Recession...
- Nikon slashed its annual net profit forecast by 40% (ouch).
- Nikon expects to post a net profit of 47 billion yen for the year, down from 75.5 billion yen in the last year (good that there is still a profit).
- Nikon raised its annual target for DSLR shipments to 3.5 million units from 3.3 million (good!).
- Nikon increased its compact camera forecast by 7% to 10 million units (who cares).
Via Reuters
If you are not impacted by the recession, get the Sigma 200-500mm f/2.8 EX DG APO IF AF Lens (Nikon mount) for US $23,899.95.
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2 Comments
!Nikon increased its compact camera forecast by 7% to 10 million units (who cares).”
*I* care. Nikon compact cameras are bland, uninspiring “me too” products, so the increase in sales in a very competitive market shows the strengthening of the Nikon brand, means people increasingly want a Nikon compact, a compact which is in reality not different to these of the competition – except the Nikon name.
So I care.
btw nice to see you are on the right track with the site, e.g. the addition of Nikon news is good!
Doesn’t look good, but every consumer company is reporting bad propspects for current year.
Re cameras, even if one doesn’t care for the p&s from Nikon, they are important for the whole company. It’s like saying, well, I like the flat TV from Samsung but don’t care for the microwave ovens they sell, or their cell phones. Well, money for R&D at the top comes from all sources.