< ! --Digital window verification 001 -->

Canon’s advantages (1080p video in DSLR and G11) will end soon

credit: KameraBild

KameraBild (translated) published a video interview with Johan Kling, the head of Nikon Sweden. Some interesting comments:

He think that it is "highly likely" that future Nikon DSLR cameras will have both 720p and 1080p video.

He also talked about the gap in the high-end Nikon compacts segment (think Canon G11 or EVIL). The Nikon P5000 and P6000 has not been a success. Nikon Sweden seems to be convinced that engineers in Japan are working on a new model to successfully compete in that category.

The bottom line of this interview (form NikonRumors perspective) is that Canon currently has advantage with 1080p video in DSLRs and the G11 model and this will end soon. I say cheers to that!

I aways struggle with translation. If anyone has a better translation, please post it in the comments section and I will update this post. Thanks.

Detailed translation after the break (thanks Andreas):

- First he talks about the 7 new Coolpix, and about the importance to Nikon of competing in this market segment. He thinks this market is a hard market, but that they see that Nikon is doing increasingly better. He says it’s a large market for compacts, and that Nikon will increase their market share.

- The interviewer insinuates that Nikon has had focus on DSLR’s at the expense of compacts. The Nikon guy fully agrees to this statement, saying that main focus has been on DSLR’s and lenses. He further says that we have seen for the last two years an increasing focus towards compacts, and that this trend will continue. The interviewer says that Nikon will increase their market share from 13% to 15% (not sure if this is official Nikon statement, but it sounds like that from the way it’s said. Also not sure if this is the Swedish market share, or what).

- In order to increase the market share, the Nikon rep says that the cameras must be sufficiently good, have an appealing design, and overall have the right functions/specs. Most important is the sales channels, though. If they cannot get into major distributor chains, they will have difficulties reaching the required sales numbers (this is said as a general comment, not necessarily hinting that Nikon struggles with the sales chains…). He does say that the focus on DSLR’s from Nikon has somewhat also been the attitude from the major sales chains (El-giganten & MediaMarkt as examples, similar stores as Best Buy in the US), i.e. that DSLR’s are Nikon but compacts are any other brands.

- He further comments on the fact that one of the new compacts comes in 7 colors, that the color variety is important. He says that they saw from S220 (S3000’s preceeding camera), availbale in 5 colors, sold very good in all but “1 or 2″ colors. From this he concludes that customers wants to find “their color” and that black and silver is “out” in the lowest price classes. In the higher price classes, however, silver and black is the way to go. He comments further that the colors comes from Japan, and that it could be difficult to find colors that suit all continents.

- In a press conference, the Nikon guy had stated that Nikon is good in the lowest and highest price classes (understood to mean low end compacts and DSLR’s), states the interviewer, and further asks why Nikon does not have an product in the class of Canon G11. The Nikon rep agrees, and says that Nikon is asking themselves the same question. He says that they can only apologize for not having “a product similar to the G….. 11″ (a bit hesitant there!) He further says that they did have the P5000 and P6000, and he hopes that the Nikon development team is working on this issue. “My personal opinion is that they are doing this, guaranteed. Hopefully within the near future we will see something similar [to the G11]“.

- The interviewer asks how the top P-line compared to G11 in terms of sales. The Nikon rep says that the G11 market is small, but important, since many professionals want’s “RAW, etc.” He further says that there a gap to fill, and that it should be natural that also Nikon is represented in this marked.

- Being asked which of the now introduced new models will sell the most and be most important, he says that S3000 will sell the most, followed by L21 and L22, meaning the lowest cost models. The most important of the new cameras to Nikon are P100 and S8000, and hopes that the end users and critics will give them a good reception, since these are the high-end cameras and Nikon wants to increase their market share in this market segment.

- P100 has full HD, as opposed to Nikons DSLR’s, says the interviewer, further asking if full HD isn’t something that should be available also in the DSLR’s. The Nikon rep says that yes, they should, since this is being increasingly asked for by customers, and that we have to see what comes in the future. He does say, though, that it’s a question about use of the movies, and that for DSLR’s the main user group is new photographers that delivers news for the web and that 1080p can then give too large files, so that a trade off has been made for the movie function in the DSLR’s. However, “in the future one would likely be able to choose the format”. Being asked if a prosumer DSLR will get full HD, he says that he can not confirm this, but that his personal speculation is that it’s quite likely that Nikon, Canon and others will offer different [movie] formats in the DSLR’s.

- Being asked if they have learned anything from the movie function in their cameras so far, he says that there’s an incredible amount of knowledge being obtained in the last couple of years, and that this is fed back to the developers in Tokyo. He can not comment on the specifics of this, but it’s related to format, stereo microphone, handling of movies in the camera such as retouching abilities in-camera, etc. They have taken their first steps with respect to this and it has been an enormous success with movies in DSLR’s, he says, and we will see even more of this in the future.

- On the topic of movie compression in the compacts (h264) vs. DSLR’s (mjpeg) and why they differ, he says this is likely due to Nikon aiming the functions towards the user, the compacts being used for shorter clips on youtube, etc, and that this is likely caused by the user perspective. On asked whether he takes movies with his own camera, he states that he certainly does, mostly taking films of his son, but that he hasn’t yet gotten started on post-processing but leaves them as-shot. Isn’t that what most people does, the interviewer asks. “Yes, I think so”, the Nikon rep replies as the end comment to the interview.

Well, there you have it. A long post, I know… Anyways, one get’s the impression from the Nikon guy that he doesn’t really know that much, but rather speculates and offers quite expected answers to the questions.

This entry was posted in Nikon 1, Nikon P7000, Nikon Point and Shoot and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • tim

    Great news! Nice to hear!

    • Canon_true HD

      Haha… Good luck with that!

      Canon IS video.. by the time Nikon figures out how to incorporate 1080, Canon will have instant AF in all their DSLR’s including the rebels.

      It is good to hear Nikon admit defeat. I wonder if this guy will also admit that they can’t make an 85mm 1.2??

      Sometimes in life, you just have to accept certain things.. 12mp and jello 720p.. .

      Nikon robots:: “We don’t need more than 12mp” .. “DSLR’s aren’t for Video” .. “Buy a video camera” .. “5d’s AF sucks” .. “We like spending more for our lenses” .. “Why did i spend $3000 on a 1080p TV.. with nothing to play on it?”

      • Metavanguard

        That’s so true! NR can be Nikon Robots! I’m a self professed Nikon Robot. Although in a former life I have owned Canon and Leica as well. If Nikon is serious about video they will have to update the “trinity” to VRII. All the video I have shot on my D90 shows less “jello effect” when using a VR lens. Unfortunately the 70-200 2.8 is the widest 2.8 that has VR! Can’t we Nikon Robots have our cake and eat it too? I want fast wide lenses with VRII. A 24-70 f/2.8 VRII is a good start followed up by a 50mm f/1.4 VRII.

      • http://www.flickr.com/photos/friedtoast/ Fried Toast

        I certainly don’t consider myself a Nikon robot (reference any one of a multitude of replies where I tell whiners to go buy a Canon instead of just threatening to buy one for video). That being said, saying some of the things you quoted doesn’t make one a robot.

        “We don’t need more than 12mp”
        I certainly don’t. I don’t WANT more than 12mp. I realize that there are people that do, but I can’t believe that the majority of shooters *need* it. And that’s what the vocal minority make it sound like. I don’t buy it. Nikon has a high MP cam. Go buy it. If waiting for a Dxxx-sized D3x is too much, then go buy a Canon and be happy. Simple, right? Nothing to do with being a Nikon fanboy.

        “DSLR’s aren’t for Video” “Buy a video camera”
        Personally, I don’t care either way if my camera’s got video capabilities or not. If I had it, I might play with it once a year or something. Absolutely care less. Realize there are those that *want* it, but… considering that before the D90 came out there wasn’t a single DSLR w/ video, I think it’s silly that there’s a small (but vocal) group that NEEEEEEEED it. Pleaaaaaaase, go buy a mkII and be happy. Until recently the function didn’t even exist, so anyone that says they NEEEEEEEEEEEED it or they’re going to OHMYGODCanon is a whiner and needs to put up or shut up. Once again, nothing about robotism there.

        “5d’s AF sucks”
        So quoting the truth as heard from actual 5D owners makes one a “Nikon Robot?” Right. Sounds like a Canon fanboy not able to take criticism of the brand he/she uses. There are AF issues w/ the 5D & 5DmkII. If you choose to ignore those facts, that’s fine.
        I believe it because I’ve been told about it by a couple different mkII owners (one of which who seems jealous everytime he’s shooting alongside me & my D700 in the dark).
        It’s a camera brand, dude. If it has a problem, then it has a problem. If yours doesn’t have that issue then you’ve possibly gotten lucky or just haven’t been using it in the situations that the others have that’ve experienced the issue. Once again, absolutely nothing to do w/ fanboyism or being a robot.

        “We like spending more for our lenses”
        Canon fanboy much? :D

        “Why did i spend $3000 on a 1080p TV.. with nothing to play on it?”
        That’s a good one. Hadn’t heard that from anyone yet. Make that one up yourself? If I had a mkII, I certainly wouldn’t go out and buy a $3000 TV just to watch DSLR videos on it.

        • http://www.cesarkoot.nl Cesar

          +1 on this man, couldn’t put it into words better myself.

        • rhlpetrus

          Why reply?

        • santela

          Never liked the canon nikon war, each of them is better than the other in different ways, so people with different needs can purchase different products.
          About the 5D and 5Dii though… the AF does suck, what do you want me to say? the AF is great? well it’s not! even the 50D has better AF system than the 5Dii, and we are not even bringing in the D700 yet.
          I’ll say this much: Give 5Dii the AF system of 7D, then Canon has got itself a very well rounded camera. Right now the AF on 5Dii is simply pathetic.

        • RichardR

          Yo,Nikon Boys..wait for Nikon to Improve HD Video on their DSLRs.hopefully..they will get there.soon..LOL…crybabys. Canon will always be one step ahead..forget the MP`s.Video is what counts now..I Certainly do not want 12mp Jello Video on my DSLR..we want a Product(DSLR) that can take Photos and VIDEO. not a Video Camera!

  • http://www.redelijkheid.com Willem

    It’s about time that they produce a decent P&S. All my (d)SLR’s have been Nikon, but the P&S always Canon, and recently Panasonic.

  • ABC

    D4 a little too big…..S8000 a little too small…..D900 JUST RIGHT!!!!!

    • JorPet

      My thoughts exactly.

      Well I might get the S8000 as a pocket camera.

  • http://www.maciejgapinski.wordpress.com gingerjimmy

    all I want is an AF-S 35 1.4 N ;(

    • Pat

      All I want is 77mm filter thread AF-S 16-40 f/2.8G with “ED NanoCrystalCoat Aspheric” engraved at the bottom of the lens.. :(

      I would gladly pay 2 grand for one that’s sharp edge to edge at all focal length wide open at f/2.8.

      • http://www.adelieland.eu/ Diti
        • another anonymous

          don’t know how pat, but for me just right that

        • Lawliet

          Sharp? Yes.
          But it doesn’t take filters and isn’t that good as a walkaround/general purpose lens.
          The Nikkor 17-35/2,8 is still available for a reason!

          • Adam

            cuz everything is a give and take. This lens give everything you ever want from a UWA so u either take its short comings or u just get the older one.

          • zeeGerman

            Lee filter system works without vignetting form 17mm onwards.

          • Pat

            Folks, I still believe there’s a way to combine the convience of the 17-35 and the IQ of 14-24. Back when 17-35 was made Nikon didn’t know (that well) full frame digital sensor have trouble with some film lenses in the corners [light ray has to go in at certain angles]. perhaps all that Nikon need to do is to fix the how the rear element on the 17-35 works..

  • http://www.matthewdlyons.com matthew

    I’m glad to hear that Nikon is looking to add 1080p, as well as revamp/improve the high-end compact.

    FYI: The G11 (or the G10) does not have 1080p video. In fact, it doesn’t have HD video at all. The highest resolution is 640.

    • ABC

      yes ur right the same in the S90 which I just picked up

  • edward nafzger

    They realy need to produce a decent P&S for the most female market sector and please wait not to long with the next gen D700 and D4.
    i live now for more than two years in Medellin Colombia and we have to get our Nikons from Europe or the USA not one real photoshop with Nikon gear so Nikon your missing a big market more than 45 million people live here all the profesional photografers have the same problem Panama is the nearest to get nikon stuff so open the market here to please in the near future

  • Anonymous

    I am currently looking for buying the Canon S90 but if nikon can offer a decent p&s, I would forget canon. So any idea of the timeline of the new camera Johan Kling mentioned in the interview?

    • Shuai

      Nikon just released bunch of coolpix this week. So even there are new ground breaking compact (beat S90), they will be out probably early next year.

      I could be wrong, but I really expecting the new dSLR.

    • rhlpetrus

      I have a G9, decent IQ at base iso and good controls. But … AF sucks. Many false focus lock events. I’d go elsewhere, the Panny LX3 looks like the best out there. Or just get a GF1 if money is there.

  • http://www.radiantlite.com Enche Tjin

    It is very important for Nikon to improve their video dslr because it is getting more popular among pro and amateurs.

  • low

    admin, youre really making the canon folk shiver down their spin with rumors like this…especially when a D4 rumor is posted. :D

    • http://nikonrumors.com/ [NR] admin

      yes, and they should – just because Canon is fast (in releasing new products) doesn’t make them better inho

      • Gordon

        The advantage though of Canon being fast to market is they can quickly snap up sales from early adopters, even if the product has flaws. When Nikon finally does release a superior product, due to their extremely slow release to market strategies, Canon has already grabbed the attention and it’s very hard for Nikon to win back any of those sales.

        • http://www.hayphoto.ca HayPhoto

          I tend to agree, not only that but Nikon Shooters are often left wanting in these “Gap” periods between the Canon Release and the Nikon Response. Which is bad as it stops us from placing money down faster/sooner for equipment. Think about the money they could receive NOW for further R&D activities NOW if only they bring out something decent NOW. Instead Canon is the one with the advance timeline for R&D as they are in the lead in terms of technological specs during this Gap period.

          Sigh

          • Gordon

            Nikon really are their own worst enemy, they put themselve in this viscous cycle of always playing catch up that they make it hard for themselves to increase market share.

            The D3 & D3X are the best in their class and are judged better then Canon’s 1D series, however they were a long overdue catchup for Nikon, before that they were giving Canon free reign. Secondly, the top line models is not what everyone is buying, it’s all the other models that really need some work to make them appealing again.

  • http://www.d800.com The invisible man.

    Right now all DSLR videos sucks because it’s a pain to make a video through the back screen ( I never use the video on my D90), once they will find a way to take movies through the DSLR viewfinder it will be a great tool.
    I can’t wait to be able to use my lenses in a descent video DSLR camera.

    • Eric

      You do realize that it’s not possible with conventional optical viewfinders, right?
      This would imply to have some EVF. Nikon is trying this option, but is not pleased with the results yet.

    • LGo

      One can use a Hoodman Loupe plus straps to convert the 3.0″ LCD screen of a dSLR on live view to make it the equivalent of an electronic viewfinder (EVF). The Hoodman Loupe can also be used with the 3.0″ LCD Screen of the Canon S90 as an EVF.

      The primary advantage of this setup is primarily that the user is able to shoot in a strance used for dSLR rather than the stance of point and shoot with arms extended, shaking and rocking back and forth,

    • nzman

      Zacuto

  • Joe R

    Gorget the G11, compete with the S90.

    • Pdf Ninja

      +1
      The G11 is almost redundant. If you can give up pocketability, why not m4/3 or DSLR? The S90 has f/2.0, all it lacks is 720p video. It would be sweet if Nikon released something to compete against the S90, which means large sensor, f/2.0, and add GPS and/or 720p video to pressure Canon.

      • Richard

        Why not 4/3rds? Why not indeed? I have begun to think that the much discussed patent on the 17mm image circle lens was for a project that will not be implemented any time soon, if at all. The 4/3rds market is rapidly becoming “the next big thing”. The sensors offer good IQ with prints up to at least 8×10 (and probably a bit larger). At least with some lenses, they are compact, if not actually “pocket cameras”. Panasonic and Olympus have the add-on electronic viewfinders. I should think that the next generation of bodies will have these integrated and a separate flash hot shoe. If Nikon refines the features and design based on their evaluation of the competition they could compete well in this segment, although the price will have to be right. (The new Olympus release is not that much more expensive than the G11.)

        My personal choice would be something based on either an APS-C or FF sensor that would be very much like a mass production EVIL Leica M9 killer. With in-the-body image stabilization the size (and cost) of the lenses could be kept down. It would not have to be as small as the 4/3rds cameras as it would favor IQ and noise (reduction) more than the smaller sensor bodies. With current DSP processing, the frame rate should be fast enough to be of use for a wide variety of subjects that the smaller cameras have difficulty focusing on quickly enough or do not have a frame rate sufficient to replace a DSLR (e.g. moving kiddo pictures).

        If the rumored D4 test mule 18mp sensor is being used instead of a higher MP sensor because the DSPs to handle the very high frame rate data bandwidth are not yet ready, it might be that this sensor would become available for “lesser” cameras…such as the EVIL M9 killer.

        Of course there is no evidence that this is the direction Nikon have chosen for the EVIL project(s), but it would be interesting if they did.

        • LGo

          I have a D300 and D700. My point and shoot was an Panasonic LX3 but I have recently shifted to the smaller, lighter and even better Canon S90. The space between these two camera types (dSLR and P&S) is the primary battleground where Nikon will do well if it produces something light and small like the S90 but with an image quality equivalent to the m4/3.

          The micro 4/3 bodies and lenses from Olympus and Panasonic are simply too big and heavy when compared to the Canon S90. The lower image quality of the micro4/3 on the other hand is to big a sacrifice to make for its smaller and lighter package. If I want quality, I bring my dSLR. If I want compact, I bring my S90. The m4/3s have neither quality nor compact dimensions.

        • rhlpetrus

          For me, one problem: lens distortion corrected via soft. Not my idea of great IQ. I hope Nikon comes with a decent evil system or even a fixed lens compact with a larger sensor (a good 24-105mm equiv f/4 zoom would be perfect for me).

  • Leaking Starfish

    Swedish Ken Rockwell yammering crap. Show the cameras….not more gonna, woulda, will soon, near future, coming down the pike….blah, blah, blah…

    • zeiss eterna

      LOL LOL K.Rockwell clones like the Boys from Brazil..

  • zeiss eterna

    Lot of manouver with regards to high-end compact.. Too many lens elements in the later G-models. The earier 12mpx model – the G9 i bought after the LuminousLiars review and was shocked by the lens distortion, metering, unusable flash etc. £400 pounds blown.. i could have got a sturdy Pentax 67 for that money.

  • Andreas

    Ok, here’s a translation of the interview:

    - First he talks about the 7 new Coolpix, and about the importance to Nikon of competing in this market segment. He thinks this market is a hard market, but that they see that Nikon is doing increasingly better. He says it’s a large market for compacts, and that Nikon will increase their market share.

    - The interviewer insinuates that Nikon has had focus on DSLR’s at the expense of compacts. The Nikon guy fully agrees to this statement, saying that main focus has been on DSLR’s and lenses. He further says that we have seen for the last two years an increasing focus towards compacts, and that this trend will continue. The interviewer says that Nikon will increase their market share from 13% to 15% (not sure if this is official Nikon statement, but it sounds like that from the way it’s said. Also not sure if this is the swedish market share, or what).

    - In order to increase the market share, the Nikon rep says that the camaras must be sufficiently good, have an appealing design, and overall have the right functions/specs. Most important is the sales channels, though. If they cannot get into major distributor chains, they will have difficulties reaching the required sales numbers (this is said as a general comment, not necessarily hinting that Nikon struggles with the sales chains…). He does say that the focus on DSLR’s from Nikon has somewhat also been the attitude from the major sales chains (El-giganten & MediaMarkt as examples, similar stores as Best Buy in the US), i.e. that DSLR’s are Nikon but compacts are any other brands.

    - He further comments on the fact that one of the new compacts comes in 7 colors, that the color variety is important. He says that they saw from S220 (S3000′s preceeding camera), availbale in 5 colors, sold very good in all but “1 or 2″ colors. From this he concludes that customers wants to find “their color” and that black and silver is “out” in the lowest price classes. In the higher price classes, however, silver and black is the way to go. He comments further that the colors comes from Japan, and that it could be difficult to find colors that suit all continents.

    - In a press conferene, the Nikon guy had stated that Nikon is good in the lowest and highest price classes (understood to mean low end compacts and DSLR’s), states the interviewer, and further asks why Nikon does not have an product in the class of Canon G11. The Nikon rep agrees, and says that Nikon is asking themselves the same question. He says that they can only apologize for not having “a product similar to the G….. 11″ (a bit hesitant there!) He further says that they did have the P5000 and P6000, and he hopes that the Nikon development team is working on this issue. “My personal opinion is that they are doing this, guaranteed. Hopefully within the near future we will see something similar [to the G11]“.

    - The interviewer asks how the top P-line compared to G11 in terms of sales. The Nikon rep says that the G11 market is small, but important, since many professionals want’s “RAW, etc.” He further says that there a gap to fill, and that it should be natural that also Nikon is represented in this marked.

    - Being asked which of the now introduced new models will sell the most and be most important, he says that S3000 will sell the most, followed by L21 and L22, meaning the lowest cost models. The most important of the new cameras to Nikon are P100 and S8000, and hopes that the end users and critics will give them a good reception, since these are the high-end cameras and Nikon wants to increase their market share in this market segment.

    - P100 has full HD, as opposed to Nikons DSLR’s, says the interviewer, further asking if full HD isn’t something that should be available also in the DSLR’s. Teh Nikon rep says that yes, they should, since this is being increasingly asked for by customers, and that we hace to see what comes in the future. He does say, though, that it’s a question about use of the movies, and that for DSLR’s the main user group is new photographers that delivers news for the web and that 1080p can then give too large files, so that a tradeoff has been made for the movie function in the DSLR’s. However, “in the future one would likely be able to choose the format”. Being asked if a prosumer DSLR will get full HD, he says that he can not confirm this, but that his personal speculation is that it’s quite likely that Nikon, Canon and others will offer different [movie] formats in the DSLR’s.

    - Being asked if they have learned anything from the movie function in their cameras so far, he says that there’s an incredible amount of knowledge being obtained in the last couple of years, and that this is fed back to the developers in Tokyo. He can not comment on the specifics of this, but it’s related to format, stereo microphone, handling of movies in the camera such as retouching abilities in-camera, etc. They have taken their first steps with respect to this and it has been an enormous success with movies in DSLR’s, he says, and we will see even more of this in the future.

    - On the topic of movie compression in the compacts (h264) vs. DSLR’s (mjpeg) and why they differ, he says this is likely due to Nikon aiming the functions towards the user, the compacts being used for shorter clips on youtube, etc, and that this is likely caused by the user perspective. On asked whether he takes movies with his own camera, he states that he certainly does, mostly taking films of his son, but that he hasn’t yet gotten started on post-processing but leaves them as-shot. Isn’t that what most people does, the interviewer asks. “Yes, I think so”, the Nikon rep replies as the end comment to the interview.

    Well, there you have it. A long post, I know… Anyways, one get’s the impression from the Nikon guy that he doesn’t really know that much, but rather speculates and offers quite expected answers to the questions.

    Cheers :)

    • Anonymous

      Thank you very much for kindly translating the interview for us. Your effert is really appreciated.
      Cheers!

    • Andreas

      Just one clarification about full HD and user groups. I obviously meant to write the the main user group for DSLR movies is “news photographers” not “new photographers”.. Just in case that was confusing. Anyways, he seems to indicate that it’s at least partly by choice that DSLR’s do not have full-HD so far.

      Cheers

    • Eric

      Thanks a bunch to you, and thanks a bunch to the admin!

      • WoutK89

        Thanks to everyone involved :-)

    • http://nikonrumors.com/ [NR] admin

      Andreas and Isak – thanks for the translations!

  • http://www.patricfranksson.se Patric

    He basically says that Nikon puts an effort on the “cheap” cameras now, hey, how many guys like a pink camera? just sayin ;)
    These are just there for hte maketsize.

    I think that Nikon will come, pretty soon, with a Canon-killer (like the G11) … but it will be to late, unless they release the EVIL-cam in two, three months.

    Kinda strange when the reporter asks him about which quality he uses when he films.. and he says that he uses the “heavy files” .. Wierd for a man that earlier said that the proffessional users dont want the heavy files due to uploadingtimes on the field..

    • Andreas

      Well, he says that he shoots and uses his movies “raw”, but I hear it not as raw-format, but as without doing any post-processing.

      Cheers

    • Jim

      my 6yo daughter likes pink and has a pink nikon p&s

  • Bryan

    I really think Nikon needs to produce a dedicated Video camera or maybe even a modular add-on for a DSLR that turns it into a video camera. For me the whole 5 minute restriction on video kind of takes the usefulness out of it. They could seriously blow Canon out of the water if they created something that did full video, was affordable, and used Nikon glass.

  • http://www.ovcharski.com Nikola Ovcharski

    I am still waiting for 7D killer

  • http://www.photosultan.com Sultan

    i just bought a D3s, Nikon better not come out with something better soon.

    • LGo

      The D3s while exceptional in every way is an interim model meant to keep the D3 alive while Nikon polishes the D4 until its introduction in 2011. This is what I am looking forward to – the D4.

      • rhlpetrus

        If you’re a pro, 2011 is awfully far away …

  • Isak

    Since i’m swedish i thought i would help out. I scribbled down this translation while watching so it’s very, very rough. But in all honesty, he doesn’t say anything worth writing down……….

    You have just had a press conference and showed 7 coolpix.

    -Yes, we launched 7 compacts. New designs, new functions, better image quality. It’s a big market and we want a bigger share of it.

    You’ve had most focus on DSLRs lately, will some focus move to compacts now?
    -Absolutely, we’ve had most focus on DSLR and developing new lenses – now we’re going to shift some of that focus to compacts.

    Whats important about compacts?
    -It has to be good, nice design, good spec. Also important with good sale channels. We need big corporates in the distribution. The sales persons at the stores have recommended Nikon for DSLR but when it comes to compacts there are “a lot of other brands”.

    One of the models comes in 7 colors, how important is the color of the camera? (WTF is this question??)
    -It’s important. The S220 sold very good in every color. Every consumer wants their own color.

    ……….another stupid question about color. Johan Kling makes a nice comment about “the colors come from japan but are the same in the whole world”……………

    During the press conference you said the market was mostly made out of very cheap and very expensive cameras, why don’t you have something along the lines of the Canon G11?
    -Well, we’ve been asking ourselfs that. It’s a pity we don’t have one, but we had the P6000, P5100, P5000 in the same genre. We hope the R&D looks at this – my personal opinion is that it’s guaranteed they will.

    Shouldnt you have 1080 HD in DSLR?
    -Well, the demand is getting bigger. We’ll see. But it’s all down to what the use of the movies are going to be. We added the ability to shoot movie to the DSLR so the press could shoot a movie for a web-based part of the magazine. 1080 files can get big and become hard to manage. We’ll see – the future will probably inculde both formats.

    -I can’t confirm it. My speculation is that it’s highly likely Nikon, Canon etc. will have many different formats in DSLR’s to come.

    ….He talks about possible stereo mic….

    blah blah videos First steps. Huge success. blah blah

    • http://5dmark2.wordpress.com/ 5D Mark II TEAM

      Good job! Thanks for your post.

      WE REALLY HOPE NIKON also join the Full HD (1080p) movie/video arena with FILMMAKING FEATURES like these ones:

      http://5dmark2.wordpress.com/2009/12/17/canon-firmware-updates/

      People might ask why?
      - Because the more competition, the better products we ALL (Nikon & Canon) users will be able to use. These functions are hugely demanded, it’s not just a small group of amateurs and professionals at all.

      The above list of Fixes & Features are completely possible via Firmware Update.

      We hope NIKON take a look at those REALLY HIGHLY demanded features, because it will push Canon too.

      Sometimes it’s very frustrating to see that you have a camera with such a potential, but still not exploited yet., and what only needs is a firmware that take advantage of its inner capabilities…

      Few years ago when there was no internet, these companies would have paid to know what customers are needing and requesting. NOW they can get that information FOR FREE…

      We keep on requesting to Canon, but we don’t discard contacting Nikon too indeed.

  • Isak

    damn someone beat me to it, with a much better translation… :D

    Touché!

  • MacCam25

    What I want in video…

    4k video 24fps
    2k video 24fps
    1080p video 24fps, 60fps, and 100fps and all compressed in h.264 and not that AVI crap anymore.
    Oh and if possible nikon can you get rid of the stupid rolling shutter on the CMOS chip, it doesn’t add any good qualities to the video, it just looks like crap.

    • Adam

      get a proper video camera. Nuff said.

      • xcm

        jpeg compress better than AVCHD, just not as effective , thats why need higher bitrate.. so I hope nikon will use MJPEG compress with higher bitrate.

    • tim

      You should probably check out RED cameras.

      • MacCam25

        You have $20,000!!!!!

        • http://blackbeardben.smugmug.com Blackbeard Ben

          That’s what it costs to process 10MP still frames at 24 fps, which is what you’re asking for. In time it will come.

  • MrMoo

    I would absolutely ditch my G11 for a Nikon equivalent. G11 has good IQ and is built like a tank, but it’s clunky as hell.

  • iamnomad

    Johan gives quite a bit of information, but does not really anything substantial. I realize he probably can’t talk about many things, but it’s amazing to me that even Nikon employees really don’t know what the hell Nikon Japan is up to. The companies thought process has been haphazard at best for years and years (really, how many Coolpix models do you need?). Not to say they haven’t released good products recently, but they suffer from the same high-tech/burgeoning technological insecurities as the other big camera companies: namely stuff the cameras with all the new cool bells and whistles as soon as possible and forget all that you learned during the many decades of film camera production. Even Hasselblad fell into the trap in my opinion when they abandoned “their” perfect square format and played it safe by going with the ubiquitous rectangle. Nikon needs to take a deep breath, take a serious look at what the other companies are doing, form some solid worldwide focus groups and make some decisive, yet flexible long term plans that will produce revolutionary, quality products.

  • Mike Again

    To Nikon:

    If Nikon wants to make a “high end” compact they have to add the number ONE thing:
    * lens must start at 24 mm!!! (35 mm eqv. of field) this is why I bought Lumic(Panasonic) DMC-LX3 and even didn’t consider over the Canon for a second.
    * Nikon have to look at what Panasonic is doing in their DMC-LX3, not that Panasonic would be the brand Nikon would compete with but because Panasonic have some interesting features.
    * Styling, stick to a clean retro look that’s what everybody are doing in this segment today.
    * Don’t make the handgrip too beefy, it must fit in the pocket!
    * Lens cap should be automatic, while I mentioned about the retro I still wish automatic instead of an external lens cap hanging in the strap and irritating, many times it is in the way and one have to keep the cap in the hand at some angles.
    * make it fast and let one take many picture at one time like a DSLR

    These features will make the Nikon high end compact stand out, till then I keep my DMC-LX3 beside my D700.

    The rest:
    * RAW
    * Video at least 720p
    * lot of manual settings
    * etc etc
    and so on what is more or less already available in cameras at this segment

    Cheers

    • rhlpetrus

      Yes, among non-evil compacts, the LX3 is THE camera right now. That lens is great and the sensor size is the largest among fixed lens compacts. I may still get one for me, even though I’d like it to have G-series (Canon) controls and ergo.

  • Luca

    And when announced nobody will know when it’ll be available.
    When available, it will first appear in Elbonia, Botswana and the dark side of the Moon.
    When released in other countries, it will be available only in stocks of 5/10 per country.
    When finally you’ll be able to get one, 3 other new models have already appeared, all looking quite the same, with almost the same specs, but the one you’ll buy won’t have that particular feature you thought it had.

  • chris

    “Will” means the “next few days”. In Nikon terms, “next few days” means never will.

  • Peter

    If Nikon thinks the only advantage Canon has in video is 1080P then they are truly finished in this field. Definitely not the end of the world but on the whole VERY disappointing. Photography wise I think the D3s is without equal but when their top of the line gives only 720p AND cant even offer that without serious problems (ie frame dropping) then you have to wonder WTF Nikon are smoking.

    On the video front Canon will be adopting an advanced mpeg2 50mbps 4:2:2 codec for future pro video cameras – potentially leaving the door open to implamenting something similar in their DSLR line.

    When it comes to video Nikon seem to indicate time and time again they simply havent got a clue.

    • http://www.hayphoto.ca HayPhoto

      Don’t forget RED, although slower than Nikon by far in releasing cameras, they are moving closer and closer to DSLR/Video Camera merge. Once they release a camera it will be the game changer for the industry. Think about FPS in the double digits, that will draw sport shooters like bears to honey! 10MP instead of 12, not going to be a concern.

      • Peter

        Oh i haven’t forgotten about red – if not for the GFC – then by all accounts Epic and Scarlet would have been available now for many months and this whole Nikon Vs Canon for video would be irrelivent.

        Well maybe not irrelevant – Not even Jim could offer something close to the 7D for that price point. Of course he would never WANT to either so…

  • http://coolvibe.com James

    The quality of Canon’s video is far superior than to Nikon’s. 1080p is just a resolution, nothing more.

  • Zorro

    No word as yet as to whether the rumored D40s will have video. Hopefully not, as the focus will be on image quality.

  • Simon

    Nikon are not allowed 1080p video because Sony say their sensor is patented.

  • ED

    I see Canon has a announcement coming up next week to a group of professional cinemaphotographers. It may very well be the “Red Killer” that has been rumored. Its about time for the FF technology to make its way to the under $30,000 video cameras. DSLR’s with video that don’t autofocus are a big compromise to those used to a camcorder, and are cheap, but also a big compromise to professional cinematographers. A real cinema camera with FF that is relatively affordable may change the game in the movie industry.

    • http://coolvibe.com James

      That’s BS, professional cinematographers don’t use autofocus, it doesnt exist on real cameras. Instead, they have a focus puller.

  • RichardR

    Nikon DSLR s Should stick to taking Pictures and not Video..

    • Anonymous

      You should stick to reading and not writing..

      • RichardR

        Yup. like nikon should stick in taking Photos not video. stick yor head in a Blender.Nikon boy..

  • Peter

    The resolution is no meaningful if the problem in neon light still appear. All Nikon DSLRs (D5000, D90, D300s, D3s) have the same problem. Nikon support said it is because of large CMOS, but I cannot find any problem in Canon 500D and 5DM2.
    The detail show here:
    http://vimeo.com/1870933

  • Back to top