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Nikon DF announcement on November 5th

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I finally can confirm the Nikon DF announcement date: November 5th, 2013 (Tuesday). For all US readers, that means the announcement will be Monday night. The actual camera name could be Df and not DF. As previously reported the Df will fully support non-AI lenses. The AI coupling lever can be moved up in order to mount non-AI lenses - just like the Nikon FM, FE, EL2, F3, F4 and Nikkormat FT3 cameras:

Nikon-AI-coupling-lever

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  • Pat
    • Genkakuzai

      And we have a winner.

      • fjfjjj

        More like the funniest loser ever.

      • longzoom

        If it will be built on F3 frame, definitely. FM series gonna make it looser.

        • sam

          i dont think so. fm of f3 frame is pretty similar and fm2 all black is a very nice camera.

          • longzoom

            FM-FM2- FM3 -were sensitive to mirror and first curtain click. Slippery body, unable to work vertically, poor VF, unreliable mechanics. Just wonder what similar has amazingly good designed F3 and that looser FM family?

            • Buttons C

              I shot for 10 straight years for newspapers and magazines with a pair of FM2s with MD-12s attached. I had 1 shutter failure on my main body after nine years and so much film through it that the repair guy commented “parts that were matte black have been polished to a shine” . My experience was that the FM2 was a fantastically reliable camera.

    • Hugo

      That goes so fast I can’t see the camera!

  • Dano

    Yay!

  • FForever

    Strange they couldn’t make it for NYC photo.

    • http://nikonrumors.com/ Nikon Rumors

      There is a big photo show in Paris next week – this is what Nikon is targeting.

      • waterengineer

        I agree, because Nikon is probably targeting the street shooter which would be appropriate for the Paris show. Not that a street shooter would be good for NYC, just better with more cache in Paris.

        • fjfjjj

          Yes, at least 8MB of cache. Also more cachet.

          • waterengineer

            Yes, my mistake, cachet. I’m an engineer, no one ever said I knew the language skills or spelling! LOL!

        • http://www.mikekobal.com/blog mike kobal

          don’t know, street photography – from a legal point of view – is much trickier in France then the USA-
          we have to wait and see but it doesn’t appear the Df has a silent shutter, I think Nikon picked it because it wants to re-connect with tradition, Paris is a good place for that :)

          • this_isnt_real

            yea i agree. france has overbearing privacy laws making street photography and even photojournalism a somewhat risky proposition. you can thank princess diana’s drunk driver for that.

      • JonB

        Maybe they don’t see the US as the strongest market for a retro camera so want to debut it in Europe?

        • hexx

          maybe it’s somehow also linked to that strange German press release with the focus on FX? not sure how it’s in the US, but I see quite a few mirror less cameras around (i’m in the UK)

        • callibrator

          Don’t feel bad about it…it’s just that there’s more arty, hipster folk in Europe, that’s all.

          • JonB

            LOL. Paris is probably full of people who want to be HCB!

          • Michael Sloan

            I don’t really see the hipster folk running around with DSLRs here. Most of them use small point and shoots, or the ever increasingly popular ‘smart phone’ as they call it here. It is a different crowd here, and I think there is an even smaller group of photo enthusiasts versus the US.

        • Thom Hogan

          Nikon tends to spread significant launches around the subsidiaries (and home market). I don’t read anything into it that they picked Europe for this launch.

          • JonB

            That makes sense. It was just the timing so close to PhotoPlus that raised the question.

          • Sahaja

            Well the history of photography goes way back in France

        • Michael Sloan

          Paris is the wrong place to do that…lot’s of poverty and unemployment there at the moment for a small niche market product like this. Germany has the strongest economy in Europe, but I guess Nikon didn’t want to wait for Photokina next year either. I suppose that the Paris show will at least put them on the world stage for all to see.

      • Smudger

        Which Paris??
        There are more than 20 in the USA!

        • TO

          LOLOL
          The one in France… ?! Maybe, just maybe…

      • bgbs

        Nikon is introducing a fashionable product that only wannabes will want

  • Smudger

    It won’t “fully support” non AI lenses (ie open aperture metering) unless there is a prong for the “rabbit ears”. That seems unlikely. It would be nice though.

    • fjfjjj

      Maybe the Dƒ will detect the position of the prong by other means, like a little infrared window.

    • Olaf Hoyer

      Why not? The F4 also was able to support all kinds of lenses, there was the switchable coupling lever for the “rabbit ears” and it had the more modern AI coupling. (Could even use AF-S lenses… So much to upward compatibility)
      So simply put in the Df the mount with levers from the F4, and everythings fine…

      • JohnH

        Switchable coupling for the rabbit ears? I’m not at all sure of what you are talking about. The AI coupling tab could move out of the way for a non-ai lens, but I don’t recall that it had any way to couple to the prongs.

        • Olaf Hoyer

          Ah well, yes- Sold my F4s some time ago, as it was too big for me- stuck with a FG and F100 instead…
          Remembered the movable AI coupling only- so you (and Monteraz) are right with the stop-down-metering…
          But, to dream about it: Where is the (technical) problem to implement the same coupler for the rabbit ears like in older Nikon F’s? Or do something nifty like infrared reconnaissance, perhaps aftersticking some special reflecting sticker to those “ears”

      • http://www.flickr.com/photos/monteraz/ Monteraz

        I own a Nikon F4 and non AI lenses, so let me tell you: in a Nikon F4 you certainly can mount non AI lenses because you move up the AI coupling tab as stated above by JohnH. However you have to meter with stop-down system, which means you must actually close the diaphragm to meter the actual light in the f/stop you are using, if you are in f/8 the finder will be dark, as the camera is not working at full aperture like with AI, AF or G lenses.

        • Ken Elliott

          If the camera can be switched to a “mirrorless” mode, then stop-down metering becomes a non-issue for non-AI lenses. Nikon is certainly suggesting this may be a hybrid SLR/Mirrorless body. I guess we have to wait and see.

    • BuzzAldrin

      Way back in ’77, I knew this whole “AI” business was just going to be a passing fad. Here’s hoping for the pin/prong’s triumphant return!
      I just hope it’s a Photomic prong with the ratcheting pin capture, not the Nikkormat prong.

    • groucher

      There’s no need for prongs or ears. A dab of strategically placed epoxy putty will transform your pre-Ai lens into Ai in about 15 mins. Paint the resin black with a CD pen and the mod is virtually invisible.

  • fjfjjj

    Here’s hoping the Dƒ matches the D700 for no-frills professional design, and doesn’t follow up on the D800′s weirdo handling.

    • One More Thought

      This is pretty geeky, but the way that Df appears in the post reminds me of a differential calculus equation; the f has that cursive script that is often seen in calculus functions.

    • James Conkle

      Having shot several times with the 800 I’m curious as to what you mean?

    • Ken Elliott

      What weirdo handling? I own both bodies and other than the swap between the plus and minus buttons, I easily lose track of which body I’m shooting. Well, until I reach for the mode button.

      This is a serious question. What is bugging you about the D800?

      • fjfjjj

        The D800 doesn’t feel good in my hands. Totally subjective of course, but I’ve heard a bunch of other people complain too. There’s something odd about the shape of the grip. The angled front control dial sounds like such a good idea, but it never feels right. In contrast, the D700 feels perfect to me, as do the F5 and F4.

  • http://Flickr.com/inthemist InTheMist

    I’m really hoping for something special.

    • MJr

      I think we can be sure of that at this point. Now i just hope it will make sense.

  • Piggy White

    The pricing will be comparable to that of D800. Doesn’t look too attractive for me.

    • MJr

      That wouldn’t really matter when it’s not the D800 one wants.

    • http://about.me/joaoalmeida João Almeida

      D800 price is way too much and I don’t think it’s worth it.

      • http://www.mikekobal.com/blog mike kobal

        opinions vary. was worth for me

        • http://about.me/joaoalmeida João Almeida

          it was worth it for me also, I bought one and love it. Let me rephrase it:

          D800 price tag for Df is way too much and I don’t think it will be worth it, too expensive for such a camera. I’m expecting, at most, something close to the price of D610

          • http://www.mikekobal.com/blog mike kobal

            aye, apologies, I misunderstood your post! agree, it should NOT cost as much as the D800

            • Remedy

              Because…..

              ridiculous arguments in 3.. 2… 1…

            • Michael Sloan

              Great call….

          • Mike

            How do you know what such a camera is? We have been told what Nikon wants to be known. We know nothing of what the specifics of this “hybrid” camera is other than mp and fps. If this is new tech (a full frame Fuji type EVF overlay on OVF) why should it be priced lower than the D600? Less mp? D4 should be $1500 then. This speculative dismissal is akin to saying “I won’t like the girl my cousin told me about because based on the half information I’m getting and having not met her I can tell it won’t work out”. Gzz. Wait til Monday!!

            • Mike

              Besides. Nikon has to pay for the Prince William to pilot his helicopter to save this chap from the wilds of Scottish country side. Maybe he’ll get lucky and make his way to Skyfall. Oh wait, a helicopter already crashed into that house. Never mind.

            • http://about.me/joaoalmeida João Almeida

              This is a comments section of a rumors site, speculation is all over the place.

            • Mike

              True. But you’ve already made up your mind based on this site.

          • Theodoros Fotometria

            (said that before)
            …Is a Scotch prepared to spend much on a camera? …they have a Scotch (in Scotland) to promote it, …no?
            P.S. Sorry if some won’t find it funny – my brother in law who is a Scotch did.

        • tap0

          i guess what he meant that the d800 price for ‘this’ camera is way too much.

          • http://www.mikekobal.com/blog mike kobal

            yup, you are right, my bad, see below

        • Scott M.

          Me too

          • Theodoros Fotometria

            Yeah… but you are a Scotty!

            • Scott M.

              I actually am

      • Sahaja

        When the D800 was launched most were surprised at how low the price was.

        • Theodoros Fotometria

          This is because trolls and gear junkies alike, think that megapixel count affects a sensor’s price…. They ignore how much cell phones cost…

        • Michael Sloan

          To this date, it is still a better camera than the D3X!!!

          • Theodoros Fotometria

            So is the D4… beats it in detail too… (used to own D3X and do own D4 & D800E & Contax645 with MFDB).

        • Andrew

          Same with the D7000, the price was incredibly low for a camera which flirted with a magnesium alloy body, the first to break the $2,000 barrier. We felt this would usher in the age of pro features in high-end $1,200 consumer cameras. The D800 pricing of $3,000 was attractive especially given the D3x pricing of $8,000. Hopefully Nikon will surprise us again.

          • Scott

            It took Pentax with the K-7/K-5 to motivate Nikon with the D7000. Let’s hope the Df is in response to the Sony A7.

    • tap0

      i think this is credible info …i am disappointed.

      • Piggy White

        Frankly, I am disapointed too. Compared to a real pro camera, such as D800, this new piece of bling is just a geek magnet. Initially I was thinking about a price tag near to D610, but it’s becoming quite clear that I was wrong. It seems that Nikon is targeting those brand, legacy and style conscious who wear V necked t-shirts and a three-day beard.

        Let’s hope this camera will sell real bad and they will be forced to make huge discounts. At $2000 I’d think about it.

        • groucher

          Strange comment. The D800, whilst a truly wondrous beast, is the one with the geek features and as a result, is bloated with controls and displays. I cant think of anything more photo-geeky than face recognition (can do that myself), in-camera processing or scene modes. The whole point of the Fd is that it will (hopefully) be free of such geekiness and thus will be compact and lightweight – nothing whatsoever to do with style. If the Fd isn’t free of these ‘features’ it will be a failure.

          • Kynikos

            Take out ‘geek’, and put in ‘hipster’.

            • Piggy White

              Yep. Hipster. Apologies for a typo.

          • Piggy White

            It will be a purist, believe me. But I’m also quite sure that you’ll be missing some features of the D800 / D4 as well if you”re a pro. The D800 / D4 are built to do hard work and make money. These are TOOLS. The purpose of the DF is more of a self-sufficient satisfaction in owning one. It will be something to show off. But that’s only my opinion. Let’s hope I’m wrong.

          • http://davidhdennis.com/ David H Dennis

            I own a D4 and am interested in a small and lightweight camera for more casual shooting, or long events where it is simply exhausting to hold the D4 and heavy FX lenses. So this should be an interesting idea for me.

            The Fd’s rumored spec is between the D800 and D7100 in weight. FX lenses are going to add a huge mass to this, unless you stick to a standard 50mm. Fd is 775g and a 24-70 f/2.8 zoom is 900g. So if this is your shooting style, we have 1,675g to deal with. The D4 is 1180g, so the total for it is about 2080g, or – quite honestly – not that much different, and the D4 will balance better with the heavy lens.

            But if I want a small, light camera,how about a Fujifilm XE2? The camera is beautifully put together and has a lovely control layout and design. Furthermore, it’s just 350g plus 310g for the 24-70 lens equivalent. That’s just 660g, which (obviously!) is miles ahead of anything FX.

            Seems to me Nikon should have made something more similar to the XE2 than the Nikon 1 series, and if they want to advertise a small and light camera, it should be in that category, not FX.

            I suppose this is good for people who are nostalgic for the simpler era of prime lenses and more mechanical controls. It’s an interesting idea, in other words, but the X-series strikes me as a more practical photographic instrument at a much lower price point ($1,400 for the XE2 + high-quality kit lens).

            D

            • Eric Duminil

              I agree with you. But I’d never put a 24-70 2.8 on this camera.
              This will be the perfect body for smallish old fast primes.

            • Michael Sloan

              I too shoot with the D4, and carry several heavy FX lenses in my sling bag (70-200 f2.8, 16-35 f/4, 85 f/1.4, 135 f/2, 24-70 f/2.8) when going walk about. After about two hours the sling bag is killing my shoulder. I know what you mean about wanting a smaller system and I agree with your assessment about still having the big FX glass to contend with if going with this new DF camera. I’m currently considering the Olympus OM-D EM-1 system as my light weight walk about kit. Not to mention, people won’t freak out with a smaller system pointed there way when your out and about catching candid shots. Now if they would put the same AF system, sensor, and equal or newer Expeed processor from the D4 into this new DF, then I could see buying slower glass to match up with it (i.e. 70-200 f/4, 16-35 f/4, 50 f/1.8) for a walk about kit.

            • Arne

              Why not a manual 28/2.8, 55/2.8 Micro and 105/2.5? For a walk about kit, I don’t need AF, and these are excellent lenses on the D800.

            • Michael Sloan

              I’ve never shot with any of that glass, I’m sure most of it is only available on the used market now and I hate buying older lenses because it is difficult to get accurate information about how they perform on modern DSLRs. Actually, I could probably get away with just the 70-200 and the 16-35 for most things. I just need to try out the new Olympus OM-D EM-1 and run it through its paces with some of its better glass options; that looks more like the walk around kit I want, without sacrificing the controls on the camera.

          • Michael Sloan

            Nikon needs to strike the right balance of ‘features’ and homage to the F series. I agree that many in camera processing and scene mode gimmicks can be left out. If Nikon puts more in the firmware than is necessary, I don’t think it will be a failure as long as they put the configuration of those ‘features’ deep down in the menu system; disable and forget for those who aren’t interested, explore and enjoy for those that still want the photo-geeky camera.

        • zoetmb

          Disagree. Geeks don’t remember the old Nikons and therefore have no interest in replicating that experience. This is not a geek magnet – it’s an geezer magnet. If it’s what we seem to think it’s going to be, it’s nostalgia for the time they got their first Nikon. It’s like rich guys who go back and buy an expensive restored version of the first car they ever owned. Or buying a turntable even though they’ll never use it. It’s why an M9 doesn’t look all that different from an M3.
          And if it does support non-AI lenses, as the mod suggests, then Nikon better take those manual lenses off of special order and get them stocked.

          • JonB

            And in it does support non-AI lenses, the folks at KEH are going to be rubbing their hands with glee at the windfall profits as the prices of used non-AI lenses skyrockets.

        • Remedy

          Oh glorious and gracious master race lord customer, will you be this kind and think about buying it for 2000$? You’re to kind master lord customer. Bitch please.

          Leica M9 costs a ton and it sells well. Nobody cares what’s the price you are willing to pay. Nobody.

          • Piggy White

            LOL. Made my day.

        • codeNsnap

          Piggy White, do you think it will have the 39 point AF system or the the 51 point AF system ?

          At the price close that of D800 I would think it might be like a faster D800 targeted for perfect for birds and wildlife.hipsters( like a real successor to the D700) , and camera geeks

          • codeNsnap

            Piggy White, do you think it will have the 39 point AF system or the the 51 point AF system ?

            At the price close that of D800 I would think it might be like a faster D800 (like a real successor to the D700) targeted for perfect for birds and wildlife.hipsters, and camera geeks

    • Scott M.

      D700 was comparable to D800

      • Theodoros Fotometria

        So would be D4 sensor into D800 body… (guarantee sales with no risk since its the most wanted camera ever) …this is no D4 sensor in D800 (or D700) body.

        • Andrew

          Then what is it?

          • Theodoros Fotometria

            A 39Af points, one SD card slot entry level FF camera, with no pop-up flash, or video, or decent battery…

    • Theodoros Fotometria

      The pricing will be the cheapest of all FF DSLRs… This is an even lower model than D600 in the hierarchy, that Nikon subtracted as much as they could (51AF points, dual cards, speed, internal flash, video, second LCD …etc) to offer a new entry level to FF… In addition they take advantage of the “classic design mania” that seems to be attracting customers.

      • tap0

        Are you sure about this. I will be happy then.

        • Scott M.

          Why is Piggy White talking to himself?

          • I AM…

            …WATCHING YOU!!! :-)

            Looks like a camera manufacturer we all know ;-) has hired some students to do “media management” for him LOL

            • Scott M.

              It is so bizarre and extensive. Maybe half the posts in here are the same source.

            • I know..

              and fully agree. But if I remember correctly Piggy White was one of the first to “leak” the news about the DF. So if my suspicion is true, then they are trying to tell us that the DF will be priced under the D610, which will be good news for some and bad news for others.

            • Scott M.

              I think you are Piggy White.

            • LOL

              now you are being too paranoid :-)

            • Scott M.

              You are many. And no student. You know too much.

            • http://www.mikekobal.com/blog mike kobal

              whaatt? I AM Piggy White, zzz I meant Nikon, zzz
              herr Ober, noch einen Spritzer bitte

          • Remedy

            Are you on crack or just plainly stupid?

            • Theodoros Fotometria

              He may be both…

            • mikeswitz

              Wait, I thought we were all on crack. You’re not?

            • mikeswitz

              You obviously weren’t around last when the discussion about the DF turned into a debate of whether American wedding photographers work harder than European wedding photographers. Now those people were on crack.

            • Remedy

              Ofc I was, I started it :P
              And yes, yanks are slackers – face it :*

            • mikeswitz

              Not the ones on crack!

          • Theodoros Fotometria

            Are you stupid buddy? http://www.fotometria.gr
            Obviously you are! …or just another name of Piggy!

            • Scott M.

              You must be the source.
              I will stop now, good luck.

            • Theodoros Fotometria

              ….YOU must be the source!

          • tap0

            I am not Piggy White or Theod…. I can assure you that..

        • Theodoros Fotometria

          I think Admin is under the same impression… It doesn’t make sense not to be… It wouldn’t add customers to the firm if it would apply to customers that would buy another Nikon anyway.
          Also…, it seems that they are trying to attract in digital, past customers that are “stuck” with their old systems….

          • Sahaja

            If it is $1,500 at launch then they are going all out for market share not profit – but that would likely take far more sales from the D610 than from the competition.

            • Theodoros Fotometria

              Market share IS profit… Your knowledge of marketing is of “chicken brain level”…. Entry level DSLR at 75% of lower than the upper level price, doesn’t affect the upper product much…It does attract customers from competition (that can’t reach the upper level) to the firm, it attracts more customers to FF (and to the firm) from APS-c and (in this case) gives the opportunity to a HUGE base of older lenses owners, to move into Digital only by investing on a body (that’s why they make it compatible with non-AI too) without changing their habits of use…
              Mind you that with the introduction of D600, Nikon more than doubled its FF sales… Think before you post nonsense will you?

            • Michael Sloan

              “with the introduction of D600, Nikon more than doubled its FF sales”, and quintupled their FF returns!!

            • Theodoros Fotometria

              Good… they would have tripled the sales if this didn’t happen… which proves my point (and his nonsense) even more!

            • 103David

              Just skimming through the postings and couldn’t help but notice your statement about “Market share IS profit. ”
              Bullshit.
              Nothing could be farther from the truth and statements like that are why the marketing department or any other single department should never be in charge of any business.
              I have neither the time nor inclination to give an education on business 101 so I’d suggest heading back to community college where they may be able to help you with the basics.

      • http://www.davidkasman.com/ David Kasman

        Dream on. Dreaming is free.

        • tap0

          comments are also free.

          • http://www.davidkasman.com/ David Kasman

            True enough. Time will tell.

            • Theodoros Fotometria

              You have to support your opinion… Why is it “unrealistic”? …Please post knowledge, …not false impressions that you might have…

            • Michael Sloan

              Either way, it will be interesting to see where Nikon tries to place this camera. I think it was a damned good move, especially if they can keep the entry point below $1799, or there about. The backwards compatibility factor means Nikon will sell fewer lenses, as many go dust off their old gear. I think on entry, Nikon will charge a premium until the demand settles down a year from now. Just look at the Nikon 1 series, way over priced. Also, if you look at similar cameras in other formats like APS-C and Micro Four Thirds, you will see the other manufacturers are charging a premium. Examples include Fuji X1 pro and Olympus OM-D EM-1, around $1299, for the later. Nikon is offering a full frame, so that camera with a $200 lens will probably come in around the price of the D610 initially. Also, who says Nikon can’t announce a DX sensor version? This would satisfy many shooters wanting a D300/s replacement. Hmmmmm

            • Andrew

              Agree, but the D300 shooter might want something a little more pedestrian, like adding video as one of the modern conveniences.

            • Theodoros Fotometria

              I believe (with mirror box APS-c sales crashing and mirror box FF sales roofing) that if Nikon would aim for a classic look DX, it would be for a mirrorless one…

            • Andrew

              You think a Scottish landscape implies a lower price? Taking a video of a remote location typically implies the opposite. Like the Serengeti, the locals might be poor headsmen, but the tourists who go on their African safari shoots traverse the plains in British Land-rover automobiles. Is that not the type of backgrounds you see in Leica Ads?

            • http://www.naturalvolo.it/ michele perillo

              Never ever heard a joke with a scottish miser in it?

            • Theodoros Fotometria

              You really have to “tune” your sense of humour….

            • Ian Dangerzone

              Damn man, you can afford to watch Leica ads? Here in the first world, they don’t even play on our cable networks.

            • mikeswitz

              From the beginning Piggy White, whoever he or she might be, seems to have inside information. Piggy predicted a lot that has turned out to be accurate.

            • Theodoros Fotometria

              You really have to follow the signs… All promotion videos are made in Scotland and user is Scotch… Would he pay for an expensive camera? …he, he, he, he!

            • Degsy

              Scotch is a drink.A person from Scotland is a Scot or Scottish.

            • http://www.mikekobal.com/blog mike kobal

              but, but, sometimes, they look and smell like they are 100% made of Scotch, wouldn’t it be just easier to call them Scotch?

            • Theodoros Fotometria

              Oh come on… this is not funny! Many people are “heavy drinkers” no matter the nationality… My brother in law is a Scot (I’m Greek) and he found my humorous post quite funny!

            • http://www.mikekobal.com/blog mike kobal

              tell me about it, I am Austrian, we don’t use the term “heavy drinkers” – we call it the normal state

            • Theodoros Fotometria

              Lol… I know…

            • Theodoros Fotometria

              Thanks… “auto correction” sometimes leads to …mistakes!

            • Vin

              The FM, FM2, was never that inexpensive in relationship to what Nikon had made for more entry-level or amateur camera. I believe this camera Is to emulate that place in the FX line. A no nonsense, know what you need to know controls,

              So where will it fall in relation to the D610, wow what a conundrum. By bare bones features I would say under the price of the D610.

            • Joel Coulson

              You neglect to account for the premium body and premium sensor.

              I’d agree that it’d probably come in under the D610 if it was in a polycarbonate case and sporting the 24MP FF, but it isnt.

              Still, one would think they’d still need to price it competitively against the A7[R] – if not a little higher due to the superior lens lineup that Nikon have against the full frame E mount (having all of one lens at this point). So I’m guessing that Nikon might launch very close to $3k and then settle at around the $2600 mark within the first 6 months.

            • Vin

              With Nikon ‘s ego and recent track record they may price above the D610, when this could be considered in line with the V1, V2, A, Df, all slightly over retail price introduction. In my opinion so was the FM2 after all these years. So I see your point.

              I am not sure if this is D4 sensor, or mock D4 from a Different Fab, or same engineer but lower iq, quality, perhaps extra sensors that didn’t make the cut for the D4.?

            • Vin

              The fact that it will have some compatibility with AI lens shows promise. Premium build? We will see?
              Weather seals? Carbon fiber? Aluminum?

      • Sahaja

        If it is priced lower than the D610 the body will also be as cheap or cheaper.than the D610 – not all metal like an FM2.

        Anyway I’m not so sure that this camera is supposed to fit into the regular hierarchy.

        Also Nikon don’t currently need a lower priced FX camera than the D600/D610 – the only competition is the Canon 6D and the D610 is better.

        Nikon have also recently been talking about making “higher margin” cameras. A $1,500 FX DSLR would not be that.

        • Theodoros Fotometria

          I believe that it won’t be a metal body, but rather a polycarbonate body covered with metal leafs as other (well made) “classic look” cameras are…
          OTOH, it is better not to have competition… or to surprise competition! You sell for both!
          Don’t forget that until D3 came, Canon was alone in the FF market, thus selling for both…

          • dmp

            Whatever, cheaper and lighter is better.

            • Michael Sloan

              I’m over weight by 60 lbs, I agree that lighter is better; however, I would rather have a higher quality build product that weighs 250 grams more, or what my lunch weighed this afternoon.

        • Nate

          The Fuji and Sony lines are what this camera is all about. A FF solution to Sony and a retro version for Fuji. Now if it would only come with a leaf shutter lens…

          • Michael

            Don’t forget what Olympus has been up to recently, too: ALL retro, ALL compact.

      • MrSkelter

        David Kasman is right. Theodoros is wrong. The value of this camera is the build quality, direct access and other innovative features. It’s not designed to compete with, or come in in below, the D610.

        Nikon are producing a new kind of camera for a new group of users. It’s a new branch to the Nikon tree.

        The customer is wealthy, or pro, and cares about more than raw specifications. It’s an enthusiasts only camera, or a rich guys second. It’s going to be misunderstood by amateurs and those who count pixels.

        • Aldo

          I thought the leicas were for the rich.

          • Michael Sloan

            They are, but this camera is intended for the rich who will actually use it.

        • Ian Dangerzone

          We’ll see, I suppose. Given the amount of raw support it’s getting from enthusiasts here alone, and the impression that I’m getting that most people (myself included) don’t see ourselves paying much more than 2200 for it, it would be a pretty sad misstep by Nikon to sell a few thousand of these to people with money to burn than tens of thousands to the enthusiasts and pros who are keen on it.

        • Theodoros Fotometria

          And you think that people are going to pay near 3k for build quality and direct access (what other features? – there aren’t any) …and miss video, have inferior AF, have only a slot of the worst kind of card and all the rest that this is missing?
          1. Experience users use their cameras with “direct access” anyway…
          2. Nikon (end every sensible company) would have preferred to stick the D4 sensor in D800 body (the most wanted camera world wide), retain all D800, offer even better build quality and sell much, much, much more….
          Do you offer an expensive camera as a kit with the cheapest lens you have?
          To me, the biggest sign of Df’s price, is that Nikon rushed to “refresh” D600 just before Df’s launch…
          Obviously, they where afraid that the “dirty reputation” was going to lead in cannibalisation from the cheaper model and they wanted to avoid this happening…. Very sensible!

          • http://loewald.com/ Tonio Loewald

            We could of course wait and find out. I doubt Nikon would insert a camera like this below the D600 (new body design?) when the obvious approach would be a D5xxx-based body wrapped around a FF sensor. But, the D7000 was a huge surprise when it came out (moving pretty much all of Nikon’s higher-end features into a mid-range body), so let’s find out!

        • Crystal Ball Jobs

          yup… like apple, it may become Nikon’s new mojo… style and design (and function upgrades for the rest every 4 years… d5, d900)

        • http://www.davidkasman.com/ David Kasman

          Thanks for the moral support :) We will all know, for sure, in a week or so. To me, everything points to a deluxe, very high quality product with a substantial, but not insane, price tag. I am really struggling to see it priced below the just introduced D610, Nikon’s entry level Full Frame DSLR, as some have suggested. I hope it is that inexpensive, but what I hope and what I truly believe are two entirely different things.

          I am expecting a precision made, metal body and lens with, perhaps, a D4 ($6,000) sensor. The tone of the videos, the appearance of the camera (as best I can tell) and precision sounds it makes (does any sub $2,000 digital camera sound like that?), all suggest a bold, high end product to me … not a new, even cheaper, entry level, Full Frame camera.

          • tap0

            ok, we know you can afford $6000, doesn’t mean that this will be $6000.

          • donpnz

            true that

    • Mars Observer

      $3000? No way it’ll be that much!
      $2300 is my bet.

      • http://www.mikekobal.com/blog mike kobal

        $1,999.99 with lens :)

        • Theodoros Fotometria

          1600 body, 1700 with lens…

          • http://www.mikekobal.com/blog mike kobal

            let’s drink to that!

            • Theodoros Fotometria

              Scotch from Scotland? …12yrs please, you buy!

      • JSturr

        Tough Call — I’m at 3K. It needs to be more expensive than the Sony offering, to save face, I’m thinking.

        • Pat Mann

          $3k was my first guess when this was first rumored. It could be priced at $3k for those who buy things for the cool factor they’re trying to create with this marketing. It’s only worth $3k to me if it has interchangeable finder screens and is optimized for manual focus, and gets everything the D4 does out of that sensor.
          Unless of course there’s some other redeeming value that hasn’t been speculated about, like Pure GPS and Pure WiFi to go with the Pure Photography and a PureGrip that juices it up to 7-8 fps and PureFlash control via UHF radio.

        • Pat Mann

          $3k was my first guess when this was first rumored. It could be priced at $3k for those who buy things for the cool factor they’re trying to create with this marketing. It’s only worth $3k to me if it has interchangeable finder screens and is optimized for manual focus, and gets everything the D4 does out of that sensor.
          Unless of course there’s some other redeeming value that hasn’t been speculated about, like Pure GPS and Pure WiFi to go with the Pure Photography and a PureGrip that juices it up to 7-8 fps and PureFlash control via UHF radio.

      • http://Flickr.com/inthemist InTheMist

        $2499 is my guess – as a kit.

    • http://www.davidkasman.com/ David Kasman

      Weather it costs $2k or $3k won’t impact my purchase decision. Compared to houses and cars these bodies are all inexpensive. If I like the camera and it will meet my needs (and work with my lenses), I’ll probably buy it.

      • Piggy White

        And you will be happy, I’m pretty sure. It will be a decent body and a also head turner, just like some cars and houses.

        • http://www.davidkasman.com/ David Kasman

          If I love the camera, I’ll buy it, but I don’t know yet … and I won’t buy it right away either, I’ll wait to feel reasonably confident that it doesn’t have any major problems. No, I’m not looking to turn heads or be the first with the latest gadget.

        • Michael Sloan

          The D4 is a head turner, this camera will raise far less eyebrows.

          • Theodoros Fotometria

            Very good post… people with “traditional look cameras” are thought to be “film users stuck with their old camera”… D4 and 1DX are the eye catchers…

        • http://www.mikekobal.com/blog mike kobal

          I prefer my gf to be a head turner ;)

      • Pepe Zosa

        you will buy it even if it’s the same camera that they are already selling, but with a new body?

        wow.

  • jmb2560

    I hope Nikon price it right. Is there any new rumor on US MSRP?

  • IndyReader

    One of the biggest issues with using older manual lenses on Nikon’s DSLR cameras is that the Maximum Aperture Lens Metadata doesn’t get carried from the non-CPU lens table into the resulting image metadata properly.

    So all non-CPU lenses end up depending on the camera set to f/1.0 or 0.0. This makes it difficult to correctly identify the lenses in Lightroom.

    When I complained to Nikon about this issue, they told me to fix it myself. So of course that is what I do. But I wasn’t happy with that suggestion nor their indifference to the problem.

    Hopefully this new camera provides for the Maximum Aperture Lens metadata to be reported properly from the camera.

    • Jet

      On the newer cameras at elast the D300, D700, D7100 you can set up profiles for the lenses on the camera menu.

      • IndyReader

        Possibly I wasn’t clear enough, but even when that is done, the metadata isn’t carried into the image.

        • JCPJR

          Metadata does give the focal length and aperture actually used though.

        • El Aura

          Well, it always has been carried over into the image for me (and I’ve shot a lot with non-CPU lenses). Lots of other people also report that it works for them, in fact you are the first person, I hear saying it doesn’t work for you (this doesn’t mean you are the only one but in my sample of dozens of photographers I have heard talking about this feature, you are the only one for which it doesn’t work).

          Before concluding that this feature is non-functional for most people, you’d better ensure that you can see that in a random sample (eg, take a discussion which is not primarily about this feature to avoid the self-selection bias that reports of problems have; a discussion on the optical quality of Zeiss lenses could provide a relatively random sample, how many people report success and how many failure). And you don’t have to do this actively, just go from memory (but remove the biased samples).

        • Sahaja

          With D7000 and D800 and non-CPU mf lenses I get the lens focal length and aperture in the EXIF data

          • IndyReader

            Maximum Aperture Lens metadata ? for me it is f/1.0:

    • minivini_1275

      Sorry, but that’s a relatively whiny complaint to have. Try mounting any other 40 year old lens to any other modern camera body without some kludgy adapter and tell me how much electronic support you get. I’ll just wait here while you do that…

      • IndyReader

        My complaint is that even when the data is available to the camera via the non-CPU lens table, it is never properly added to the image metadata. To me that is a bug. Not a whiny insignificance.

        • Sahaja

          Oh- I see you mean the maximum aperture isn’t put into the EXIF although the focal length and selected aperture are.

    • HotDuckZ

      You forgot The Rabbit.

  • hexx

    i would call it (w)Df -> as in… well, you know :)

  • Crackity Jones

    I like that all the “Related Posts” flagged for this entry are posts with “November” in the title. You know, just in case I’m interested only in things that have been or will be announced in the month of November.

    • http://nikonrumors.com/ Nikon Rumors

      lol, computer generated :)

  • Dpablo unfiltered

    That makes Nikon the number one backward friendly company. Pentax is fairly useable with old glass. Let’s see if Canon makes something for the people with their manual stuff.

    • fjfjjj

      “Backward friendly”? That’s a new one. Yes, I hope this camera is friendly to all the backward folk.

      • R!

        You got it honey this is a backward folks camera, that’s all it is:!!!;)-

    • Killroy™

      I like the tern legacy-glass friendly better.

      • JohnH

        Technically, non-AI, AI/AIS, and D-type lens friendly.
        Non-AI: Able to mount, but must use stop-down metering. Not sure what you put in the non-CPU menu.

        AI/AIS: Auto indexes/fully meters, put the max. aperture and FL in the non-CPU menu
        AF/AF-D: Meters, etc., but can focus because it has a built-in motor

      • Richard709

        Because it sounds cooler?

        • Killroy™

          Cause I have tons of legacy-glass (old Nikkor MF lenses) and none of the current DSLR are capable of using them to their full potential.

    • Nathan

      I needs backwards friendlies…I screams give it to me. i challenged with languages, many sorryes.

      • Rosco Tanner

        LOL!

  • Marko Drazic

    Remember remember the fifth of November
    Gunpowder, treason and plot.
    I see no reason why gunpowder, treason
    Should ever be forgot…

    • Mile Kapula

      Ej Marko Marko, sunce zarko…

  • sperdynamite

    Df and not DF? Why not Deff?

  • Guest

    “Ive got the Magic in me”

  • Tyler Evert

    tumblr_mqgo2vIQ7W1qf5gyxo1_400.gif

  • HotDuckZ

    I want 52mm filter in the new 50 1.8

    • Remedy

      I don’t. Not a big fan of an atrocious vignette.

  • http://www.mikekobal.com/blog mike kobal

    wahooooooooo, I am loooooosing it again, c’mon, somebody leak the camera already :))))

    • MJr

      Not even a week before the announcement, but somehow that makes it worse.

  • aarif

    I founf this in flickr

    • John

      So someone took an old nikon slr top and glued it onto a Fuji X100?

      • MJr

        No .. it’s definitely the full body with just fuji’s buttons and screen glued onto it separately, with of course nikon’s lcd interface yet over that.

        • Michael Sloan

          Button layout on right looks like Olympus.

    • MJr

      More like a FX100 then isn’t it.
      Get it. ;)

      • aarif

        yep I see it now

    • tap0

      this if from a fuji x100. good/bad photoshop, depending on how you look at it.

    • HotDuckZ

      Hope eyepiece will compatible with D4, D800. :P

    • http://nikonrumors.com/ Nikon Rumors

      100% fake, but interesting

  • phosgene

    Looks like we should be seeing the rest of those videos soon, then

  • VictorC

    Why fuji x users (including me) are so excited?:))) I bet that zack is also here :)

    • MJr

      Efron, Galifianakis, or Arias? ;) ( i know which one )

      ps. Because it’s in your hands again. :)

  • Nikonuser

    The big deal about this camera is that it’s going to have the widest range of lens compatability of any Nikon.

    • JohnH

      Of any Nikon FX DSLR more exactly.

      • jec6613

        No, any Nikon. This will control the 800 f/5.6G with its electronic aperture (which not even the F6 controls), and the PC-E lenses electronically, plus, all pre-AI lenses and, with a hard mirror lock-up, all of the invasive fisheyes. If there’s an F-mount lens that this camera won’t work with, at least according to the rumored specifications, I’m not aware of it.

        • JohnH

          TC16A or the original Nikon AF lenses – the AF Nikkor 200mm f/3.5 ED IF and the AF-80/2.8 come to mind.
          Well, it’s no matter whether it’s the most compatible or not, it’s still compatible with a huge number of Nikon F-mount lenses which is a big deal for many.

        • w

          I have a 5cm f2 which will only mount on my F.
          It won’t mount on my FE, F801s, Em, Nikkormat FTn, Nikkormat FT2, D700, D300, D90.

          This is because the original aperture ring material protrudes too far back. This is one of the very early lenses which have no screws on the rear metal flange. Circa early 1962.

    • John K

      Why is that? Older nikon dslrcameras also had moveable coupling levers.

      • J. Dennis Thomas

        The entry level cameras can accommodate both AI and non-AI lenses. Obviously no metering, but they are technically compatible.

        • Remedy

          No and no.

          • JohnH

            Yes J. Dennis is correct. These have no AI metering mechanical connection at all and hence can take an AI or non-AI lens just the same, it just can’t meter.

          • J. Dennis Thomas

            Sorry dude, but you need to do your homework. Here’s a list of DSLRs that can mount Pre-AI lenses with NO problem other than they will not support autoexposure.
            D40
            D40X
            D60
            D3000
            D3100
            D3200
            D5000
            D5100
            D5200
            D5300

            Any of these Nikon F mount DLSR can mount a non-converted Pre-AI lens. This is because these models don’t have the indexing lever that allows the camera to determine aperture which is necessary for automatically calculating exposure.

  • Iustin P.

    Hearing of it being called Df and not DF, I’d rather think this is a wrong rumour. As a retro-style camera, Fd would more appropriate.

    • Sahaja

      Yes FD, would fit with FM, FE and FA

      • Erik

        What was the meaning of F in FM, FE, FA – I always thought it was for Film (and D was for Digital)?

        • rhlpetrus

          F-mount

  • Sahaja

    Admin

    Any clues as to how the lens aperture will be set for G lenses that don’t have an aperture ring? Will there be a specific dial on the body – or will it be set with an unmarked control wheel like on current Nikon DSLRs ?

    Just wild speculation, but perhaps that silver ring is not on the lens but around the lens mount itself and can turn and function as an aperture control.

    • JohnH

      Likely a control wheel – it already seems to have one on the front.
      Will be very interesting to see if it has one on the back.

      • J. Dennis Thomas

        Yeah, I’m going to go with this scenario.

        If it has a control on the front then it’s almost certain to have one on the back. The low-end cameras with one control dial have them on the rear.

      • Sahaja

        A nice thing about a camera like the FM2 was that you could look down and see at a glance the shutter speed, aperture, dof markings, ISO setting, exposure comp, and focus distance markings right on the physical controls. (not on some top LCD that looks like a cheap Casio watch).

        I do hope it has some sort of separate physical control with markings for aperture control of G lenses.

    • JohnH

      The silver ring is most definitely on the lens as shown in video #3 when he puts on the new 50/1.8G

      • Michael Sloan

        Maybe there is an adapter ring that Nikon is going to make for G lenses, to add back what they never should have taken off in the first place! A friend of mine shoots Canon and bought such an adaptor to borrow my 14-24.

    • http://nikonrumors.com/ Nikon Rumors

      No idea – I posted online everything I know.

  • tap0

    Admin, great job on this so far, you have kept many of us glued to this site. Any word on the price.

    • Sahaja

      The price may be the most closely guarded secret of all – or perhaps they are still deciding…

    • http://nikonrumors.com/ Nikon Rumors

      no idea on the price

      • nikonzall

        Even if it was going to be $2k, Nikon would be stupid to price it less than $3k after reading the posts here…

  • Sascha Sorbo

    I would pay the D800 price with a smile – if only manual focussing is implemented correctly. I am tired holding a DSLR like a point and shoot!
    But I doubt the DF, Df, or whatever will have a split screen…

    • Iustin P.

      I doubt too, but it would be sooo nice, that I’ll keep dreaming for a while longer. Well, until Nov. 5th ☺

      • Sascha Sorbo

        Me too!

    • lancecouzens

      maybe not, but what if it had something like a heads-up-display for manual focusing overlaying the (optical) viewfinder image?

      for example, couldn’t they have the auto focus points light up when that part of the image is in focus?

      anything to not have to peak down at that damned green dot.

      • Sascha Sorbo

        An overlay would be nice, but I can’t see any solution to implement this into a traditional viewfinder. I once used PK Zeiss lenses on a Pentax K7 with focus confirmation via focus points. That indeed worked for apertures beyond 2.8. At 1.4 it was inaccurate, even with that ultra-smooth Zeiss focus. And that was APS-C. With a traditional penta-prism viewfinder nothing beats a split screen – And THAT really would mean a FUSION of past and present! I would pay a grand just for that damn screen.

        • Sahaja

          Since they’ve apparently gone to all the trouble of putting in a tab to read the aperture of pre-AI lenses I think there is a strong possibility it will have a screen suitable for manual focus lenses. Maybe even interchangeable screens

          (Of course if it did have a hybrid OVF/EVF you could use focus peaking)

          • JohnH

            NO – they will not have a tab for pre-AI lenses, it will be able to mount the lens and do stop-down metering, but there will be no pre-AI tab (i.e, it will not be able to couple to the pre-AI rabbit ears or prongs). I think you are very confused due to typing too much and too quickly.

            • Sahaja

              Yes I’m probably confused – happens all the time.

  • JSturr

    Does it come in Gold ?

  • iMike

    Question? If the Df really has a 16 Mp FX, will this camera pacify those who lament the passing of the D700?

    • One More Thought

      No, because some people will complain no matter what.

      • Dano

        ^ What this guy said

    • Erik

      If the focus points are cluttered in the middle and it can’t reach 8 fps with a grip – no

      If it has the AF module of the D4 and can do 10 fps – yes

    • Eric Duminil

      If it’s a very good wedding camera and a kinda good sport camera, then sure. (2SD slots and fast X-Sync please)

    • http://Flickr.com/inthemist InTheMist

      Me? Yeah, pretty much, and it also fills my wish for a compact camera with F-mount, and wanting a FX backup to my D800.

      The AW1 fills my need for a waterproof camera.

  • VictorC

    Video # 4 – challenge!
    Let’s have some fun.
    What do you expect to see in video #4? Be reasonable (more videos to come)
    My guess
    The guy’s finally made out of the woods and now shaved. The oId city is in front of him. He is now shooting “classic cityscape” but moving swiftly into the “street shooting” mode for the next video.

    In video # 4:
    1. We’d see how he is attaching classic AI(s) Nikkor(s)
    2. We’d see tall pentaprism with the Nikon logo on it
    3. On the last frame – glimpse of two knobs, one on each side of the pentaprism
    4. One more dial on the front of the camera

    We’ll know the truth in less than 8 hours :)

    • Nokin

      Will the new video be released tonight or tomorrow?

      • VictorC

        depends where you are. I guess around midnight EST?

        • Nokin

          Lost track of days but god damn I can’t wait to wake up tomorrow and see this new video! It’s like xmas eve.

          • MJr

            Hmm, so far lots of teasing, very little payoff. They better show some more of the body this time. Whoops .. this is starting to sound dirty.

      • http://nikonrumors.com/ Nikon Rumors

        Should be tonight unless Nikon changed the frequency.

  • One More Thought

    This is a very significant release for Nikon; easily their most significant since the D800.

    One key to success will be the quality of the unit; on this I do believe that Nikon will deliver.

    The other key will be price. This can be a very hot seller if priced right, probably $2000USD or below. If priced closer to $3000, they risk alienating some of their key market, and many will opt for the Sony A7/A7r offerings. Nikon cannot price this like it’s in a vacuum.

    If it’s priced around $3000, then the comparisons with the A7/A7r will not be kind and Sony will give a huge thanks to Nikon.

    Nikon priced the D800 aggressively low for what it does and was rewarded for it. They need to do the same with this Df model, as opposed to overpricing it like the Coolpix A.

    • tap0

      I hope Nikon listens to you.Not sure why but many want this to be priced higher, at least I get this impression after reading the comments.

      • Scott M.

        This is bizarre. You are talking to yourself.

        • lancecouzens

          lol! i guess when there’s no one to talk to, one can always talk to himself.

      • One More Thought

        It really depends on what Nikon wants. If they price it 2k or lower, they will have a huge hit on their hands, relatively speaking, for a FF at this price point. It will help sell lenses, etc, keep the Nikon fans happy, and draw some new customers into the fold. It will be seen as representing good value, great quality, and a certain feeling. It will be both camera and kind of like a piece of jewelry.

        If they price it around 3k, then it will be a very niche product, only for those who must have the styling and the feeling of owning it. At that price point, many customers would opt for a D800, or if they want small FF, go for the Sony A7/r. At the higher price point, it will primarily be regarded like a piece of jewelry.

      • Wallace Wensleydale

        I don’t think anyone wants it to be priced higher for the sake of it, it’s just that some people would prefer a premium product with premium performance rather than a lower priced, less premium product.

        • Erik

          Yes, I’m willing to pay more for a better AF module and frame rate.

    • Sahaja

      Or aggressively overpriced like the Nikon 1 cameras…

      Sony seem to keep the body price fairly low – then hit you with their lens prices. nearly $800 for a 35mm f/2.8 and $1,000 for a
      55mm f/1.8 (yes I know they say Zeiss)

      • One More Thought

        The new Nikon 58 1.4, probably the closest thing to the Zeiss 55 1.8, is $1700.

        Good FF lenses, in general, cost a lot in any system…Nikon, Canon, Sony, etc.

        In general, the Sony/Zeiss lenses will be smaller, lighter, and less expensive than their equivalents in Nikon/Sony.

    • Sahaja

      $2,499 – That’s closer to $2K than $3K – and doesn’t undercut the D610

  • One More Thought

    A big shout out to Thom Hogan and Mike Kobal for their comments and participation here. It’s great reading two luminaries in the photo blogging world, and of course 2 great photographers.

  • 103David

    The coupling lever thing is really cool. To those of us holding on to things like 50mm F1.2 for my F3T and the 55mm F1.2 for my FTN, this makes me very happy.

  • T53

    It would seem to me that with no video, no flash and a single card slot, the price point for this camera would come in at are just below the D600/610. Given the lack of the above mentioned amenities, I can’t see a D800 price tag on the Df.

    • JohnH

      If it has an OVF/EVF hybrid finder and phase detection build into the imaging sensor and a great build quality, then you would expect to pay a premium for these features. Plus Nikon could make you pay a premium for the DF camera in general due to the likely lower # of units produced as well as the general “wow” factor.

    • Sahaja

      Are these things really being left off to keep the price low?

      One card slot must be for size – how much more does a double SD card slot cost the manufacturer over a single card slot?

      Same for video if the camera has a rear LCD and live view (hard to imagine it doesn’t) – then along with the firmware, codecs etc they already have they can support video, the only real cost is video button and an HDMI connector. Even compact cameras have this.

      The flash on a D600 is pretty Mickey Mouse too

      • JohnH

        Leaving video and flash off the camera reduces cost and volume.
        Cost via parts like video out jacks, microphones, licenses, capacitors, flash circuitry, etc. and the non-recurring costs of the engineering to fit it all in a very crammed space.
        Plus a battery needs to supply power to a flash and power to the EXPEED processor to process all that video and continuously write it to a card. Just because the EXPEED processor has video capabilities doesn’t mean it costs nothing to leave video capability in.
        Nikon may be trying for as low a price as it can given the likely limited number of people that may buy this and if you shave 10% (just to use a reasonable number) off the manufacturing/ NR costs that could be huge. Or perhaps they put that cost savings into other fantastic and expensive features (like a fantastic OVF or a new 16MP sensor).

  • Lee

    with all the excitement build up with those videos, if Nikon didn’t price it like under $2000, I think it will backfire….

    • Sahaja

      Then it would mostly only be taking sales away from the D610

      • stoooopid

        ….and the new sony FF, and a potential FF from Fuji. I think under $2000 is a must for this body. If not, it will not sell very well. And I don’t think it will eat into D610 sales as much as you think. Different kinds of bodies for different purposes. I think it will eat into Fuji and Sony sales much more than D610 sales.

        • One More Thought

          Steve Jobs never worried about his products cannibalizing sales of other Apple products. His philosophy was that if we don’t make our own products obsolete then someone else will.

          Nikon (and Canon as well) needs to stop worrying about if camera A will take away sales from camera B in their own lineup. They need to just put out the best products possible at the best possible prices, and the rest will take care of itself.

          What is going to happen when Nikon comes out with the D900 or whatever the D800 successor will be, if many of the owners of D800 will have since acquired a Sony or Fuji FF mirrorless and decided they really enjoy the smaller kit better? They’ll skip on the D900 upgrade and upgrade through the Sony or Fuji pathway. They’ll maybe even keep the D800 for those times when they need a true dslr. But slowly they’ll be pulled away from Nikon. That’s the scenario that Nikon and Canon need to guard against, and that’s one reason why it’s important that Nikon get this Df model into their customers hands.

        • Stan Dibben

          They must price it between 2500 and 3000 nucks if it is what we want it to be.

          • stoooopid

            OK, I understand you have a different idea about the upper end of the price point, but I am baffled by people putting a lower end on the price point (i.e. must be above…). Do people just want to pay more? If Sony can put together what looks like a fairly competent FF body + kit lens for less than $2000, I think Nikon can definitely do so. And not doing so will drive people to the Sony camp. Hell, if I wanted to spend $3000 on a body, I would rather have a D800 than this body. Yes, I know it is retro and cool, but for most people willing to drop that kind of cash on a body, the D800 offers more. If this body is priced in D800 territory, the only buyers will be people who already own the D800 and just want something cooler to carry around = not very many people.

  • Sascha Sorbo

    Admin, thanks for sharing information!
    What is your personal opinion according to manual focus implementation?

    • http://nikonrumors.com/ Nikon Rumors

      I think they will have implemented a split focusing screen. Just a guess.

      • Carl

        On a camera like this it would be strange if they didn’t.

      • Sahaja

        I think so too. I can’t imagine they’d put in a tab to support pre-AI lenses if it didn’t have a good screen for manual focus lenses

        • http://nikonrumors.com/ Nikon Rumors

          exactly my thinking as well

      • Sascha Sorbo

        Uhhhhhhhh… Now THAT’s what I wanted to hear! Let’s hope you’re right. Thanks!

      • Douglas

        Please, please, please let it be true!

      • Iustin P.

        Admin, I really *really* hope your guess is right!

  • Whataboutif

    Nikonrumours news : Coolpix will use Nokia’s maps. Df is about pure photography. Hmmm…pureview…just a “pure” coincidence? Short lenses only in commercials, hybrid camera. My imagination started running wild…

    • Sahaja

      Nokia maps is still owned by Nokia – the phones with pureview now belong to Microsoft.

  • ronin

    We’re saying this is the digital FM2 (although in reality it’s closer to an FE2 or even an FA).

    When the FE2 came out 30ish years ago the body was discounted as low as $225, with the FM2 maybe 10 or 15 bucks lower. Add 20 or 30 bucks for a black body.

    The top of the line Nikon, the F3, discounted for maybe $450 and up for a body.

    There were lower priced consumer models available.

    All were capable of taking equally good photos. They all used the exact same sensor and lenses. You could not pixel peep one camera’s image from another.

    They were made in Japan.

    That people are now willing to pay $3000 for a camera they are bored with in two years is a trend that isn’t sustainable.

    No wonder camera makers are in trouble. Forget the smart phones. They are pricing themselves at a point that only those filing 4562s can justify on a regular basis. New camera paralysis is going to set in.

    If they think anonymous people discussing things on an internet forum will equal sales, they haven’t been paying attention. Especially when a good chunk of those posters are marketing sock puppets.

    Nikon, it would be great for you to stick around for a while. Even $1400 is too much. This is one big chance for you; introducing a D400 FF next year will be too late; the Sony’s and the Fuji’s will have passed you up to own the low end of the FF market.

    • Sahaja

      The most recent (2001-2006) camera in that line was the FM3a – US $820 – and some copies still sell for that much. (For a while after it was discontinued some went for insanely high prices).

      Of course if you wanted to use those camera you also had to pay for film and developing.- but then the cameras were designed to last for decades

      • ronin

        The Fm3a was never a strategic model; it wasn’t a money maker and it wasn’t a market share builder. It was discontinued as mysteriously as it was introduced.

        Nikon can’t afford another dilletante model like that, wonderful though it may be. It’s in a battle for survival now. Ever rollout has to be strategic: freeze the competition; build future demand for lenses, give existing users a reason to step up to FF, make a high profit. And no, you don’t create margin by fiat with a high ticket price, you create margin by a high ticket price AND volume.

        Wonderful as the FM3a is, a product rollout is extremely expensive. Price it right and it will do well. Price it like a Sony A7r. Or lose the younger buyer for decades to come as you please the old farts today.

    • http://Flickr.com/inthemist InTheMist

      They’re onto me!

  • fufu

    hm..i was told ..that the price is going to be close to D800-D800E.. so we will see ..

    • JohnH

      Told by whom?

      • fufu

        U already know ..i can say shit about that …:-)

        • Sahaja

          And you don’t sound like him

          • fufu

            ok ..I can confirm admins release date thats all :-)
            and as i said ..price is prob. going to be high ..nuthin like D600 !!
            Rest was keept very very secretly ..guess why ..
            so its up to u if u belive it or not .. :-) as i said we will see ..if price is lower ..next time im not going to belive the guy who told me :-)

            • fufu

              guess what ..ive actually heard about it 3 months ago .. and belive or not ..they have been very careful talking about it ..but i wasnt paying attention coz there is lot of stuff .they are working on right now :-) After 610 and 5300 i thought they pushed it to 2014 ..so i was suprised to hear that they gonna release it !! And one thing u already know or thing its prob gonna kick ass :-) that was fo sure from begining ..first ive heard about it months ago..really looking forward to it coz even plp very close to thet camera are very obsessed about it :-)

            • http://Flickr.com/inthemist InTheMist

              From the way you write, I have the feeling that you’re the kind of person who says “DUDE!” a lot and calls people “Bro” in real life.

              It kind of makes what you’re leaking sound suspicious.

              Anyway, just a small criticism, but I hope you’re wrong about the price unless it turns out to be really no-compromise stellar without plastic bits and crappy repurposed DX parts.

            • http://nikonrumors.com/ Nikon Rumors

              No disrespect to your source, but confirming the date after I posted it online does not really bring any confidence.

            • fufu

              ..yea u r right ..but u also understand how thin is the line for some plp :-) so i prob. dont wanted to talk to early ..im just so happy and interested ..:-) just wanted to share what i know :-) actually it isnt much ..but ..its no bull… talk ..no need to invent stories ..even that i may seem to say DUDE !! :-) and to all geniuses out there ..yea ..i sound different ..not English speakin ..so its like ..hey whats up bro .. but maybe its no sign of being reliable around here BRO :-) – that goes for MISTY guy.. whatever. But i trust that source .. and also he may be wrong .. u already know that even most reliable can fail .. so i stick with your date and price around D800/D800E at least in my country ..rest wasnt shown or told ..coz in my opinion there is really high security on that stuff. And believe me i was pushing hard to get some :-) not even word ..

            • fufu

              that price ..it means 3000 dolaros :-) not sure if its for body only or for “set”..

        • JohnH

          I don’t know (NR reports the $3K price as false).
          If it is $3K, then it better have some spectacular tech inside it (like a fantastic OVF/EVF hybrid viewfinder, excellent 16MP sensor with PDAF on board, excellent build quality, great battery life, etc., etc.)

          • Sahaja

            The whole rumour that contained the $3K price was false (or just a bunch of guesses) – but afaik nobody has confirmed the price is not $3K.

            • http://nikonrumors.com/ Nikon Rumors

              That’s correct – many websites are reporting the $3k as the actual price of the DF. They did not even bother reading the latest updates on NR. I wish I did not post those fake specs, but at that point I was getting a lot of conflicting information and could not make up my mind. For some reason I think the DF will be priced under the D610. Keep in mind that Nikon is currently focusing on cheap, entry level products. I don’t think they will sell many at $3k. This will be a very stripped down camera (no flash, video, etc) and I hope they price it accordingly

            • fufu

              we need to think about it ..from point where we realize big difference in prices in diff. countries ..so it may be 2000$ sumtin ..in US ..but also it may be almost 3000$ in our country .. and also depends whats gonna be included :-)

              i would expect it to be between 610 and 800 ..so sumtin like 2500-2600 = raise it for taxes and shit stuff like that and u have cca 3000$ in our beloved country :-) For sum lucky guys its going to by like 2200$ ..just my guess on pricing :-) as i said we will see .. of course i like it to be cheap ..but as far as i know NIK in our country ..dont think so ..

  • http://www.naturalvolo.it/ michele perillo

    The move of having us old Nikonian go fetch all our beloved ai lenses from dusty corners may prove a winner. I wish Nikon could find a way to rejuvenate our ancient (camera :-)))) bodies too. to go around with my old F2 once more, THAT would be retro….

    • Stan Dibben

      I’m around with my F3… Am I retro enough?

      • http://www.naturalvolo.it/ michele perillo

        yes, especially if you are actually taking pictures with it…. here in Italy it can’t be done anymore, for economic reasons…

        • Stan Dibben

          Michele, si può. Buy a Perfection v700/750, some Kodak D76 and enjoy.

      • Mars Observer

        Hipster! :)

    • Scott

      Dusty corners? I still use a pre AI 50mm f1.4 on my DSLR quite frequently. :P

  • Stan Dibben

    They just CAN’T price it lower than 2500/3000 bucks. I wouldn’t. Look at the teasers: the target is clear. 40 something pro, no matter the job: photographers, designers, lawyers, visual artists, entrepreneurs, whatever. This is gonna be a beautiful, serious toy for beautiful things lovers, inside and outside the world of photography. C’mon, Sony lost her opportunity: they have not been able to deliver a real quality product with top quality glasses, and left a great market portion free: between pure technology (Sony-2000 bucks) and pure luxury (Leica-8000 bucks), there’s room for pure photography. They’re gonna put here an aspirational but reachable item. They are making the right thing at the right time with the right strategy. Chapeau Nikon.

    • http://Flickr.com/inthemist InTheMist

      If they price it that high, I’m gonna be really put off if they stick a maximum shutter speed of 1/4000 and a “just ok” D610 focusing system in it.

      • Stan Dibben

        This product, at this point and at that price, MUST be pure WOW. If it won’t, well… A) It won’t be that pricey; B) That segment of the market will still be empty…

      • One More Thought

        I agree. If this is 3k in price, then it better have the 51pt AF, and in general the specs should be amazing.

        They have justification to price it either way…if according to specs, they can price it at or below D610. However, as a special piece of art, they can price it higher. It depends on what size market they want to go after.

    • One More Thought

      You should work for Nikon marketing…you have a great way with words!

      If Nikon prices this around 3000 bucks, then many people will simply migrate to the Sony A7/A7r instead. Sure this will have nostalgia and a look going for it, but many many people will go to the Sony A7…more features at a lower price.

      The ball is in Nikon’s court: they can swing for the fences and price this in the 1500-2000 range, or they can be content with a much smaller niche at 3000.

      But I still say the real danger to Nikon beyond losing immediate sales, is that the enthusiast with the D800 buys the Sony, really enjoys it, and so when the D900 comes around decides to skip the upgrade. That’s what I’d be worrying about if I were Nikon.

      • Stan Dibben

        I wouldn’t. Why should I migrate to Sony 7/7r if I won’t be able to afford this Df? You are the marketing man here: you are comparing two products that just can’t be compared. This camera won’t compete with 7r, no matter what photostuffreviewer will say to catch audience. Did I buy a 7r cause I’m not gonna spend 12000 bucks in a M240 body and a Summy? No way. Are we creating a new category, “the ff cameras a little smaller than the typical ff cameras”, so that we can compare Df, M240 and 7r? Ok. Those 16mp speaks for themselves: Nikon is setting a new trend, with a new product, capitalizing its own story and the market chaos. “let’s set a couple of commas: 16mp are enough for artistic purposes; 30y.o. quite cheap glasses are enough for great shots; 3000 bucks are enought for a product that won’t lost half of its value in 18 months”.

        • One More Thought

          It’s not just a matter of whether someone can afford it or not, it is a matter of perception. Consumers are not always perfectly logical or rational.

          I guarantee you if this is priced at 3k, then you will hear/read a lot of customers saying something like, I know the Nikon is cool and retro, but I can spend far less for the Sony small FF, get video, get more megapixels, lighter weight, etc.

          Sure, some will still buy the Nikon. I may very well be one of those. But this is not an inelastic demand curve; the price will matter for many.

          And yes, I am suggesting that we are seeing the rough outlines of a new category being born: smaller, lighter FF. And the Sony cams from are not just a little smaller, they are a lot smaller than FF dslrs.

          Many have wanted a smaller way to enjoy FF, without spending Leica money. Now this market is just beginning.

          • Stan Dibben

            And Nikon is answering. 3000 bucks for a kit and the ability to have a 180mm/2.8 for 300 bucks is a great answer.

            CIT: “I guarantee you if this is priced at 3k, then you will hear/read a lot of customers saying something like, I know the Nikon is cool and retro, but I can spend far less for the Sony small FF, get video, get more megapixels, lighter weight, etc.”

            These are not in target.

            • Stan Dibben

              And in 18 months full frame will be everywhere in the Fuji/Nikon/Canon/Pentax/Sony lineup. This is just a temporary category. We’ll soon get two categories: high-end cameras made to last 5/7 years and temporary high-end cameras.

            • One More Thought

              Many customers won’t perceive the value proposition as you suggest.

              As to using your entire lens lineup, yes, that’s enticing…but you can do that with the Sony A7/r with an adaptor. Plus let’s face it: many of the Nikkor lenses are too large to use with a smaller camera; it’s not practical.

              Also, what about attracting new customers to the Nikon fold, who don’t have Nikkor lenses yet?

              What about customers who don’t own or know about or care much about those old Nikon legacy lenses? I bet most people who own even a FF camera don’t own that many lenses.

              The bottom line is that price still matters, and it depends on how large a market Nikon wants to attract wtih this release. This camera, with all of the buzz it is attracting, with classic Nikon styling, can be a huge hit for Nikon and even a turning point in sales and reputation, but they cannot price it too high.

            • Stan Dibben

              We are all saying the same thing: 2500 bucks is the selling g-spot for the product we imagine. Sweet debate, by the way.

            • underpaid

              LOL you’re all overpaid!
              Even more if you work for Nikon PR…

            • Stan Dibben

              I just can’t say 450 euros for a Thonet chair are too much ’cause I can’t afford eight for my kitchen. Ikea offers me, for the price of a Thonet, eight chairs and a table…

            • niche

              At least the chair will not become obsolete in 3 or five years! But, anyway, it’s not worth it for most people, me included, I guess that is a niche product, the question is, what does Nikon want to do with this new camera, if it’s to be a niche product, they can surely price it accordingly…

            • One More Thought

              My guess is that, at least initially, Nikon does not sell this as body only…the only configuration available will be the kit. Which under your assumption, would be the 3k price point, although admittedly you would get the kit goodies.

            • gaffer

              “That N-I-K-O-N on the top of the prism” is only good for covering with gaffer tape, “saying ‘use my entire lenses line-up’ worths at least 500 bucks” so 500 on top of 1000 (generous value of used body)= 1500.
              That, assuming the optimistic expectations about the camera comes true, after a few months and all the beta testing done, without the quality control issues latest models have shown, of course.

            • Stan Dibben

              Buy a Sony. They are your answer. Tape S-O-N-Y, buy an adapter, and go enjoy your visions.

              i’m very happy with my 5DII and analogue stuff. This is the first time since X100 I spend a little time talking on a blog. This means something to me. And to Nikon, too.

            • lucky

              Humm…
              Sounds like a survey…
              Ok, I’ll take a)
              But, pls, no SONY!
              “Lucky enough” but not to be wasting…

              Think about this:

              1- http://geizhals.at/eu/?phist=837408&age=9999

              2- http://geizhals.at/eu/?phist=734230&age=9999

              Does it appear that a new pricing policy should be used?

            • One More Thought

              Amen…I definitely agree with you that choosing a small FF camera is a first world problem.

              However, I still say that Nikon should not write off those customers and send them to Sony; Nikon can compete for them if they price this competitively with the Sony. There are many who were going to buy the Sony but are now holding off to see what the deal is with this Df.

            • catinhat

              I agree with most of what you’re saying. But, as you implied, the real target for this camera are the D700 users and their ilk. The thing is, I agree with you that D700 is still a great camera. So, this Df may have a newer sensor, but will probably miss quite a few great things D700 does have. Those D700 users may not look to upgrade to Sony, but to sell them the Df it would have to be priced competitively (i.e. reasonably) not relative to some third party brand but relative to the value it adds to the D700 they still use. This Df seems like it will be a great item, maybe even a beautiful thing, but as a photographic tool its main value seems to be the D4 sensor, if it indeed gets one. As attractive as it is, it may not worth a great fortune to a lot of well equipped die hard Nukonheads.

            • One More Thought

              My suggestion is that it may be wiser for Nikon to keep these people in their “target” and try to sell them a camera.

          • JimP

            The open price point is $2500, not $2000 and not $3000. And that is where they will price it.

            • Stan Dibben

              And that’s where it should be. IMHO

    • Mars Observer

      Pricing the Df at $3K would be like pricing the Coolpix A at $1150, or the Nikon1 V1 at $900.

      Wait… Nikon did that, didn’t they.

      Well… those were ‘learning experiences’? Surely Nikon has learned from their mistakes (you don’t mind if I call you Shirley, do you?)

      I’m looking to replace my D700 with something smaller and lighter and preferably something with more dials and less buttons.

      If the Df is priced at $2300 it’s in the running. If it’s not, then it’s the A7 or A7r for me.

      • One More Thought

        And you will be typical of a large segment of the market.

        Nikon can price this aggressively and scoop up the dollars, or price this very high, and see it become a very niche product, with many sales going to Sony and Fuji.

        It’s a retro body, but they need to price it looking forward.

        • Stan Dibben

          Fuji is very pricey imho.

      • Bamboojled

        You do realize that the lenses for the Sony are far more expensive…
        50 1.8 Sony is about $1000
        So what math are you working with?

        • Mars Observer

          Everything German comes with a premium it seems (Zeiss, Leica, Apple Strudel) but I’m sure the (non-Zeiss branded) Sony lenses in future will cost less.

        • Bobby

          Keep in mind that you’re refering to Zeiss glass. The quality of Zeiss is comparable to Leica. Thus, 50/1.8 at about $1000 is a steal.

      • Stan Dibben

        Well, I’m not that far. I said around 2500 body only, a little less than 3000 in a lens+neckstrap (full black, leather finished) + everready case.

        I’m looking for the same, but I won’t replace my 5DII. I still love its file quality.

        • One More Thought

          My guess is that Nikon, at least initially, will only offer the Df in a kit only version…the new 50 1.8, perhaps with the leather case, perhaps a special case to hold it all in.

    • BroncoBro

      Yeah, right, visual artists are so well heeled…LOL!!!

    • FredBear

      “They’re gonna put here an aspirational but reachable item.”
      If you’re expecting this then take a deep breath now.

  • Mike

    Ill probably wait for the D f10, maybe they fixed the overheating problem and dust issues by then…

    • Dano

      What overheating and dust issues?

      • http://Flickr.com/inthemist InTheMist

        He’s just joking about Nikon’s apparent ability to screw up most FX launches lately.

  • Alex Gordon

    We’ve been there before guessing at MSRP and coming up wrong surprised in a few directions but Nikon lately has had a penchant for coming in a little more frequently on the under side. With that said, though I wouldn’t be shocked to see it priced at $3K, I’d be more surprised to see it under $2K so my money still says it’s priced just a bit above a D610. $2200 – $2400. This is close enough to steal away Sony A7 sales, doesn’t hurt D610 sales, and keeps teh D800 as the ‘premier” all around tool. Will be fun to see.

  • Nate

    Manual focus lenses mean a focus screen. I love it.

    • http://Flickr.com/inthemist InTheMist

      My guess is that they’ll offer an EVF mode (with split screen and/or focus peaking) for manual focusing, thereby making it compatible with even “mirror up” lenses like some of the exotic fisheyes.

  • Nate

    Split focus screen I mean.

  • John

    Why even bother with all of this? The 610 is a fine camera, amazing functionality at a good price. All they needed to do was take the same camera, beef up the body from plastic, add weather sealing, the AF module from the 800, the chip from the D4 (or the same chip), and up the price. Call it the 750 or whatever. That is a clear product line, maintaining a logical naming scheme, with increased functionality/specs as you spend more money. They don’t need a new class of camera. It doesn’t have to be this hard, Nikon.

    • http://Flickr.com/inthemist InTheMist

      Compactness. And yeah, I’m also sold on the whole “pure” marketing BS.

      • Thom

        By which definition do you call “Compactness”? This camera size is about the same as D610. Just far away from “compactness”

    • JohnH

      Well, if this camera is meant for serious use with manual focus at all at D610 or D4 or D800 viewfinder is not of use.
      I have a lot of manual focus lenses and using them with a D800 produces a lot of frustration due to the inadequate focusing screen and the sloppy focus confirmation dot.
      Plus a smaller size, lighter, easier to use body is sorely welcome.

      • John

        I doubt it’ll be any smaller or easier to use than the 610, already a very small SLR, and likely larger. That’s my point.

      • John

        You can replace the screen on the 800, I believe. I’m certain you can’t on the 610 — another upgrade possibility for my fantasy 750.

  • Rad Alzyoud

    What about Canadian readers? We have the exact times zones like the US! We do follow the NikonRumors.com site here in Canada too :-)

    • Heinz

      What about German readers?

    • Mars Observer

      Canadian readers should be visiting Nikon Rumours, not Nikon Rumors. :)

      • Rad Alzyoud

        Funny thing is that my Canadian dictionary corrected it to NikonRumours but I had to change it back to the actual domain name :-)

    • Bobby

      What about South Africa reader like me? Any suggestion?

      • FredBear

        They’re bringing out a site in Afrikaans, Zulu, Xhoza …

  • JohnH

    For many people a $3K price is reasonable considering the amount of MF and AFS glass they have. If they moved to the Sony A7(r) they would have to completely re-populate their lens collection at a much higher cost.
    Very few native lenses for the Sony A7 at this point and it will take some time to fill things out – the lenses they do have are not cheap.
    Also for those starting out in FX you should look at not just the body cost, but the cost of getting all those lenses that you want – it may not be so attractive to go the Sony route after that.

    • JohnH

      Sony HAS to be the cost leader since it has a lot smaller customer base in the DSLR market. Thus just because Sony prices something doesn’t mean Nikon or Canon need to be equivalent.

      • Bamboojled

        Ad a lens to the cost of an A7 and the price jumps to the $3000 range…Sony’s lenses is where they ar sticking it to the consumer.

  • Captain Megaton

    How did the Nikon FM Ai coupling lever move out of the way when mounting old “auto” Nikkors? I had one, never noticed that feature. Plus, to work (meter) with the oldest lenses, wouldn’t the Nikon DF camera have to have a “prong” as well as the Ai coupler?

    • jsvfoto

      There’s a little button you press down, and it releases the tab so you can flip it up.

  • broxibear

    The more is revealed the more it starts to look like the Olympus OM-D E-M1…I’m curious, how many of you would be happy if the DF was basically the E-M1 only with a pentaprism viewfinder, D4 sensor, f mount and Nikon badge?…would the dials, buttons, lcd etc as is be good enough…or would you expect something more from Nikon ?

    http://photorumors.com/wp-content/uploads/2013/08/Olympus-OM-D-E-M1-camera-3.jpg

    • Killroy™

      It’s not the same. We want a camera with same controls that were found on the FM2/F3. It should not be that hard for Nikon to do that. The OM-D just looks like a bigger point and shoot.

      • Stan Dibben

        I find Oly design -especially the OMD E-M1- fascinating. So Japanese, so clean. X100 is pure beauty, and Leica got that German but round austerity, but Oly, without mirrors, found her voice, and is a very groovy voice.

        • NikonF

          OM1 was fascinating. This one is just another boring and uninspiring PASM P&S dslr. Hope Nikon will do better.

    • Mars Observer

      I want a shutter speed dial. I probably won’t get one, but I’d like one.

    • Odet

      If I am forced to choose, I would choose A7 rather than E-M1 any day. For my taste, however, I like E-M5 more. E-M1 looks like another DSLR shape and gawky hump. Actually panasonic GX7 looks evey better, more styish and artful.

    • toby

      I would be very happy. I almost ended up buying one, but did not want to go for a smaller sensor. I want full frame or APS-C, and would love a retro body!

      • Pete

        Nowadays, smaller sensor no longer means smaller IQ and overall performance. DPREVIEW just published the in-depth review of E-M1. It got 84% with gold award, the same level as top APS-C. Now m4/3 is on par with APS-C. This implies that people have no reason to buy heavier, bulkier gears anymore.

        http://www.dpreview.com/reviews/olympus-om-d-e-m1/20

        • Extra

          If there’s one thing in the world where size does matter – it’s sensor size. :-)

  • Mathais

    I’ve never used Nikon gears before. The more I read, the more I feel that this camera is not for me. It seems that this camera was designed to favor Nikon’s users who have legacy lenses. Most importantly, it’s another DSLR style — bulky, heavy (comparing to mirrorless cameras).
    I just don’t understand why Nikon is going to release a product aiming only at existing Nikon users rather than at the whole photography community. This is very strange marketing strategy indeed.

    • J. Dennis Thomas

      All camera manufacturers market to existing users. Canon markets to people that own Canon lenses. Sony markets to people who own Sony lenses. Pentax markets to people that own Pentax lenses.

      What’s strange about marketing products to existing customers? They are the people that are most likely to buy.

      • Roy

        No really. Sony offers persuasive technologies, high-quality gears and superb Zeiss glass, lightweight bodies, and, of course, very attractive price. This is an example of how to market to the whole community I have many friends who use Nikon and Canon FX cameras. Now they’re going to migrate to A7r.

        • Sandy Bartlett

          “This is an example of how to market to the whole community”. Right. Sony has lost how much in the camera division in the last three years? Every time they introduce a new dslr people come out of the wood work to proclaim its sonys time to shine. And every model has a resounding thud. They throw anything they can at a wall and see what sticks. So far, nothing has. They couldn’t market their way out of a wet paper bag. And the cheapest Nikon dslr is likely to have better af tracking.

          • One More Thought

            True about Sony’s history…but if they keep trying, they may be like the Boston Red Sox who eventually ended their long run without a World Series title some years ago.

            I will say that every indicator points to very strong A7/A7r sales.

            • Sandy Bartlett

              I don’t wish Sony bad luck, I have at least 4 pre Minolta cameras. Sony has to succeed with these. Or they may be done. The key to the new cameras, they are very cheap to build compared to a tradition DSLR like the A99. They share most components, and have far fewer moving parts. Sony is trying hard to make money, these may help. Personally, I think like most of their products, the will be good. And still won’t sell in the quantity Sony needs.

            • Bamboojled

              Again, Sony is a non system…

              It has no depth in lenses or accessories and every time they come out with a new camera it seems that they come out with a new lens mount.

              This wouldn’t be so bad if they didn’t neglect their previous mounts.

              Then Sony users start arguing that they can use other brands optics.

              If you have to use other lenses from other manufacturers, what is the point in buying into Sony? It isn’t like they have a great flash system or cutting edge focus tracking.
              There really is nothing compelling to make one want to purchase into that brand.

              BTW, those that keep talking about the bargain that is the A7/r, why don’t they ever mention the price of the basic 50 1.8G at $1000 or any of the other lenses…that camera is way overpriced once you ad a lens to it!!!

            • Thommy

              “…. why don’t they ever mention the price of the basic 50 1.8G at $1000 ….” You are talking about Zeiss. Keep in mind that Zeiss is probalby one of the best glass in the world. It can compare against Leica in terms of optical quality. 50/1.8 at $1000 is absolutely a steal.

            • TheInConvenientRuth

              Sorry to burst your bubble, but those lenses are “Zeiss” branded lenses, actually made by Cosina and mostly using the optical formula’s from the really old Minolta lenses. The only one that is arguable zeiss by design is the 50/1.8, hence the eyewatering price tag…

            • Sahaja

              To be fair they only have two mounts – both support APS-C and full frame

            • Jet

              “As mentioned in the ‘key features’ above, the A7R does not come with a kit lens. Since the 28-70 F3.5-5.6 OSS is not sold separately and the other lenses won’t be available until next year, the only native lens you can attach to an A7R at launch is the 35mm F2.8.” From Dpreview. Good luck with thoss Sony’s, Nikon already sold it’s 70 millionth lens last year.

            • One More Thought

              Sure Nikon has far more lenses than Sony. But the number of Sony lenses will increase. And keep in mind that most enthusiasts do not own a whole lot of lenses. Many have just one lens.

              So most people don’t need or know or care about having every conceivable lens available to them.

              If you have enough good basic lenses, you will cover most of the market.

            • Yuri

              Sony offers limited lens range but each one is stellar and outstanding optical quality based on Zeiss standard. What is the point if you have millions of lenses but just some of them are truly exceptional?

            • Jet

              There are lots of amazing Nikkor lenses! Nasa has takes them to space, expeditions take them, portrait photograhers love them ( I my self use the 105mm f/2.0 with defocus control, the only one of its kind besides Nikons own 135mm!/) There are perspective control lenses, macros, fisheyes, etc…. Sony just one! The rest that are available have to be used via an adaptor and as we know that degrades the performance of the lens and degrades the image! The Sony camera may be good but they have only one lens! and the prices for the ones they will make ( 5 by 2015) are way expensive. just makes sense that barring any defects Nikon or Canon is the best way to invest your money.

        • BroncoBro

          And have a choice of what…30 lenses? What flash equipment? Perspective control optics? Macro? High speed telephoto? Sure, they can buy Sigma or Tamron or some other brand that offer pretty good auto-focus compatibility, pretty good corner sharpness at full aperture, pretty good build quality. Nikon and Canon are professional systems. Sony does not offer a professional system. Nor does Pentax, really. Nor does Olympus, Fuji pr Leica, for that matter. They all make excellent cameras, but only Nikon and Canon make COMPLETE systems that a professional can rely on to grow with their needs no matter what type of work they need to do.

        • J. Dennis Thomas

          Your friends who are migrating to the A7r obviously aren’t heavily invested in high-end glass nor are they in need of a professional system.

          The Sony looks interesting, but I’d never buy one. I don’t need a small full-frame camera that I’ll have to buy new lenses for.

          I’m already invested in Nikon and Leica glass. That’s where I look for new gear.

          FWIW the Sony/Zeiss lenses aren’t true Zeiss lenses and aren’t really any better than Nikon or Canon pro glass, and may actually be a little worse.

    • Yohan

      “….why Nikon is going to release a product aiming only at existing Nikon users rather than at the whole photography community…” I agree with this point. This camera may not be able to convienced non-nikon users. It stills lacks lots of benefits and advantages over other mirrorless camreas. But for nikon users, this may be a gem.

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