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Here it is: Nikon AF-S Nikkor 35mm f/1.8G DX

This post will be updated constantly - keep checking.

10:40 pm: Nikon Japan just could not wait to give us the goodies... before the official release time

and Nikon US - like a Swiss watch @ 11pm:

nikonusa.com

Product brochure link

Very good price (US): $199.95! Nikon will be selling a bunch of those. It all makes sense now. I will be getting one. Check back here tomorrow for pre-order options.

353_2183_af-s-dx-nikkor-35mm-f-18g_front
US press release:

MELVILLE, N.Y. (Feb. 8, 2009) – Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye. Whether new to D-SLRs or a seasoned enthusiast, users will appreciate the extreme low-light performance and the expanded ability to dramatically separate the subject and background with the new 35mm DX lens’ wide f/1.8 aperture.

“The development and release of the 35mm f/1.8 NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format photographers with a broader range of fast-aperture lens options,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “This f/1.8 prime lens provides users with exceptional control of background and foreground, superb low-light ability, and the natural focal length that has been the staple of photography since its inception.”

Lightweight, compact and affordable, this lens can easily become a fast favorite for any level of photographer, and is the perfect complement to D60 users who are just starting to learn D-SLR photography or enthusiasts who love their D90. The AF-S DX NIKKOR 35mm f/1.8G lens is ideal for travel, general photography, landscape shooting, portraiture or pushing creative boundaries. The stunning sharpness, clarity and color reproduction are all proof positive of more than 75 years of NIKKOR heritage and experience in optics engineering.

This lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 0.98 feet, while the integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet AF operation.

The 35mm DX lens construction consists of eight elements in three groups, with an aspherical element to reduce size and weight, while contributing to the enhanced balance when mounted on a smaller DX-format D-SLR. A rounded diaphragm opening combined with the nine-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning March 2009 at an estimated selling price of $199.95.* For more information, please visit www.nikonusa.com.

http://www.nikon.com/about/news/2009/0209_nikkor_01.htm:

TOKYO –Nikon Corporation is pleased to announce the introduction of the DX-format 35mm single-focal-length lens AF-S DX NIKKOR 35mm f/1.8G, which offers a picture angle equivalent to a focal length of 52.5mm in FX and 35mm formats.

The AF-S DX NIKKOR 35mm f/1.8G features a large maximum aperture of f/1.8 enabling effortless handheld shooting in dark settings, such as a dimly lit room. This lens makes it easy to create large, beautiful blur effects. And the built-in Silent Wave Motor (SWM) ensures fast, quiet autofocus, even with SLR models that do not have a built-in motor, such as the D40 series and D60.

The AF-S DX NIKKOR 35mm f/1.8G is the first single-focal-length lens with a normal picture angle developed exclusively for Nikon's DX format. It is a compact, lightweight model that achieves the high reproduction performance unique to single-focal-length lenses at an affordable price. This lens is most suitable for natural portrait and landscape shooting.

Note:
Although DX NIKKOR lenses can be attached to 35mm film and APS cameras, they cannot actually be used with them due to their small image circle. When the lens is mounted on a Nikon FX-format digital SLR, with the image area in the shooting menu set to Auto DX crop (default), DX crop is selected automatically.

AF-S DX NIKKOR 35mm f/1.8G Major Features

  • DX-format, normal single-focal-length lens with 35mm focal length (picture angle is equivalent to a focal length of 52.5mm in FX and 35mm formats)
  • Large maximum aperture of f/1.8
  • Silent Wave Motor (SWM) ensures smooth AF operation
  • High-performance optical system with aspherical lens delivers superior reproduction capability
  • Compact, well-balanced design when attached to small SLRs
  • Two focus modes available – M/A (manual-priority autofocus) and M (manual focus)
  • Metal mount
  • Natural blur effect thanks to seven-blade rounded diaphragm

AF-S DX NIKKOR 35mm f/1.8G Specifications

Focal length 35mm
Maximum aperture f/1.8
Minimum aperture f/22
Lens construction 8 elements in 6 groups (with one aspherical lens)
Picture angle 44°
Closest focus distance 0.3 m/0.98 ft.
No. of diaphragm blades 7 (rounded)
Filter attachment size 52mm
Diameter x length (extension from lens mount) Approx. 70 x 52.5 mm/2.8 x 2.1 in.
Weight Approx. 200 g/7 oz.
Supplied accessories 52mm snap-on front lens cap LC-52, Rear lens cap LF-1, Bayonet hood HB-46, Flexible lens pouch CL-0913
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  • Calvin

    >10:40 pm: Nikon Japan just could not wait to give us the goodies… before the official release time

    Don’t forget in Japan that is 9 Feb 2009 already at that moment… :p

    Anyway, thanks a lot NR!

  • http://www.harrypocius.com Harry

    I still can’t see why this focal length. It’s only a third stop faster than the 35/2. A 30mm or better yet a 20mm or even 24mm 1.8 would’ve got my wallet out.

    • Vl4d

      The 35/2 is an old piece of junk, and more expensive…

      • d40-owner

        How do you support your statement on the 35/2 being junk?
        From lots of review sites, they claim the 35 is the best of the 20/24/28/35 AF-D bunch.

        • Vl4d

          AF-D is junk

          • Maxime

            Yeah, like the 85mm f1.4. Ew. I’d have to be paid to have one.

          • Arkasai

            LOL.

        • Greg Tommers

          The 35mm f2 wasn’t “junk”. It was definitely the best of the reasonably priced 20/24/28/35 primes. But that’s not saying much because those other primes were considering really bad.

          Based on the MTF, the new 35mm 1.8 looks to be significantly sharper and more contrasty than the old 35mm f2. It’s also cheaper and 1/3 stop faster!

      • a reader
      • ChrisL

        Yes, hopefully this will be better than the 35mm f/2 AF-D which has cut-down-to-price optics. Look at the MTF50 results on photozone.de
        http://www.photozone.de/nikon–nikkor-aps-c-lens-tests/214-nikkor-af-35mm-f2-d-review–test-report?start=1
        very soft at the edges

        Optically this new DX looks better, and more like the superior AIS 35mm f/2.

  • phil

    I think this lens is based on pure economics. Nikon clearly wanted to hit a certain price point and thought that most potential purchasers wouldn’t pay ~$400+ for a 35mm 1.8 full frame lens. The current 35mm f2 is $350 on Amazon, the 50mm 1.4 af-s is going for $485, the Sigma 50mm 1.4 is going for $430, and the Sigma 30mm 1.4 is going for $425, so this lens would probably have been at least $400 if it were full frame. By offering a DX 35mm lens at $200US, Nikon can attract both the D40/D60 user who doesn’t want to spend $400+ for a prime as well as the D70/D80/D90/D200/D300 user. As the law of supply and demand goes, the lower the price of a good the more of it you can sell (theoretically). And in this economy, the goal of maximizing profit can’t be discounted.

    • http://www.elliotlevin.com Elliot

      Fair enough, but the profit maximizing point on a demand curve isn’t necessarily reached with a lower price. Just saying.

  • Nikkoryan

    For those of us who might want it, we’d better just sit tight till about July if Nikkon’s production rate is anything like the 50mm f/1.4G, which I am on waiting lists for everywhere, bidding on ebay, etc. Just maddening how casual Nikon is about their production rate. I’ve heard their reasons about not wanting to buy extra glass machines that will be idle after the initial wave of demand subsides, but then they would be on to manufacturing the next lens we are all waiting for. I tell ya, I love Nikon, but I sure un-love them at the same time.

    • P3te

      Got my 50mm AF-S G for Christmas, without an problem… It’s even IN STOCK right now, in a famous onlone store in France…

      • a reader

        nothing beats my manual Nikon 50mm f/1.2, just saying.

  • thank you

    cool

  • sean g

    I think this lens fills an obvious need–an inexpensive normal prime for the legions of DX users. Plus they undercut Sigma’s price, in a smaller lens. Brilliant!

    BTW–It comes with the round (non-petal) hood–do you think that means it’s not internal-focus? Not that that’s a big issue…

  • shivas

    pre-order options??

  • Marc W

    “First fixed focal lenth DX lens”???? What about the 10.5mm?

    • P3te

      They said FAST APERTURE, F2.8 is SLOW! When will newbies understand this ??

      • jsmyth

        Actually, it says “with a normal picture angle” (under the US description). Would it not be this statement which disregards the 10.5mm? Not solely the fact that it is f/2.8

  • Pablov

    I can’t see the page 1 of this post, it shows an error message telling “not found” when clicking on the “Previous” link at bottom of this page

    (lot of comments indeed…)

    • http://nikonrumors.com/ [NR] admin

      yes – fixed it – had to bump the numbers of comments per page…

  • MB

    Sigma is going down!
    Who will buy 450$ Sigma 30mm F1.4 EX DC/HSM now?
    Or 400$ Sigma 50mm F1.4 EX DG HSM?
    Or anything else at current Sigma lower quality at higher price level?

  • http://www.joerodricks.com Joe Rodricks

    Wait I’m confused. As a noob, why don’t I want this on my D300? I use my 50/1.8 as a portrait lens. For $200, why don’t I want a 35/1.8 for snap-shots and inside shots?

    The optical design is very simple (as far as a modern lens goes) which leads me to believe the MTF is accurate. Moreover, Nikon is among the most accurate companies as far as MTF charts go. This looks perfect for what it is. I fail to understand how this is anything but useful.

    The only people I can image hating this are people who hate the 18-55 VRII because it’s not a pro lens, despite the fact that it’s the best bang for the buck out there. I see a hole in my lens collection that’s exactly the shape of this 35/1.8 and since it’s DX, which my camera is, and will be for years to come, I see no problem with it.

  • Pablov

    Good to see now the not found problem i’s solved.

    I don’t remember a thread with so many comments……

    • http://nikonrumors.com/ [NR] admin

      yes, I had to bump the number of posts per page – never had so many comments before :)

  • LS

    ok so DX is for the cheap masses according to nikon, which implies FX is for pros and enthusiasts. Then why didn’t they include ASPH elements on the new 50mm? After all, it was never meant to be “affordable” given this lens is now out for the DX pockets. I’d gladly pay a bit more for a better product.

  • Pablov

    Is WordPress blocking any link to blogspot dot com ?
    I can never post any, including as my own websiste

    It happened to me in other site that uses wordpress too :(

    • http://nikonrumors.com/ [NR] admin

      It should work – I will check into it, I do remember seeing a link to your blog before. You can also add it to your gravatar.

      • http://visualtech-studio.blogspot.com/ Pablov

        Testing, here in my “Website” is the link to the blog

        The link to my blog was written by you in a post after I tried 2 times but the software didn’t show it, and then I wrote:
        visualtech-studio dot blogspot dot com

        I don’t see any options in gravatar to add a website link … There are only few, to add an image, to add e-mail, log out, none to add a link ..

      • Pablov

        It doesn’t work if I write the link, somehow WordPress block it, block my post, maybe as spam.

        It already happened to me in another site.

        You post my link after I wrote it like this:
        /visualtech-studio dot blogspot dot com

        It seems to be a WordPress blocking problem :(

        • Pablov

          I meant “you posted” my link after I wrote it in that way, 1 or 2 months ago

  • Lance

    Anyone have Canadian pricing???

  • Macindows

    Just for clarification:

    A 35mm FX lens gives me 52mm of focal length on a DX camera, due to 1.5x crop value. 70mm gives me 105mm and so on…

    Now why are they saying that this lens gives me 35mm on a DX camera and 52mm on a FX DSLR? I’m confused…

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