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Nikon D800 price drops £300 on Amazon UK

Here it is again - the price of the Nikon D800 dropped £300 (around $480) on Amazon UK. Not sure if this is a mistake or a special offer, but the same price drop happened also few days ago and then it went back to £2,399.99.

Update: the Nikon D800 price on Amazon Italy also dropped with EUR 400 to EUR 2.525,16:

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  • burgerman

    Last week Jessops incorrectly told me it would ship LAST thursday on overnight…

    I just rang to see what the new plan was… I will get mine Friday. This friday. As long as they now have it correct! She did wander off and ask a lot of questions this time though.

    I am 7th in Jessops Que ordered day one. However, they have *LOTS* being delivered by all accounts to cover most pre orders. So all Jessops customers that ordered reasonably early should get a nice new camera on Friday!

    • http://www.chriswrightphotography.com Photographer Dundee

      Ordered mine from Jessops too and still waiting an update :(

  • broxibear

    *Play have it for sale at £2099.99 inc Free delivery*
    “Our Pre-order Price Promise
    Pre-order now and if the price drops between the time you place your order and the release date, we’ll charge you our lowest price and refund the difference if we’ve already taken payment ”
    http://www.play.com/Electronics/Electronics/4-/29772958/Nikon-D800-36-Megapixels-3-2-Inch-LCD-FHD-DSLR-Camera-Body-Only/Product.html?searchstring=nikon+d800&searchsource=0&searchtype=allproducts&urlrefer=search

    • Alex Duff

      Be careful with play.com they are based in Jersey and so you might have to pay extra customs charges.

  • Sri

    I wonder if Play distributes the camera from UK or is it imported (or grey)…there is no information on this on their site…..

    • http://blog.dafyddowen.com Daf

      I expect if from Play.com and sold by them (not some dodgy merchant) as this link – will almost certainly be UK stock as they are a fairly large online retailer.

      • Sri

        *Play is a well known online merchants. I have puchased a lot of items from them in the past..pretty fast and reliable service. I was a little surprised, still I am, to hear from Nikon Europe guy that they are not a recommended one on their site. I cheked Nikon Europe site….I cannot find their name as one of the online retailers…

        http://www.europe-nikon.com/en_GB/local_content/Online+Retailers.page?lang=

    • broxibear

      Hi Sri,
      Just called Play to find out and they assured me it was UK stock and not a grey market import…although I wasn’t totally convinced they knew what they were talking about ?

      • Sri

        Thanks Broxibear…not sure if I would buy from them…

        • broxibear

          Play are a massive company, there just as legit as Amazon and I’ve never had any problems with items I’ve bought from them. I’ve never bought a camera or lens from them but other items like ram and cf cards.
          What’s interesting is why there’s such a big price drop in the UK at these 3 retailers…especially when you consider it isn’t even available yet ?

          • Sri

            I agree. They are a reliable online retailer. I have also bought a lot of items but no electronics or something as big as this. I am equally puzzled why some of the retailers dropped the price esp when Nikon announced that the pre-orders were better than expected. Were UK pre-orders not sufficient or is it a pure marketing strategy.

  • GW

    Try Mathers of Lancashire, small but 2095 has been their price from day one. I imagine their Q will be significant by now though.

  • Arnold

    Thanks Nikonrumors, your inforamtion saved me almost 300€!!

  • Sri

    Guys,

    FYI….

    Nikon UK extends the warranty to two years for free once applied for….
    I was chatting with a guy online (Nikon UK). He states that *play is probably not a recommended retailer, although he is saying that that warranty card should be checked (should be european)…He says for any online transaction, the warranty card should be checked if it is european for the warranty to be valid in UK…..

    the list of Nikon recommended retailers:

    http://www.europe-nikon.com/en_GB/where_to_buy/where_to_buy.page?lang=

  • Ray

    For those who pre-ordered at Amazon.co.uk at £2399 when it was initially available, it has just been confirmed to me that they WILL NOT REDUCE YOUR PRICE. You will still pay the full original price you pre-ordered at.

    Kind of a nasty thing to do to your customers, but hey. From the T&Cs: “Pre-order Price Guarantee only applies to items displaying the Pre-order Price Guarantee offer on the product detail page”, which the D800 doesn’t.

    For a £300 saving, I’ll be buying elsewhere.

  • Stephen Wilson

    Well done NR. Having read this update earlier on this morning (4 hrs after original post went up), I managed to sneak in and place my order with Amazon UK at £1099! My order is listed as being dispatched on 28th March. No notification from WEX where I had originally preordered so all going well will get the D800 next Wednesday/Thursday for £300 less.

    • davud foster

      Am absolutely amazed you bought for £1099 Steven ~ that was some discount offer

      Stephen Wilson
      Posted March 20, 2012 at 9:21 am | Permalink

      Well done NR. Having read this update earlier on this morning (4 hrs after original post went up), I managed to sneak in and place my order with Amazon UK at £1099! My order is listed as being dispatched on 28th March.

      Read more on NikonRumors.com: http://nikonrumors.com/2012/03/19/nikon-d800-price-drops-300-on-amazon-uk.aspx/#ixzz1pm5CvBNn

      • Stephen Wilson

        Thanks for pointing my error out Davud. It was, of course, £2099 and not £1099. The perils of typing on a smartphone and not reading it back. Still, mustn’t grumble at £300 less than I had been prepared to pay – might be able to afford the grip? More likely a bigger ext Hard Drive

  • Trevor

    D800 samples are up at dpreview

    http://www.dpreview.com/previews/nikonD800/7

    • Luis

      Yeah. And they shoot everything Nikon with the $325 85 F/1.8 G lens at F/11. We already know that’s past the diffraction point on the D800 so it’s not a great test. I bet an 85 1.4 D or AF-S at F/5.6 or F/8 would look better.

  • doug

    Play normally bring stock from all over Europe, they are usually reliable, had a problem once when they said that the TV was in stock, but then after taking my money they said that they made a mistake and that i would have to wait up to 10 working 10 to be refunded, but besides that they have good price, i called them up today and they said that they dont have a date for release nor shipping, i don’t think it would be a good idea to order they should at least give a date, we are just 2 days from the official release date anyways.

  • Bob

    What I don’t get is why we pay $10-$14 for a movie that cost nothing to make, and pay the same price for a movie that costs a lot to make. I pay less for a car that’s cheaper, less for cheaper gas, less for cheaper restaurants. If we are paying for the quality of the movie, then we don’t they advertise on that, instead of telling us every movie is great. And why do I end up contemplating at the end of the movie, how good or not so good it was? Does Hollywood think we are ok with going to the theater and playing Russian roulette with our money to see which one at the end, is good or was a total waste of my money? Why are we watching the Oscars each year, don’t they already know which movies were good or bad/should be priced higher/lower? Part of the reason are the concession snacks. If they have to charge us an obscene amount of money for a product that costs 1/3rd the price everywhere else, like popcorn, then that is the THEATERS business model problem. There is no fair competitive pricing in the actual tickets. Think about it next time you go to the theater. Why am I paying $12 for this low budget movie in the smaller auditorium, when those other customers get to watch a big budget movie in a bigger auditorium? It’s because theaters have their prices out of whack from trying to profit off of something that has nothing to do with the primary product that they are selling, and so they don’t use competitive pricing on tickets. Help solve the problem by refusing to buy snacks at the theater and asking customer service why you are being made to pay the same price for your super low budget movie, as the guy that just paid the same amount and got to see the new Transformers movie.

    • Jay

      That’s it, I’m switching!…to a home theater.

    • David

      You’ve got it all wrong.

      Movie theaters make almost NOTHING from screening big pictures. Hollywood gets all of the profits usually for the first several weeks. The high prices aren’t the fault of the theater.

      The theater makes money from the drinks, food, snacks etc.

      Also, your concept of fairness is wrong. The price it cost to MAKE the movie is irrelevant. To suggest that ticket prices should be proportioned based on the movie production costs is insane. The movie is priced at what the market can tolerate. High enough to make a profit but not put off customers.

      And actually, your best way to protest is to simply not go, or to delay going. Hollywood care about the opening numbers for their movies more than most things. By going and not buying snacks etc, you give Hollywood all the money and screw the theater over. If you want to protest, just don’t go. That way, hollywood get bad numbers of people seeing their movie, THEN they allow theaters to lower prices.

  • apoplexia

    hmm i just wanted to order, is the price back to normal? it says 2399 again for me

  • Gui Quilmore

    yes, it was 300 stg off earlier, now it’s 0.99 stg off only :(

  • Chris

    Can’t believe play have it listed at £2099….. i’ve ordered one anyway! Still have my wex order waiting, i was about 60 in the queue for it!!

    Don’t know what to do now… do I cancel the WEX order and face a potential couple of months wait for play to get it in stock or what? I still have my 2 trusty D700’s…..

    £300 is a lot of money!

    • Sri

      Chris, You may check with them if the warranty card is European. The £2100 is 7 times more :-)

    • Stephen Wilson

      Chris, how did you find out that you were #60 in WEX que? My original order was with WEX, placed on 12/3/12 and they couldn’t/wouldn’t tell me where I was sitting, nor could they tell me when and how many D800’s they were getting. Thus my decision to place order with Amazon UK was easy at £300 less and an estimated delivery of 28th.

      • Stephen

        Sorry, date mistake with WEX order – should have read 12/2/12 not 12/3/12

  • david

    Any news if PC world or Currys will have it? I can hopefully get a further 10% if they have it stocked (and hopefully at £2099) I have ordered mine on Amazon today morning for £2099. But if I can get the cam for under £2k is a nice good saving.

    I had emailed PC world but they just said to watch out on the day of release. Shame as they would loss some sales on the product.

  • wout

    Thank Your NikonRumors for the tweet.

    I ordered on just in time for 2099pound. It’s back to 2399 right now. I got a confirmation email so everything is fine, i thought.

    But i’m not allowed to enter my amazon account anymore……?!?

    I contacted amazon and a friendly guy helps me out:

    “It appears your account and order are on hold pending further research. We may just need further authorization for this order. I can contact an account specialist and let them know you called. I just need to get some information from you, and someone should get back to you within 24 hours.”

    Anymore guys who have this problem when ordering your D800 cheap for 2099pounds today?

    Was the price a mistake ans is amazon backing out?

    • lolly

      I don’t think it’s a mistake … and I guess Amazon has the right to back out unless you paid a deposit.

      Competition is great … between Nikon/Canon and between retailers.

      Hmm, I wonder what will happen if the price drops again below 2099 pounds

    • Tony

      No, almost certainly not a mistake. They did it twice, and on the second time they even had a special little ‘13% off’ graphic for it. I have had no problems with the transaction so far. Amazon UK have always seemed very efficient to me, so I don’t expect any problems.

    • Stephen Wilson

      I, as you, ordered mine early this morning from Amazon UK for £2099 with confirmation email following shortly afterward. No problems signing in to my account and it’s still listed in my confirmed orders folder for £2099.

  • doug

    BE PREPARED TO WAIT WITH PLAY.COM THEY ALWAYS HAVE LIMITED STOCK

  • Cuius

    Nikon always seem to get their UK pricing wrong – the D7000 original price was £1098.00, within 10 days of release it was available for £950

    • http://blog.dafyddowen.com Daf

      It’s not Nikon – search online and you’ll find practically everything on sale, especially online, below it’s RRP.

  • http://nhlplanet.info ncux.cz

    Price again 2400 =(((
    Have anybody ordered it on amazon.it? is it trusted seller?

  • http://friedfishstick.com Flosse_r

    Oh yea.. got a confirmation email and a reserve on my credit card…
    Dispatch Estimate Monday 26 Mar 2012

    sweet..

  • http://blog.dafyddowen.com Daf

    For those wondering why – this always happens.
    Cameras drop from the RRP fairly promptly around the date of launch. Shops get the initial high orders in and then drop.
    I’ve been keeping an eye on such kit for a while.

    Check out this Canon 60D price graph and the drop just around release date:
    http://desmond.imageshack.us/Himg838/scaled.php?server=838&filename=canoneos60dbodygraph.png&res=medium
    From: http://www.camerapricebuster.co.uk/prod1603.html

  • Harry the Hipster

    The ONLY reason why Nikon is releasing the D800 is because they’re afraid of all the buzz the Pentax Q is getting.

    • http://www.russbarnes.co.uk RussB

      lol. I love comments like this. The D800 has been in development probably as soon as the D700 was released, and without the natural disasters which disrupted Nikon’s plans, this camera would have been released probably a minimum of six months ago… The ONLY reasons why they are releasing it now is because an earthquake, tsunami and unprecedented flooding ruined the Nikon manufacturing operations in 2011 you dork.

      • Harry the Hipster

        Congratulations. You fail to detect sarcasm. The Q has a sensor the size of your fingernail and is in no way in the same market as the D800.

        You have been trolled.

  • Walkthru

    Think yourselves lucky, those of you who got the lower price – one of our online retailers who have been advertising their pre-order prices, Discount Digital Photographics, have just put the price of the D800 up by $300.00 AU from the original price of $2999.00, with the D800E price going up correspondingly.

  • mr p

    Go on jessops follow the trend . I have been collecting vouchers for over two years now .. drop …drop… But we all know they won’t ..

    • http://blog.dafyddowen.com Daf

      May do eventually, but not before 26th.

      Can also get 4% off Jessops (pre VAT) with Quidco.
      Don’t know about your vouchers though.

      http://www.quidco.com/jessops/

  • Mauro

    In italy there are two type of warranty of D800:

    Local Import (nital) : 4 Years of Warranty
    current offer: 2550 euro vat included (example fotodigit.it)
    Europe Import: 2 Years of Warranty
    current offer: 2550 euro vat included (example amazon.it)

  • http://blog.dafyddowen.com Daf

    For those ordering from Amazon – they have a free bag offer, but you need to add it at time of purchase.
    I missed it – mailed them to ask if it’s possible to add to my order without cancelling (since price gone up)

    Looks cheap, but Ok for free:
    http://www.amazon.co.uk/gp/feature.html/ref=amb_link_163319167_1?ie=UTF8&docId=1000624173&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=special-offers-2&pf_rd_r=02N8JJF2BNZECABGD3V5&pf_rd_t=201&pf_rd_p=287516667&pf_rd_i=B00763MHB4

    • Susan

      Thanks for tip, emailed amazon & I’m getting a free bag! Whoopee

  • broxibear

    Clifton Cameras in the UK are the first to say on their website that their first shipment of D800s are sold out, “INITIAL SUPPLY SOLD OUT – PLEASE PRE-ORDER TO JOIN OUR QUEUE” http://www.cliftoncameras.co.uk/Nikon_D800_Body
    I’m glad to see someone is being transparent about their stock.

  • Johnny J

    Has anyone still got the D800 at £2099 or has price gone back upto £2399?

  • Juicy

    Amazon saying all sold out!!!

  • daniele

    just got email from amazon.uk saying that they are sorry but the first delivery of d800 is finished and they dont know when they gonna receive them again, so they cant keep the promise of my order to be dispatched by the 26th!!!!! :-(
    I placed the order on the 20th of march for 2099£

    • Bermrunner

      Same here. I pulled my preorder of 12/2/12 with WEX and placed with Amazon UK when they dropped price to £2099 (plus I wasn’t getting anything positive from WEX on my estimated delivery). I kind of expected to get the email from Amazon given my late preorder – still, £300 saving might offset the disappointing wait in the meantime. I note that my order still shows estimated delivery of 28/3 despite the email earlier this evening.

  • Bermrunner

    For all those unfortunate souls, myself included, who may be in for a wait for their yet to be built D800’s you can always chuckle the time away watching this amusing ditty. I think that I saw similar vid re. iPhone/Android.

  • Neogene

    Amazon.it removed the preorder option for the d800.

  • David H.

    I ordered a D800 from play.com today on the basis of their price.

    Confirmation email is telling me the deal *may* not go through as a usual disclaimer.

    I will update here if I get it!!!

    (Holding my breath now whilst waiting….)

  • http://www.shakini.com Manee A

    With the price now being £2599, the Play.com offer was even more of a wonderdeal. Incidentally, even Play.com have the D800 at £2599 now.

    Has anyone received their D800 after ordering for £2099? Whether it be via Amazon or Play?

  • TA.

    no, i also orderd for £2099 and waiting for delivery

    Dispatch Estimate Monday 26 Mar 2012

    Delivery Estimate: Wednesday 28 Mar 2012 – Thursday 29 Mar 2012

    Not yet dispatched

    • Bermrunner

      I’m the same TA, delivery estimate remains 28th yet currently not dispatched. I have a feeling this will update to a later date soon. To compound the supply issues, I’m sure that I read that Nikon’s manufacturing base shuts down for a week either this week or next for stocktaking or suchlike. This must also add to the already short supply.

  • Wout

    I placed order for D800 at low 2099pound price

    Amazon screwed me over. First starting up a verification procedure for my credit card an after multiple calls i got an email, asking me to place my order again. But price is now 2599pounds

    What the hell!!

    “We have removed the hold from your account but unfortunately your recent order(s), including, could not be completed. If you would still like to receive the item(s), we ask that you place a new order.  Please accept our sincere apologies for any resulting inconvenience.”

    More people who got there 2099pound order cancelled by amazon?

  • Wout

    Hello,

    Regarding your order 203-8018742-0085106 for “Nikon D800 Digital SLR Camera (Body Only)”,

    I’ve checked your account and found that you may have already received an e-mail from us regarding this item. When we contacted the supplier for an update they informed us that they won’t be able to source this item.

    We had planned on receiving this item from our supplier. I apologise sincerely for any inconvenience caused.

    As we can’t supply this item, it has been cancelled from your order and you have not been charged for it. Cancelled orders no longer appear in your order history.

    If you would still like this item it might be available from a third party seller on Amazon.co.uk Marketplace. An item being offered for sale by third-party sellers will be indicated by a blue box marked “More Buying Choices” on the product’s information page.

    In addition to a wide selection of items, one of our aims at Amazon.co.uk is to provide a convenient and efficient service; in this case, we have not met that standard. Please accept our sincere apologies.

    I hope this helps. We look forward to seeing you again soon.

  • Wout

    Explanination by amazon UK:

    Regarding your order for “Nikon D800 Digital SLR Camera (Body Only)”,

    I’ve checked your account and found that you may have already received an e-mail from us regarding this item. When we contacted the supplier for an update they informed us that they won’t be able to source this item.

    We had planned on receiving this item from our supplier. I apologise sincerely for any inconvenience caused.

    As we can’t supply this item, it has been cancelled from your order and you have not been charged for it. Cancelled orders no longer appear in your order history.

    If you would still like this item it might be available from a third party seller on Amazon.co.uk Marketplace. An item being offered for sale by third-party sellers will be indicated by a blue box marked “More Buying Choices” on the product’s information page.

    In addition to a wide selection of items, one of our aims at Amazon.co.uk is to provide a convenient and efficient service; in this case, we have not met that standard. Please accept our sincere apologies.

    I hope this helps. We look forward to seeing you again soon.

    • Bermrunner

      Wout, how did you get on with your orde? Did you get things sorted out with Amazon UK or are you still having to reorder at £2599? As soon as I saw your post above I dropped AmUK an email requesting that they do not cancel my order under any circumstances and that I was quite happy to wait for mine; to which, they emailed back confirming that they wouldn’t. Fingers crossed and hope you got it sorted with Amazon.

      • Glyn

        I have done the same and had an email back from Amazon UK to confirm I don’t want them to cancel my order. So hopefully at £2099 my order is still going to be honoured, I just need to wait until they get stock from Nikon whenever that is. If this falls through I will be one unhappy bunny as I had an order with Jessops for £2399 made on the day of the announcement back in February which I only cancelled when Amazon confirmed they would sell it at £2099 which was before Nikon decided to put the price up. All in all Nikon have made a right mess of this for the UK consumer. Here’s hopeing it all works out

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