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One more “Pure Photography” video left

Nikon-Df-camera-mockup

Nikon Df camera mockup by Mike Bacchin

Nikon-Df-camera-controls

Nikon Df controls (credit: Dicahub)

Nikon-Df-camera-controls-2

Dicahub tried to label some of the buttons visible on the top of the camera

Nikon-Df-shutter-dial

After the 1/4000 mark the shutter dial has "1/3 step" option (credit: Sandrino)

Nikon-Df-camera-side-controls

BKT and AF/MF controls on the side of the camera

I had to publish a new Df post because the last one reached over 1,500 comments! Feel free to continue the discussion under this post.

There will be a total of 6 “Pure Photography” videos for the Df camera:

Nikon-teaser-videos
If the last video is a teaser, it will be released on Saturday at midnight (EST). If the 6th video is the actual camera introduction, it will be online on Monday at midnight (EST) when the camera will be officially announced. Stay tuned for detailed coverage.

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  • Herbe

    Way to big !!! Why not as cute as the good old F3 ?

    • Erik

      The F3 was not small and cute. FM3A was.

  • Alex J. Karnath

    Dear Nikon,
    I am very sorry, but you really missed the chance to build a nice retro styled looking camera. Look at Fujifilm, they can do it much more better – I rather would say worlds apart. And this has nothing to do with the fact, that the Df is a DSLR and the other cameras are compacts.
    Why they are putting this “ugly” finish on the top cover, same as all the other modern DSLRs and not a real black painted or chrome cover, like the FM series. Would have been also possible and had the advantage (for Nikon), if one of the boys and hipsters, who will buy this camera, will scratch it or have a dent (huhu), they could sell thousands of this spare part in their repair stores! And then this rubber coating for the body, which started with the F5, and is okay for modern styled DSLRs, but not for a retro styled model. No, no, no and again no!
    They want to have control dials like an old SLR and then again not and they are putting a back and also a front control dial there. The one rightsided on the front (if it is really a control dial) looks as if they right cut out from the former Coolpix P7100, where it was already looking misplaced.
    Better go back and think first, what you really want and then try to make it new and maybe (hopefully) more better!
    This camera is for people, who want and want not. It is always difficult, if you want to satisfy the needs of all the people and you will use your line and identity.
    So all the people, who was expecting something spectacular, better take out your old FM2, FE2, FA, F3 and so on, if you still have one, and shoot with them, be happy and save a lot of money. Money, which some marketing experts wanted to grab out of our pocktes. Sorry, that it were the same people, who also designed this camera.
    Again, sorry Nikon, but you missed a big chance!

    Best regards from Germany
    Alex J. Karnath

    • Erik

      I think it looks ok for a digital version of the F4. If you have a collection of manual glass with F-mount it is probably a good body for it.

      • T53

        The Mockup above is clearly based on the F3 body. The small grip on the left is the tell tale signature. The F`4 had a more pronounced grip like the F 100.

        • Erik

          Might be, but to me it looks less classic, in a way that a F4 does compared to a F3.

          • broxibear

            Hi Erik, funny you should mention the F4, it looks like some design cues may have come from the F4…

    • Alex J. Karnath

      Sorry for the mistake, should mean and be written:

      It is always difficult, if you want to satisfy the needs of all the people and you will LOOSE your line and identity.

      • Teacher

        Learn to spell, fool. It’s LOSE, not “LOOSE.”

    • alandf2657

      And here lies the problem for Nikon: whom to satisfy! Sorry brother, better luck next time I myself am excited and hopefully a few thousand more who will open our wallet for this gem!

    • rhlpetrus

      Indeed, Fuji can do it “much more better”, but I think Nikon takes “much many better” lenses.

  • kev

    if the ISO is at the prediction i last read about this then camera (12’800) then all i have to say is “SHUT UP AND TAKE MY MONEY)

  • Geoff

    No 10 pin remote socket. Means low level camera.

    • TheInconvenientRuth

      how about a good old retro screw-in cable release on the shutter button? No batteries required…

      • Geoff

        I threw those cables out 12 years ago ;-)

      • Erik

        Yes, that’s what I want. Pure retro!

      • Thomas

        Aahh.. That would be nice ! :oD

    • Angela Wright

      What an idiotic statement.

  • newoldmate

    Pure photography my arse. There’s as much clutter on that dinosaur, as there is on the bloody OM’s.

    Aperture ring, shutter dial, iso control. Put the menu controls and screen on a fold away back and that’s all you ever need.

    The rest is just clutter to try and satisfy everyone, which it won’t.

    • Ginko Biloba

      Sony guy, I assume?

    • Joel

      You’re telling me! Who could possibly need easy reach to silly controls like ISO, aperture and exposure anyway? And what’s this Aperture/Exposure lock button? Who even knows what the heck that is anyway!!

      Oh.. wait..

      • Stan Dibben

        Someone here is trying to say that a less complex and less complete design should have worked. Speed-AP-TP dial, iso dial, exposure lock. No af, focussing screen designed for mf with Ai Ais lenses, small size and true retro look&feel. Less is more in such a saturated market. Such a camera will come.

        • Joel

          We’ve all got different wants from a new body I guess. Personally, ‘pure photography’ occurs when all commonly changed settings are within easy reach whilst I’ve got the finder to my eye. Less time spent setting up mean more time pondering over the subject matter.

          That said, I can understand the attraction that some might find in wielding a body that restricts you to only the bare essentials of exposure, aperture and ISO. Perhaps for some, fewer features equates to less anxiety, less distraction and a more focussed (pardon the pun) experience.

  • Andrew Hollywood

    Great job all you hawk eyes out there. really nice mock up too Mike Bacchin.

    This camera is really going to appeal to the hipsters. There are alot of hipsters. I think nikon has a winner here.

    • Stan Dibben

      Hipster is a far less contemporary/bulky/expensive (this thing is not gonna cost less than 2000 bucks imho). This product is gonna get old faster than I thought, both in design and technical specs.

  • Stephen

    My excitement has gone completely. This is just a modern DSLR, not retro at all. It just replaces control panel screen with shutter speed knob and shutter release button. Moreover, it’s still bulky and fat. It doesn’t look slim and stylish like other mirrorless cameras. It seems that Nikon would like to walk in the same path as Fuji did. However, Nikon still cannot come close to Fuji’s success. RIP Df

    • http://nikonrumors.com/ Nikon Rumors

      You could be right once Fuji releases a full frame camera with the ISO capabilities of the DF. I am not going to even mention the lens choices you have with Nikon vs. with Fuji.

      • kablowski

        “I am not going to even mention the lens choices you have with Nikon vs. with Fuji.”

        Fuji has released some excellent lenses lately. Nikon may have gazillion more but most are mediocre at best in my opinion (especially for DX). I am a Nikon user by the way…

        • http://nikonrumors.com/ Nikon Rumors

          I did not say Fuji lenses are bad, I was just talking about choice. I do like Fuji’s products, the only problem is that they do not have many tele lenses.

          • Thom Hogan

            Telephoto lenses have the problem of being as big as the focal length (mirror lenses excepted). The trend line is smaller cameras, and the rise of the smartphone just complicates that.

            There’s a benefit to size and mass when you get into the large telephoto ranges, and the handling of SLR/DSLR play into that. This is one of the reasons why I like the Nikon command dials: since my left hand is supporting the long telephoto having Focus lock/activate (AF ON), exposure compensation, aperture, and shutter speed (and possible other things depending upon how you configure the camera) all in my right hand control without me moving the hand from the shutter fire position is good. To a large degree, Canon’s arrangement is good, too, though you almost always have to move your finger off the shutter release to do anything with the top dial and buttons.

            Realistically, the bulk of the lens use for most users is in the 24-200mm range. The more pixels we get on sensors, the more that can get an extension at the telephoto end from just running a crop. A 36mp camera that had “live crop” for telephoto use and a 24-200mm lens would actually function like a 24-300mm lens (except the 300mm images would be about 16mp, though that should still be enough).

            The current Fujifilm bodies aren’t all that great with the telephoto options. The X-A1 with the 55-200mm is very unbalanced and not very usable. Thus, we get to the place where “if I’m going to have to deal with bulk to get to 400mm, why not just get a DSLR?”

            • Last Mohican

              +1 on ergonomics with big lenses. First got used to it with an F5 and a 70-180 micro (1kg) in the 90s and liked it ever since. Virtually all Nikon Dslrs followed that pattern and handle similarly with grips. Bulky, yes, but that’s fine for heavy glass. Small cameras with big guns not only look strange … Curious to see how this half new half old way of handling will score on ergonomics when put to the test in a variety of uses.

            • Theodoros Fotometria

              This is all correct, but I think we will see changes in the near future which partly are because of today Iso and partly because of practicality and bulk involved with telephotos… I think that on longer than 300mm, the emphasis (for pro use) will be given to:
              1. A stop slower lenses.
              2. Diffraction optics design.

            • rhlpetrus

              Agree, not only teles but all fast zooms for FF must be quite large, especially if AF is involved. So a larger body with good control layout is better than a minimalist small body with lots of menu-driven controls. The A7 may be a good option for prime lens shooting, no action involved. Not so good for sports, or any bulky lens.

            • Zeke

              “Telephoto lenses have the problem of being as big as the focal length (mirror lenses excepted).”

              Thom, I’m surprised. Refracting telephoto lenses are always shorter than the focal length _by definition_.

        • R!

          If they start a new lens serie ,like they seem doing with the retro look 50 mm f 1.8,maybe they will be beatin Fuji in the mind of people likin retro look manual focus with autofocus capacitys!
          Actually I want camera that takes pictures that looks good ,not camera that make you look good on a picture.

        • Bamboojled

          It’s easy to make great lenses when you have what 3-4 lenses?
          Most of NIkon’s lenses are not mediocre, that’s why it has been pro photographers choice for many many years.
          That is also why when Fuji came out with with a DSLR they used Nikon mount.

        • Dpablo unfiltered

          Really, I think it’s time to start a new forum for DX users. Call it Nikon DX rumors…

        • Dpablo unfiltered

          Really, I think it’s time to start a new forum for DX users. Call it Nikon DX rumors…

      • R!

        +1
        (by the way I’m not a troll , I’m just crazy )

      • Theodoros Fotometria

        I don’t see how can one (more than one actually) can relate a Mirrorless APS-c with a mirror-box FF… I guess that some consider the word “camera” to be enough…
        OK, lets compare Ferrari with Rolls… they are both cars… they even share similar price!

    • R!

      Yup ,I totallly agree,I was hoping for a small and light easy to use body like an FE or FM ,but It’s not ,to bad!!!!

    • Kenny

      So true…. :(

    • decisivemoment

      Why would you expect a 35mm format interchangeable lens reflex camera to be as small as an APS direct viewfinder body with a non-interchangeable lens? The DF is already dramatically smaller than Nikon’s other FX digital cameras; if you’re still not happy, you need a rangefinder or EVF camera or else you need a smaller format.

    • Erik

      Some pros and cons

      + D4 sensor, metering with all lenses, smaller than D4

      – D600 AF module, 5.5 fps, 1/4000s, not small

  • Damien

    If only it was Mirrorless, then Nikon would have something to compete with the Sony A7r. :( Come on, Nikon, lift your game.

    • http://Flickr.com/inthemist InTheMist

      I don’t want mirrorless! NO WAY!

      – The mount and it’s defined focal length allows for a mirror. I certainly don’t want to replace all my Nikon glass.
      – Adapters suck.
      – I want the instant start, low-power standby with wake-to-exposure times measured in tenths of a second that only SLRs offer.
      – I don’t want an EVF sucking juice in the background and taking a long time to start.
      – I want no-compromise focus tracking that only SLRs offer.

      • Your Dad

        AGREED! I do not want a ghosting, fuzzy, hard to see in sunlight piece of shit EVF in place of a clean DSLR view with a precision mirror and (hopefully) a fine-grained groundglass screen with a center split rangefinder spot that will provide ease of focus for manual focus lenses (which are superior in so many ways to the plastic zooms of the past decade, especially weight).
        MOST of the posts I read on this forum are silly, stupid and whining wishlists from dumbasses. The DF will be what it is. Buy it or not. Quit bitching.

  • TheInconvenientRuth

    Am I the only one here…

    • TJ

      You just made comparison more than all those posts combined Slick.

  • Stan Dibben

    You are comparing two completely different cameras. You put it in the same league. Nikon, and most of the prospect, won’t.

    • Jim

      Full frame vs Full frame comparison for people who want full frame new camera that takes good pictures. Does that help? (probably not)

  • Stan Dibben

    It is in intriguing. but a less complex and less complete design should have worked. Speed-AP-TP dial, iso dial, exposure lock. No af, focussing screen designed for mf with Ai Ais lenses, small size and true retro look&feel. Less is more in such a saturated market. Such a camera will come.

  • R!

    The advantage,besides the prices,in buying Sony , is the Video 60p capacity;for the picture quality Nikons alegorythms for colors are way beyond Sonys.
    Sonys colors looks bad and their menus sucks!

    • Erik

      Size is one important factor, I also think the A7 looks closer to the FM3A than the DF

      Sony A7 = digital FM3A
      Nikon DF = digital F4

  • anon

    Maybe i’m daft.. doesn’t this whole “retro” design make this camera slower and clunkier to use than a new style dslr. Why would I want to change shutter speed by having to take my whole hand off the body, twist the dial with 2 fingers, than put it back to the body when i could simply roll the dial with my thumb? Plus it It’s not like the sensor will give your photos the retro feel of film. It’ll likely be a d600 sensor (or extremely similar) with different controls and style. This to me seems like an attempt to come out with another “cool, trendy” product rather than a truly effective product… It’s like nikon is saying. “well we haven’t really gotten things right recently going forward with technology, so let’s go backwards.. maybe that will work” I don’t really get the point…. And if it IS to be more entry level, what entry level buyer will want the headache of retro manual control over the modern, comfortable, easy controls. I’m not saying this won’t be a good camera, but there is a reason cameras have moved from what is now the “retro” design to what it is now. It’s better, easier, faster. I don’t get it. Flame me all you want.. I know a lot of people like the nostalgia of this, but I see this as another specialty product that will sell so little over the long run because of disinterest that they shouldn’t have bothered. Just because another company isn’t making a retro camera doesn’t mean Nikon should… Just my opinion, but I think a D400 (not saying in any way it’s a comparable product) would sell 25x what this will, if not more, and probably would have cost a LOT less to design. The only thing that this DOES have going for it functionally over a current DSLR is it appears to be a bit smaller. But when using 2.8 zooms, I’d rather have a heavy body anyway for better balance.

    • TeaBreak

      So many elementary questions .. this camera obviously is not for you. But you shouldn’t mind, maybe it’s only you’re not old enough to enjoy the recreational value of slowness. :-)

    • decisivemoment

      No; as I point out above, it takes the four or five most commonly used functions and reduces them from what’s usually a two or three step process to a one step process, and on top of that you can see exactly what your settings are without having to bring up the LCD. That’s a pretty big deal in terms of handling. Actually, a big enough deal that I suspect that this is not only a bid to get on the retro bandwagon, but a trial balloon for replacing the top LCD with dials in all DSLR bodies.

  • Fra Lippi

    It has a removable back so you can shoot film.

    • Erik

      Would love that too, but it is not likely to happen.

  • http://Flickr.com/inthemist InTheMist

    I hope to wake up tomorrow to a new video. This could all turn out horribly, but I’m just enjoying the build-up too much!

  • Jim

    It’s an F7 – replacement for the F6.

    • Erik

      As much as I would like to see an F7 I don’t think I ever will.

  • Ames

    ugly camera, this is only attractive to nikon fans.

    • Pete Grady

      which explains why you’re here?

  • antonio

    The aperture ring should be on the lens mount for a real “pure photography” feeling and to be used with the left hand, I was waiting for that, but last video made it clear is not going to be like this but on the rear ring for the right hand. So this camera is not a FF reflex fuji X100s, is just an “electronic age” camera like any other since F80, but featuring a “vintage” look just for fashion. I don’t mean is a bad camera, it depends on the sensor they are going to put on it, I just say is not going to provide any different experience, from my point of view, compared to a D610 or the rest of the lineup, What do you think?

    • Pete Grady

      It’s on the lens with Nikon. Millions of lenses built…with the aperture ring. Why would Nikon change that now?

      • decisivemoment

        To enable you to use an aperture ring with G lenses?

        Alternatively, perhaps they could put an aperture ring on the 50mm that’s evidently bundled with the new camera.

      • decisivemoment

        To enable you to use an aperture ring with G lenses?

        Alternatively, perhaps they could put an aperture ring on the 50mm that’s evidently bundled with the new camera.

  • Hugo

    It looks like my old Contax RX> Hope it handles as well!

  • Jeff Curtner

    http://digicame-info.com/2013/11/5-4.html#comment-153688. Interesting comments in a Japanese website. Something about 80th year anniversary with some senior fellow involved in design.

    • Jeff Curtner
    • Jeff Curtner

      It is so interesting looking back what Mr. Nikon (Goto San) said three years back. http://nikonrumors.com/2010/09/28/interview-with-tetsuro-goto-at-photokina.aspx/

      • http://nikonrumors.com/ Nikon Rumors

        True, I have forgotten about that interview.

    • Last Mohican

      Not much of interest really, based on http://mashtokyo.exblog.jp/21392551/
      Mr. Goto just confirmed that it was developed in the department he heads, that it doesn’t do video, and that it handles all Nikon lenses, also old ones. He also remarked, possibly tongue in cheek, that it’s quite difficult to handle (kekkoo mendokusai). Associated with the 80th anniversary of Nikkor.

      • http://Flickr.com/inthemist InTheMist

        Thanks for that. The Google translation was really bad.

        Any other scraps to share?

        • Last Mohican

          It was an event at the Ebisu Hotel, the prize ceremony for the 61st Nikkor photo contest. Mr. Goto watched the first five videos with the journalist and said that all six videos will be shown at 13h.

          • http://Flickr.com/inthemist InTheMist

            Thanks again, LM

            • Last Mohican

              Didn’t mention the day, but if it’s 1pm tokyo time it would be 5am in Europe and noon on the US East coast, as Admin announced.

        • Last Mohican

          It was an event at the Ebisu Hotel, the prize ceremony for the 61st Nikkor photo contest. Mr. Goto watched the first five videos with the journalist and said that all six videos will be shown at 13h.

      • Jeff Curtner

        Looking back at what Mr. Goto said about user interface design philosophy, it makes sense at what the DF comes out as it is. Could you translate these for us:

        --同時にそれは“カメラおじさん”趣味への懐古が過ぎるという気もします。

        カメラおじさん世代は、まだ続いていきますよ。 もちろん、少しづつ人数は減っていきます。 単なる懐古主義ならば続かないでしょうが、カメラの過去を遡ってみると、今なお参考になる事例がたくさんあるものです。 我々は古い時代を経て今の最新世代の製品を経験していますが、当時を知らない若い人には新鮮に見えるものだと思います。

        --昨今は電子的な入力デバイスをソフトウェアで制御することでユーザーインターフェイスを構築しますが、昔のカメラはメカ設計ですべてを解決していました。 今の方が柔軟性も高く複雑で多様な操作を盛り込めるでしょうが、一方で失われたものもあるのかもしれないですね。

        最近、ニコンの若いエンジニアを中古カメラ屋に連れて行ってます。 昔のカメラには今のカメラのような柔軟な開発は行なえませんでしたが、制限が多い中で創意工夫を凝らして使いやすいカメラを作っていました。 設計担当やデザイナーは、それらを新鮮なものとして吸収してくれています。 単なる懐古趣味ではなく、創意工夫していた過去に学び、最新の技術の中で何が自分にできるのかを見つめ直す機会になっています。 長い歴史があって生まれたカメラの形や操作手順には、それなりの理由があるものです。

        http://dc.watch.impress.co.jp/docs/news/20100924_396062.html

  • broxibear

    I’ve been reading through the almost 2000 posts about the DF and it’s clear the DF is not going to be the camera many wanted, or what the teaser ads have been suggesting.

    There are those from a film background who understand where the DF concept is coming from, those who started with dslrs and can’t comprehend why anyone would want this…and everyone in between.

    My personal thoughts are that Nikon copped out. I think they half heartedly made an attempt to satisfy a demand for a simpler camera from certain professionals and enthusiasts. But instead of aiming for just that market and making a truely simple, stripped down digital FM2, they decided to go after the X100s, XPro1, EM-1 market in the same product. Whatever the reason is for that, which may be financial, I think it’s a mistake…you end up with a camera that’s “too this” and “not enough that”, basically a camera no one is satisfied with.

    I can only speak for myself and you’ll have your own thoughts, but all I really wanted was a D700/D4 sensor in a FM2 type body, Aperture Priorty and Manual, a solid build that could take a knock or two…not function buttons galore, bracket button on the side, command dials on the front, AF/AE lock buttons.

    This camera was never going to replace my D3 for work, but it might have replaced my GF1 + 20mm f/1.7 which is always with me, it might have prevented me from buying a X100s, XPro1 or GX7 to replace my GF1…but it’s not going to.

    BlueSwanMedia made a fantastic comment a few threads back… “Just remember that this camera will never be better than it is right now….100% possibilities, 0% dissapointment.”

    • Tim

      Please tell us more since you have it now, lots of folks want to know. Didn’t think anyone had one yet.

      • VK

        +1 “D700/D4 sensor in a FM2 type body, Aperture Priorty and Manual, a solid build that could take a knock or two…not function buttons galore, bracket button on the side, command dials on the front, AF/AE lock buttons.”

    • decisivemoment

      I don’t think that’s necessarily a bad thing. We liked the FM2 or F3 in the day, but certain limitations in one or the other — viewfinder darkness, limited eyepoint, lack of weatherproofing, 1/80th of a second flash sync, hot shoe that blocks the film rewind crank, enormous add-on motor drive — caused trouble. What this camera looks like is a synthesis of all the good 1980s features, not having to pick your poison, and then throwing in decent autofocus for good measure. And it helps that the controls for features that weren’t on most of the 1980s legacy cameras (e.g. autofocus) are designed in a way that will be instantly familiar to users of Nikon’s current cameras. I’m thinking here in particular of the focus point/menu selector and the AF mode control.

      The end result is still a much cleaner control layout than in any other current Nikon digital body. You don’t have to tap the shutter button halfway, hold a button and turn the dial to change a setting. You just change the setting. And the only price you pay for that privilege is losing the top plate LCD. Sounds like more than a fair trade to me.

      • fred

        Lastest news is that it has a small LCD on top.

    • Sandy Bartlett

      I think Nikon will sell all they can make. Just based on the nIkon users here, at least half expressed an interest in it. Many of the negative comments are comical. It will sell, and sell well.

  • Peter

    Does anybody know which castle that is? Somewhere in Scotland but which one?

  • Jeff Curtner

    The last piece of the teaser, 90 seconds long. The camera is stilled completely undressed yet! http://video.sina.com.cn/v/b/118345640-2142312651.html

    • http://Flickr.com/inthemist InTheMist

      Nice find, but that just looks like cut together pieces of previous videos.

      • inDiFference

        New caption:

        “My father used to say,
        find the one thing you can do all day
        without looking at your watch.
        That’s your passion.
        He was right.

        Now every frame is meaningful again.”

        • http://Flickr.com/inthemist InTheMist

          Thought provoking caption, but no new info, it seems.

          • inDifFerence

            Looks like a wrapup for the teasers indeed. More details will have to wait for the announcement then.

        • Jeff Curtner

          Nobody under 30 years old would be interested in this camera.

          • orpickaname

            Hehe

            Thanks btw Jeff! no need to wait til tomorrow then.

    • http://nikonrumors.com/ [NR] admin

      Got it, thanks!

  • Jeff Curtner

    The last piece of the teaser, 90 seconds long. The camera is stilled completely undressed yet! http://video.sina.com.cn/v/b/118345640-2142312651.html

  • Guest

    I have used Nikon film cameras since 1970, and although I have moved to that ridiculously expensive RF brand (still film) this DF, if it’s anything close to the current mock-up, looks like a fabulous piece of work. Nikon might be getting its cojones back; good for them. The boardroom has needed a shakeup for a long time now. You Nikon digital types will certainly have less to complain about now. Hope you realize this.

    • fred

      Yes, they will be too busy out shooting with their DF to come here.
      Maybe.
      They will still be wanting to know when the D400 is coming out. ;)

  • Guest

    I have used Nikon film cameras since 1970, and although I have moved to that ridiculously expensive RF brand (still film) this DF, if it’s anything close to the current mock-up, looks like a fabulous piece of work. Nikon might be getting its cojones back; good for them. The boardroom has needed a shakeup for a long time now. You Nikon digital types will certainly have less to complain about now. Hope you realize this.

  • TinusVerdino

    Put a K-mount in it and i’ll get one.

  • FlightlessKakapo

    Instead of this Df, Nikon needs to make modular camera system with a standardised digital back.

    First make a new F4-like customisable hybrid film/digital body and a 16MP digital back. Use AF and metering sensors from the current D#/D### parts bin, make it 5.5fps with 8+fps boost, fit it with interchangeble focus screen and interchangable pentaprism with optional EVF and hybrid prism. Give the body a customisable grip system like the F4 and throw in a film back for free.

    Then release a smaller mostly mechanical FM4D hybrid body and a non customisable automatic D700-like body, both of which should be compatible with the same backs. This can be followed up with rangefinder/mirrorless bodies.

    After a few months, release new digital backs with 24MP, 36MP, and monochrome sensors with or without antialasing filter.

    That way, people can customise the camera to what ever they want and decouple the camera from the digital electronics. This also reduce depreciation of the camera body, so Nikon can go back to making those overpriced limited edition bodies for collectors.

    • saywhatuwill

      Rollei did the modular thing with 35mm film. I don’t think it caught on.

    • Theodoros Fotometria

      And sell it for 1600 as they will sell this? …When Lord was raining brains some people where holding an umbrella…

      • FlightlessKakapo

        I was thinking $1400 for the FX digital back. Then $2k for the flagship customisable body (F6 replacment), $1.5k for the non customisable body, $900 for the FM body and $500 for the mirrorless

        That means $3400 for the top model, $2900 for the D700 with interchangeable sensor, $2300 for digital FM/FE and $1900 for the mirrorless. All of which costs more than the equivalent standard DSLR, but customisability always cost more.

        There is no way an all metal Df with full external controls will cost less than a D610. I think it will sit between D610 and D800 and cost around $2.5k

  • VK

    It seems a bit bulkier and a bit more complex than I expected (FM/FE+sensor).

  • Carl

    Looking forward to seeing the real thing in black/silver.

  • Nikon FA owner

    In case it hasn’t been mentioned, here is the video#6
    http://video.sina.com.cn/v/b/118345640-2142312651.html

    • Joel

      “Now, every frame is meaningful again”. This can only mean one thing – no removable storage and a 36 exposure limitation for the onboard mem.

      • VictorC

        Would like to have 24 exposures option too. Faster turn around

    • VK

      Potpourri from previous episodes?

      • http://Flickr.com/inthemist InTheMist

        Nothing new. But Admin has some new tidbits!

    • http://nikonrumors.com/ Nikon Rumors
  • http://nikonrumors.com/ [NR] admin

    Read this before you make your decision:

    So far, problems both I and many of my fellow writers have noticed mainly surround the cameras’ focus systems. Whether it’s the phase and contrast detection AF-equipped a7 or the contrast-only a7R, AF set in “Wide” burned me more than once. For example, while shooting upcoming country singer Leah Turner and her band front and center, the camera somehow managed to focus on the background instead of the talent (see photo above).

    http://petapixel.com/2013/11/02/thoughts-road-getting-know-sony-a7-a7r/

  • http://www.facebook.com/barefootintactivist Barefoot Intactivist

    For manual focus fans looking for a small package the A7 makes sense. WAY Easier to MF with an EVF (for me anyway) and the A7 takes RF lenses.

  • NikNik

    Whishful thinking: imagine that you can shoot both digital and film. That would be a selling point.

  • Delmar Mineard Jr

    This looks so nice and I love the shutter sound and the sound when you rotate the shutter speed dial. So Retro. Talked to the manager of the largest camera store in town and he knows nothing about the Df nor the price.

  • Dan Howell

    please stop posting mock-ups. they don’t serve any purpose.

    • http://nikonrumors.com/ Nikon Rumors

      I like mockups

    • Pete Grady

      I guess you need to do your own blog, eh?

      • Dan Howell

        well, I did say please…

        Guess you can’t abide with contrasting opinions, eh?

  • Agung N Wibowo

    hardly wait to have this in indonesia..!!!

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