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You can already see the new Nikon pricing policy in action at B&H

Amazon price: $2,159.96

B&H price: $2,399.95

Since B&H will be closed till the weekend, it seems that they already updated their prices according to the new Nikon policy. You can get a feeling of the new prices on their website. Here are few examples:

Amazon and Adorama still have the old prices but this will all change on October 16th. If you have planned to buy a lens, now would be a good time to pull the trigger and save few $.

Just a reminder that there will be a new Nikon instant rebate program starting on the 16th (you will need to purchase a Nikon body in order to qualify and the D700 and D3s will probably be out of stock).

The 10% off coupons for BestBuy now excludes Nikon DSLRs, lenses and flashes - many readers have used this coupon in the past to purchase the D7000 camera when it came out:

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  • Dan

    Well I may buy the D800 but it will be from an online retail regardless. I say screw the whinny local dealers they are (likely) the ones that have caused this and why all of us must pay more for Nikon. It’s the internet age, deal with it or close up shop….

    • Roy

      Blame whomever you want…you don’t have to be right.

      It’s the Amazon’s of the world who are moving the vast majority of Nikon product, so that’s who Nikon will listen too…wouldn’t you? And if they listened, and they’re imposing this pricing policy….

      • Chris

        I’ll buy that. Don’t think many retailers are going to be griping. They are going to profit from this move. This is simply a hit against customers in favor of retailers.

        Hopefully discounters will sweeten the pot to compensate, like throw in premium accessories (flash, microphone, extra batteries, multiple high capacity SD cards, big rebates on non-Nikon lenses), when bought at the same time as a marked-up Nikon.

        • JD

          Good for Nikon.

          The local dealers offer services that can’t be found online – answering questions, offering seminars and helping customers with problems and repairs. They offer a place for someone to physically see, feel, try out and learn about a product prior to purchase. Places like that also employ people, creating more local jobs.

          Some of these items might have been available for a few hundred dollars less via Amazon or b&h (not always), but if you can’t afford to pay full price you shouldn’t spend money on a luxury item. If it’s your business, then you should charge appropriately for your experience, knowledge, time and overhead– including gear.

          I’m glad the shops won’t have to deal with customers using them as online showrooms, nickel and diming them to pieces. It’s a shame that some people have the audacity to take up an hour of a sales person’s time and then purchase elsewhere. There is very little markup on the cameras and lenses, so the local retailers don’t have much room to move on them, anyway.

  • Brian

    For those looking, Calumet still shows stock of the 70-200 at $2199, 14-24 at $1829.

  • Mike

    This is looks a huge self-inflicted wound to me, particularly for lower end DSLRs. People who shop online will see cheaper Canon or Sony products and gravitate towards those. Nikon will now have to manage their pricing to be competitive with discounted competitor products where the discount comes from thinner retailer margins. I predict Nikon will either have to be very aggressive with rebates cutting into their own margins or over time or thin out the retailers margins but cutting MAP or even MSRP prices without reducing wholesale prices. For the consumer market (including lower DSLRs), there’s not much camera brand loyalty, so Nikon just made themselves less competitive in the bulk of the market.

    For the more expensive bodies and lenses, prices just went up for Nikon users. I’d been thinking about upgrading to full frame but with a $4000 D800 and more expensive lenses, it won’t be worth it to me so I’ll be sticking with DX and D7000 for now. But I’m wondering if the recent Nikon pricing decisions will make my next upgrade be to Sony.

    • JD

      Sony has done the same thing (as Nikon is now doing) with their pricing for years. They tend to price more competitively than Nikon/Canon as the under dog. Sony has also been more innovative and offered more features at a lower price point, particularly on the entry level products.

  • Simon

    Doesn’t this count as price fixing and therefore illegal?

    • Abaham Collins

      No. It’s price fixing but it’s no longer illegal.

  • Yali

    Prices appear to have now gone up at Amazon too…

    I decided to buy the 14-24mm 2.8 lens yesterday and paid $1781.40 on Amazon.

    This morning I checked the price on Amazon and it’s now $1999 (if bought from Amazon). Others in Amazon marketplace still have it for less.

    Did I really need a $1700++ lens when I am about to spend $???? on a D800? I don’t know but I feel better knowing I got in “under the wire” before the prices went up.

    Even with these price hikes, I will still buy from large internet suppliers rather than local camera shops… 8% sales tax on these purchases add considerably to the cost… much more than the value of “local expertise”…

    • JD

      Technically, you still owe the sales tax for your state. You are responsible for it, though you don’t have to pay it up front to the online retailer. If you ever get audited and did not pay it, you will owe. It’s unlikely anyone will ever find out, but that’s the law. This is also why you don’t have to pay taxes when you purchase from a store that ships to you out of state, b/c they aren’t collecting it for the state they are located in, b/c you owe it to your state, not theirs.

  • Simon

    I’m certainly not buying Nikon anymore.

    I was going to go for a D800 when released, and upgrade all my lenses to FX, but now Canon shall be getting my money.

    It was a tough call before but with Nikon so blatantly ripping off its customers I absolutely no longer wish do deal with these sharks.

  • Larry

    I have to agree about Canon getting my money. My next step was to transition to full frame and jumping a $2500 D700 to a projected $4000 D800 gives a huge buffer to make the move. Of course it depends upon what Canon does with their next generation 5d and how far they adjust from the $2500 range.

    The good thing about this price fixing is that it gives solid support to used where I should be able to get close to original purchase price.

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