Update: the store doesn't list the SB-600 and the 80-400mm zoom lens.
It seems that Nikon just launched a new online store in the US. Here is the direct URL: http://shop.nikonusa.com/store/nikonusa/DisplayHomePage. I have not seen any official press release yet. Now you can buy your Nikon gear directly from Nikon!
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70 Comments
ehm…… also to fast…….. in Europe
finally – that’s really cool, since it shows customer focus – now it’s time for Nikon to offer more than NPS, what about NikonCustomerServices NCS for an improved user experience???
Many of the more interesting Nikkor lenses missing… Why?
It’s interesting that they have an “Outlet” section for refurbished equipment.
Yeah. I just bought a d700 refurb this morning and now I find out that nikon had it direct for less money!! I had it overnighted because of a shoot I’m doing this weekend and they even had cheaper oner night shipping. Total nikon had it about $100 cheaper.
Looks like you overpaid. A brand new D700 is $2400 from Adorama and the Nikon Outlet has it at $2160. You paid $2260 for secondhand? Ouch!
I KNOW! But it’s ok. What’s done is done. I’m supposed to shoot family portraits of a Texas state rep and a congressman’s portrait for his office. So I’ll make the money back.
$2359 USA model new from 42nd Street Photo
I had the same issue.
We purchases three 70-300 VR’s and we paid $20 more per lens and with the $36 Shipping, we paid almost $100 extra in three lenses!! I wish we would have known this prior to ordering
This is very good for us the consumer, but it sucks for retailers!! They will hav to match Nikon and loose on Profit Margins!!
‘
Hmm…some of them say “Buy Now” and some offer to find a place “Where to Buy.”
It looks like all of them are MSRP, in which case, I’d definitely rather support a local shop to help keep that resource available in the future.
Just like apple (send us your money, we want it all). I am with you and rather support locals to split the profit between as many people as possible.
And it seems to me that most of the prices are higher than, for example, amazon.com
if you want to pay extra for value added, go for it. Sometimes it’s nice to be able to return something to a real person. I’ll attest to that. I had to return a couple of D40s (my favorite!)
Personally, I just as soon go to amazon (click here to support me!)
Shouldn’t you be on LeicaRumors now that you’ve converted to the M9 system?
you crack me up man!
As far as I can tell, it’s only refurb stuff for sale on the site. Everything else is MRSP and will send you to local dealers.
The SB-600 flash is missing. Looks like rumors are correct of a new flash.
You can still buy a refurbished SB-600 under the “Outlet” for $179.96.
The new site does not have the new cameras. No D3100, D7000, D700s, D800 etc.
No shit Sherlock.
Hey,
I was hunting / creeping of unavailability of 20E III tele converter, finally ordered the last piece from nikon mall yesterday morning, thank God. Remember there was no way to contact them back over phone. I called the phone number they mentioned in order confirmation email, that went to nikon customer service who claimed they don’t process the orders placed from nikon mall (nikon store).
My online store experience is bad, there was a auto generated email saying the order is shipped without any shipping information
. I think long way to go call them selves as online store 
What I find interesting is: in the outlet they list the d300s, d700, d5000 and d90 (wich are to be replaced soon) as refurbished along with the d300, while the d3000 (wich is already replaced by d3100) can’t be found in that list.
Is this just me, or is this a hint that camera’s above are going to be replaced soon?
the fact that a product is Discontinued or replaced doesn’t automatically mean that it can be found in Refurbished condition!! Doesn’t mean that it will ever fe offered in Refurbished either.
good idea if your goal is to pay more money in most cases
Interesting. Didn’t see this coming.
This is just a catalog – NOT a store.
Ok, maybe it is… At full retail! It might as well be a catalog.
Do you see the 1 item in the cart on the screenshot – it is a store.
Umm, yes. I corrected myself. I’m sure they’re going to sell a ton of gear at full retail.
Right. It seems not all of their products are currently available through the store, whether that be part of the plan, or merely a matter of not having time to work out the details for everything.
Are they smoking something..what’s the deal with the high prices..I’d rather go through Adorama or BH. If they lower the prices to those of Adorama or BH then yes, I would buy from them, otherwise i’m not paying a premium..it’s expensive enough.
It’s for tards who would rather trust Nikon than a third-party. Some people have that issue, they want everything from the same brand. Like those who buy all their kitchen appliances from KitchenAid. Well now even the store can be their favorite brand. It’s all pretty stupid really.
I do like KitchenAid…they the shiz….
I’m with JoshL. It’s hard to knock Kitchen Aid mixers, although the cheaper versions definitely aren’t as robust as the higher end ones.
Still, I’d prefer the store. If you buy through Nikon, it’s you alone against Nikon only. I don’t personally have any bad experiences with Nikon customer service, but even the best businesses ultimately have their own interests at heart.
If you buy from a camera shop, meaning you’re the guy effectively paying the shop workers’ salaries, that’s (if the shop is worth their salt) another advocate on your side for taking care of warranty or support issues.
I admit that I generally buy from the online retailers to save money, but if I were a pro and needed to be sure my equipment would be there for me, I’d be paying the premium to work with a shop I knew would work hard for me when I’m in a bind.
they don’t sell ‘new’ digital cameras (it’s in the banner – in red), only refurb. that’s why there’s a link to the ‘where to buy’. it’s also why they only show msrp.
I just received the Email from Nikon store.
The offer me to fix my 28-70mm AF-S if I buy 5 new lenses.
Is that not cool ?
Is that a joke? That certainly doesn’t sound legit. How would the “store” know that you have a broken 28-70mm? Someone is doing a number on you.
@Zoetmb
It’s a long & old story.
To make it simple : Nikon Quality Control & Repair Services sucks (sorry Peter but I can’t find a more appropriate word for it).
I think this is a way to liquidate old stock faster. No newer DSLRs are available.
wow- theres hardly anything here.
Bliss! Finally! Canon has one so is Nikon!
- Nikonian.
Never mind… hardly anything new…
My guess is the stock will go pretty quick but for those that haven’t been able to get a new big lens it’s a find. On the other hand it’s got to piss-off many vendors that have back orders, not to mention their customers that have been waiting!
actually the 600mm is already out of stock, there’s still a 500mm but they have had better availability lately.
This is absurd. Why would anyone buy from this store when prices are so much higher than other online retailers like B&H or J&R?
Also, this is going to alienate their dealer network. Generally, you don’t compete with your own dealers. The only reason it works at all in this case is because prices are higher, so the dealers won’t care all that much.
Apple did it, but before Apple had their own retail and online store, their dealer network was pretty bad and did a terrible job of demonstrating Apple products. Also, because the margins are so short, Apple products are rarely discounted and generally sell for within $5 of list price.
This would make more sense if it only sold parts and refurbished items.
This tells me once again that Nikon doesn’t know what it’s doing from a marketing perspective.
One interesting thing is that at the bottom of the shopping cart, it says, “DR globalTech Inc. is the authorized reseller and merchant of the products and services offered within this store.” DR globalTech is actually Digital River, which is a big fulfillment house that many software companies use when they need to send out massive numbers of disks or hardware. So it looks like Nikon farmed out the fulfillment to them. But is DR buying the stock from Nikon (as the statement implies) and is therefore, just another online store? Or does the stock belong to Nikon and DR is just doing fulfillment for a fee?
Actually, it looks like a pretty cool site, and seems to be supporting local retailers. Yes, Nikon seems to be selling refurbished gear – which makes sense since they’re likely to have a fair bit of it. But they’re not selling anything new. When you click on a new (non-refurb) product, it looks like a “sales” page, but it’s not. Instead of “add to cart” or whatever, it has “where to buy” which then shows the nearest Nikon dealers to your zip code in a google map. Since the prices are MSRP, those local dealers are likely to have better (or equal) prices, making them look good.
Everyone wins!
EN-EL4 Rechargeable Li-ion Battery is $12.00. I’m wrong?
Love those shots of Nikon lenses lined up in groups.. when they’re put together, the black and gold finish can’t be matched. It’s so damn sexy. No other brands can compete in the sexy factor like Nikon does.. the white L series lenses don’t quite do it for me.
Hi All,
There are others that are hidden. Someone with more time than can try and find others. I found these products by changing the productID in the URL.
Find the D7000?
Regards,
CelicaGarage
D3100 $0.00
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213427900
D40x $0.00
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213428900
D2Xs
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213428800
D40
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213428700
D80 $719.00
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213429500
D70s
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213429400
D70
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213429300
D60
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213429200
D50
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213429100
D200
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213427400
D1x
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213427200
D3
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213426000
D3 (refurb) $4,360.00
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213426200
D1H
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213426400
D3s (refurb) $4,159.96
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213425700
D3x (refurb) $6,399,96
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213425200
D100
http://shop.nikonusa.com/store/nikonusa/en_US/pd/productID.213424800
I found alot of hidden products. D3100 is there. Having problems posting the URL.
Hi All,
There are others that are hidden. Someone with more time than can try and find others. I found these products by changing the productID in the URL.
Find the D7000?
To see the product just type:
shop.nikonusa.com/store/nikonusa/en_US/pd/”enter productID here”
Regards,
CelicaGarage
D3100 $0.00
productID.213427900
D40x $0.00
productID.213428900
D2Xs
productID.213428800
D40
productID.213428700
D80 $719.00
productID.213429500
D70s
productID.213429400
D70
productID.213429300
D60
productID.213429200
D50
productID.213429100
D200
productID.213427400
D1x
productID.213427200
D3
productID.213426000
D3 (refurb) $4,360.00
productID.213426200
D1H
productID.213426400
D3s (refurb) $4,159.96
productID.213425700
D3x (refurb) $6,399,96
productID.213425200
D100
productID.213424800
refurb d300 for 1100 is a steal for any photo students out there. I got a new from factory d300s for 1200 though
how did you manage that?
They have the AF-S NIKKOR 500mm f/4G ED listed as VR II. I thought it was still VR I. It’s actually listed as VR II on the main site too. Did I miss that?
It looks like I did miss that as it’s on B&H too. Huh.
You’re not wrong. I have it in my notes as just “VR” also. Which means either that Nikon originally made a mistake by not calling it VR II or they suddenly decided that it was VRII or they changed it to VRII without changing the model number (doubtful).
It makes sense that it’s VRII because the 400 and 600 are VRII.
That’s strange too since they have the 400 and 600 listed as only VR.
They might as well just buy out B&H and be done with.
What concerns me is buying a refurbished camera, from Nikon directly or through Adorama/B&H which only has a 90 day warranty a safe thing to do? You are still talking $700-$1000 (or more) depending on the model for a D90 or better and if it breaks the cost to repair must be huge. Is it penny wish and pound foolish?
interesting, i got an email from nikon about this nikon online store, and the title of the email is Yu, Come Visit the New “Noikon” Store!…they spell their own name wrong
Interesting. the Nikon nordic operated nikonstore.se has been up for at least two years and while they don’t have many used/refurbished items they stick with MSRP meaning no sane person would buy new stuff from them. The look is completely different, as is nikonstore.fr.
I am looking for a 600 f/4. Both Nikon and BH have it listed for full list price. BH is out of stock and Nikon has it in stock. Price being the same, why not buy from Nikon?
Never mind. Nikon store is not out of stock.
Do they sell gray market stuff at a 10% discount??
SB600 and 200VR are both absent, as is the 85AF-D. NR has said that the first two are to be replaced (and the third already has been). (Curiously, the category photo for “Telephoto Lenses” features the 200VR).
The 105DC is also missing from the telephoto category, but I don’t think there are any strong rumors of its imminent replacement.
I just purchased an en-el4 for slightly less than $24 after tax… sounds like a steal to me. Considering they go for far more than that on BH and Amazon.
Did anyone notice that the F6 is no longer listed in the “Film Cameras” section?
Only the FM10 remains.
Is there a warranty with the refurb lens? Cheaper than some used eBay lens.
I think a Nikon online store is far more exciting than any D700 replacement announcement could be!
I just checked and the Nikon Store list the 500 and 600mm NOT in stock. I found out today from the Nikon rep for my local dealer that Nikon is only allowing NPS members to buy these lenses for now. They bring in about five a month. I have had a 600 on order since Jan.
I did belong to NPS before retiring from GE, but let it lapse after I retired. Anyway I think first come, first served should be the rule.