Thom Hogan got an early scoop of the upcoming Nikon instant rebates for November (US only):
- Nikon D90 body, D90 kit, D3000 kit, and D5000: $50 instant rebate
- Nikkor 10-24mm: $200 instant rebate when purchased with a D300s or D700
- Nikkor 14-24mm, 16-35mm, 18-200mm, 24-70mm, 24-120mm, 28-300mm, 55-200mm, 55-300mm, 70-200mm, 70-300mm, and 85mm f/3.5 Macro: $100 to $400 instant rebate when purchased with a D7000, D300s, D700, D3s, or D3x.
Note that some of the newest Nikon lenses (24-120mm, 28-300mm) and the Nikon D7000 will be included in the rebate program next month.
The current Nikon instant rebates can be found here.
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34 Comments
Are the rebates only good with the purchase of a camera at the same time?
Thanks for the rebates, Nikon. All I have to do to get a $200 rebate is buy a camera. This is a disturbing trend. They could shake me loose on a bunch of lenses if they would rebate on the lens alone.
damn it, time to return the D7k
doesn’t a D7000 rebate effectively kill the theory that rebates signal nikon’s desire to clear inventory in advance of unannounced bodies?
It means the same thing as the automotive “incentives”. The manufacturer has incorrectly priced the product and does not want to admit it because they think they might get away with charging the “full price” at a later date.
With the rebate or whatever, the manufacturer hopes to price the product more competitively.
Not necessarily. This may be fully intentional and not a correction for an “incorrectly priced” product at all . . .
For the bundles it implies that Nikon believes that they can increase their total profit by giving additional discounts to customers that are willing to spend more with Nikon. It’s bundle pricing . . like cable TV. Fully intentional.
It may also be a stop-gap to prevent Nikon customers from buying third party lenses with their new cameras. Once someone tries a third party lens with their Nikon, if they’re happy with it, it might be quite difficult for Nikon to woo those customers back to Nikon lenses (which typically command a higher premium). Nikon may find that the rebate is a short term concession that will make the customer more likely to be a longterm lens customer.
This could also be time based price discrimination. Early adopters are typically willing to pay more . . . if the rebates come out later, Nikon may assume that those customers that were willing to pay full price have already paid full price . . . and they might be able to attract additional customers by charging a lesser price. But they wouldn’t want to charge the lesser price until they are confident that those who are willing to pay full price have already purchased their cameras (so as not to cannabalize the full price paying customers with the discounted price). Again this would not be an “incorrectly priced” product, but a strategic pricing plan to maximize profits.
And finally, if they mispriced the D7K, it’s more likely that they underpriced it rather than over priced it. It’s clear that demand is currently exceeding supply . . otherwise I would already have my pre-ordered camera in hand!
I will say this about pricing. Aside from the general idea of the price of the product, there is also the matter of exchange rates, both current and expected over some period of time (the period of time affects the decision as well). Let’s face it, the dollar is in the toilet and the price of cameras and lenses has risen appreciably in the last few years. (Just look at the Dollar/Yen exchange rate. It is presently in the mid-eighties and used to be around 120.)
Therein lies a major problem for the manufacturer. A product which is priced above what it would otherwise be priced because of the exchange rate can be adjusted by a variety of mechanisms as circumstances may require. The other reality is that the market tends to stick to certain price points. If someone has $1,000 to spend it does not really matter to them that the manufacturer had designed a product that would have sold for $1,000, but now sells for $1,200.
As to the price of the D7K specifically, Nikon are trying to pitch the D7K as an up market move from the D90, but just what is the D90 replacement? It remains to be seen just whether the market will see it their way or see it as the D90 replacement. After all, it is assumed that a product’s replacement will represent an improvement over the previous model, especially when dealing with electronics.
With Nikon’s apparent continuing inability to produce sufficient quantities of product in mind, the market forces may support their pricing simply because the consumers who would not have purchased the product at the given price won’t factor into the sales picture because there are not enough being produced to have been sold at the price they found agreeable.
One truly must wonder about the core competency of Nikon’s management team when they are unable to produce products for sale. The purpose of a business, after all is said and done, is to make a profit for the owners. OK, Nikon is profitable, but is it as profitable as it should be? The answer is almost certainly a big no.
Wouldn’t be better if Nikon would simply get the pricing right?
How about instead of giving upsell kit rebates, Nikon just gets the camera to retailers.
+1
I would have bought a d7000 body at full price by now if they actually could get it in stores. Now I might as well wait until November. You think they would at least TRY to get close to purchasing expectations for the first few weeks or month.
Actually, Nikon changed a couple of small things at the last moment. The D90 body gets US$100, the D90 kit gets US$150. I suspect we’ll see continuous small tweaks as Nikon tries to adjust the rebates to inventory.
Also, the D3100 gets a rebate starting just prior to Thanksgiving.
Rebates are nice, having the money to buy the lens is even better !
In case someone have too much $$$$, I would like the AF-S 14-24mm f/2.8 for Xmas (but I won’t complain if I receive it earlier !)
Am I missing something, I don’t see anything about a rebate on the D7000 from the provided link, just the D700. Typo?
no, the D7000 rebates will be for November, the link is for he current rebates (October)
Is there any info on when the D7000 kits with any lenses other than the 18-105mm will be available? I might be interested in a D7000 kit with the 70-300mm VR lens, but I already have a pre-order for a D7000 body only from Amazon. I can’t seem to find any info on line for any of the other D7000 kits.
D700 + 10-24 rebate? That doesn’t look right.
No, it doesn’t, as I commented on my site. But I’ve had that verified from two sources (otherwise I wouldn’t have put it on my site). There are some strange things in the rebates, including one on the D3100 starting late in the month, despite the fact that Nikon is saying to dealers that they don’t think they’ll meet dealer order demand on that camera. But apparently the lilly pads lined up in the koi pond in a favorable fashion when the Great Marketing One whispered the D3100 name, so we get a rebate.
That logic works for me!
I could not understand why Amazon has not released any camera to shipment yey, but there are 4 clients (reviewers) on their website giving opion and saying they’ve taken pictures.
I need an explanation
If you read the reviews they say they bought them at best buy, why they posted reviews on amazon I’ve no clue.
Amazon has a huge customer base with a much wider product range. When shopping for something and looking for as many opinions as I can get, Amazon is the place to look for customer reviews.
It doesn’t look like the 16-85mm is getting a rebate w/ D7k. Isn’t that a kit in some country?
brent, i would like to know the answer to this as well. i am looking to get the d7000 body and the 16-85mm. does anyone know if the rebate for the d7000 is for the kit only, or will it be available for just the body? wondering now if i should wait until this rebate comes…
Nikon/Amazon pricing has gone haywire. D3100 kits now down to $649.95.
FUUUUUU. I just bought the d7000 and 60mm macro
That list makes me wish I had ordered a d90 with my 70-300 instead of the d7000. I already got the lens but who knows when the body will get here. Can I get the november rebate if the d7000 doesnt get here before november? heh. maybe I should return the 70-300, cancel the d7000 and wait a few weeks to reorder.
I have a D7000 with the kit 18-105. Does this mean if on November 1, I buy one of those other lenses, that I would not be able to get the rebate? … or is there some kind of grace period?
Just wondering why even discuss lens rebates if there may be no matching bodies to purchase during the valid offer days!?
+1
Any expiration dates on the rebates? I was thinking to get the D7000 and lens combo around December, or if possible January 2011 would they still have them?..any info on that please?
Do you think D7000 + 24-70mm will be available for rebate?
His site says the D90 body will have a $100 instant rebate from 10/31 to around Thanksgiving.
I just want to be clear that that means that on October 31 (not November 1), I will be able to purchase the Nikon D90 with a $100 instant rebate?
i swear the 10-24 is a DX lens, and the d700 is an FX body… what a stupid-ass rebate…