out.

          • http://loewald.com/ Tonio Loewald

            The problem with the subscription business model is that the vendor can fall asleep at the wheel and you’re stuck paying rent and hoping they fix stuff. When Adobe sold upgrades they had to make a convincing case to users that the upgrade was worth it. Eventually they stopped bothering and started doing stuff like not patching problems associated with OS updates, essentially taxing users to keep on using the same old software.

      • jr456

        Idiotic for the consumer but it was genius for the company.

        Why do people always think that great marketing benefits the consumer and not the corporation selling?

        • R!

          ARE YOU SADOMASOCHIST!!!!?

        • R!

          We are all consumers ad the end anyway so what you’re saying makes no sense.

    • jr456

      What are you talking about? This is great marketing. Not great for all the enthusiasts here that want a great camera for cheap but marketing isn’t about catering to those people all the time.

      This is a really ballsy marketing attempt. I may or may not buy the camera but I applaud Nikon for that.

  • Gaz

    On Nikon GB site its listed as a Pro camera not consumer!

    • Jonathan Feltham

      A difference of £850 does it matter if its a pro camera or not.

      • Gaz

        I’ll wait a year just like R!
        Its far too expensive and missing crucial manual focus split screen & second card slot (although that may be an accessory in next year or so?)

  • Louis PhaNikon

    a bit pricy. but u get what u pay.

  • David

    At current exchange rates this camera should be about £1720 in the UK – that’s quite a difference. I like the look of this camera but won’t be buying at those prices.

  • pablo

    at this price? I rather go with the new sony camera for 1,700 or 2,000. o well, but that’s just me.

  • http://stevewakeman.tumblr.com/ Steve Wakeman

    I think it ends up at $3.5k AUD. Rude.

    • bobby

      $4500 NZD on our end probably.

  • ronin

    It’s kind of a funny beast, but I get it. It was designed and produced by engineers who really weren’t around enough to ‘get’ how cameras looked and felt and worked in people’s hands 2 or 3 decades ago. They didn’t fully realize that form followed function, that it wasn’t simply form for form’s sake.

    In effect, it was reverse-engineered.

    It’s like when we find the remains of an old viking ship in some muddy estuary. We look at it and try to build a restored mock up to place in a museum. Looks pretty good to us. I’m sure if a real viking came along, they’d smile at our somewhat childish efforts, and comment that it was a nice effort, but just ‘off’.

    That’s what this reminds me of.

    • zlik

      actually, I find today’s pro DSLRs (D700 and above) much better optimized for function than most of the old SLRs (like nikon FM2 etc). A few examples: the ergonomical grip (hard lines are hardly natural in one’s hand), the shutter button (D800′s angle is best), etc.

      • ronin

        What you may be missing: The vintage Nikon SLRs were TWO-HANDED devices. You could be doing multiple things at once:

        Left hand: support lens and camera weight + focus + adjust aperture.

        Right hand: steady camera + adjust shutter speed + trip shutter + advance film.

        You could do this all day long, both hands working at once like a piano player.

        There was a reason things were designed the way they were. Certainly not just so they could appear stylistically retro ahead of their times.

        • NoMeJodas

          +1000

        • R!

          And you needed to carry 2 or 3 of them to work with it as a reporter ,not to reload It and loose some pictures .

      • R!

        At the end you’re probably right,this is a Camera to take pictures on sundays, to rest from your work horse, that you are using all week long (talking for pros).
        It is like driving an AC cobra( new edition),you still prefer the Ferrari , the lamborghini or the german berlin at the end of the day!!

    • Captain Megaton

      +1 Vikings

  • Derek Smith

    Just give a few months folks. The price will come down.

  • ronin

    So what is ‘hybrid’ about this, given all the hints at ‘hybrid’ this or that?

    Where are the ‘surprise features’ certain (non-NR) blogger posters were alluding to?

    • Julian

      The pricing in non-US markets is the hybrid factor. Here in Sweden they like to take the us price and times it by 100 and put some kronor signs on it. funny thing is that the exchange rate doesn’t work the same way – even if you were to include all possible taxes and import duties…

    • Alex

      The “surprise” was the price.

  • zlik

    Does anybody know if there is 1 click 100% zoom ?? At that price, it would be criminal to not include it, but seeing how much this looks like the D610/D7100 (especially the button layout on the left side of the LCD), I am fearing the worst…

    • nbleak21

      That would be nice!

  • Levan

    Thanks for the coverage, Admin.
    Now please, report something about D610 issues, is it any better than D600 (in terms of oil/dust issue)?

  • ronin

    Sony has to be breathing a sigh of relief.

    Not to mention Fuji, Olympus…

    • Vin

      Ha ha, ya no kidding. …

    • R!

      Sony is going to get richer and richer,they already distributing most of sensors in the market .T
      hey are probably planing on buying Nikon already.
      It would be a nice thing ,I think.

  • FM

    39 af point system for a d4 sensor, like fiat tyres in a ferrari, what a shame. For that price is useless. D800 is three times better at this point. Do anyone know about left focus issue soved in latest models?

    • delayedflight

      They solved it ages ago.

      • FM

        Is there a serial number? I mean a code of production after that the problem is solved? I wouldn’t buy one of the earliest models…

  • Disappointed

    I don’t mind the price and was ready to pre-order, but single memory card slot in this day and age? I shoot with 128gb cards and I couldn’t trust a whole day of shooting to just one card. Instant back-up is a must.

    By trying to keep this camera from cannibalizing their D4 sales (which I’d never buy in the first place,) Nikon lost this customer. Oh well, my D800 is still a beast of a camera and I guess this would’ve been an impulse buy to begin with. Thank you Nikon for saving me $2700!

    • R!

      Totally agree ,D800 still the best purchase today :usb 3.0 ,video ,2 cards slot…
      I like the D4 but, with the :”non lasting that long” battery and the second card beein a more expensive and not faster at the end than the new CF ,and Usb 2.0 only I’m just going to wait the D5 and stay with the D800 and purchase next an “e” version.

  • Tony Persson

    Swedish price 4342 U.S. dollars (50mm kit)
    ARE YOU FUCKING KIDDING ME?!

    • nbleak21

      That is absurd! If you need an intermediary in the US, let me know. nbleak21 at g mail dot com.

      • Prince Ndugu

        And I’m a Nigerian prince. Send me your bank account details and I’ll transfer the money right away.

        • Global

          Nikongerian camera scam:

          “Dear sir. I am a Nikongerian prince in the possession of a very, very, very valuable camera. But to send it to you, I need all of your money.”

    • JeremyJohns

      Yes I know it’s $4,413.12 in the UK! 47% more than the US!

    • Global

      NIKON MADE A MISTAKE!
      –> THEY SHOWED US THE MATH:

      If the 50/1.8 is normally $215 — and if its $275 here. Then Nikon has an ARTIFICIAL markup of $65. That’s 30% OVER priced.

      Z = 30%, the amount Nikon is screwing you.

      Since this is tied to the marketing of the CAMERA, we can assume that the Marketing managers used EXACTLY THE SAME logic when determining the price of the Df. Thus:

      $280 : $215 : $65 = $3000 : x : y

      X = the proper price of the Df
      Y = how much Nikon is screwing you over.

      Doing the math:

      X = $3000-($3000* Z) = $2,100 (proper price!)
      Y = $3000 * Z = $900 (amount youre screwed!)
      Z = 30% over-priced.

      Originally I predicted this was a $1700 camera. I was wrong — its a $2100 camera (with lens). Without lens its a $1885 camera.

      You are being screwed by over 30% ON TOP OF Nikon’s normal margins. Wow!!

      • Global

        ^$279, not $276 ($276 is Amazon’s kind discount price, lol).

      • Jassi

        Dude your maths is fucked up
        280:215 = 3000:2300
        So the price of the camera with lens should be US$2300 and not US$2100

      • WDF??

        Work harder or shut up.

        • burkeseim

          that’s the best post on any of these forums

  • Sergio Gaeta

    I like that last launch of the full frame with the 50mm (compact and retro one), even though I am one canon guy, I’ll give the news to the staff Nikon team. Gaeta, Sergio Brazilian Photojournalist http://www.amazingfotos.com.br

  • T53

    The price puts it on the shelf for several months and by then I may not have the fever anymore. Hope that’s the case because quite honestly some things bother me about the Df: No 51 point auto focus system, Only single SD card storage, The layout of some of the controls seems counter intuitive. The D7100 is loaded in those departments and for less than than 950 bucks refurbished! Sorry but 3 grand doesn’t work for me.

    • Jon McGuffin

      I couldn’t have said this better myself and to be frank, I have a D7100 and it’s starting too look better and better all the time. What can I not do with this camera that the Df can really deliver?

      • Cesar

        Take full frame pictures that is.

        • Jon McGuffin

          I own a D700 as well. The more I learn and improve, the more I realize FF (albeit better) is overrated.

          It all seems to boil down to light receiving abilities and processing vs noise. FF gives about a stop (maybe less) advantage in ISO performance and that’s about it.

          • Cesar

            Where FF shines for me is the ISO performance as you say but also color rendition and the most important point for me is of course the depth of field it gives you (f/2.8 on a D7000 is, what, an f/4?).

            • Jon McGuffin

              This is a good point and I forgot about that and you’re right provided it’s a shallow depth of field you actually desire. So, in that sense, it may not necessarily be considered an advantage, just a difference however I’ll conceed this would be considered and advantage by most.

            • Sahaja

              There was a time, when people were switching from medium format to 35mm film cameras, that the greater depth of field of 35mm (now “fill frame”) was often touted as a major advantage.

            • umeshrw

              Not contradicting or anything but FF colour rendition and ISO performance etc everything is only because Nikon is eliminating Dx competition slowly. If they had put some efforts in developing Dx lineup (Pro) we would have seen much better Dx sensors.(7100 is awful for high iso noise. Again handicapped deliberately) Ofcourse even then FF would be better but marginally. Cannot beat DOF point. But to tell you the truth ; in some types of photography high DOF of Dx is a boon. Sadly I do these type of work. I started with Dx and now have Fx so miss the comfortable DOF of Dx.

        • orpickaname

          “Full frame.” tck tck tck…

          Such an arbitrary standard. Look at paintings. Which size do you call “full frame”, huh?

          • Cesar

            Paintings?? Lol!! That’s funny.

            • orpickaname

              thank you! not as funny as your comment, though!

          • Cesar

            Paintings?? Lol!! That’s funny.

            • orpickaname

              thank you! not as funny as your comment, though!

            • Cesar

              And indeed not as funny as your nickname!

            • Cesar

              And indeed not as funny as your nickname!

            • orpickaname

              thanks again! no further comment!

              Try “larger” than “full frame” someday, will you?

              “full frame” …

            • Cesar

              Ohh but I do. My Rolleiflex has some amazing resolution.

            • six

              6×6 _is_ my “full frame”!

            • Cesar

              Exactly! That’s not called full frame but I get your point ;-)

            • six=orpickaname

              So we’re good now? :)

              No hard feelings bro, I’m just a guy playing around with anonymity and different tones. Have a nice day!

            • Cesar

              Whatever turns you on man… (/me walks away slowly to the left)

            • orpickaname

              :D
              I guess I’m too softie to play the regular harsh kid!

            • six=orpickaname

              So we’re good now? :)

              No hard feelings bro, I’m just a guy playing around with anonymity and different tones. Have a nice day!

            • Cesar

              Whatever turns you on man… (/me walks away slowly to the left)

          • http://loewald.com/ Tonio Loewald

            The dynamic range on paintings is sorely lacking. Also the viewfinder accuracy is poor — it shows stuff that ends up being cropped out of the picture. Let’s not forget the continuous shooting speed is awful. And carrying around enough storage cards is a real chore.

            And boy do the results depend on the photographer.

            On the plus side: awesome battery life.

      • broxibear

        Hi Jon,
        It’s very easy to get caught up in the “new is better”, or “new sensor technology” trap, especially with new cameras appearing so quickly.
        I recently saw some amazing quality portraits, the quality of the tones and grain was so good I started thinking D800, 5D MIII or even medium format, I’m a working photographer, I worked as an assistant, I know images…turned out they were shot on a D200.
        As Public enemy said, “Don’t believe the hype”.

        • Cesar

          True, I believe you can also make some amazing portraits with a Nikon 1.

          • Jon McGuffin

            Great subject, great light, great backdrop… You get those three things and you’re there…

          • R!

            …for sure :youjust need a long tele or a 50 mm F1.8 on adaptator to get good DOF and BOKEH!!!

        • Jon McGuffin

          Well said. I’ve done many of the same thing. Go to 500px.com, search for camera models. D90, D200, T2i, whatever. You’ll see some absolutely stunning work done with those tools. We also obviously all know that great pictures didn’t just start occurring when the D3s/D4 & D800′s showed up on the scene.

          Hey, I’m a gear guy (that’s why I’m here) no doubt, but I always try to frame this all into perspective. Once we have “good” gear, all the rest that gets in the way of great photography is most certainly not the tools. Thanks for stating this and I hope others here will agree.

          • R!

            Glad to see there is some “conaisseur” around here,Actually I dont want to sell my D90 because It has an argentic look I think that I like for shooting portrait and people inside in lowlight without having to use a softfilter or photoshop.
            For ultrawide landscape Its a different thing,D800 is Welcome.

        • R!

          I believe you ,I got some exelent shot from more than 10 yrs ago with a 5 MPX CCD minolta compact Camera that can take A3 prints!!!!!!

    • Vin

      Yes, might be waiting for the DF2S, its not so much the price, but just a few features that would be nice at that price. We have grown to expect some certainty in productions at that price. They really left the door open for other cameras. Nikon I think were leaving space for them to upgrade ne t year, but buy then other companies will take customers. Unless they yard sale this, there should be about $1000- of wiggle room to sell off year end clearance.

  • ronin

    All that being said. You have to admit, it’s very very pure.

    • fjfjjj

      Yeah I love the 4-way control pad.

      • studiosix

        LOL. You can’t possibly be a girl. I don’t know any girls who are funny.

  • Benno

    Here in OZ, these are some of the prices body only

    D600 ~AU$2400,
    D610 ~AU$2100
    Df ~AU$3150
    D800 ~AU$2999
    D4 ~AU$6380
    D3x ~AU$9200

    Curious pricing to say the least.
    I love the look of the silver Df, but @ $1000 more than a D610 I’d rather invest in a lens. Couldn’t care less about video and it is very rare that I need more than 1/4000s max shutter. The specs don’t worry me.

    If it don;t suit you don;t buy it. Stop bitching about it.

    • Cesar

      So a D610 is cheaper than a D600? Now that’s curious!

      • Kynikos

        Not really. Have you seen what a barrel of oil costs?

  • BR

    This camera is a big appointment. The D4 sensor is great but it is basically a repackaged D600 with no video, same shutter up to 1/4000, same autofocus module, no built in flash, while the D7100 has the 51 point AF at 1/3 the price and same processor . Only 1 sd card and same TTL processor at a much higher price. Great marketing campaign. Nikon must think we are idiots

    • Idior-dar

      yup. compare this reaction to D800… subsequent sales explosion, with 6-7 months wait to get one of those. Because that was priced right!

  • http://www.ob1ne.wordpress.com/ o.b.1ne

    I don’t see why everyone is complaining about price. Just wait 6 months, it will come down to $2000-$2300 mark my words.

    Does this camera have manual focusing aid? Otherwise what’s the point of putting old lenses on it? It’ll just be the same as putting old lenses on any other Nikon body.

    • broxibear

      Hi o.b.1ne,
      If there was any type of extra focusing aid then Nikon would be making a song and dance about it, even trying to manual focus with an AF lens is a pain because they’re geared differently from manual lenses. There were rumours of a diagonal split image screen…but that seems to have been a rumour only.
      The price may come down in a few months, but this being such a niche product I don’t think it will drop as much as other Nikon bodies have.

      • http://www.ob1ne.wordpress.com/ o.b.1ne

        Wow, why would they advertise it as being able to use older lenses when it’s only half true. You can mount older lenses, but manual focusing is just as useless as any other Nikon body. Talk about marketing BS.

        • broxibear

          I think what they are refering to is the metering with older lenses, Jared Polin talks about it at 3:54 in his Df preview here https://www.youtube.com/watch?v=rEFiWE2QAG8
          Their “Pure” marketing was pure bullshit, but that’s what marketing is. If Nikon really wanted to give us “Pure” the Df would be as simple and basic as the Leica S2.

          • http://www.davidkasman.com/ David Kasman

            So now we have our answer as to why there is no video: for long battery life from a light battery.

          • http://www.davidkasman.com/ David Kasman

            So now we have our answer as to why there is no video: for long battery life from a light battery.

        • Read the FAQ

          I wonder how Zeiss has been able to sell all those ZF and ZF.2 manual focus lenses they make for existing digital Nikon bodies with the same screen. ;-)

          But seriously, if you have decent eyesight it’s really not that big of an issue. I’d prefer a bit higher magnification (more like .8x instead of .7x) but nonetheless I can focus manually with the D3s and the D800E bodies I own. And I tend to use MF lenses more often than AF lenses and including at max apertures. But if the scene is too dark, then AF comes in handy (or a Leica rangefinder which easily beats out a single lens reflex in the dark.)

          I also don’t use a split image screen (the K screen) in my F3 and instead use a matte screen. So maybe I’m just used to it (?)

        • hexx

          Oh, is X-Pro1 really discontinued? There’s a good promo now in the UK for X-Pro1. I’m considering adding X-E2, was planning to get this Df but it doesn’t offer anything to me I would want.

    • T53

      Perhaps those who complain are not upset so much over the price Nikon set for this camera as their inability to make the numbers work for them personally.

      • Kev Dav

        Which is what one might think. I have no problem with those numbers on a camera worthy of the number. This is nothing more than a nostalgia piece. I wanna see you with a 70-200 2.8 mounted on this holding that little side grip all day, heh! If you come back and say, it is not a camera for that, then what good is it? So, will it make one feel special walking around a city all day taking pictures with a 50? Then go for it, Nikon needs all the sales they can get.

  • usa

    Kudos to Admin. Your reportage has been spot on.

    I predict this body will be hugely successful for Nikon. I do primarily action/sport, so its not for me, but I can see it becoming extremely popular for wedding/event/non-studio photographers, legacy glass owners and hipsters, too. I hope Nikon makes a fortune with this one and pours the profit into product development. Mansurov predicts that demand will be high for a D3 sensor/manageable file size/lighter body and that for its intended market, the price is not high.

    Brides will love how it looks. And brides pick wedding photographers.

    • jr456

      Agreed. Kudos to the admin.

      I also agree that this will be successful despite all the whining and crying here about price being too high, no video, etc,etc.

      What people don’t understand is that if this camera is successful that means more money for Nikon to pour into other ventures and remain competitive.

      I just don’t get all the complaining.

      • http://nikonrumors.com/ Nikon Rumors

        I also think this camera will sell very well. Unfortunately there is no way for us to know except when it will become available in stock – if it takes 3-4 months, I’d say it’s a winner.

    • http://nikonrumors.com/ Nikon Rumors

      I also think the Df will sell very well even at that price.

    • Limonata

      I have never met a bride who picked a photographer simply for the camera. If she is only looking at the camera and not your output, then she is never going to be happy with your pictures.
      You would trust your wedding work to a camera that has a single SD slot and no backup? hipsters are all about the cheap and free doubt they will have the money to buy this.
      This camera is best suited to those who wish to shoot mostly in “M” mode. Too many people are going head over heals for the style and forget that the D610 or D800 is probably better suited for most people. For those who long for the film days where everything was slow to change, this may work….for most others, I would say no.
      I am going to assume since this is parts bin camera with retro styling Nikon already knew they would not sell a lot and the price reflects that. It is a niche camera.

  • T53

    Excellent Enterprise work on this story Mr. Admin. You got there early and stayed late. Congrats!

  • Mercury

    Almost $4500 in Europe!

    I AM unaffordable !!

    • http://marsweekly.wordpress.com/ Mars Observer

      Can’t you order from Canada now? Some sort of Canadian/EU free-trade deal to be in effect soon…

      • Mercury

        Really? Didn’t know that! I’ll keep it in mind, thanx!

  • Ernesto Quintero

    Bravo, Nikon has awaken ! D4 sensor in lightweight frame ! Beautiful retro switchgear ! 1,400 shots per charge ! No video !

    (To all the nattering nabobs of negativism whinnying about very little detail and price, grow up)

    • paolo

      No 51 af point ! No -2 ev AF ! Excellent !

  • what_the_fox_says

    amazon uk pre-orders? link anyone?

    • what_the_fox_says

      can’t find the price online

    • broxibear
      • what_the_fox_says

        only kit option though – totally overpriced, matching USD prices in pound, oh dear

        • broxibear

          So far only the kit deal is available in the UK, not sure why that is ?
          As someone else pointed out, it’s cheaper to fly to the States and buy one than getting one here…partly because of higher taxes, partly because th U.S. has always had cheaper prices due to various reasons…don’t want to get into a global political discussion about trade and banking on a camera forum, lol.

          • hexx

            It seems to be problem only with certain brands, Fuji UK prices are more in line with US prices.

  • Mike Ver Sprill

    come on Nikon.. 2750 for 1 sd card slot, and basically similar specs to a D600 without video… the only real thing it has to offer is a D4 sensor which lets be honest.. the high ISO should have been way better than a D3s but its not… This camera seems to be made for the pretentious

    • what_the_fox_says

      let’s not forget worse dynamic range of the D4 sensor, but only marginal better signal to noise ratio at higher iso

  • Alex

    No battery grip for extra battery. :(

  • Cesar

    Just ordered! A D800 that is… that suddenly doesn’t sound so expensive!

    • http://marsweekly.wordpress.com/ Mars Observer

      Ah! Nikon’s plan all along?? :)

  • skeptical

    This camera really baffles me. Is there anyone out there planning on buying it?

    As far as I can tell it’s only appeal is to a posers that want people to know they spent $3000 on a camera. Obviously if you want to show off you could buy a D4 but its a heavy bit of jewellery.

    Nikon needs to realise that Sony and Fuji are starting to offer some really innovative stuff, and making an overpriced fashion accessory isn’t going to help things.

    • DLyon

      I’m a working professional with the MFA degree in photography. I also teach photography at a university art department. Maybe I’m what you call a “poser” (although I certainly don’t wear jewelry) but I would buy this in addition to my existing cameras. I would use it as a D4 in a smaller package. For me that would be as a PJ/feature story documentary type of camera and which would excel in low light and be less intrusive in size. I tend to be in places where a big camera can be intimidating. My subjects wouldn’t know how much the camera costs, and in fact I don’t think anybody but photo gear heads would know or even care. In addition, I can write it off as an expense at the end of the year. This may not be a camera for you but it could be one for me.

      • hexx

        and then, that big mirror slap… just saying ;)

        • hexx

          was just kidding :) I fully understand where you’re coming from and it makes sense for your use

        • DLyon

          I never mentioned sound. Just size. Initial appearance is important to break the ice with your subject. I’m not a “stealth” photographer by any means. I speak with my subjects (sometimes without a camera at first.) Later on, as you become connected with your subject, the sounds (and size to some extent) no longer matters.

          A 100% reflex viewfinder is important to me and I can’t get precise framing from my rangefinders. It’s always a trade-off and that’s why we have multiple tools for multiple purposes.

          • hexx

            Exactly, different tools for different purposes. I was looking to replace my X-Pro1 system with this Df, but I won’t be, I will keep it and will add more lenses instead (I use it mostly when I can’t use my film cameras or Sigma DP2M -> ISO400 and up).

          • hexx

            Exactly, different tools for different purposes. I was looking to replace my X-Pro1 system with this Df, but I won’t be, I will keep it and will add more lenses instead (I use it mostly when I can’t use my film cameras or Sigma DP2M -> ISO400 and up).

        • http://marsweekly.wordpress.com/ Mars Observer

          DLYON – Don’t you ever need to capture some video for your PJ/documentary type work?

          • DLyon

            No, I work as a still photographer in print and exhibition venues. My projects are designed in advanced since my funding comes from institutional grants (everything has to be fully documented and detailed in the grant applications.) However, I have done two short films in the past (with an Aaton 16mm film camera.)

            However, I have experimented around with some video recently. But I haven’t yet used DSLRs (e.g., my D800) as video devices. Instead I’ve rented actual video cameras and cine lenses (from Abel Cine; great guys there.) Although that made me realize that if I ever do a project with video, I’ll hire a camera operator and sound crew, etc.. Too much work for just one person…at least for me :-)

      • Bamboojled

        I agree with you DLyon,
        Interestingly I don’t need this camera as I already have a great system…
        But I think that I will be adding it to my stable for the above things you mentioned.
        Above and beyond this, I also find the camera elegant; and sometimes photography can be not just about the final image (which this camera will excel at) but also how you arrive at that image.
        I think that I will enjoy the tactile feel and aesthetics of this camera.
        Sometimes Photography is also about enjoying the tools you are using…

      • Homeros

        The word is ‘poseur’. Not just a matter of spelling, but a different word altogether, with emphasis on the Frenchiness of the spelling, that denotes a different kind of person.

        A poser is a model, or an imposter.

        A poseur is a person with metaphorical lace on his cuffs and a nosegay. He is not only a phony, but a phony who strikes an obvious pose. He is not morally offensive, but also esthetically ridiculous.

        • Bamboojled

          Thanks for the lesson…Poseur

        • DLyon

          Yes, that’s certainly the proper usage of those two words. Although it was the gentleman I was replying to who used “poser” (and which is why I used quotation marks.) Nonetheless, I think we all understand what he meant.

    • http://marsweekly.wordpress.com/ Mars Observer

      It’s not worth $3K to me (I’ll carry the D700 instead) but maybe in a year’s time if it’s discounted it might.

  • Read the FAQ

    This forum is just like a car forum when a new model is released. Everybody complains about it being too big, too small, too expensive, too cheap, too pretty, too ugly. And with everybody trying to impress each other with their car knowledge like school boys in the lunchroom. In the meantime (and despite that there are a dozen different models to choose from to pretty much suit anybody when it comes down to actually buying something) they still act as if the manufacturer has personally insulted them.

    If one wants to buy this camera for whatever reason then buy it. If not, then don’t. Nobody needs somebody else to tell them what to do when it comes to choosing a tool like a camera. It is what it is, but it’s not the only Nikon camera in existence. And next year we’ll wash, rinse, and repeat all over again when more choices enter into the marketplace. :-)

    • Pete Grady

      Agree. Three weeks ago, before anyone here new anything about this camera, life went on. Now, all of a sudden, some can’t live without it (and/or can’t imagine any way to make a good photograph without it). BUT, sprinkled throughout all the nonsense have been interesting comments about the state of camera engineering and how companies make decisions and market their products.

      • Read the FAQ

        I’m sure that Nikon is reading some of it. If you look at their new website for this camera, they invite you to take a survey to voice your opinions.

      • Don

        Actually, three weeks ago I dragged an X-Pro1 to Iceland along with my D800. Two sets of lenses (for the two bodies), slow AF, horrible battery life and nuts to change ISO. Don’t get me wrong, I loved the X-Pro1 and the images it gave me. But now for less than double the price of the APS-C camera I can get a body that gives me similar controls (plus ISO dial), similar look (film camera era), but also instant power on, great battery life (8-10x better in real use, I bet) and only one set of lenses.

        Back when I was buying a D700 it was about $3k and the D300 was about $1200. I see the price difference between the X-Pro1 and the Df as about the same. Ya, very different, but they are filling the same ‘need’ for me.

        I’m pretty happy. I’m in the great minority, but this body really works for me!

        • hexx

          “and nuts to change ISO” -> auto ISO, or press Fn and choose your ISO -> you can use either OVF or EVF to change it, your pick ;)

          X-Pro1 UK price -> £949 (comes with free lens now)
          Df UK price -> £2749 (with kit lens only)

          • Don

            Ah, I think when released, the X-Pro1 was about $1500 here in Canada (body only) vs the Df $2750.

            Ya, I know how to change ISO on the X-Pro1; I would have preferred an ISO dial on the body.

            • desmo

              So buy the Fuji and hang out on their forum

            • hexx

              I guess your response was meant for me -> I already have 2 but also have some Nikon glass so was very interested to see what this Df turns out to be but can’t stand when somebody allegedly used Fuji and claims it can’t do A or B and it’s usually BS.

    • Pete Grady

      Agree. Three weeks ago, before anyone here new anything about this camera, life went on. Now, all of a sudden, some can’t live without it (and/or can’t imagine any way to make a good photograph without it). BUT, sprinkled throughout all the nonsense have been interesting comments about the state of camera engineering and how companies make decisions and market their products.

    • Integral Moments

      Well you are right, but on the other hand you know that people complain and love to express their feelings and opinions just to waste time and chat, Aren’t you doing the same here but instead of product complaining , you do people complaining, forums vary in categories and this one is general and for everyone, so stop reading and wasting your time and save yourself the headache if you don’t like it

      • Read the FAQ

        Um, that’s why I implicated myself in this ;-)
        “We’ll wash, rinse, and repeat” again. “We’ll” is inclusive to me, too :-)

        • Integral Moments

          then let’s continue, loooool

    • Integral Moments

      Well you are right, but on the other hand you know that people complain and love to express their feelings and opinions just to waste time and chat, Aren’t you doing the same here but instead of product complaining , you do people complaining, forums vary in categories and this one is general and for everyone, so stop reading and wasting your time and save yourself the headache if you don’t like it

    • disappointed nikon fan

      3K for a nikon “old style” and 50mm kit LOL
      people that want to buy into that style buy Leica now that’s a true camera that people will spend money on not this ridiculous over priced junk

    • ereshoping

      “Nobody needs somebody else to tell them what to do when it comes to choosing a tool like a camera.”

      What forums do you read?? This question comes up time and time again. ‘upgrade advice needed’, should I get this or that camera’.
      Also add lens, flash, filter, software etc

      If anyone wants to get camera, get it, but surely its YOUR choice at the end of the day? (as you say).

    • WDF??

      Rubbish, car forums are fun places to be populated by enthusiasts. No-one here is enthusiastic about ANYTHING, least of all Nikon.

  • pmac

    i was hoping to get one for low light to use along side my d800e but at this price i may just buy a used d3s and sigma 35 1.4 as it would cost the same, yes its not small like i want but is a proven camera with pro features.

    • Bamboojled

      I would handle the camera before making a final decision on the D3 vs. DF…
      The D4 sensor is amazing and the colors it renders in the higher ISO’s are great.
      D4 sensor in a smaller package is very compelling.

  • Johnjohninla

    No video = No sale.

    • Pete Grady

      Guess you’ll have to pick from the other 100 or so cameras out there that offer video. So sad.

    • http://marsweekly.wordpress.com/ Mars Observer

      The Nikon1 system actually has pretty good video (yes, I know it’s only a 1″ type sensor though)

  • Thomas Herzog

    I ordered mine 10 minutes ago at my local dealer in germany. For me it fits: no video, a really nice fusion of old style and digital advantages, less mp than the D800…for me it’s a kind of leica slr and I will use it with Zeiss non af lenses. Also from me a greeting to all sticklers – you don’t have to buy this camera – go out and make pics. Congrats to the nice job of nikonrumors during the last few days!

    • Derek

      I agree that having no video is of benefit of this camera. Extra buttons and menu items only add to the complexity and make everything more confusing. There are already a lot of DLSRs out there that are great for shooting video, so if that’s what you want, buy one of those.

    • BLight

      Is there alreay a price in EUR for Germany for the camera? From which dealer have you purchased? I’m also in Germany, hence the questions… thanks

      • Thomas Herzog

        ask at foto-treffpunkt.de in bielefeld – they will sell the body only (because I would like to have an other lens) or at foto-koch.de. They are offering the set for 2999,-.

        • BLight

          thanks. Sad to see that exchange rate and taxes do not help the european consumers…

        • R!

          People just like beein robbed, just to say :”I’ve got It first”
          ,I’ll get mine in 1 year for a 1/3 of this price,pff!!!
          I prefer a D800e for that price!!!!I

        • desmo

          Congratulations..
          enjoy your new camera..
          ignore the whiners

  • Disappointed nikon fan is back

    Now you get it you fanboys lol.. I made some comments yesterday about Nikon not getting it people say oh no nikon knows exactly what their doing. 3K for this camera? LOL who’s the idiot that is going to buy this camera?
    Olympus and panasonic will eat nikon’s and canon’s lunch fuji is making a killing with the X line you guys stick on the old bus.

    • hexx

      well, you’re not allowed to express your opinion here, I was called names yesterday and blatant troll by some not very bright person… I guess I’ll stay away from this community.

      • Integral Moments

        ignore them hexx, you are better than them

    • http://www.davidkasman.com/ David Kasman

      The same idiots that bought a D600/D610 with that lousy focus system. The same idiots that bought that super heavy, tank like, D4 with such low resolution – that Dxo scores lower than the D800 at half the price. The same idiots that bought a D800/e which clearly has too many unnecessary megapixels that just slow down PP and fill up memory cards too fast. I’m kidding BTW. They are all good cameras and so is the Df, I expect.

      • Pete Grady

        Before you start throwing around the term idiot, perhaps you should learn something about cameras and photography. Perhaps there are photographers that need/want to shoot 10fps. The D4 will do that. A D800? FOUR fps. Too much resolution, not enough resolution. And, of course, you remain anonymous…how convenient. Take a long look in the mirror.

        • umeshrw

          Why try to teach a fool. And a coward who posts as a guest ?

        • desmo

          Guest has plenty of experience with idiot
          he lives with it every day
          sees it in the mirror in the AM

      • FuelDoor

        Watch out everyone, We’ve got a badass over here.

      • umeshrw

        The guy who drives faster than me is crazy and the one who drives slower is a snail.

    • Bamboojled

      Why would Olympus and Panasonic eat Nikon’s lunch?
      Do any of these offer better image quality than the Nikon DF?
      Do they have the same high ISO capability?
      Do they have 50 years of lens compatibility?
      Or Lens depth?
      Do the have a better flash system?

      Hmmm, it’s sounds more like Olympus and Panasonic is serving lunch while Nikon eats it.

      Learn about the products you are talking about before you show yourself for what you are, somebody that doesn’t know anything about gear, or product differentiation.

  • http://loewald.com/ Tonio Loewald

    Lack of built-in WiFi support is what really irks me. Combine the best of the new with the best of the old, versus the crippled new and regressions to the old (cable release? seriously?)

    • saywhatuwill

      I’m still on the fence with this camera. On one hand…wow, D4 sensor on a camera that costs as much as my D700 did. On the other hand, WTF with the cable release? it’s cool to have one, but I can’t use a frickin’ cable release with my Gigapan Pro unit. I needed the electrical connector of the 10 pin or whatever the D610 had. Sigh. Just can’t win.

      • http://loewald.com/ Tonio Loewald

        I completely agree. Seems I’ve run afoul of the pro-cable-release crowd though :-)

  • broxibear

    What’s next Peter (Admin) ?…A D4s in January ?

    • Pete Grady

      NO!! We’re waiting for the Df2!! What’s the matter with you?

    • what_the_fox_says

      d400 :)

    • http://marsweekly.wordpress.com/ Mars Observer

      I guess we’re still in need of a D700 replacement?

    • http://nikonrumors.com/ Nikon Rumors

      J3 first, most likely in Jan, some talk about D3300 as well. I will do a recap once I catch up on the Df.

    • http://nikonrumors.com/ Nikon Rumors

      sorry J4, not J3

  • Classic?

    I just don’t understand- why doesn’t it have a split prism screen?

    It doesn’t make sense…

  • Jon Ingram

    First of all, the price is way to high. I would never buy for this price, although I’m sure many will. What Nikon is doing here is trying to avoid cannibalizing their D4 sales the way the D700 did with the D3. Sure, they give the D4 sensor, but instead of including the rest of the professional goodies that we want, they just give a retro design. This way Nikon has a much higher profit margin and possibly decreases production costs for the D4 sensor in the process. Bad move for Nikon and very shortsighted. They need a truly competitive product at a competitive price point, not a high-profit-margin-retro camera with outdated features.

    • hexx

      isn’t it what they have to do though? decline in sales, they said that they need to maximise profits -> that’s how you do it, old parts, new look, slap premium on top for the bother. i cannot find one innovative thing on this camera, not one

      • Bamboojled

        How is this old parts?
        This is a completely new design, paying homage to the classic Nikon’s.
        If they wanted to use old parts they could have just made a D610 with D4 sensor.
        But then of course it would not be compatible with all of the older non AI lenses

        • hexx

          “If they wanted to use old parts they could have just made a D610 with D4 sensor.”

          - correct me if I’m wrong, but isn’t Df just that?

          • dclivejazz

            It’s a D610 with a D4 sensor and an AF-on button and some other dials…

          • Pete Grady

            No, that isn’t what it is. Haven’t you been reading these comment over the last two weeks?

            • hexx

              I have, but I’m still trying to work out what it is that Nikon introduced. I was excited in the beginning about this camera and planned to get it. It’s not aimed at manual glass owners (no focusing aid), and for modern shooting style there are cheaper and possibly better options. Is it really only about having few dials on top (at wrong places, but that’s different subject)?

            • Pete Grady

              Yeah, I think it’s the handling…THAT IS the difference. I don’t think it went far enough, though. If you want to get me to feel justified/satisfied in paying that kind of money, you need to give the the whole deal, i.e., a focusing screen that allows me to use those old lenses. They can meter with this camera, but if I can’t focus properly what good is it? There are other shortcomings but everyone’s heard them from me already so I’ll shut up.

            • umeshrw

              This is really confusing. Hexx and Pete grady seem to be saying same thing and still arguing. Discuss acting up again?

            • Pete Grady

              Oh, it’s all friendly…perhaps something got lost in the comments. It’s all good as long as we aren’t calling each other names.

            • Read the FAQ

              The gist of it is that it’s a specialty product that isn’t marketed at consumers like yourself. Just like any other product out there (think about cars, etc..) There are certain market demographic for certain products; not everyone will be part of that demographic. And of course there will be cheaper options. And better options. But subjectively and for each individual. It’s really as simple as that and I think you can certainly grasp that concept, no?

            • hexx

              oh no, you’re wrong, this camera would be for me if it offered what it pretends to be – proper photographic tool with dials to change basic exposure related stuff and would go nicely with old manual focus lenses, but you can’t change focusing screen and when you take the dials out it’s pretty much what it is, D610 with D4 sensor.

        • umeshrw

          Design is skin. My grandpa says ” Ignore the looks. See deeper inside”.

          • Read the FAQ

            So I’m guessing grandma is not very good looking? :-)

            But seriously, design is not just ‘skin.’ Design is an integral part of any product’s value. Design does create more costs. Look at Apple versus Microsoft. But yes, some people don’t place any value on design whatsoever and only look at cost in respect to function. But form can follow function as any good designer or architect knows very well. And they will add on that effort and cost to the end user….

            • umeshrw

              “Design is an integral part of any product’s value.”
              True but when innards do not match with the design/styling then there is a limit to how much one can overcharge for it. (when buyers are knowledgeable )
              And actually the OP was claiming design to be considered as part of new or high end tech. My post was an answer to that.

      • Read the FAQ

        fwiw, this DF cost Nikon a lot more than you might think. Added to this is that the DF won’t sell in the quantities as a D610 or even the D800 (and as a ‘premium’ positioned product it isn’t meant to sell in that sort of quantity.) Those lower sales volumes even costs them more (it’s partly why products like the Leica M240 are so expensive.) It’s economies of scale.

    • jr456

      Nikon needs a higher profit margin to pay for diminishing small camera and DLSR sales across the board as they compete with iPhones.

      This is very smart of Nikon. If you want them to stay competitive they need the cash to do so. Making cameras that are “competitively priced” help them retain market share in those segments against competitors but don’t mean huge margins for them like this camera.

      Then again, defects aside, what are people complaining about? The D800 and D600 were STEALS at their price points for all you got. People here got their two competitive cameras already.

      As much as I would love a true D700 replacement I’m still not switching over to Canon….I’m fine right where I am in the Nikon world.

  • Mr.Chow

    is there anything new with the 50mm lens??? or the samething as the 50mm 1.8g but with a silver ring look???

    • broxibear

      “Based on the AF-S NIKKOR 50mm f/1.8G normal lens, which was so well
      received for its superior optical performance in a compact and
      lightweight body, this lens was redesigned to serve as the perfect match
      for the Df. A leather-like texture on the outside surface of the lens, a
      silver aluminum ring, and a focus ring that reproduces the knurls on
      manual focus lenses were adopted for the AF-S NIKKOR 50mm f/1.8G(Special
      Edition). In addition, an optical design utilizing an aspherical lens
      element enables both sharp rendering and beautiful blur characteristics.”
      Make of that what you will…It’s all a bit vague if there are any optical differences.

      • broxibear

        *DP Review are saying “optically it’s identical to the standard version”.

  • Steve Dunleavy

    Gawd, I’m so glad I bought a D600 refurb this summer.

  • Matty

    The silver one looks the best. I wanted to buy this BUT $2,700 dollars for this camera is a rip off and you have to buy an additional adapted just to share photos, wtf…….They could’ve at least built a wireless adapter inside of this camera at the price and since it doesn’t already have video or a flash on it.

    • ereshoping

      £2749 is also a rip off!!

  • Mac Rockwell

    Epic fail!!!!! I am not sure why Nikon launched this Camera

  • So close

    You know what the worse thing is about the AF ? It’s not the 39 points. It’s the fact that it doesn’t focus until -2 EV like the D800 and the D4. See the irony ? Low light sensor that can’t focus in low light. Well done Nikon.

    • matteo

      especially at that price !

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