This is from the Q & A session for Nikon's medium term management plan that just got published online:
Q: What can you tell us about the new-generation digital cameras?
A: Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.
Q: What is the outlook for the digital camera market?
A: The digital SLR camera market is expected to experience continued growth on the back of growth in the category of entry-level models and expansion of markets in emerging countries. Markets in developed countries are expected to continue to grow provided that consumption throughout Europe doesn’t fall as a result of the eventual economic downturn. In addition, with the launch of various models of new-generation digital cameras, there is potential for further market growth. While competition is fierce in the compact digital camera market, we expect to see market growth in emerging countries in line with rising to income levels, and we predict that these markets will continue to grow.
Q: What are your ambitions as the Imaging Company President?
A: At first, it is my ambition as Imaging Company President to create differentiated products that are appropriate for Nikon and to live up to the expectations of Nikon enthusiasts around the world. We are committed to further improving our marketing capabilities by building on best practice examples from the past on a global scale.