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New Nikon Pure Photography video tonight?

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Nikon DF Photoshop mockup

The next Nikon Pure Photography video will most likely promote the low light capabilities of the new DF camera. The videos appear to be released every other day - if that's correct, the new video will be online tonight after midnight (EST). There are a total of 6 Pure Photography promo videos - 5 teasers and the final introduction video. The official announcement will be in the first week of November - most likely between November 4th-6th.

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  • Mars Observer

    Looking forward to the next video then (as low light is something I’m very interested in).

    • photoroto

      Low light? Then maybe a 12 or 16 mp sensor. I am beginning to think this incremental hype is meant to gently spin-doctor us for reduced technical specs.

      • http://nikonrumors.com/ Nikon Rumors

        The sensor will be 16MP.

        • Theodoros Fotometria

          Which of the other specs posted up to now have been verified? …Is there a chance that there will be other card than SD?

          • MJr

            I think card type is pretty low on the list of priorities, considering there’s pretty much no reason at all for it to be anything other than SD.

            • Theodoros Fotometria

              Then that would mean that the camera would be low (price wise) in the hierarchy of FX products… no? Out of all rumours for cameras to be announced yet, this is the first time that there isn’t any info posted on the price level of the product…

            • MJr

              Not at all. I don’t associate SD with low price products, there’s nothing to gain from CF or anything else in a product like this, especially when it needs to be compact. Like the A7.

            • Theodoros Fotometria

              XQD wouldn’t add space and pros as well as “heavy users” don’t trust SDs… SD would cut from the camera’s sales. The higher the price level, the more the use of SD would affect sales… It would have a lower impact on sales only if this is a “basic” (price wise) product in the line…

            • SD cards are great

              I’ve had some CFs fail, but never a SD. And speed is not an issue anymore. SDs are smaller, lighter, do not need pins that can bend, etc.

            • RMJ

              SD may not have pins that would bend but the card itself does bend very easily. I have broken at least 2 SD cards by inserting them into reader. Both time the SD card got stuck half way (for some reason) and then I heard cracking sound and I had the card in two pieces. They are extremely fragile compared to CF and XQD cards.

            • MJr

              Well then they’re idiots. This isn’t going to be a camera for the kind of so-called Pros that can’t recognize a perfectly good medium when it’s not expensive enough. It’s a retro purist camera remember, why are we even talking about this.

            • Theodoros Fotometria

              It has a pro sensor on it… and pros do use back ups… There also cases that they need a small body, or that speed is needless to them, or that they need a secondary lens permanently mounted… Don’t underestimate pro market in any FX body, “true” wedding photographers for instance, are hundreds of thousands worldwide and they use more than two bodies… Many are looking to replace their D700′s…

            • Scott M.

              Theo, I remember everyone being shocked at eventual price release of the D800-that is was so low.

        • HotDuckZ

          I bet that D4 image sensor, then D4s is coming.

        • 103david

          To Admin: Curiosity question for you: It would seem a typical posting for a typical ‘Rumor’ is in the maybe 10′s or 20′s, perhaps under a hundred, or at most, a couple of hundred.
          ‘Twould seem this time, concerning the oncoming onslaught of the DF, we’re at least a couple of thousand.
          I know you must keep track of such things, the question being, is this as unprecedented as it appears?

          • http://nikonrumors.com/ Nikon Rumors

            The traffic for the D800 was bigger.

            • Theodoros Fotometria

              OK… but with D800 there was 2 years of anticipation… This is an unexpected product.

            • Alex

              That’s true, when’s the D700x coming out?

    • Theodoros Fotometria

      Top LL performance is guaranteed if this camera has D4′s sensor…

  • Jon

    I think on the final video he will have walked into the set of ‘What the Fox say?’.

    • what_the_fox_says

      can’t confirm that

  • tap0

    Amen

  • Theodoros Fotometria

    Any news on the price level? Any news on the focusing system? …I have the feeling that in each of the teaser videos, Nikon shows a bit more of the camera design than the previous one… It certainly looks nothing like FM or F3… My guess is that it would be wise for Nikon to avoid “internal competition” with their other products, since it would be less customers attracted to the firm…

  • Col

    After all these ridiculous theatrics, with the drip-feed of teaser videos etc. this new camera had better be totally kick-ass or Nikon are going to look pretty damn silly. Hopefully they’ve read the management textbooks about under-promising and over-delivering (not the other way round) ‘cos their credibility will never recover if they blow this product launch…

    • MJr

      You mean like the Leica Mini M that wasn’t really a M at all. Whatever happens it can’t be as bad as that was. The silhouette of the camera in the image above looks promising. :)

      • Guest

        Promising indeed; the mock-up looks like it took the shutter release and shutter speed dial from the M240. :)
        I wish ‘em luck, but I don’t have a horse in this race anymore.

    • Mike

      Reading the broad spectrum of what people want and don’t want this camera to do or be, Nikon is most definitely doomed to fail in the collective opinion of forum readers. I think this teaser campaign would have worked better in pre-internet/pre-rumor forum days. Too many people are talking about what it should be to them. No single person has said the same thing. So, operationally defined, Nikon will have failed to most people here. I’m keeping an open mind. I have 2 very capable DSLRs. If this new one doesn’t meet my needs, life goes on. Just as if they announced a D3300. The sun will come up. If it’s compelling, it might become my FF X100s. Keep an open mind. Enjoy the ride. Don’t take life so seriously. Wait for the announcement. Decide if it’s for you or not at that point. Easy.

      • Theodoros Fotometria

        Good post… For this product to be interesting, it needs more than “traditional controls” with “manual” as a priority since experienced users do that anyway… I believe that it is the use of the superb D4 sensor that has raised so many expectations…

        • Last Mohican

          Yes, traditional controls plus state of the art viewfinder that makes manual focusing even easier than in the old days.

      • Spy Black

        Fortunately for Nikon their world is mach larger than Nikon Rumor’s population.

        • Eric Calabros

          but we represent the diversity of that population very well.. unless very few pros among us :-)

          • Aldo

            I would say the latter

      • Clint

        Remember all the drivel Leica released leading up to the ‘big’ Vario-X announcement??? ….and then the resounding disappointment.

    • Nikon Coffers

      85mm f 1.4G is included for Free – for the first batch.

      • Theodoros Fotometria

        85/1.4G for free? …I doubt that! …the videos are made in Scotland!

  • cletus_mcginnis

    Lol, we WISH the new camera would look like that. This being Nikon, I’m bracing myself for disappointment.

  • Alberto Puertas

    Hello Admin! Any chances 51 AF points?

    • http://nikonrumors.com/ Nikon Rumors

      I was told 39 AF points.

      • Theodoros Fotometria

        Then this should be a “basic” product in the FX hierarchy …no? Especially if one SD card slot also proves right… Actually it makes sense for this to be a new “basic” product in the line, it won’t have competition (internal or external) from any other DSLR…

        • Vin

          Ya I guess we could pray for sub 1K,. Or $1450 with lens

          • Theodoros Fotometria

            I don’t believe they would go that far down… (even if they can)… But all signs lead to the conclusion that Nikon policy is towards enhancing heavily their FF presence….

            • Vin

              Sub 1k is hard for me to believe too, but we seem to be sitting in a time of change. The aps-c/ dx, is dropping to bellow $500. It really depends on how they build this and what competitors do in 2014. This may be one of those 75% specials in 9 months. Or its the stepping of into a new line? A new look?

              They are all over the place right now.
              Seems like they have been choosing the shot gun approach this year.

            • Theodoros Fotometria

              We will soon know… If I was to speculate, I would think that with such a product they could serve both paths… i.e. to both have an “entry level” FX and take advantage of the less spec to apply on the “classic look” market that is developing… D600′s recent refreshment (which could be cannibalised if there was a better reputation lower product) adds to the above speculation.

          • intergalactic_turkey

            Sub 1K? Dream on man! Look at the price of Coolpix A. I believe the body price will be an pair or slightly above the recently presented Sony A7r model.

          • http://www.davidkasman.com/ David Kasman

            Dreaming is free!

        • Theodoros Fotometria

          Actually there is another hint why this maybe the cheapest Nikon FX… The videos have been made in ….Scotland!

          • http://nikonrumors.com/ Nikon Rumors

            If it has 16MP and no video, it should be cheaper than the D600 (24MP with video) unless Nikon wants to charge premium for the retro look. I assume the DF will also not have built-in flash. Their latest strategy is also to concentrate on cheaper products.

            • Theodoros Fotometria

              It also explains why they “rushed” to refresh D600 (and rename it to D610) instead of just solving the problem… It seems that there was a danger for the new cheaper body to cannibalise the more expensive one…
              It does start to make sense, doesn’t it?
              I predict 1600 for the body and 1700 for the body&lens…
              They must be able to approach 2 million FX bodies in 2014 if the price will be near that… 400K out of Sendai and around 130k FX bodies/month from overseas!

      • Erik

        Any chances that they are more widely spread than in the D600 AF module? (Holding my thumbs!)

  • Killroy™

    My gawd that is one sexy piece of camera equipment!

  • DiScire

    I’m guessing that the DF will have GPS built in, seeing that all these teasers are shot “out in the country”…

    does that automatically mean WiFi and expeed4 like in the D5300 ??

  • Rad Alzyoud

    I would love it if it looks like the mockup DF one above!

    • BroncoBro

      I’ll second THAT!

    • DTB

      I agree…if it looks like that, isn’t too heavy, and has a digital overlay in the viewfinder showing the histogram, I may stop waiting impatiently for an X-Pro 2. This could compliment, if not replace, my X-Pro 1…

      Hopefully they don’t screw it up…

      • Rad Alzyoud

        Yeah. I was hoping Fuji get their FF camera soon, but according to the latest rumours, it will be 2015. I own an X-E1 (besides my D800E) and I am selling it on ebay right now!

      • UA

        One of the enlarged screencaptures show some sort of grip shape, so this mock up most likely is not very precise. It looks like a grip from current Nikon DSLRs but flattened.

        • Last Mohican

          It would better have one. Oly is learning a lesson.

        • David

          Like the grip on an FG or EM?

    • smn

      It will look better than the mockup… ;’)

  • Killroy™

    BTW, the mock up missed the PC-synch plug on the upper right.

  • Tair

    Would be nice if it’s a F3 like design.

    • MJr

      That’s the word. Though sometimes words lie.

    • Dino Brusco

      well, for sure F3HP had one of the nicest (if not THE nicest) viewfinder among Nikon cameras. Compact for compact, I wouldn’t underestimate the pleasure to watch through a huge and bright finder

      • MJr

        That’s exactly what people often underestimate. :)

  • aarif

    The video are taken by DFs which will be the upgraded model of DF with video :)

    • Duncan Dimanche

      that sounds just amazing !!!! let those anti video guys have there DF and i’ll leave my D800 for this baby DFS (if it’s a low light king)

  • 103David

    Sort of feel like this is a blind date set up by your cousin. When we meet this one, (s)he’ll be shorter and fatter than the picture.

    • Plug

      With black Nikkors?

      • 103David

        One can only hope.

        • Last Mohican

          F cup? At least?

          • mikeswitz

            Way too big to be retro.

            • Last Mohican

              How about just F-mount?

      • 103David

        Actually, that’s a really a good one. I had a “?” over my head for a few bit. Posers all over the site are wondering what we’re discussing. Mind if I use it occasionaly in the future?

        • Plug

          :)

        • http://Flickr.com/inthemist InTheMist

          She shows her Nikkors on the first date, I can overlook a lot.

    • 103david

      To all,
      This is really a larf, snuk upon me unbeknownst. Been showing to my buds. Really good one.

  • aarif

    I hope Nikon does a better job than the PS mockup

  • fjfjjj

    The “hybrid” feature will allow exposing 6x7cm film directly from the rear LCD, using Nikon Digital Exposure Accessory WLO-1.

    • 103David

      Good one!
      Sort of like the Speed Magny.
      Hey! That might actually work!

      (Believe it or not, I actually had a Speed Magney for my F3T…and it did actually work. You just had to figure out, really, what it was good for…) :)

      • Erik

        That’s the weirdest Nikon accessory I have ever seen! And then I have been shooting Nikon since 1986(!).

        • 103David

          The really amazing thing was it really did work. But the optical system sucked so much light that the only practical Polaroid film was the the ISO 3000 and even then had practical working ISO of about 200. Add big, bulky, clumsy, and tied up an otherwise perfectly functional F3…Hey, what’s not to like?
          Really oddly enough, the original ones from the early 1960′s took Polaroid roll film and (as I recall) inadequate magnification to cover the full format, thusly requiring a 200mm lens to fill the frame.
          Welcome to the “good old days.”

    • Last Mohican

      Think it’s called JLO, but never mind as long as the price is right.

  • Dino Brusco

    I wonder if any of the pics we see there have been taken with the new DF (or whatever is the name): anyone is able to check thoroughly the exif ?

  • Alex

    Interesting how the medium that Nikon chose to promote “pure photography” was a video.

    • Rad Alzyoud

      What are you getting at? Two different mediums which get used differently.

      • Alex

        I just said it was interesting. Problem?

    • fjfjjj

      We heard you the first time. https://www.youtube.com/watch?v=hwv82GIrHOg

      • Jet

        Very cool! :-)

      • Erik

        Lovely!

      • Alex

        Awesome, never seen that before.

  • Jeff Curtner

    The lens marking should be 50mm 1:1.8G

  • STEVEN SPIELBRICK

    Say…if you look at the man in the woods video..the lens has a silver band on the back side of the lens..50mm 1.8G has a gold..is this a new lens from Nikon? Just wondering way out loud…thanks

    • Jeff Curtner

      The lens in teaser shows 1:1.8 marking like those old lenses whereas the current AF-S lens is 1.8.

  • John

    The camera will be what it will be — I’m totally sanguine about it now, having embraced the likelihood it won’t be exactly what I want. But if I had my own camera company, and was committed to making a serious but simple DSLR, I would take a serious look at the ergonomics not only of the old Nikon manuals, but of the Contax 645/N1 and currently of the Leica S2. The Leica has probably the best SLR ergonomics ever, the least amount of buttons and dials, the simplest operation. One focus point (and maybe I’d even include something like Hasselblad’s “true focus” ability, surely you could put an accelerometer in there to calculate the new distance after re-composing; my phone has one), two dials, OLED rear screen like the Sony. I’d even consider EVF if it made the camera lighter with real 100% coverage and more accurate focusing. Or optical with a split-screen. Whatever, I’m open to all ideas.

  • JSturr

    A first I was excited by this whole campaign – now I’m just a bit annoyed at the stringers Nikon is employing — Make the announcement and be done with it – as this space is way to competitive to be playing games.

    • decisivemoment

      I think it’s the best marketing I remember seeing from Nikon. I’m not sure where it came from either . . . but talk about building buzz, and perhaps it will develop to the point where it gets people to think a bit differently and a bit more with the gut rather than poring over specs about what they want from a camera.

  • desmo

    WOW
    if the picture above is accurate,
    it really speaks to me

    a digital Nikon F,
    or FM if you prefer

    • http://www.mikekobal.com/blog mike kobal

      +1
      that mockup looks great
      let’s hope Nikon hasn’t overhyped the DF with their teasers

      • Last Mohican

        Sure not. Teasers never do.

    • rhlpetrus

      No, the real thing has small grip and rounded edges, from the video grabs.

  • Richard Rynkowski

    Well, I hope it won’t be a flop. Sony has stolen all their steam with the A7 and A7R. I think Sony will be the leader in the mirror-less camera arena.
    If Sony had a couple more lenses for the A7R I would buy it instead of a second D800.

    • Bamboojled

      you mean like 80 million?

      • toby

        and maybe a some actually secent lenses? Sony’s kit lens is crap (from what I’ve read) – and the primes are very pricey for what they are.

  • decisivemoment

    That photo mockup is very 1970s. I have to admit I prefer more of a 1980s paradigm, let’s say the top deck controls of a Nikon F4 in the package of a Nikon F3. But it’s intriguing, nonetheless — just having an FX camera that isn’t the size of a house and is very portable and easy to use.

  • Vin

    Bigger issues, Nikon just changed naming sequence, !!,
    Ugh! No more D400, D900, D900 0?.

    Now DF DFs, DF2, DFX, DF3….,,.,.,

  • Richard Rynkowski

    Camping?? A city boy set this up! Tent with blazing light and the dummy has the car lights on. Is that tripod leg in the fire. Hey Nikon, if you would like to know how it should be done give me a call.

    • http://Flickr.com/inthemist InTheMist

      I LOLed at “tripod leg on fire”.

      But you’re right, the chiseled guy looks to have never step foot in teh woods. Or more likely the producer.

    • Neopulse

      The Defender would look too bland if it didn’t have the lights on, and the tripod leg is perfectly distanced from the fire for the frame. Although the ten with blazing light is…. weird :-/ and the extra seat is there for…. his invisible friend?

    • Southern Man

      …the car lights are the land owner arriving to say “get the fook off ma land, you’ll frighten the Haaggis”
      They’re welcoming folk north of the border.

    • ronin

      The headlights mean either the engine is running, or he’s just running down the battery. A campfire of that size means he either has a huge supply of wood, or he’ll be in darkness in 15 minutes for the rest of the night. And I believe his tent is aflame.

      It’s scary outside. It’s dark. But our inteprid homeless retrosexual must continue his relentless mission quest walkabout to pursue his inner purity. Luckily the tab of retaining that purity is only 3k from B&H, and doesn’t really require camping out all scarey scarey night.

      • Pat Mann

        But clearly he’s ready to do some digiscoping with that little refractor over there. He just needs 30 minutes to adjust his vision after all that light.

    • David

      Have you never been to Scotland? You leave the tent lit to scare off the Haggis.

    • Guest

      The shot’s Art Director set that up. She’s 5’10″ and her skirt is waaay up here, but don’t worry, she’s not going to talk to you anyway. She’s enhancing her billability…

  • Rudi

    Is there any chance that these are actually viagra ads?

    I’m a Canon user with lots of their lenses. If this is a more manual focused rangefindery camera that is solidly built. I think it might make me switch. I agree on not inflating expectations. Hoping it will be a good one!

  • fjfjjj

    Out of the emptiness… SALVATION!

    • tap0

      well tried… but as a designer, you wasted too much real estate on the back of the camera…

      • fjfjjj

        Oh yes, the first rule of design: Fill all “real estate” with controls, regardless of need. Derp.

        • groucher

          That’s the first rule of marketing also known as the DIlbert Principle. The first rule of design is keep it simple whilst fulfilling the required functionality.

      • Last Mohican

        Doctors call it cellulitis.

    • Erik

      It’s nice! I see the rewind spool and film crank remains, so this is a definitive confirmation that it takes interchangeable filmbacks?

      • fjfjjj

        The rewind crank is just the control for formatting your card.

        • Gabor

          That sounds a bit cheesy. Retro controls can be good, but if there’s simply zero need for one, then don’t include it just for the looks!

          • toby

            Could be a cool way to switch between the OVF and the EVF!

          • Last Mohican

            No no, it’s hybrid. Formats your SD and winds back the celluloid.

          • flightofbooks

            I suspect the “crank” is actually just a release for the mode dial to keep it from accidentally getting switched into a different mode, a problem anyone with a D7000 will be quite familiar with.

        • Erik

          How many turns does it take to erase a card?

      • flightofbooks

        this is a joke, right?

    • Uragon Draggon

      real?why is the viewfinder too centered. i have a big nose. nightmare.

    • Lumenatic

      Looks kind of sexy, but if this was the real thing I would constantly push the wrong dials.

      • Last Mohican

        Just turn them, forget about the buttons.

  • Vin

    If Pentax, & Fuji, are both rumored to be entering into Full frame in 2014. I am guessing that Nikon is aware of that and is working on as many lower priced FX cameras it can to flood the market with options. They want to be the company with the most full frame options.

    I am guessing we may also have some new full frame fab production testing going on. Toshiba, Panasonic, .. and others.

    • Theodoros Fotometria

      Another hint which suggests that DF might be priced as FX entry level, is (other than the possible single SD card, 39 point AF and absence of video that NR posted in the specs) the recent “refreshment” of D600, which could be heavily cannibalised due to its “dirty” reputation….

    • ronin

      Sony has forced all this. The A7 forced Nikon to prematurely announce this piece which they are still frantically trying to figure out how to make it look, and what features and accessories to include. Now Fuji is also preanouncing FF, and now Pentax too is forced to.

      All this frantic vaporware results in ads that spend more time focused on the face of actor/models than on camera models. But it’s a desperate effort to forestall Sony from grabbing market share. I suspect we won’t see this new Nikon finally shipping and in our hands much before summer. And even that will come obamacared with either bad left focus points or oil spots or some other new horror we can’t imagine yet.

      Competition is good for consumers. It means more choice and competitive pricing, especially when manufacturers are desperate for viability in a quickly sinking market. But it also means sales of those own manufacturer product will dry up- who now will buy a Fuji Pro 1?

      • Sandy Bartlett

        Not a chance. Sony forced nothing. This video was planned long before Sony announced anything.

      • mikeswitz

        Do you seriously think Nikon didn’t know about the A7 long before you. You think it was a surprise? Really? And do you really think Nikon just slapped this camera together in the last few months? Sony forced Nikon? Indeed.

      • http://Flickr.com/inthemist InTheMist

        It was shot in September.

        One of our own frequent users saw the shooting take place, and knows the fishermen in no. 2.

      • http://Flickr.com/inthemist InTheMist

        It was shot in September.

        One of our own frequent users saw the shooting take place, and knows the fishermen in no. 2.

        • mikeswitz

          I saw that post, but I got the impression he didn’t live in Scotland. The second video looks like it was shot in the US. The third, from what we have seen so far, could be anywhere. The videos may not all have been shot in September.

          • http://Flickr.com/inthemist InTheMist

            The impression that some people are trying to make is that Nikon is copying Sony, or Sony somehow forced this.

            That’s why I mention the date again.

            • mikeswitz

              I know, that’s why I think some of the “episodes” were shot even earlier. As I said above there was no way this camera was forced out by the A7. I’m just supporting your notion about Nikon and Sony.

    • Neopulse

      Nikon already flooded the market with a low-priced FX camera already.

  • Adnan

    Doesn’t look that much “retrio” and I think won’t have a grip too which is nice as if being lightweight is the point.
    Either it has a digital back with switchable film back or it might be total shutdown in digital going to full mech. manual option hence “digital fusion” and might be no AA filter and there might be popup flash under the shoe :) I personally think Nikon might have created a whole new product line with FX or both DX / FX cameras which might even come in fixed lens camera models like Fuji X100s.

    Anyway more choice is better in FX ,not for all.
    No video is surely welcome in a still camera :)

    • Erik

      Switchable filmback would be very nice, but I’m afraid that’s hoping for too much. If they could make a small series of a special edition that was analog that would be good enough for me. Film will live on, like vinyl.

      • Last Mohican

        Analog? We dinosaurs got plenty of that in the closet, OM4, FE2, F5 … No need to spend 2K for that. It’ll live on, for sure, but not in my camera bag.

        • Alex

          Though film is not digital, it is also not analog.

          • Last Mohican

            Make it chemical then.

        • Erik

          I’ve got 2 FE2, 3 FM3A and 2 F75 so I know what you are speaking of. But none of them can be used both as analog and digital.

          • Last Mohican

            Don’t need an iPod with a built-in turntable. Turntable in the closet , iPod in my bag.

  • MXP

    On the latest close up image of the camera I think there is a rewind knop (some blurred metal shining like the hot shoe)? Could the camera be a black FM3A/FE2/FM2/F2/F3 with a digital back?

    • Erik

      FM3A with a digital back would be perfect, thank you. Where can I pre-order one?

  • T53

    I was sincerely hoping of something closer to the F4 or F100 body as far as grip goes but I can understand the need to be a bit more retro. I have the D700 and D600 now in addition to the F4 and F100 and it will either be this new camera or the D7100.

  • MB
    • Theodoros Fotometria

      Yeah! It will have “auto load” and “power winder” built in… Only difference might be that it may have “auto rewind” too!

      • Pat Mann

        A motorized card feeder is clearly a needed improvement. For true retro photography, the power winder for multiple shots without pulling the shutter cocking mechanism will be an accessory. It will be wound up with a crank that folds back into the bottom.

    • BroncoBro

      Gawd, I hope not!

  • Philipp

    perhaps it is just… a revolutionary re-do of siliconfilm, DF= digital film. Would be nice. Will come anytime, finis for nikon if they did it first.
    This thing would have a lot of do-not-haves like camera controlled iso etc.

    What would be a great deal, even for a camera seller is the large amount of buyers. Owners of Leica, Canon etc. pp. would buy this for their cams.

    And, yes, it could make Matrix with AIs. Just put it inside your F4 and it works.

    Power reload and picture transfer via USB3.0. DX -yes- DX- the old one. For recognizing mid 80′s cams the ISO. Shutter controlled shooting. The sensor takes pix, when light comes in. Should be possible nower days.

    It would fall back to hibernate after a time of lack of light. wakes up with first shutter release.

    Compatible to any 35mm analog cam.

    So. It ist in your hands again.

    • Erik

      Too good to be true.

    • inevitablecrafts

      you can mount ai tod 800 anyway ? ^^

      the filmidea is more too unrealistic to be good then too good to be true :)

  • inevitablecrafts

    nikon, you hear me ? :)

    • MisterF

      OMG! Love it! But it has to be OVF and EVF, likes fuji’s. If there is no OVF there is no deal for me.

      • inevitablecrafts

        yeah agree, but i read pentaprism and evf and thought nikon would probably do it like that :)

        i would never ever buy a nikon f with no ovf though hehe

        if they can put the lcd somehow in the mirror, so when its locked up, its an lcd that would be cool :)

    • Last Mohican

      Is that a Sony in drag?

      • Neopulse

        No, it’s a Nikon 1 series modified to have an F-mount and having to use manual focus only lenses apparently.

        • inevitablecrafts

          if it would be a nikon 1 the 55 1.2 would be twice the size ;)

          • Neopulse

            I know, that’s why I said it was a modified. The body almost looks identical to the J series just with modifications of course.

            • inevitablecrafts

              the body is an exact blueprint copy of an fm3a ;)

    • Neopulse

      You know it’s barely over an inch that screen. What kind of microscopic vision do you imagine that people have?

      • inevitablecrafts

        come on :) ever saw a nikon f3 or a sony r1 ? if your eyesights not good enough you have the wrong hobbies hehe

        • Neopulse

          What do you mean? The F3 has a viewfinder and an optional hotshoe option if you want to have it. This wouldn’t be able to mount any of them. The LCD screen you say that it’s possible to frame a shot with, you have to be perpendicular to the camera rather than parallel to it in order to take a shot (although there are some analog cameras that have optional vertical viewfinder that are changeable like Hasselblads), but in this case you’re stuck with that. And that LCD screen is displaying TTL view at about a 1/3 of the barely over 1-inch screen. So how is that comfortable for shooting with? Not even the Ricoh 360 looks comfortable to shoot without a viewfinder and chances are would beat this camera in comfortable shooting since you can’t even manual focus with this with such a tiny screen to see if things are in focus.

          • inevitablecrafts

            “some analog camera” yeah like the nikon F3 for exapmle hehe

            also there is a second rendering with a pentaprism … also like in the nikon F3 ;)

            and besides all this, it was a 4h modeling because i got bored last weekend, and i myself wouldnt buy an all evf camera anyway

            • Neopulse

              Ehh… an EVF camera ain’t so bad depending on the quality of the EVF. The X100 I found already decent and the S model is even better. You get used to it quicker than you might think. What you see in videos is not like what you see with your own eyes.

      • inevitablecrafts

        where do you read barely an inch ? :) its 36x36mm ;)

        • Neopulse

          The screen yeah, if the mini LCD is 36×36 and the actual view of what you are looking on the top left corner, it’s safe to say that it’s less than an inch since it would occupy only a 1/3 of the screen.

          • inevitablecrafts

            isnt that obvious that this is a nikon review screen with histograms and all ? why would you use the small review screen while shooting ? ^^

            • Neopulse

              Well it is possible, but then again we’re talking about a camera that does not exist for the most part.

    • grant torres

      OMG! A hotshoe at the bottom plate that also receives the tripod bolt.

  • Jet

    A cool Nikon video to kill time before the other video we are all waiting for: http://nikonimaging.tumblr.com/tears/#en

  • simon

    this is definitely going to be a nice camera, but why the hell is no camera maker making a really revolutionary camera. come on what is the problem. the 100 and tenth retro camera? why? ok we have got the dp merill series from sigma but what do we have apart from that? just a ton of half baked retro cameras that copy a lot of the bad stuff of old cameras and not so much of the good stuff. and we all play along and are happy with that wtf?
    I’m sorry but I’m just getting really bored.

    • Eric Calabros

      we are waiting to read your patent document about it

    • Last Mohican

      Hold on, the guy’s about to show his digital back.

    • toby

      Don’t buy it then. problem solved. many of us are really excited for this

    • inteliboy

      Seriously? We’ve lived through over a decade of thousands of countless point & shoots and giant DSLR’s, and this is what you complain about?

      Personally I think there is not enough classic style cameras with manual friendly layouts, shutter, aperture dials etc… you know, the things that a photographer actually wants to control when taking photos.

  • Pat Mann

    One can only hope it will be black and white with no Bayer filter for really good resolution and another stop of low-light performance from that D4 sensor. Color is just so complicating in photography. White balance will just be dialing in the basic color filters.

    • Erik

      I’d love to see a version with a monochrome sensor. Or even better swappable backs for colour, monochrome and film! But honestly I don’t think it will happen.

      • Last Mohican

        Miracles do happen. An Ipad with a swappable turntable and CD back, Google glass with monochrome celluloid film, cell phones with vintage bronze bells, computers with swappable green on black screens… just pray.

    • grant torres

      I’ll be happy even with just the D4 or D3s sensor. Happier if they throw in Silver Effex Pro for free:-).

  • Mark Connor

    He is taking a pic of fireplace to promote the low light capabilities of the camera.

    • Zograf

      good observation, fireplace picture could be taken wekk even with an aifone

      • Zograf

        opos I meant ‘well’

  • Broseph

    One thing’s for sure, someone will have to buy the first iteration of this camera. And something tells me those people are going to get screwed over pretty badly. If there’s truth to the notion that Sony is forcing their hand on this prematurely with the release of the alpha A7/R, there’s a possibility of the same kind of lapse in Nikon’s quality control reminiscent of the D600. This will be a disaster for Nikon if enough people do what I plan to do, sit back and wait 6 months before deciding whether to buy or not. If more people did that with the D600, perhaps Nikon would have suspended production on it and corrected the problem without iterating another model much sooner. I am interested in the concept this camera presents the photographic community, so I would love to own one such camera. But I learned a long time ago never to buy the first of anything. I lucked out when I purchased my D7000. Things were moving much slower back then. By all rights, I shouldn’t need to upgrade. FF doesn’t present a solid enough argument for doing so on its own for me. So Nikon is going to have to do much better than teaser videos and the promise of bringing photography back to its roots with fewer gimmicks and better image quality. They’re going to have to deliver out of the gate, or face obsolescence in this market.

  • some.guy from.texas

    Interesting thread, lots of [wild] speculation and nobody knows if the actor is even carrying the new camera. Regardless, many great ideas and thoughts being posted up, thanks all. Love the mockups.

    If I may dream, in a perfect world the DF would mark the beginning of a “pure” line as the original F was to the F2 > F3 > F4 and so on but along the scheme of DF > DF2 > DF3 etc., a line adhering to a purist view of Nikon’s pedigree re: consumer cameras of old, the FE/FMs, FE2/FM2s, FM3a, etc. Lots of potential here and I certainly don’t have the insight into Nikon’s business as Thom does but it’s fun to imagine what could be.

    Going to be a long few days run-up to announcement. Stay tuned everyone!

  • Aldo

    Anyone willing to sell their d800 for this camera?

    • Last Mohican

      What camera?? That’s what we’d like to know. Any new info, admin?

    • Rad Alzyoud

      I have a D800E and would like to ADD this “DF” to my collection!

    • KnightPhoto

      If a D800 owner doesn’t have a D4 already, the DF makes sense as an additional camera based on the sensor alone

    • One More Thought

      The key is not that this camera will replace the D800 but for many D800 owners will entice them to purchase as another body to own and use. Esp. instead of cams like the new Sony A7/A7r.

      The real danger for Nikon and Canon is that those owning their premier dslrs will start buying Sony, Fuji, et al as other cameras, and then grow to use and prefer them based on smaller size/weight, and then eventually stick with these vendors for the next upgrade cycle.

      Also there are some who won’t buy a D800 but may buy this due to the smaller size and looks/feel. And yes, there’s nothing wrong with buying a luxury gadget in part at least for looks/feel/emotion.

  • Anon

    Stop promoting this camera as if it is for the “purists”. Purist uses medium format and beyond.

    • Last Mohican

      No, they roam naked in the highlands and watch the camp fire with their very own unspectacled eyes.

      • Sundra Tanakoh

        They also hug trees.

    • Broseph

      This is a ridiculous notion. By this logic, photographic purism is collodion wet plate process, before that, albumen, and true artistic purism would be paint and brush.

      • Anon

        So, there’s no purism, at all. Pure photography is just a major BS.

        • mikeswitz

          God, you may be the most pompous man alive.

        • Broseph

          No, you’re talking about the medium. There is no difference between film and digital beyond what they accomplish, the capture of a latent image. This is simple. The form it takes after is the purest form of expression. If you don’t understand this, photography isn’t the right hobby for you.

  • Broseph

    I miss the old days when the thing we photographers argued about most was which film was best because the camera we shot it in didn’t matter much. And eventually, we all agreed it was Kodachrome and shot the shit out of it because it was so awesome. I’m in dpreview’s forum and people are saying, “no video, no deal”, and I find myself giggling as I remember how much we were able to accomplish with so little back then. Someone already said that no matter what this camera ends up being in the end, it’ll never satisfy the realm of photography blogs and forums where everyone’s dream feature is their own end-all-be-all of photography. I tend to agree.

    • Aldo

      According to agent Smith… A world where everyone would be happy would fail.

  • hendog

    I hope it doesn’t look too much like this Photoshop mockup. It looks very plasticky and the pentaprism looks too rounded off for my liking. Not a fan of the red line. Slightly more pronounced dials would be good and the pentaprism of the FG20 on an FM2 style body would be lovely. A silver/black scheme and you’ve got me sold! Aesthetically at least.

  • Captain Megaton

    Here’s something that occurred to me:

    It’s shown with an AF-S 50mm F1.8G. Even re-packaged, this cannot be an expensive lens. If this was really going to be a $3000 camera you’d expect instead a 50mm F1.4 at least. It’s a clue that perhaps Nikon is serious about making this affordable.

    • Sahaja

      What do you mean – look how much Sony is charging for a 35mm f/2.8 for their new camera.

      • Nathan

        But that is formiddable Zeiss glass which is probably on par with Leica glass. At that price, it is a steal.

  • usa

    Will we hear banjos playing the Deliverance theme tonight?

  • Harold

    Is it possible that 50/1.8G is not just updated cosmetically, but its optical formula is also revised???

  • Thommy

    Sorry guys but I never use film cameras. Usually I use Mode A so that I don’t miss any moment. IMO, using a shutter speed knob doesn’t make any sense. You cannot capture things fast enough and likely miss many surprise moments.

    • Reyes

      I cannot understand every time why people rave about the retro look. Time also prooves that this is obsolete. The modern design helps us capture photo extremely faster than ever before. In the first teaser, I heard too many clicks. Imagine how much time we spent on setting up a camera!!! That’s simply very rediculous.

      • Sundra Tanakoh

        A faster photo does not always make a better photo. It just clogs up your card as you subscribe to the “spray and prey” way of photography. Clearly you have never really “had” to use a film camera with only 24-36 shots, or a 8×10, 4×5 there was no rapid fire in those days.

    • toby

      Fuji have it, they have an “A” on the shutter dial for auto

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