As reported previously Nikon Canada did reduce their prices today. I still have not received the full price list but a NR reader copied the prices last night from Nikon's website and then compared them with the new prices from this morning - thanks Ludwig. Here is the list (lenses only, this list is not official, it may not be complete or final):
Lens model / Before / After / Savings
Zoom
17-35 / 1,949.95 / 1,879.95 / 70
18-35 / 669.95 / 669.95 / 0
24-85 / 749.95 / 749.95 / 0
28-70 / 1,699.95 / 1,699.95 / 0
14-24 / 2,199.95 / 2,099.95 / 100
24-70 / 2,099.95 / 1,999.95 / 100
70-200 / 2,119.95 / 1,999.95 / 120
70-200 II / 2,679.95 / 2,499.95 / 180
200-400 / 6,999.95 / 6,849.95 / 150
70-300VR2 / 599.95 / 599.95 / 0
DX
17-55 / 1,649.95 / 1,579.95 / 70
18-200 / 799.95 / 799.95 / 0
18-200 II / 949.95 / 949.95 / 0
35 f1.8 / 279.95 / 279.95 / 0
10-24 / 1,099.95 / 1,099.95 / 0
12-24 f4 / 1,039.95 / 1,039.95 / 0
10.5 fish / 849.95 / 849.95 / 0
TC (All) / 449.95 / 449.95 / 0
Prime
200 f2 / 5,349.95 / 5,349.95 / 0
50 1.8 / 159.95 / 159.95 / 0
50 1.4 / 389.95 / 389.95 / 0
50 1.4G / 579.95 / 579.95 / 0
85 f1.4 / 1,299.95 / 1,299.95 / 0
300 VR / 5,599.95 / 5,399.95 / 200
400 VRII / 10,249.95 / 9,749.95 / 500
500 VRII / 9,749.95 / 9,349.95 / 400
600 VRII / 11,749.95 / 11,249.95 / 500
Specialty
60 Micro / 739.95 / 739.95 / 0
24 PC-E / 2,549.95 / 2,399.95 / 150
45 PC-E / 2,269.95 / 2,199.95 / 70
85 PC-E / 2,369.95 / 2,229.95 / 140
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34 Comments
The MSRP on the old D700 is in fact reduced to $2900.00 — the first reduction since it was introduced. And remember, “MSRP. Dealer may sell for less.” LOLROTF
so is this cheap compared to what we get here? should I drive to montreal this weekend and buy??!!
NRAdmin,
Can you clarify? You said the list is lenses only. As in, only lenses received the Nikon price reduction OR lens price reduction info is all that is currently available?
The above list is not official, it may not be complete or final – it was done by a reader.
Quash,
I only recorded the before, and after prices of lenses. Based on the premise that the adjustment was made to reflect the stronger $Cdn dollar, my “guess” would be that some of the camera bodies/other equipment exceeding $1,000 may have received a price adjustment as well. I just don’t the have the “before” picture to be able to confirm.
thanks for your comparison Ludwig
US dollars or Canadian?
The prices above are in Canadian dollars.
USD and Canadian is 1:1.047, essentially at par.
Super lame price drop, Nikon Canada
Will be buying next lens from fleabay or the US
No warranty service in Canada if you buy Nikon stuff in the US.
Plus, Nikon’s warranties are better in Canada – 2 years for bodies, 5 for lenses. Could be worth the higher price, IMHO.
lens warranty in the US is 5 years.
I was expecting more than that….
And it’s kinda lame for those who already own the lens… its value just dropped…
those prices suck but keep in mind dealers prices are often lower if you know how to price shop.. lets just hope the “cheaper” priced dealers adjust accordingly… I doubt it though…
@ANONYMOUS
my dealer adjusted the prices for me for the lens and body i have on order.
Just go to photoprice.ca to compare prices in Canada. I am not sure the new prices will be showing up, it might take a few days.
Wow, make me want ot go out and buy awhole bunch of missing lenses in my lineup…… NOT..
does anybody actually care about a 5% savings? “OMG, that $2000 lens is $100 less. I’m SOLD now!”
I sure don’t. I still find it insulting compare to ebay ‘new’ prices and US prices.
I can add i already have all the lenses i need. The only thing interesting would be a tilt-shift lens or replacing my current lenses with the ‘new’ models. Like my 70-200 to the new one.
Yes i care. My 70-200 VRII is that hasn’t arrived is now $150 cheaper. and so is my D3S. so that’s $300+ tax. $320 cheaper now with the price drop.
why not i care?
The $C has appreciated against the dollar almost 20% YTD, largely due to the weakness of the dollar generally and also due to the $C’s tie to commodity prices like oil. However, historically, the $C has typically been at par with the dollar and the current value is about average for the past five years. I suspect Nikon’s price adjustment isnt’ owed completely to currency concerns as many of the lenses which have been reduced were initially priced before the dollar started to weaken, but rather a move to help the Canadian retailers equalize what appears to be a more aggressive pricing by the U.S. retailers during a recession? In any event, perhaps 5% isn’t a bit deal in our pockets, but lets keep in mind that a 5% difference in EBITA for a large consumer electronic company is significant. Television makers, for instance, rarely make over 10% profit margin. If the $2,000 lens is too expensive, maybe it’s time to consider the cheaper lenses which Nikon also offers
dude I write you list like tat too. LOL
?
If you buy the wole list, you save $2750 !
Is that not cool ?
Thank you Nikon !
For future blog posts like this, I’d suggest you simplify the formatting. Keeping the order you have is good, but group all the items that have no price reduction into a separate category at the end and list them simply as “Lens xx-xx/x.x, $yyy.yy”. It would make the whole list shorter and clearer, and more oriented toward what the reader is looking for.
Mleh I bought my lenses for cheaper than they are showing there. I am thinking that is just the MSRP. I mean I paid $1799 for my 14-24 and $1699 for the 17-35.
What I really wanna see is $500 off the D3s.
The 14-24mm f/2.8 is a bargain at any price! I know of no other lens that is capable of even coming close in performance. Ok maybe not any price, but hats off to Nikon for making what I think is the best wide angled lens in the DSLR world, prime included. (thought the 28mm f/1.4 is a hect of a close second).
Any discount on the D700x ?
No, you still have to buy a D3x and a D700, take both apart and assemble the D3x parts into the D700 body.
Takes a bit of practice, but most people work out how to get it right on the fourth or fifth try.
It does void your warranty of course.
your D700x joke is getting boring.
no change on the 200 f/2
sad thing is there is no update for 17-35
MostlyDigital sells the D90 body only for CAD$875 and $300 more for the 18-105mm kit lens
The D5000 body is at CAD$618 and CAD$741