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Nikon Coolpix A camera now shipping, currently in stock *UPDATED*

Nikon-Coolpix-A-with-viewfinder-and-lens-hood

The Nikon Coolpix A compact camera started shipping today and is currently in stock at Amazon and B&H. As of today there is no sign of the $200 price drop that published on BestBuy website two weeks ago.  This is the last product release from the multiple Nikon announcements that happened in the first three months of the year. 2013 started as a very busy year for Nikon, let's see how it will end.

Nikon-UR-E24-HN-CP18-lens-hood-adapter-ring-set Nikon-DF-CP1-optical-viewfinder

Update: the "street price" of the Nikon Coolpix A accessories is actually lower than the prices from the official announcement:

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  • keyan lv

    Good news. Waiting for some reviews. Shame the lens hood and OVF is not included, or Ill buy it.

  • edw

    my next pocket camera *_*

  • Whataretheythinking

    A D3200 kit is under $600. What makes them think this camera will sell at over $1000? Did they do market research? Who the heck said they would buy this camera at $1000? A fixed lens at 2.8? Maybe at 1.4. Maybe.

    Still would have been better with interchangeable pancake glass at $1000. Then you really have a product that gets people off the couch.

    • Studor

      Why do you suppose people spend $5000+ on a Leica?

      The answer is that they can and they do.

      Nikon has a much bigger user base than Leica, so clearly Nikon thinks it will sell.

      Just because you think so doesn’t mean it is so.

      “Did they do market research?”.

      I’d bet London to a brick they did. How about you?

      • wrongmarket

        They researched the wrong market. This camera will not move at this price. Hopefully they know this and don’t plan to make many of them.

        • Studor

          People like you no doubt said that the J1/V1 wouldn’t sell.

          Well, guess what?

          It’s the biggest selling compact camera in Japan.

          Let me guess, you’re not Japanese?

          If Leica can move at 5x the price of a Nikon the Coolpix A will move as well.

          Oh, do you know how much Zeiss charges for their lenses that don’t even auto focus?

          Last I checked Zeiss is still in business.

          • sowhat

            Yeah? What’s your point?

            Did you see how much they had to drop the price of those cameras to get to that selling level?

            And don’t bring Leica up. Leica is a small hand made niche manufacturer. Nikon is a gigantic mass produced company. Nikon does not provide nearly the quality of equipment that Leica does. They’re not comparable.

            • Studor

              What’s my point?

              Nikon makes camera that they think will sell. People here have no idea (me included). Only Nikon has the real numbers, so they know what sells and what doesn’t. Nobody here has any real numbers yet people have already shot down the Coolpix A.

              Price drop on the J1/V1?

              Anyone who bought at the original price are fools. Everyone else knew that prices were going to drop. Have you seen how much the D600 has already dropped?

              I brought up Leica to show that no matter what the price is there are enough people who will buy Leica, just as there are enough that will buy simply because is says Nikon.

              And the fact that it’s actually not a bad camera (on paper at least)!

            • lorenzo

              I wonder: could all the price drops be a
              consequence of the crappy quality items Nikon wants to get rid of from the warehouses? Have you seen a price drop on the D4? No, they are on the D800 and D600… and why is that?

            • Studor

              The mark-up on the high-end stuff is quite low compared to the low-end.

              So, Nikon can give a heavy discount on say the j1/V1 and still make a good profit since the volumes being moved are much, much higher.

              The same goes for say the 80-400 (old version) vs the 200-400mm f4.

            • lorenzo

              Wasn’t saying to give a discount only on the high-end, but as they need money from us… do it there too :-(

            • NRA Advocate

              That’s an idiotic statement, if ever there was one. Top-drawer Nikon pro gear & glass is, generally speaking, every bit the equal of what Leica produces. It’s all about producing to a cost level. If Nikon wanted to, they could charge Leica prices and produce products that were probably far superior. They have much greater resources and R&D capability than the small German manufacturer.

            • Nikon_user

              Then why don’t Nikon come up with a digital rangefinder like the M9….and 2-3 Summicron quality wide angles…..at a Nikonable price.

            • keyan lv

              May be they think the rangefinder market is not very profitable. Nikon makes steppers, while Leica doesn’t. I think Nikon’s R&D capability is much higher than Leica.

            • NRA Advocate

              Exactly correct. The simple reality is that if Nikon chose to compete with Leica, they’re cameras and lenses would OWN Leica’s lunch. Quality would be VASTLY superior to the German offerings, because Nikon has far more sophisticated R&D and lens-making capability.

              That wasn’t the case 40 years ago, but it sure as hell is today.

              End of story.

            • Andrew (Thinker)

              How do you determine quality? NASA takes Nikon cameras to space for a reason. Explorers take Nikon cameras to the Arctic for a reason. My Nikon N2020 from 1986 is still working. You have too much oil on your camera? Then take a few extra shots and clean your sensor. Inconvenient, yes! But knowing that my camera will last and not break, and is built like a brick is what I evaluate a quality by. Sure you can freeze your camera to a point where it may pause, but come back working again, that is what you want in a quality equipment.

              National Geographic Photographer:
              http://www.nphotomag.com/2012/12/24/27-nikon-dslrs-record-affect-of-global-warming-in-arctic/

          • Kenny

            The V1 dropped to 1/3 of its original price within a year. Leica’s 4-megapixel Digilux 2 from 10 years ago still fetches $1000+ (i.e. more than 1/2 its original price) for those willing to eBay it. People will pay for a quality product that retains its value. They won’t pay to get ripped off.

          • Jeff Ross

            True, but in the US, they had to sell them at fire sale prices. So in Japan, perhaps this camera will be a hit, but elsewhere??

            We’ll see.

      • anon

        If they would have used this site as a subset of enthusiast/pro Nikon users, they’d realize that 90% of the people who post here think this product is a bust. i find it hard to believe that there a markets anywhere that have completely opposite feeling. Certainly people just wanting a simple camera will buy an extremely less expensive, much more versatile compact point and shoot.

        The point of these smaller cameras is to have something compact and easy. If i need something compact, i’m going to get a P7700 or similar for the sake of being convenient and versatile in a pinch. Otherwise, my D800 and lenses will come out to play. I would never in a million years carry a fixed lens camera to have on me at all times for the potential chance I need to capture a moment. It’s too limited and too specialized to appeal to mass majority.

        • Remedy

          If they would have used this site as a subset of enthusiast/pro Nikon users, they’d a) go bankrupt because they’d sell D5 in D7000 body with f1.2 lens for 1000$ (coz that’s what you all expect), b) they’d sell 5 cameras a year coz with all the features you all want and not going bankrupt the cam would cost 100k$+, c) they’d go bankrupt coz of a and b.

          Get real dude, Nikon lives thanks to those who buy Coolpix and the cheapest DSLRs not thanks to 0.00002% which all of you from this site are.

          Nikon 1 came out everybody ranted “what a joke, whho’s gonna buy this, what a failure”. Facts say it’s the best selling cam in it’s class in Japan and it’s doing pretty well all over the world. Full success for Nikon. Guess how many so praised OMDs Olympus sold, hint – there were 11 cameras which sold better than OMD. Go figure.

          Once again, those cameras aimed at amateurs (even the wealthy amateurs) are what makes money for Nikon, not a bunch of tech nerds and stats hoes.

      • Fabian

        Most Leica buyers buy Leica rather as a status symbol. The times that Leica have been so superior, that it would justify this price-tag are gone. The price makes them rare. I’d see them rather as a Picasso among the cameras. But a camera to me is rather a tool than a collector’s item.

        • bob2

          Some buy Leica for status symbol. But many more buy it because its a tool with unique features–it’s a rangefinder coupled, manual focus, full manual control, full frame digital camera that will take M glass. There is no other such camera available at any pric, not Sony, Nikon, Canon, etc. Not even Fuji. You may not understand the rangefinder approach but If you’ve shot consistently with a Leica, no other camera/tool can give you that experience. Why do you think the Fuji XPro and X100 have been so popular? Why do people still ask for a digital Nikon SP? Why do you think one of the biggest complaints against the X100 was the poor MF, and a big reason why the X100S has a split image type focusing aid, even if the AF is much improved?

          You really do need to think before opining–there are many shooting with Leicas because nothing else, AS A TOOL, gives them the features/advantages needed for the task. And just because YOU think a camera is expensive doesn’t mean it’s not a good tool–just like you surely don’t have a D4 or Hasselblad H50.

          Oh yeah, I’ve about shot with every Nikon there is, including film (F2, F3, etc.), plus Leicas, plus 43rd, m43rd, medium format, large format. etc.

          • JoeBob

            I’ve shot with your mom

          • Pete Grady

            You make excellent points with which I concur. Underscoring your point is the fact that Fujifilm has been very successful with the X100/X-Pro/XE because they come very close to the Leica photography experience (at a small fraction of the cost, offering the convenience of zoom lenses as an option but still offering primes, and a modern sensor that, frankly, out performs the Leica). It’s about having the controls where they should be…in your hands. I hate my D90 for its dial-adjusted shutter speeds and aperture control. I use it for the flexibility of the lenses and the CLS system. I need those things in my work so I put up with what I think are shortcomings. But, I am seriously considering an X-Pro. When the 10-20mm comes out I’ll rent that setup and see if it works for me. Switch to a Pocket Wizard for off camera flash.

        • Pat Mann

          Leicas aren’t that much more expensive than top-of-the-line Nikons, not much different than in the 60s, or the 80s, or the 90s. I don’t think those who can afford Leicas at today’s prices are really concerned about having them as a status symbol, though I’m sure there a few exceptions. If you’ve ever spent any time shooting with a Leica, you should be aware that they can be a great pleasure to shoot with. There’s an aesthetic of a simple but effective, perfectly-tuned machine about them. They’re small – substantially smaller than a full-frame SLR with an equivalent lens – basic, no-frills cameras with everything under direct control; they’re quiet, quick, unassuming, comfortable in the hand, and have exceptional optics and wonderful finders. They’re certainly not as flexible as a DSLR in terms of a wide range of photographic applications, but for basic photography within its range, a Leica is a very fine tool.

      • Nikon_user

        “Why do you suppose people spend $5000+ on a Leica?”

        Because Leica can take the Summicron wide angles.

    • heggmona

      I have a D600 and I’d rather spend $1000 on the Coolpix A than a $600 on the D3200. The only reason – size. I’m sure the D3200 is a great camera but too big for my pockets. I did take a quick look at it today and I plan on selling my RX100 and replace it with the Coolpix A in a while.

      The main problem I see with the price of new camera gear today is that prices drop so fast that you have to be stupid to buy it at launch. Like me. I bought the D600 the first day they had it in stock here. Two weeks later the were selling it for $700 off! The current price here is somewhere in between, but way below what I paid. I’m sure the Coolpix is down $2-300 before summer.

      Anyway, my point is that the Coolpix and the D3200 are two different cameras. (Why does anyone buy sports cars when you can get a more versatile car for less?) Interchangeable lenses would be great, but wouldn’t that made the camera larger? I’d rather have it that they dropped the Nikon 1 serie in place of a mirrorless APS-C system. Not their compacts

  • nick

    I believe this type of camera is completely worthless without an EVF. Using my x100 just would not be near the same enjoyment or image quality without it.

  • photo-Jack

    The Nikon A wasn’t just the least announced but the least expected also. At least at this feature / price combination.
    As Mr. Hogan recently stated, Nikon won’t find it easy to fulfill economic expectations for the next business year starting in April.
    It looks like as if we will have an era of far more expensive lenses in front of us, being made to cope wit high resolution cameras. The new Nikon 80-400, the new Zeiss 50mm and the Canon 24-70 seem to be the forerunners of a new pricy generation. However, in the Nikon lens line up, there are still many places to fill respectively to update. Starting from PCE 17mm and a renewed 24mm, over to an 16-35/2.8 update of the old 17-35 and an improved 24-70/2.8 to a 135/1.8 (DC?), a 300/4.0 and a 400/5.6.
    Concerning the mirrorless a real top model with interchangeable lens,all direct dials with at least an APS-C sensor is missing, while stories like the V1, where first adapters payed around 1000 bucks just to see about a year later, that the body sells for about $300 pisses people off. And I bet, the same will happen with the Nikon A.

    • peteee363

      you may be on to something, as for my d800 it is testing out that the fixed focal length lenses are the only ones i can get great maximum detail with. yes 36mp is cool, but the glass needs to improve to make full use of it’s capability. and for the coolpix a, at 6-700 bucks i would jump at it. and i think down the road it will get there.

  • photo-Jack

    The Nikon A
    wasn’t just the least announced but the least expected also. At least at this
    feature / price combination.

    As Mr. Hogan recently stated, Nikon won’t find it easy to fulfill
    economic expectations for the next business year starting in April.

    It looks like as if we will have an era of far more expensive lenses in front
    of us, being made to cope wit high resolution cameras. The new Nikon 80-400,
    the new Zeiss 50mm and the Canon 24-70 seem to be the forerunners of a new
    pricy generation. However, in the Nikon lens line up, there are still many
    places to fill respectively to update. Starting from PCE 17mm and a renewed
    24mm, over to an 16-35/2.8 update of the old 17-35 and an improved 24-70/2.8 to
    a 135/1.8 (DC?), a 300/4.0 and a 400/5.6.

    Concerning the mirrorless a real top model with interchangeable lens,all direct
    dials with at least an APS-C sensor is missing, while stories like the V1,
    where first adapters payed around 1000 bucks just to see about a year later,
    that the body sells for about $300 pisses people off. And I bet, the same will
    happen with the Nikon A.

  • Alex

    Overpriced “soap dish”.

  • http://profiles.google.com/fotochuck charles embrey

    I’d have bought a CoolPix A if it had an EVF … No EVF No Sale.

  • Gpereir4

    I still can’t comprehend how the OVF is more expensive than some AF-S lenses. How is this possible?

    • MB

      Easy, you just write one more zero to what a reasonable price should be.

  • PhotoAl

    If I didn’t already have an X100 I’d definitely buy this camera. It’s much smaller and I prefer the 28mm FOV equivalent. It’s a shame too, because I bought the X100 only 5 months ago! Oh well, I’ll just enjoy my Fuji and my V1. Well now that I said that I feel much better because both of my cameras are tons of fun!

  • http://twitter.com/NickInLA Nick

    If it had an EVF and f/2 lens this would be a hit.

    • David

      Yes I would have liked both of those things too. But they would have made the camera bigger, and basically made it into an X100s. The USP of this camera is that it fits into your pocket, which the X100s won’t do. I am very tempted to order it now but I want to know more about the AF speed before I do.

  • casatest

    Not even close to new cool Fuji x100s

  • Abhirup

    Shipping to whom? ;)
    Actually doesn’t look all that bad with the accessories attached.

  • Jon

    i will buy a X100S instead for street photos and backup my D3s

  • Forbs

    It looks less goofy with the lens hood.

    • cameraguy

      and less likely to fit in your pocket defeating the whole purpose of it’s existence.

      • Forbs

        No one can take a joke here.

      • Pete Grady

        Why don’t you just take pictures with your phone then?

  • Dani

    Will this product also have the famous oil stains on it´s sensor? I don´t want to be cheated out of this prominent feature. If I choose to pay for the Nikon brand I expect to get the whole package :D

  • http://www.facebook.com/omar.barcenas Omar Barcenas-Photography

    if the AF is as good or better than OMD, then this would be interesting… It’s either this or x100s for me, but it all depends on who has the better AF, i’m over the sluggish AF of my x100.

  • Spy Black

    So, what happens when you find grease splattered on the sensor?…

    • Jeff Ross

      Sell it for a loss.

  • http://www.facebook.com/profile.php?id=100004283340540 Lisa Luu

    OK whats the point of that hood, if the lenses outermost element has already been squared off?

    • No longer Pablo Ricasso

      To block any incident light from hitting the part of the elements that haven’t been offed.

  • `/1nc3nt

    Many products are designed specifically for Asia and Russia, where many new rich segment buying everything that’s hot and expensive. The more expensive they are, the more they are chasing the goods.

    This is undoubtly a smart marketing throwing V1, Jx and A series. I am sure Nikon continues building good cameras for serious amateurs but as a business entity they need market share and cash flow.

  • David

    You can’t compare this to the X100 because the X100 won’t fit in your pocket and this will.

    I’m buying this if the AF is up to scratch.

    • Shad

      I beg to differ :)

      Stop wearing tight-jeans… unpractical, unhealthy (for your crotch) and you look gay.

      • Fribbs

        What if I am gay?

  • EnticingHavoc

    Is there a special reason why camera designers want me to decide between using a VF or a speedlight ? The need to use both at the same time seems to be unimaginable. So be it.

  • Pat Mann

    This camera has very clean, classic camera lines. It has some basic direct controls. It has a first-rate if not the very latest sensor, and what looks like an excellent lens in the view angle I prefer if I can’t zoom. The lens is as fast as any of the pro zooms, after all. If I really need an 85mm f/1.4, perhaps I can take along my SLR. What’s not to like here?
    Focus is probably a little slow for us D300 and D800 users looking for a pocket camera capable of quality images in a variety of conditions, but I suspect it’s not terrible. I hope the line evolves to have an integrated optical or electronic finder that would make it usable outdoors in the daytime without a slip-off accessory that costs half as much as the camera to replace when dropped down the storm drain grate. I hope it eventually becomes the basis for a mirrorless interchangeable lens system from Nikon that has an adapter for my F-mount lenses. But this looks to me like the start of something great, like the D70 step of DX SLRs for everybody. Go Nikon!

    • Hiplnsdrftr

      Good summation.

  • http://twitter.com/the_raze R J

    A shame that they didn’t go for a more retro design…

  • niXerKG

    My problem with this camera is this was obviously held back. The design style screams of the P7000 era. I feel like they were considering putting this out before they launched the V1 but scrapped it. Either way I am sure someone will buy it, I would be tempted if the price was like $600 lower. I think the real lesson here is if you want new stuff, make sure Nikon is having a terrible quarter. Imagine what will happen if they have a terrible year.

  • walliswizard

    ’tis a silly camera

  • Hiplnsdrftr

    Can’t wait to get mine! This is the perfect combination of a big sensor in a compact body…. So glad there is no viewfinder… I love shooting with only a screen on this size of camera…

    Really happy about the built in flash I will say…

    Canon’s really blowing it.

  • Pete Grady

    This is a nice setup, but I wonder how it will sell against the X100s. f/2.8? No built in OVF? No aperture ring? (I think the controls layout on the X100 is the most appealing aspect of that camera). If you buy the finder and hood (which seem like absolutes IMHO) you come up to about $1,575 compared to the X100s at $1,275.

    • Pete Grady

      Looking at the Nikon USA website and how they present this camera compels me to reply to my own post from earlier. I do see the appeal of a “pocketable” DX format camera, so I tip my hat to Nikon for that. Still, $1,100 for this seems pretty steep. $799 would have them flying off shelves.

      • Jeff Ross

        $800? I’m guessing a number that starts with a 5 would move them, but anything above that has a questionable value proposition.

        Look how good the new X20 is or even the RX100.

        I think Nikon pulled another V1 here.

  • http://www.snowhenge.net/ David Mantripp

    Really weird seeing all the negativity about this camera. I’ve never bought a Nikon in my life – never even tempted – but this I really like. I’ve actually seen and held one too. The only camera remotely like it is the Ricoh GR series, and since my GRD IV was stolen, this looks like an ideal replacement. If “easily pocketable” was not a prime requirement, then, yeah, probably an X100s would look good. But compared to the Coolpix A the X100 is huge, and as subtle as a flying brick. The A is so anonymous it’s practically invisible. It’s a pity Ricoh have been upstaged, because I’m 100% sure this has nothing like the fabulous handling and UI of the GRD, but really, Nikon has really upped the stakes here.

    I get it that a lot of people wanted a DX Nikon CSC, or an answer to the X100s – hopefully they will come – but this is actually an exciting entry into a completely different, albeit very niche, market. Bad news for Pentax-Ricoh who pretty much had it to themselves.

    I think I want one!

  • RR

    Im just gonna wait for the Coolpix B, with a 35mm f2 lens, just like in the old days with the Nikon 35Ti and 28Ti compact film cameras, ;)

  • Shutterguy

    Tremendously overpriced!

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