The rumor is that Nikon recently ordered 150,000 (yes, one hundred and fifty thousand) small Crumpler bags. Nikon has previously used Crumpler bags for special promotions (like this Crumpler backpack created for Nikon's 90th Anniversary):
Recently in Europe, there was also a Nikon branded Crumpler sling bag bundled with the D3100. In the past, those types of bags have been offered in very limited quantities. The new 150k order is for an even smaller bag (don't know the exact model yet) that could only fit a Coolpix camera... or the new Nikon EVIL camera. Nikon seems to be confident that they can sell 150k of whatever camera they will bundle this bag with.