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Nikon Df camera and Nikkor Special Edition AF-S 50mm f/1.8G lens announcement

Nikon-Df-announcement
The Nikon Df camera and a new Nikkor Special Edition AF-S 50mm f/1.8G lens are now officially announced.

Nikon Df links:

Promo video:

Nikon-Df-fusion

"A fusion of D4 image quality and lightweight mobility"

Nikon Df system:

Nikon-Df-system
Nikon-DF-leather-case

Nikon Special Edition AF-S NIKKOR 50mm f/1.8G lens:

Nikon-Special-Edition-AF-S-NIKKOR-50mm-f1.8G-lens

Nikon Special Edition AF-S NIKKOR 50mm f:1.8G lens MTF chart

Nikon Special Edition AF-S NIKKOR 50mm f:1.8G lens design

Press release:

Fall in Love Again: New Df D-SLR is Undeniably a Nikon with Legendary Performance and Timeless Design

Photo Pros and Enthusiasts Alike Will Embrace the Lightweight FX-Format Df D-SLR, Which Strikes the Ideal Balance of Classic Iconic Style and Advanced Imaging Technology

MELVILLE, N.Y. – The new Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Announced today, the Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera. The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR. Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special Edition lens, Nikon’s newest FX-format D-SLR presents a versatile and reliable option to help passionate photographers truly achieve their creative vision.

“Nikon cameras have played an important role in documenting world history for the better part of 50 years, and have earned their position as a reliable tool that pros and enthusiasts can count on. The  Nikon Df represents much more than a storied legacy of cameras; it’s more about giving the user a chance to truly enjoy the experience of taking amazing images,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “The design is unwavering, and the features are the latest in Nikon imaging technology. The Df brings together the best of yesterday and today for advanced full frame photographers.”

Nikon-Df-announcement-3

A Classically Styled, Thoroughly Modern Masterpiece

From a robust feel, to mechanical dials and finely detailed craftsmanship, the Df embodies the very best of Nikon’s photographic legacy. The classically styled camera recalls design cues such as a recognizable pentaprism and top cover, which is now constructed of durable, lightweight magnesium alloy. The top of the camera features elegant yet sophisticated mechanical controls for settings, letting users feel the tactile reassurance of adjustments, such as a familiar click stop for shutter speed adjustment. Additional dedicated dials also control ISO, exposure compensation, release mode and exposure mode, while modern controls are also easily accessible. The intuitive control layout allows for quick and confident setting adjustment, yet retains a solid operational experience that “feels like a Nikon camera.”

The Df has been designed with an emphasis on familiar intricate details made famous from previous generations, including the leather-textured top and grip, along with the body mounted shutter button with a threaded release port. The design also recalls the slenderness of the previous generation’s cameras, making this the smallest and lightest FX-format camera in Nikon’s lineup.

It isn’t all about good looks though, as this enduring design is coupled with legendary performance to create a very capable and extremely appealing FX-format offering for professionals and enthusiasts.  The 16.2-megapixel FX-format CMOS sensor of the Df is inherited from Nikon’s professional flagship D-SLR, the D4. The large 36 x 23.9mm CMOS sensor is praised for its ability to produce amazing image quality in a wide variety of lighting conditions. Whether shooting landscapes, wildlife or weddings, the frames captured with the Df exhibit amazing clarity, accurate color and a broad dynamic range. In addition, Nikon’s exclusive EXPEED 3 image processing engine helps propel image quality, yielding images with a natural color and depth, all while enhancing subtle and nuanced tones.

Additionally, like the professional Nikon D4, the Df performs well in a wide variety of challenging lighting conditions with an exceptionally wide ISO range from 100 to 12,800, expandable to a staggering ISO 204,800. The combination of low noise and wide range make this an appealing camera to take on the challenges faced by photojournalists and event photographers, as well as those who enjoy the pursuit of extracting otherwise impossible images using natural light.

 A Feature Set for Passionate Photographers

The Nikon Df is engineered to enhance the experience of taking photos and represents a culmination of decades of experience and feedback from photographers in the field, the studio and the sidelines. From its proven AF system to modern connectivity and legacy lens compatibility, the Df contains the century’s best photographic features for an enjoyable all-day shooting experience.

AF System: The convenience and precision of Nikon’s 39-point AF system is proof-positive of the benefits of modern technology. With 39 selectable AF points throughout the frame for precise focus, the Df also features nine cross-type sensors, and seven AF points capable of working down to f/8. Users can also choose from a variety of AF area modes to match their shooting style: 9-point, 21-point, 39-point, 39-point with 3D Tracking and Auto Area AF.

Get the shot with 2016-Pixel 3D Matrix Metering and Scene Recognition System: This Nikon system analyzes each shooting scenario and determines proper camera settings, resulting in even exposures, accurate white balance and precise AF. To capture action sports, wildlife and other fast moving subjects, the Df has a continuous burst shooting rate of up to 5.5 frames-per-second (fps).

Compose with a 3.2-inch LCD Display and Glass Pentaprism Viewfinder: Users can easily compose through the high-resolution LCD screen or the bright optical viewfinder. The LCD screen has 921K-dot resolution, making it easy for users to adjust additional settings, review images or compose using Live View. Using the glass optical viewfinder, users will enjoy 100 percent accuracy and a bright field of view. What’s more, the shooting data presented through the viewfinder has also been updated and digitized.

Connect and Share Instantly: Another modern touch allows users to connect and share their images instantly using the optional WU-1a Wireless Mobile Adapter*(1). By connecting to a mobile device, users can download and share images or remotely fire the camera. 

Features for Creativity:  Photographing dramatic monochrome or vivid landscapes is easier with Nikon’s Picture Controls, which allow for the customization of color, saturation and tone. The Df also features built-in High Dynamic Range (HDR) to combine multiple shots with enhanced tonal range, and two to five-frame auto-bracketing. For maximum control, images can also be captured in JPEG, TIFF or RAW file formats.

Support for a Storied NIKKOR Legacy: In addition to being compatible with all current AF, AF-S, DX and AF-D NIKKOR lenses, the Df is also compatible with classic Ai and non-Ai NIKKOR glass. Thanks to a new metering coupling lever located on the bayonet, the user has the ability to once again enjoy their lens collections with renewed functionality. Full-aperture metering is also supported.

Accessory System Support: The Df is compatible with Nikon’s Creative Lighting System (CLS), letting users take advantage of i-TTL exposure or fire multiple units remotely using a Speedlight commander. To remotely trigger the shutter, the camera also supports the new WR remote system, as well as the threaded AR-3 cable release, which screws in to the shutter button in the traditional style.

A Classic FX-Format Special Edition NIKKOR Prime

The new AF-S NIKKOR 50mm f/1.8G Special Edition lens is the result of classic NIKKOR styling combined with today’s optics to create the ideal focal length companion lens for the Df. The design honors original NIKKOR Ai lenses, with colors, texture, and an aluminum mounting ring that is mated to the style of the Df. This lens is ideal for everyday portraiture, landscapes and casual photography, but offers a wide aperture and seven-blade diaphragm for natural image blur and a dramatic depth of field. Despite the timeless design, the 50mm f/1.8G is created with modern AF-S design benefits to give photographers rapid response, quiet operation and excellent sharpness and clarity throughout the frame.                       

Price and Availability

The Nikon Df will be available in late November 2013, invoking classic Nikon silver and black color schemes. The suggested retail price (SRP) of the Df (body only) will be $2,749.95*, while the Df and 50mm f/1.8 Special Edition lens kit will have a SRP of $2,999.95*. The AF-S NIKKOR 50mm f/1.8G lens will be sold separately for a SRP of $279.95*. For an additional flair of nostalgic style, Nikon is also offering black or brown leather carrying cases, the CF-DC6B and CF-DC6S (pricing and availability to be announced).

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  • fxbuyer

    This camera should have been priced at around $2300 for the body. It is overpriced by at least $450, imho. Also, there is no excuse for lack of video, when they have cheesy effect filters (this is mentioned in the first impressions at dpreview). I am really disappointed. Too much BS marketing!

    • durden

      Without marketing what would “keep us working at jobs we hate to buy s**t we don’t need”?

  • Sahaja

    Biggest disappointment for me is the lack of an interchangeable focusing screen – or a fixed one with a split prism. Even the 6D has interchangeable focusing screens. At least the focus point lights up when in focus – so you don’t have to look down at the green LEDs – but the focus sensitivity/accuracy will be limited to that of the AF system – around f/2.8.

  • Kevin

    hopefully price will drop on this one. i suspect it won’t by much, since it’s a D4 sensor…

    • Alistair Maitland

      Anybody know the difference in price to manufacture the 16MP sensor and the 36.6MP sensor of the D800? I have a feeling that the latter costs more. All that to say, it’s not just the sensor that results in a $6K price tag on the D4… OR A $2800 PRICE TAG ON THIS DF!!!! :) Ludicrous.

  • Gunnar Rathbun

    GIVE US SPLIT PRISM FOCUS SCREEN AND YOU’D GET SOOOOOOOOOOOOO MANY PEOPLE WHO WANNA MAUAL FOCUS AGAIN.. Shouldn’t that be standard of any camera that’s supposed to be back to its roots from back in the film days when thats what every camera had?! I’d be willing to pay that price that’s $500 or so above what it needs to be if I could go back to that! It’d be the best backup and general go everywhere with me camera!! ahhhhhhhhhhhhh come on Nikon!

  • zoetmb

    I was looking forward to this, but I don’t get the final result. As I posted earlier, the combination of retro and modern controls seems arbitrary. “OK, let’s stick a mechanical ISO and speed control on the top – that should satisfy the old farts.”

    At 1.56 lbs, it’s only 21% lighter than a D800 and only 1.8 ounces less than the D610. The Sony A7/A7r is more than 36% lighter. Aside from the ISO extension to 204,000 (although we don’t know how that’s going to look), the specs appear inferior even as compared to even a D5300, aside from sensor size.

    I think Nikon thought, “well, we’re not selling very many D4s any more, let’s do something with all those sensors we have sitting around.” In spite of the appeal of a retro body, this seems kind of clunky looking. And it’s obviously overpriced. It should have been priced slightly under the D610.

    I bet that all the posters who begged for this over the years don’t buy it. It will be bought by those old guys who drive over-priced sports cars (but only if they haven’t already bought their Leicas). It might not be as hard to get as everyone thinks.

    If Nikon really had guts, it wouldn’t have had autofocus, it would have had a split screen for manual focusing and it wouldn’t have had the equivalent of a motor. If each shot counts, as the marketing says, then why do you need to shoot at 5fps? Oh yeah, and it would have cost about $1100 (based on the fact that a Nikkormat cost about $265 with a 50 f2.0 in 1977 – with inflation that’s $1024). At that price, they would have sold a ton of these as second (or third) bodies.

    • MrSkelter

      So aside from being the smallest full-frame body, having the best ISO performance in the market and a full-frame sensor this camera is under spec’d?

  • Grey

    You all just a bunch of useless picture takers with no money to fund your photography. If it feels right, solid and intuitive — who of serious guys would care? D600 and d610 doesn’t feel like pro bodies neither it’s sensor is as good. If it nails focus as it does with d4 and ergonomics are right, who gives a f*ck about 1000$ more? Just a bunch of cheap commentators pretending to be someone on the web. Get real.

    • DistrictGopher

      At least I can type. You should buy some grammar lessons, rich boy.

      • Grey

        Fat fingers, small screen, y’know. Point is not into how much money you have, it is what you value. This camera obviously values build quality and exceptional sensor. If you value that — you will pay a premium. If value bargain – you have other options. That’s all, there are plenty professionals out there who will pay the tag if camera has a right feel to it.

    • rosshj

      I’m still curious to know how this sensor is better than the D600’s.

      • Grey

        Well ISO performance is most obvious one. Everything else would be on the pixel-peeping side, but why flagship camera carries that exact sensor and not one of D600.

    • http://gplimages.com/ TheFantasticG

      You know whats awesome? Instead of spending $8800 on this camera and a bunch of lenses I didn’t wait and spent the money on a new motorcycle and some gear for it! Best money spent evar.

      • Grey

        Perfectly fine choice . If you don’t make a leaving from photo, or you get more pleasure from owning that bike — good for you. But it doesn’t mean that everyone like bikes more than other stuff.

        • http://gplimages.com/ TheFantasticG

          Even if I did make a living from photography I’d pick up the D800 before the Df as it offers more tools BY FAR. Pleasure wise I get to pick and choose what I want on a whim.

    • phil

      umm, this “stylish” DSLR has the same AF as the D610…

  • LarryC

    I think the camera is amazing and exactly what I want. Unfortunately, instead of having to wait 3 months for the demand to go down so I can get one, I’m going to have to wait 9-12 months for the price to drop 25-30%.

  • Mike

    You cannot attach a vertical grip to the camera, like FM2. That is disappointing.

  • Captain Megaton

    Is it possible to be impressed and disappointed at the same time?

    • DistrictGopher

      This.

    • Andrew

      Yes, making cameras apparently involves a lot of compromises.
      As consumers we don’t always imagine the perfect camera but given a few enticing images as Nikon has done these past few days, it causes us to imagine a list of features we would like in the perfect camera and at the ideal price. I suspect that day is about 3 years away for many. I think the D4, D800, and D4, but including this new Nikon DF camera are all inching towards the mark. But the next major revision of all these cameras will take us closer to perfection.

      I bought a Sony 60 inch SXRD TV with Full HD 1080p display 120 Hz and a 2.5 ms refresh rate about six years ago and I knew that nothing would touch it for the next few years. It is an awesome TV, but finally they have come out with 4K TVs and Sony has introduced its awesome Triluminos display technology at an incredible $3,500 price point for 55′ inch. This TV is my pinnacle of perfection. But I waited for over 6 years. In like manner I think we are close to that point with Nikon. The only thing that will mess things up is when we start requesting 4K video at 60 fps or 120 fps.

      • John H

        $3500 televisions. Mmm mmm mmm mmm mmm
        $3000 DSLRs.
        If this is what perfection costs it’s ridiculous.

        • Andrew

          Go easy, when you realize that this 55′ TV is sharper than your computer monitor and the text is as precise as your high-end computer monitor, you would think differently. Imagine watching YouTube video on this thing (though its really made for 4K movies), what an experience it will be. My 60 inch Sony SXRD TV was introduced at over $3,000 because that is what you pay for that level of performance, you would appreciate this monitor. My SXRD TV has incredible blacks just like oily dark black tar on the road when the surface of the image is designed to look that way. I do software development and would love the ultimate Movie/Computer display. This thing will go in my office!

        • Andrew

          When I was earning $4.50/hr as a student many, many years ago, I would be the first to agree with you :)

      • Aldo

        thing is nikon is holding features deliberately to protect the sales of oher products without caring much for the consumer… sony didn’t give you 4k res because they wanted to force you to buy another product… 4k simply wasn’t available. Nikon on the other hand holds back the 51 point focusing system (which is old), an extra memory card slot (to save space because sd cards are HUGE and they wanted the Df to fit in your pocket) and video (because a record button will KILL the retro look) all so that you spend more money needlessly.

        • Andrew

          I think to an extent you are correct, we just don’t have the complete picture to fully come to a conclusion. I for one love videos (built-in), maybe it is because I got my first Nikon SLR camera in 1987 after the advent of the Personal Computer and I was into computers so I favor as much technology in every device I get. I am definitely not a minimalist, I always want more! But I have to say I am liking this camera and for once I do not find myself getting caught in the features list debate. I think we have to think back to what photography was in the 1980s or earlier when you developed a set of 12 picture roll (i.e. 12, 24, or 36 exposures) at a time and each picture frame cost you $1. I think comparing the Nikon DF to any of their other feature rich cameras might be missing the point.

          • Aldo

            You are absolutely right. Some of us are features/value hungry… but the truth is this will be an amazing camera I’m sure… And it looks so good that it makes not liking it very difficult.

        • MrSkelter

          FYI – 4K is available at every level. The chip in the Nikon 1 will output 4K video.

          Sony are holding that stuff too. Mostly because it require upgrading the data-bus, screen, storage, heat dissipation etc. RED cameras are hot and huge for a reason. It’s going to take some work to make 4K in a tiny body, with a tiny battery, reasonable.

  • MMS

    I’m hoping enough people abandon all interest in this little gem that it makes it easier for interested parties to scoop them up. And for all those who say the price will collapse (D600 owners, perhaps?), it is possible that this camera will be out of stock and command a premium for some time.

  • fxbuyer

    Why is everyone raving about the D4 sensor? The ISO performance is the same as the D610/600/800 sensors according to DXMark, but the dynamic range is at least a full stop lower! The overall score (89) is also lower than the other sensors (94-96).

    • Alistair Maitland

      DXMark put resolving power on top. Having both the D4 and D800, I can honestly say the D4’s 16MP sensor blows my D800’s 36MP sensor away in terms of ISO performance. It also doesn’t fill the buffer with monster files. YES: the D800’s dynamic range is best in class. But it all depends on how and what you shoot.

      Now that I think of it, it’s the D800’s sensor that should’ve been put in this camera if you REALLY want to slow down. Go on, wait for that green light to go off and wait for that buffer to clear!

      • Aldo

        And you have down sampled the images from the d800 to compare right? I love how there’s so many owners of both the d4 and d800 here and all they type is generic info… I don’t even have a d4, but from what I’ve gathered… it seems it shines when it comes to over all image rendition (including colors) at higher ISO’s… when you compare straight noise from ISO performance the cameras should perform almost the same (d800 images down sampled)

        • MrSkelter

          The D4’s iso performance is better than the D800. Not by a huge amount but it is noticeable.

          The D3S has slightly better ISO performance than the D4.

          Some of this may be due to a smaller capture area on the higher MP chips because of the additional wiring.

          The D800 downsampling advantage, which is resolution, can be lost when making prints.

          For the printing photographer, the D4 outperforms the D800 90% of the time unless you’re printing huge, or are into cropping. The extra pixels just don’t translate nearly as clearly as you imagine.

          Online it’s different. People ‘peek’.

          • Alex

            Dont find so.
            D4 is better than D3s in very high iso (12800 and up). Probably no differences till 6400iso, right.

            D800 files are better quality than D4 files for all size prints (except above 6400iso), but you are right to warn that you Have to downsample/match the resolution before hand if you want to have a high and sharp quality print, especially in small size prints!

            • MrSkelter

              The problem is noise is perceived as detail. Thus the higher noise in D800 files, combined with their greater resolution, means that identically sized onscreen their noise disadvantage is read as additional detail. Weirdly the noise works for, not against, the body.

              If comparing images of a blue sky it’s very easy to see. There is more noise in the D800 files from 400 ISO up. Thanks to what I said it’s very nice noise though.

              Noise processing is so good now. DXO 9’s PRIME is about the best I’ve seen and used. I think buying a camera for its noise handling – outside extreme 12800+ ISO use, is going to fade away for anyone who has the ability to shoot RAW and post process.

              As the next Nikon flagship will likely have more pixels, the D800’s noise advantage, which makes noise look like information, will roll up the line.

        • KnightPhoto

          There’s a thread on dpreview right now, every D4/D800 owner I’ve seen agrees with Alistair, Mr. Skelter, and add me to that mix too.

          Df owners will soon see for themselves. If all I had was a D800, I’d jump all over a Df.

  • Aldo

    We always complain…

    d800 – too many mp, too slow
    d4 – too expensive
    d600 – not pro
    Df – not pro and too expensive

    What’s next?

    • Sean Walsh

      “Nikon – not appeasing my every need and desire while being cheap enough so as not to disrupt my piss-poor credit rating” (he says with tongue planted firmly in cheek).

    • rosshj

      These are all great cameras! I love my D600, FE, FM3A andD90. They all have their flaw, but I do love them all.

      • Aldo

        I’m always for “smart buys” though… this doesn’t seem to be one of them… at least at that price… the smart buy right now seems to be the d5300

        • J. Dennis Thomas

          The D5300 is a finely spec’d camera. For $800 it does just about everything everyone is crying about. It’s small, has video, 24MP, No AA filter, but it’s lacking the one thing. The “prestige” of owning a full-frame camera.

          • PrecariousPhoto

            I had to make an account here just to comment on this. It’s like 6 years later and you’re still spewing nonsense. If you don’t know the difference between a DX and FX sensor from an imaging point of view (not just the ‘prestige’ factor) it’s time to give up.

            • J. Dennis Thomas

              You’re interpreting this how you WANT to. 99% of people that buy these cameras don’t need a full-frame sensor. What real value do they get out of it? Someone on flickr compliments them on the slightly shallower DoF?

              So, I’m STIIL spewing nonsense? Yet people are STILL paying me to write about photography. Funny how that works isn’t it?

              I know full well the difference between FX and DX and I also have the common sense to know that it’s not necessary for most people to have an FX camera. It’s camera snobs like you that perpetuate the myth of FX sensors being the “best” and being “pro”. It’s BS and you know it.

              I don’t know who the hell you are, but obviously you’ve been harboring some deep resentment against me. Grow up and get over it.

            • John H

              Always amazing how so many repeat the DX vs FX argument, yet so few actually own FX themselves due to overall system cost. In the end, people lust after what they cannot afford, which in today’s times is rather stupid given the across-the-board quality modern cameras offer, whether it’s compact (sony rx), m4/3 (Oly EM-1), APS-C (pick one) or full frame.

            • J. Dennis Thomas

              I’ve owned FX cameras since Kodak first put them out. I’ve also owned LOTS of DX cameras. The differences in REAL WORLD USE are staggeringly minute. About 99% of the people using cameras post small pics to the web. Without explicit side-by-side comparison most people couldn’t tell the difference.

              I could link you to the images and website of PrecariousPhoto to show you the quality of images he’s producing, but I won’t. Not hard to find though…

              It’s funny that he took the time to create an account to tell me I was wrong, but he couldn’t take the time to elaborate on WHAT exactly I said that was wrong. I didn’t say that FX wasn’t better than DX in many respects. I simply said that the D5300 can do most of things that just about every person complaining about the Dƒ needs a camera to do.

            • PrecariousPhoto

              My website? I don’t have a personal website. I made a website years ago in college for a class but I’d be surprised if it’s still active.

              Anyhow. I get what you’re trying to say and you’re absolutely not wrong when it comes to the vast majority of people who own F-mount cameras.

              The trouble is the vast majority of people who own F-mount cameras have trouble telling you what camera they even own let alone what an FX or DX sensor might be.

              Those people aren’t hanging out on here and they certainly don’t know about the Df.

              So for your current audience (this forum, not your books) there is a world of difference between a D4 sensor and a D5300 sensor.

              It’s great you’re still writing, I’ve got no resentment whatsoever, we’re both doing jobs we love in the industry so I’m not sure what there would be to resent? You couldn’t pay me enough to do what you do but you obviously enjoy it and there’s a good chance you wouldn’t enjoy what I do.

              My objection was purely based on the ‘prestige’ comment and the fact that up until very recently (D600 recently) I hardly ever encountered amateur photographers with FX bodies. People with a D700 or better generally made all or part of their living off those cameras and the decision to own an FX body was not an ego-driven one but a business decision.

            • J. Dennis Thomas

              My comment WAS intended for the current audience here; the people complaining about the size, the lack of video, the low MP count, and the included AA filter and you took this tongue in cheek comment and proceeded to take it as a diatribe about FX vs. DX.

              Maybe if you weren’t so reactionary and you bothered to sit down and THINK about what was being said and the context in which it was said you wouldn’t have had to waste yours and my time.

              And no matter what you think, the difference between FX and DX to most of the users here is about the same as the average Joe. Most people on this forum aren’t professionals making a living, sure a lot of them would like you to think that, but most people here are pixel peepers, tech obsessors, and flickr posters.

              Honestly, I wouldn’t be here if I didn’t have to do market research. There ARE some good folks on this forum, don’t get me wrong, and the Admin does a great job, but trust me, this is the part of my job that I sometimes truly despise. Oftentimes because of people like you that feel the need to spew vitriol for no reason at all.

            • PrecariousPhoto

              I thought I was pretty polite in my last post.

              I don’t think you give the average NR reader enough credit. But as you point out that’s probably a bit of an occupational hazard.

            • PrecariousPhoto

              I thought I was pretty polite in my last post.

              I don’t think you give the average NR reader enough credit. But as you point out that’s probably a bit of an occupational hazard.

            • J. Dennis Thomas

              Yes, you were polite in that last post, but not at all in the first post.

              I think maybe the average NR reader deserves credit, but they aren’t posting. Read through these posts. The most active people on here (or even DPReview) are hateful and angry. The get so mad over a CAMERA that they make personal attacks on others.

              I try to make things light. I wasn’t personally attacking anyone by saying that a D5300 would fit most of their needs. Just making an observation.

              Then you pop in, make a point that you specifically joined in order to attack me over a relatively innocuous comment. Yeah, that makes me a little irritable.

            • jarmatic

              Dude, You are a douche. CTFO.

            • paulcraig

              If you don’t even realize the real world (non-) difference between DX and FX, you are the one who is spewing nonsense. Stop being jealous of other people’s successful work!

        • desmo

          consider what the Df’s future value will be as a collectable
          this may be the smartest buy of all

    • M!

      you are absolutely correct. on a forum like this, there are a diversity of people. no one camera can fit everyone’s shooting style and needs. most of them including myself have not seen or touch this camera. so basing on spec and price, you will find people dislike this and that. it’s natural. if they don’t like it, don’t buy. stick to their d300s/d700 or whatever. if they hate it, go buy a sony or canon. if this Df doesn’t improve your enjoyment of photography, go have a blast with whatever you have already.

    • Eric Duminil

      D700 – pro, cheap, one generation behind but still very good

      • MrSkelter

        No video. Not enough MP.

        If they dropped the D4 to $3K and called it the D710 there would be a thread full of complaints about the weight and size.

        Bitches gonna bitch.

    • fjfjjj

      D710, obviously ;-)

      • KnightPhoto

        I guess one comment I want to make is after 4 new FX cameras this generation, the D710 is dead and is not going to happen. By that I mean no other camera is to be expected any time soon using the D4 sensor. So you’ve got a pretty easy choice this go-round – DF or D4 for this sensor. I never wanted a D4 (due to weight and size), but it’s so ergonomic a body that it doesn’t actually bother me. I now know what everyone was talking about with regard to the full-size pro bodies. If you’ve been holding off due to size and weight, from experience I say it isn’t all that bad. With FX it’s the size and weight of the lenses that kill ;-)

        I like the idea of a Df as a fun-factor camera and from that perspective it makes a great 2nd FX camera, travel camera, street camera, non-intimidating camera, etc. I also think that just because Nikon issued the Df, in no way means they will not eventually do an FX mirrorless body, it’s just a matter of when.

        Meanwhile, the size and weight of even mirrorless FX lenses are still going to be pretty big, so while the theory of FX mirrorless sounds good, an A7 vs. a DF size advantage isn’t that big a deal. Maybe for you guys whose longest lens is an 85mm, then yeah I get it. But I have 70-200, 70-300, need a 300 prime, would like a 200-400, have a 500, want a 600 and want an 800. The size of the FX camera is going to make little effective difference to telephoto shooters. Because of all this I’d rather have a DX mirrorless camera than an FX one.

        On another topic, the D610 is the only camera with the 24mp sensor. I’m guessing you could hope to see this sensor, packaged with the D800 body, 51pt AF, and EXPEED4. Would make a nice competitor to the 5Diii. I wonder how likely this is? The marketing savvy people imply that Nikon can’t have too many cams at the same price. If I was Nikon CEO I would still do it for competitive reasons to keep Canon at bay.

        In future we may also get a D810 that can do 6fps with EXPEED4. That also would be a good 5Diii competitor (as is the D800 in it’s current form if the 1fps difference doesn’t bother you – the D800 shoots 5fps without grip in it’s 1.2-crop mode).

  • nikonzall

    I ordered at amazon today but 5 days ego I posted this:
    That is right savor the moment, reality sucks.
    Nikon is like the old witch that makes herself look like a beautiful young woman that seduces you to bed and wants your baby, Oh the baby, like:
    The retarded V1,
    or The Oily D600,
    or The Blind left eye D800.
    It feels good only until you see the baby.
    Then It will rip your heart out..

    Yea, Reality sucks.

    I hope I am so wrong ….. I want this to be right….

    I was not wrong …

  • One More Thought

    Many thanks to NR admin for all of the hard work in keeping us so well informed. We were truly ahead of the curve.

    • http://nikonrumors.com/ Nikon Rumors

      Thanks!

      • fxbuyer

        Thank you for all the hard work you put into this. Even though the camera turned out to be disappointing to many (including me), we appreciate the work you put into this site.

        • a7 it is

          yes, exactly! … Thank you!

          admin, thanks so much for all your hard work to make this site what it is! This was an awesome two weeks in NR history! I think it was even more fun and interesting than the D800 launch. While the camera is a huge disappointment(NO split prism, heavy,D610 specs at D800 price,) NR was anything but. Keep up the good work NR!!!

      • nikonzall

        Thanks, was fun…

      • Brian

        When will the black model be out?

        • http://nikonrumors.com/ Nikon Rumors

          in the next hour or so

          • Brian

            Only Adorama? How about BH?

            • http://nikonrumors.com/ Nikon Rumors

              Coming soon. Stay tuned – I will post all links once they are available.

            • Brian

              Hey, thanks for everything. Good work. You must have a pot of coffee beside you or something cuz you don’t sleep.

            • http://nikonrumors.com/ Nikon Rumors

              Actually I am going to sleep now. It’s only 3:30 am :)

              Here are the pre-order links:
              http://nikonrumors.com/2013/11/05/nikon-df-camera-now-available-for-pre-order.aspx/

  • Sean Molin

    Single card slot and it’s SD.

    Fuck.

    • Up $#!t’s creek!

      yea I know…thought it was the d3300 for a second…
      I can see their logic on the single card. just adding it all up together does not equal $2749

    • waterengineer

      SD is fine. I have never had a problem. SD is cheap. Never understood why CF users complain. Please explain. Please make your argument compelling.

      • jarmatic

        I too easily accidentally swallow SD cards because they are so small…and delicious.

      • http://www.seanmolin.com/ Sean Molin

        CF cards are faster, more robust, come in higher capacities, and have more pro-level options.

        The only benefit to SD is size, and somewhat on price (although when comparing pro level cards in the same range it’s pretty close)… and when I’m juggling several cards, I’d hardly consider that a benefit.

  • http://flickr.com/lancec lancecouzens

    the dpreview first impression was interesting… this bit stuck out:

    As such, although I hate to say it: from a cold, hard practical point of view, I can’t shake the feeling that the Df is a little bit… silly

  • Zack

    Sadly I’ve lost interest in this camera. Yes it has the retro style we all miss, but this almost feels like a joke. Looks like Frankenstein brought the old FM back from the dead and created this monster. The camera has an uneven combination of retro and modern. They took a full frame DSLR, removed a few buttons and replaced them with manual knobs and says it’s “pure” photography again. My idea of pure photography isn’t to look like a retro camera, but rather to have a very minimalist design in a small size body. The best example is Leica. Sony is also going in this direction. And lay off the comments saying, “then why don’t you go buy yourself a sony or leica if that’s what you want.” If I could buy a Leica I would but I don’t have 11k lying around. And I’m still a fan of nikon. Just not a fan of this camera. On a positive note though, I feel like shooting my FM2 in the near future.

    • Alistair Maitland

      I don’t miss the retro style, I wanted it. That while small in size and weight. But above all to keep the full-frame. I wanted to stay with Nikon for ALLLLL my cameras. A nice small walk-around/potential 2nd body with a nice Nikkor prime on it while the D800 and D4 stay at home. Really losing faith in Nikon after this. The price just does not reflect the product.

      • Aldo

        you have a d800 and a d4 yet you are losing faith in nikon?…..that don’t make much sense… most people have one or the other and are really looking for something in between.

        • Alistair Maitland

          It makes perfect sense, Aldo. I thoroughly enjoy both my cams for gigs. But what does the pro bring with him when he’s not doing gigs but enjoys FF goodness, is used to snappy AF? The D4 is the most comfortable camera in the world and it should be if you have to use it for hours on end. But it’s a MONSTER. What about street photography, vacations, personal projects, hanging out with friends, etc? What fills those needs isn’t “something in between”, it’s totally different.

          The Df is totally different in everything but price.
          My wish list:
          – small
          – light
          – FF
          – low light performance

          – small files

          The Df hit 5 of the 5 points I wanted but cost $1K more than it’s closest competitors from other companies (Sony, Fuji). Moreover it’s almost $1K more than other nikon cams with on par or below par specs.

          • Aldo

            I’m with you… but still when you say you are losing faith it seems you aren’t happy with anything nikon has made…

            • Alistair Maitland

              I think my last response clarifies my thoughts, no?

            • KnightPhoto

              What closest competitor? Fuji=DX, and Sony=Can’t AF Track. The Df is the world’s smallest mirrored digital SLR, so it has at least some plus points.

              Personally, it makes most sense to stay within the brand. Then I have full use of all my lenses, e.g. if I buy a 85mm f/1.8 for fun and street, I can still press it into pro use.

              I’d say if the Df hit 5 of 5 for you, I’d just wait a bit for price declines, sales, and “buy together and saves”.

          • John H

            You owe it to yourself to try fuji if this is your wish list. Check out fuji rumors dot com.

          • Alex

            Same here! And btw, I still think the D4 sensor is overated. D600 and D800 are better in low iso, D4 is better from 6400iso. That does not make it the ultimate sensor to me. I prefer the D800 sensor overall, but prefer the D4 body features. My point is the “D4 sensor in a little body” is not the selling point of the Df to me.

            Whats good about it is “only 16mp in a small body” (give me sRaw capabilities and I ll be happy with my D800 for holidays… Till then, it is a bit time consuming to convert to DNG during import then downsizing DNG to save space and batch process your holiday photos … )

            • Alistair Maitland

              COMPLETELY agree with you.

    • Zeke

      The whole point of the Df is the interface, but to me the interface is just off. It’s in the uncanny valley of retro.

      An FA with autofocus and digital insides would have been neat, but that’s not really what we’ve got here.

      I think the spiritual successor to the F3 would look more like a digital F100, but with every selector a soft switch so its state can be recalled from memory, and a direct access to select from an unlimited number of User modes. Now _that_ would be minimalist and efficient.

  • Lumenatic

    Still waiting for the German price, but there won’t be any surprises. The D800 is at around 2100 € and if I take the current exchange rate 2750 USD are 2036 €.

    I love the retro look and boy would I like to have the D4 sensor. I am totally ok with the tech specs (even the autofocus system being bashed here), but at that price I am not buying. We will talk again when prices start to decline.

    • jmj3

      But remember that USD prices are typically without taxes, so remember to include tax too. So Df might be bit more expensive than D800. But this it the price of a just released camera, it’s always quite high.

  • Alistair Maitland

    Awesome. we’re done here. Back to life. :)

  • macsavageg4

    It is a nice looking kit I will give it that. I only wish it would have the EN-EL15 battery vs the EN-EL14a so it would mix in with the bodies I have so far. Price is a it high imho as well but it is a very nice looking kit with some decent features a few of which would be nice if they were in the D800. Specifically the AI-S and Non-AI aperture couple on the Df. Really want to mess with one of these though. Impressive work [NR] with the data that was collected. Pretty much spot on down to the price points.

    • Sahaja

      It’s not a non-AI aperture couple – it is a flip up AI follower tab you can move out of the way when mounting non-AI lenses to prevent damage.

      Whenever you change aperture on a non-AI lens, you also have to manually change it on the camera

  • Dave

    I was so enchained by the idea of a purist camera that I’d have changed brand. And now they bring a toy for the neurotic.

  • this_isnt_real

    will there be a battery grip? that is the question!

    • Sahaja

      Doesn’t seem to have the connectors – and there is none shown in the system chart.

      • Mike

        :( :(

  • John

    Does it have a hybrid viewfinder? Can it shoot in square on camera? Can you preview what your shooting in square through the viewfinder?

    • Sahaja

      No hybrid viewfinder

  • this_isnt_real

    i don’t know why so many people are bitching that they are getting a d4 sensor in a rugged body with external controls for less than half the price of the flagship. this is exactly the d700 replacement we have been begging for. forget all the retro mumbo jumbo. it’s exactly what the d700 was. no video, metal construction, flagship image quality, etc. I’m getting a black one for a second body and don’t give a damn that it’s retro.

    • Sahaja

      Despite appearances, only as rugged as the D610 – not full metal like D700 and D800

      • J. Dennis Thomas

        Think of it this way. The only place it’s lacking magnesium is the front. What are the odds of dropping the camera and cracking the front polycarbonate? Pretty small, because odds are the lens is gonna break the fall first.

        • One More Thought

          Amen. People get so bent out of shape about the amount of magnesium, the seals, etc…like they are going to use these in the rain forests or in antarctica.

          The reality is that virtually every dslr from Nikon and Canon are durable enough for most people. Even the least expensive hold up well to a variety of conditions. I remember the video where a Canon Rebel fell from a plane and still worked.

          Thanks also to Mr. J. Dennis Thomas for your insightful comments. It’s great that someone with your experience would contribute to these forum discussions.

          • J. Dennis Thomas

            Thanks. I was just told 5 minutes ago on this very same forum that I have been spewing nonsense.

            In any case, people tend to confuse wants with needs and they believe that if they get whatever someone else says is the “best” that they too will be the best.

            Most people cradle their cameras like babies. Magnesium is overkill for them anyway. I’ve beat up enough plastic cameras to know that they are quite durable.

        • Sahaja

          True – I did say “as rugged as the D610″ which is probably not bad at all.

          Won’t last 40+ years like my much battered F2 though

          • J. Dennis Thomas

            My guitar is made out of wood and wire and it’s 55 years old and plays better than new.

            • Sahaja

              Nice.

              If all the horrific stories about lead free solder and silver whiskers are true, almost every electronic device now being manufactured – including cameras and af lenses – probably has a lifetime of only about ten years.

              Anyway where would anyone find compatible batteries in 30 or 40 years?

            • J. Dennis Thomas

              I still have my Pre-ROHS 28-70 f/2.8D and 80-200mm f/2.8D AF-S lenses. So in 30 or 40 years I hope they’ll still work.

              I think 10 years is a little on the short side of expectations, but they can be “repaired” by Nikon.

    • Early adopter

      Just bought mine at Adorama. Wow. Metal top and bottom plates. And it comes in at only 1.6 lbs. If it was fully armored the same people would bitch about it being too heavy. I think it is a dream come true. With that I bid all the assholes on these threads a not so fond adieu… fuck you.

      • Brian

        Is the black model up?

  • fonefuner

    No video! What’s next, a camera that require you to go to a Nikon special store to view and print the pictures because that’s part of the old photography experience. It’s also going to cost you 1000000$ because making a camera that simple is not cheap……….Df U nikon

  • http://flickr.com/lancec lancecouzens

    i happily shelled out 3k for a d700 5 years ago and regret it now not even a little bit. it was the first camera that i can say has actually come to feel like an extension of my own body when i’m using it… that sounds silly, but it’s really how i feel.

    i also have and use several other cameras – all film and all fully manual. i love them for their simplicity, their pure utility. i love them for what they are because it feels like they have meaning and purpose. because they’re pure, i guess. i’m glad to know and use them, and i feel like they make me better in return.

    i just don’t get the impression that the Df could fill either role for me. it looks (to my eye, anyway) like it was designed by committee. like it was meant to satisfy everyone (well, everyone who doesn’t care about video, anyway). like it’s a compromise. manual for manual’s sake.

    i obviously have a difficult time expressing how i feel about such things without resorting to vagaries and squishy language, and, in all fairness, i’ve been drinking, BUT, how can i not feel this way?! how can a carpenter not love his hammer?

    i just don’t feel like i could love this camera*

    * i reserve the right to be wrong, especially on the internet

  • Julian

    I love the look of this camera, especially the silver one – which looks near identical to my FE2. The D4 sensor is awesome – that in a smaller lighter body is definitely an interesting proposition. Still the price tag is the one thing that will make me stop and really think before I put my D3 on Ebay and get to work with the hammer and the piggy bank. Then there is the comparison between this and the D610 – which is a more capable camera in many respects.

    • TeaBreak

      You consider to DOWNGRADE from your D3 for some stylish old-fashioned knobs ??? Think carefully … i won’t never do this. Can’t imagine anything purer than good old D3. :-)

      • Julian

        Actually I would consider it an upgrade in terms of the sensor – and that means broader dynamic range and better high iso. The D3 sensor is definitely bettered by the D4 sensor! Then the smaller body would potentially save me some back pain, and be more likely to be carried around more often. I have a D800 as well so the D3 is less and less used these days.

  • Jer

    Testing the waters this way, is like jumping in the ocean with concrete shoes.

  • tim

    Im staying on film thanks!

  • Peter Glasoe

    This sucks.. I had hoped this would be a great camera for my manual focus lenses. Despite the teasers, this camera brings nothing new at all. Nothing.

    • J. Dennis Thomas

      Uh, being able to mount Non-AI lenses and full metering with AI and Non-AI lenses on a pro body is nothing new?

  • Jason

    Despite all things, I still love it. Sure, price is a little high, but the D800 was “high” at first, and has come down to a reasonable price since. I love the idea of the manual controls and two tone “retro” look. I’ll likely get one at some point just for the outstanding IQ of the sensor in a little more travel-friendly body.

    • Aldo

      sorry but you can’t really compare the d800 with the Df… not even in price… d800 is still an awesome deal at 3k for what you are getting…

  • Chris

    Does anybody know if it has the multiple exposure feature? If it has, I’ll definitely get one.

    • J. Dennis Thomas

      From the looks of the LCD it does.

      • Chris

        Thanks Dennis. Once I saw the display I were hoping that too. Hopefully it isn’t for anything else.

  • jp

    The price is high, no doubt. But don’t understand to the comments. Could they actually release D4 sensor + 51p AF + dual card slots at 1/2 D4 price? What would be the $2k difference then? Maybe D4 is overpriced?

    In my view, most of the digital cameras are expensive toys if they don’t give you daily bread …

  • Sean Molin

    No split-prism focus. No focus peaking. No auto magnification on liveview manual focus.

    They did NOTHING to take advantage of the legacy lens compatibility.

  • skinnymakespretty.com

    ill wait for the price drop. lmfao. i guess d610 for my nov thanks giving bday.

  • Geoff

    I was expecting to see a D900.

  • Mike

    Like I said last week; 90% of the people here will be disappointed in some way. Price. Features. Lack thereof. “It doesn’t meet this need or want”. It’s got a D4 sensor at $3250 less than a D4. One card slot? People are using Fuji’s to shoot weddings. People are still using D700s to shoot weddings. It doesn’t have video either. DSLRs are the worst thing to shoot video with ergonomically speaking. Would you really want to shoot video with these retro controls? D600 sensor blah blah blah. This camera is not for the pixel peepers. The user experience is as important as getting the shot. It’s not a speed demon in operability but in the right hands it will never miss a shot. It is what it is.

    Any photographer who has ever shot for money loves when a client says “I love your work, but you’re a bit out of my budget. Can you adjust your price to meet my budget?” We love it. Heavy on the sarcasm love it. Yet here we are collectively telling Nikon the same thing. “Love it but we don’t place the same value on it as you have indicated with your price…. can you adjust your price to meet my budget compared to what I think it’s worth.” Kudos Nikon. You had some balls to do something different.

    • Sahaja

      Main thing I’m disappointed in is what seems to be the lack of a good screen for manual focus – on a camera otherwise designed to work well with manual focus lenses, that is a major oversight.

      I love the manual controls – although perhaps they have gone a little overboard – the looks, and the smaller size

      Couldn’t care less about the lack of video. I can live with the fewer AF points and the small battery. I have a D800E – but 90% of the time don’t really need the resolution – so 16mp is fine especially if there are low light gains

      Either would keep the D800E for when I need more resolution or sell it and buy an A7r

      These days you pay through the nose for looks and design – I can live with that, but of course would have liked it to be $300-$400 cheaper.

      Hopefully Nikon will offer a service to install a different screen.

  • Paul Heilmeier

    Nice features, great design, but TOOOOO BIG! it is only an DSLR with retro design. Look at Sony or Olympus, nice small cameras. Look at old Canon F-1 or Nikon F3, pretty small gadgets! Don’t know why i have to choose between this camera or an D610, or for this price an D800…

    • Read the FAQ

      F3:

      700 g
      148.5 mm wide
      96.5 mm tall
      65.5 mm thick

      DF:

      710 g
      144 mm wide
      110 mm tall
      67 mm thick

      That’s not a lot of difference. The reality is that this is the smallest FF DSLR on the market. I doubt it could be made any smaller and still be digital and also still accept F mount lenses.

      btw, nobody is making you choose anything. You need to choose what works for you. It’s why Nikon makes a full line of cameras. This is simply another part of their product line. Don’t like it, don’t buy it. Can’t afford it, don’t go into debt for it. It’s a simple issue, really. You have plenty of choices in life.

  • jp

    BTW, my issue with FF cameras is not the size and weight of the body, but the size and weight of the lenses. I wish there was 16Mpx Dxf based on D7ooo … may be mirror-less.

  • Tomherren

    Here in Switzerland the official price for body an kit-lens is at CHF 3’498.–, approx. USD 3’850.–. Street price should come down to approx. CHF 3’000.– which still is too much in my view.

    • Dave

      And the D800 is available for about 2150 SFr body only, the D610 for 1620 SFr, with better specs, although no ‘retro’ look and no buttons, knobs and wheels…. Nikon thinks I am an i…. to pay hundreds more for a partial plastic body with extra knobs… The right price would be somewhere slightly above the D610.

      Please Canon, don’t follow this misguided path!

  • Arthur Tazo

    Ordered 7. One for each of my camera bag.

  • Allan Smith

    When reading most post here I wonder how many people take photos and how many only read spec sheets…

  • stormwatch

    “This” can only, but only be sold to the RETRO fans who are desperate for lower mediocre specs, dont care about the ridiculous price only abobut the looks of this cam. D800 and D610 are way better choices…not impressed with the samples at all.

  • Noregrets

    I’ve been waiting for about 4 years for this camera, or at least something in the spirit of it. And had this been announced 2 months ago i’d probably of bought it. Thankfully though, i was tempted by Olympus Em1and the beautiful 12-40 and 75 f1.8. And i’m glad i was.

    This Nikon, despite my love of classic design, analogue controls, and belief that the D4 sensor is the best full frame sensor on the market, is a hot mess. It really does just look like a fumbling, rushed mashup of old and new. Not well considered at all. I find myself surprised i do not regret waiting for this. It should of been great.

    Its not just the price, but a case of reality falling drastically short of expectation. One too many times for me i’m afraid. I used to dream about the day i could be a Nikon shooter. There used to be prestige associated with this brand, i believed they did things better than Canon and that they were, for the serious photographer, simply the best.

    Its weird how much that opinion has changed in the last 2 years. I’m more passionate about photography than ever, but i find Nikon is a company that continues to fail to inspire. And in return, i’ve found my aspirations to shoot with their gear pretty much now completely disappeared. This camera announcement marked the day i finally let go of any sentimental connection to the Nikon brand. They, like this camera wishes it was, are a thing of the past- of the not in a good way kind.

  • Andrew

    The more I think about the Nikon DF, the more I like it. But I would gravitate towards the Nikon D6100. As much as I like this camera and would love to have it because its high ISO will add that extra quality to my pictures, it would have to be a camera you buy for yourself as a gift. It would definitely be nice to have as your second full frame camera. This is art!

  • http://Flickr.com/inthemist InTheMist

    I just ran some quick numbers and the Df in FX mode has roughly equivalent buffer depth as the D800 in DX mode. This is a plus point for me as I’ve been shooting my D800 in DX mode (with grip and AA batteries) for sports. The FPS and buffer depth was great, but the ISO and IQ hit was a greater compromise than I like.

  • http://nikonrumors.com/ Nikon Rumors
  • Jack

    15 mm eyepoint??? WTF Nikon?

    • TheInconvenientRuth

      Higer eyepoint would mean less magnification and even more trouble using MF… On the F3 the original finder actually focuses better than the HP finder for this very reason.

  • Tomherren

    I am a subscriber of Nikon Newsletter; you also find it on http://www.nikon.ch

  • Stan Chung

    oooo love it. thank goodness i skipped the D7100. it was whisker close.

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