- FF sensor camera body at affordable price. 350-500€.
- Dynamic range is poor yet when comparing with 35mm film. People is wainting to waste its 500€ to buy its camera.

So, Nikon, raised down your business expectations. You only sell cameras (a luxury article) and the people answer you reasonably.

Meanwhile, people stay with it SLR DX 6mpx as even top end D3X (6.000€) doesn’t compete with film regarding dynamic range.

Cheers,

As for availability of lenses, personally, I’ve never had this problem. In the past I have been able to purchase lenses locally without any wait, and only rarely have run into the back order issue online. Frankly, I would say the back order issue has more to do with the size of the clientele than to do with price paid for equipment. Oh and I usually only pay a small amount more for lenses locally.

Also, if we further look at the cost of developing a lens we find very little in the way of initial capital investments. This is usually the thing that drives the price of any product up. Yes, there is R and D. It is a well understood cost, but they are not rebuilding factories when they change products. Likely, they don’t even need to change equipment. Just the programmed motions of the polishers and grinders and the like. Most of the other work is hand assembly. So prices of lenses should be going down, or remaining somewhat stable.

Anyway, I kind of take the Lexus example here. Lexus came out when spending a fortune on luxury cars was not the norm. So they sold the thing at a loss, and probably a big one. Now they sell the thing for a huge profit, but they have the market share to keep command it. Right now, when a lot of people are struggling to make ends meet is not the time to increase prices. Frankly, it keeps looking more and more attractive to switch to Sony. I would be happy with Zeiss glass. I’ll stick with Nikon, but the price increases have limited my purchases. I don’t even spend nearly the same amount as I did. I just don’t see the bang for the buck.

Really? I don’t have a reason not to believe you, but I hear some people say just the opposite. I would like to see hard and fast numbers either way. Anyone have some?

wasn’t nikon no.1 since 2007?

I agree with John C. – Nikon isn’t going to die at all – they will have the reputation of being the best when the “global” crisis is gone and Sony is known for producing low cost high megapixel count cameras…. To each his/her taste – go Sony if you want what Sony produces!

And no matter how you turn it around the Nikon cameras are not produced in USA – some cash has to flow back into Yen. Ever thought about why Americans are always crying about not being able getting lenses? I don’t have that problem here in Switzerland – everything is available.. You just have to pay more – Europeans are apparently better customers for Nikon – we pay! We all want more for less – hey I want a Porche but guess what – since 1985 they increased the prices – bad bad bad Porche

To Nikkorian: In Germany, France and most other european countries besides the UK the Nikon prices have been more or less stable (that is – going up AND down).